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We believe that effective multichannel marketing is arguably the single biggest challenge - and opportunity - for businesses over the next few years. For this reason, we recently announced our October JUMP event, aimed at client-side marketers who are interested in joined-up online and offline marketing.
To do justice to the importance of this theme, we have been working hard on fresh content about multichannel. As well as our first Jump magazine out this month (yup, we’ve published a magazine), we have also just released our first Multichannel Campaign Management Buyer’s Guide.
Hotmail may be the most popular email service worldwide, but that doesn't mean it will always be. At least in America, the service is falling out of favor (and often associated with spam). Slow to add new features, Hotmail's early popularity as a webmail provider is in danger, and the company is planning to change the way consumers perceive Hotmail with a new update that will go live this summer.
The announcement comes a week after the release of a major Office update, and among the many new features lies a significant counter to Google Docs: free access to Microsoft Office functionality for all Hotmail users.
Whilst websites adapt every day to be as accessible and usable as possible, email hasn’t quite benefited from the same level of attention in this area. Instead, marketers have frequently chosen to ignore these developments in all other areas online and continue to do things the way they always have.
Email as a marketing channel is being creatively abused like no other, and it is time for change.
Online, good search engine optimization is a priority for many businesses. Except for those that don’t want search engines to find them. And when it comes to e-commerce, there are plenty of companies that are working against Google’s efforts to make online shopping an efficient experience.
For companies that trade in deeply discounted merchandise — like Gilt, Groupon and Living Social — avoiding the crawl of search engines is part of the business model. Their discount deals don't last long enough for effective SEO. Furthermore, smart marketers are training consumers to be on the lookout for deals, often outside of search.
Whilst social media tends to attract much attention at the moment, the savvy marketing professional understands that success lies in using the best digital marketing mix and not over focusing on one channel.
Email marketing remains an important component, but what can be done to raise our game and generate even better results from this established and proven marketing tool?
The UK's retailers are actually getting worse at email marketing, as many are failing to follow best practice guidelines, according to a new report.
Online lead generation has in the past been described as the "wild west" of online marketing, but with a whole range of new technologies emerging it looks like the cowboys have finally met their match.
Leading marketers are investing in a NEW approach to creating sales and leads. Are you? Here's what it is and how you can.
I'm back with more tips on creating sales and meaningful outcomes using digital marketing, starting tomorrow.
Here's a technique that is creating better results for trail-blazing companies. Follow me...
Jakob Nielsen has been busy looking at the emails of the three major UK parties, rating the Conservatives' emails best for usability, with the Lib Dems in second, and Labour third, much like the state of the polls at the moment.
In his latest Alertbox post, the usability expert rates the emails for sign-up pages, content, subscription management, and subject lines.
I was due to follow up on my previous post about the three main parties' email strategy, so I've looked at Nielsen's findings, as well as some of my own...
There are 71 million pet owners in the United States, all of them potential members and supporters of the ASPCA. Debbie Swider (pictured left), the non-profit's senior e-marketing manager, would dearly love to enlist all of them as members and donors.
Advertising on pet and animal oriented sites is only the tip of the iceberg when your target audience is that large. "We have to make sure we're using the channels that allow us to find the right people wherever they are online," says Swider. "Seventy-one million is a huge number. Getting just five million of them would be exciting."
Meet the newest billion-dollar internet startup: Groupon. Russian firm Digital Sky Technologies, which has provided big funding for other big startups in the social space, namely Facebook and Zynga, has led a $135m investment in the young but profitable Chicago-based startup. The valuation: a cool $1.2bn valuation, which some observers believe is still "cheap."
Groupon is attracting a lot of attention these days, and for good reason. The U.S.-based group shopping service has fueled a worldwide gold rush in the group shopping space.