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Posts in Email & eCRM

Three things you can do tomorrow to create sales: Part three

marketing questions to ask

I'm back with more tips on creating sales and meaningful outcomes using digital marketing, starting tomorrow. 

Here's a technique that is creating better results for trail-blazing companies. Follow me...

3 comments

Tories win Nielsen's email usability test

Jakob Nielsen has been busy looking at the emails of the three major UK parties, rating the Conservatives' emails best for usability, with the Lib Dems in second, and Labour third, much like the state of the polls at the moment. 

In his latest Alertbox post, the usability expert rates the emails for sign-up pages, content, subscription management, and subject lines. 

I was due to follow up on my previous post about the three main parties' email strategy, so I've looked at Nielsen's findings, as well as some of my own... 

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ASPCA's Debbie Swider on performance advertising

aspca debbie swidderThere are 71 million pet owners in the United States, all of them potential members and supporters of the ASPCA. Debbie Swider (pictured left), the non-profit's senior e-marketing manager, would dearly love to enlist all of them as members and donors.

Advertising on pet and animal oriented sites is only the tip of the iceberg when your target audience is that large. "We have to make sure we're using the channels that allow us to find the right people wherever they are online," says Swider. "Seventy-one million is a huge number. Getting just five million of them would be exciting."

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Group shopping and the newest billion-dollar internet startup

Meet the newest billion-dollar internet startup: Groupon. Russian firm Digital Sky Technologies, which has provided big funding for other big startups in the social space, namely Facebook and Zynga, has led a $135m investment in the young but profitable Chicago-based startup. The valuation: a cool $1.2bn valuation, which some observers believe is still "cheap."

Groupon is attracting a lot of attention these days, and for good reason. The U.S.-based group shopping service has fueled a worldwide gold rush in the group shopping space.

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Three things you can do tomorrow to create sales: Part two

Together, we're creating better results from emerging digital tools by changing our expectation and practice of Web marketing itself.

I'm back with more details on improving sales, tomorrow, in three easy steps.

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Three things you can do tomorrow to create sales

E3 sprouting ideasver wonder if emerging tools like Twitter and Facebook are just glorified ways to distribute coupons or links to white papers?  If you want better results from emerging digital tools it's time to change your expectations, and the way you practice web marketing. 

Here's how to start improving results, tomorrow, in three easy steps.

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Online lead generation: is your brand holding you back?

Online lead generation can be a very useful tool for bands in their online customer acquisition strategy but a branded campaign is not always the best way to generate leads.

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Consumers, spam and high-risk behavior

maawg studyTens of millions of consumers say they're aware of 'bots, yet they continue to interact with spam. Chalk it up to some sort of blissful, can't-happen-to-me oblivion.

The Messaging Anti-Abuse Working Group (MAAWG) just completed a survey of North American and European consumers and found that despite their awareness of the dangers, they're playing with spam in ways that can leave them vulnerable to malware infections. Half had opened spam, clicked on a link in spam, opened a spam attachment, or replied or forwarded to spam. All these actions open the door to fraud, phishing, identity theft and infection.  Most consumers said they're aware  'bots exist, but only a third believe they're vulnerable to an infection.

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Cookies under fire as regulators move in

A massive push on securing opt-ins from consumers on cookies is well under way both here and in the US.

For the record, and contrary to what you might think, I’m glad, if only because it forces us to review how we failed so badly to keep the wider world informed about how online advertising works.

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Nine ways to #fail at digital marketing

There’s no shortage of information telling online marketers what they should be doing. After all, everyone wants to be at the top of their game and best practice stuff really helps – but I rarely ever see a list of some of the DON’Ts.

So I made one. It should hopefully help you continue to steer clear of the online marketing taboos... If you are doing any of this, then shame on you.

11 comments

Digital Cream Report Part 2: Social Commerce & Email

Econsultancy's Digital Cream Event LondonLast week some of us from Econsultancy US had the pleasure of traveling to London for the Digital Cream event (the equivalent of September's Peer Summit in New York). The day included a short talk on hot topics from the US perspective. In Part One, we looked at social media in general. This post finishes up with social commerce and email.

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Are companies getting smarter with email marketing?

Companies are gradually becoming more sophisticated in their email marketing efforts, with greater use of personalisation and segmentation in their campaigns.

The Econsultancy / Adestra Email Census 2010 also finds that, though some areas are improving, too few are integrating email with other marketing activities, while many still don't know their ROI from email marketing. 

1 comment