Posts in Email & eCRM

Start Me Up! A profile of Lymbix

Lymbix-logoThis week on Start Me Up we’re looking at Canadian company Lymbix, which deals in connotative software for email, and has been causing a media stir lately with their latest product Tonechecker.

This connotative software helps measure the tone and impact of words used in emails and other communications. 

We spoke to founder Matt Eldridge to find out more…

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How to improve local search rankings

open-for-businessRemember when the world was young and finding a copy of your book on Fly Fishing meant hours crawling through the local yellow pages or trusting to luck that ‘Six Gun’ Tex McCain was really a reliable plumber?

Thankfully these days we have the magic of the internet, where anyone can have a fully functional, great looking site for their local business. 

Unfortunately this does leave smaller business or individual users with a problem: How are you going to market your site?

There’s a mountain of marketing guides out there, but there is a tendency to assume you’re trying to build a multinational media empire. If you’re just trying to get a few extra people through the door of your cake shop then a lot of this advice really isn’t going to be suitable.

Having a great LinkedIn network is fine, but are those international jet-setters really going to stop at your small Hardware Shop?

If you’re trying to raise localised traffic it can be hard to know where to start, and let’s be honest, if your site isn’t in the top ten when someone Googles ‘Launderette, Stevenage‘ then there’s no point in having a site. So let’s see what you can do to get yourself a decent search ranking...

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Inactive subscribers: silent but deadly to email marketers

Email marketers' lives just got even tougher with the recent changes to the Windows Live Hotmail user experience, which enables users to better organise their inbox.

The changes include the addition of a trusted senders icon to prevent phishing; the ability to "sweep" or automatically file "grey/gray mail," email that subscribers signed up for but no longer want; and the use of one-click and time-travelling filters, which remove messages that reach the inbox but are later discovered to be from senders with a poor reputation.

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Top of the class: Econsultancy's first MSc graduates receive their awards

After three years of intensive study, Econsultancy’s first graduates received their MSc awards this week, making them the first in the world to gain a postgraduate degree in Digital Marketing Communications.

Graduates

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Over half of opened emails deleted within two seconds: study

You never get a second chance to make a good first impression. And when it comes to email, you only have a couple of seconds to make a good impression.

That's according to Litmus, a provider of email marketing and analytics solutions. Using its Email Analytics service, it looked at "4 million opens across hundreds of different email campaigns" and what it found should both frighten and encourage email marketers.

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Q&A: Bunty Stokes of private sales site Vente-privee

Vente-privee.com is a private sales website which offers designer and luxury brands at a discount to its members. The company has been growing rapidly, reaching  turnover of £610m in 2009. 

We've been speaking to Bunty Stokes, the UK Director of Vente-privee, about the company's development...

Bunty Stokes

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Lead generation: four questions to ask your provider

When it comes to choosing a lead provider, advertisers are spoilt for choice. There are plenty of companies offering lead generation services from digital agencies, specialist lead generation companies, vertical specific suppliers to lead marketplaces and platforms.

So how do you cut through all the marketing spin and work out which one is right for you?

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Six reasons you shouldn't invest in ROI

ROIWhen planning a social media campaign, inevitably the question of measurement will arise. Now that we're realising that follow counts aren't the be all and end all, ROI in social media has become an increasingly fragmented and complex subject.

Depending on the nature of your campaign and the tools you're using to run it, you may feel that tracking leads, driven traffic, 'likes' or retweets are most important, or you may feel that none of these are helpful.

With so many options available to you, it's sometimes difficult to measure exactly how well you're doing.

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Seven ways to avoid marketing meltdown

meltdownWhatever the size of your business, there are several pitfalls we all face when putting together a marketing strategy and sticking to it.

These include daily tasks, too much research to do, the temptation to head to the pub. All of these things regularly pop up and threaten to knock us off course. Here's seven simple steps that will help keep your marketing on track...

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Back to the future: how email is helping build profitable internet startups

In the age of Facebook, Twitter and blogs, one might think that social media is a far more important to startup success than, say, email. But a new generation of startups, many of which are lean and achieve profitability early on, are proving that email can be a powerful contributor to success.

In a blog post entitled "Email Newsletters Are Still A Serious Business", startup entrepreneur Jason L. Baptiste details how email is an important ingredient for an impressive group of upstarts, including Groupon, the group buying site that investors have valued at more than $1bn, Help a Reporter Out (HARO), which was recently purchased for a rumored eight-figure sum and Thrillist, which is reportedly on pace to do more than $10m in revenue this year.

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Email marketing boosts sales across channels: report

When retailers send out emails to their mailing lists, they might hope to see a jump in online sales. But according to a study conducted by Lightspeed Research on behalf of email marketer e-Dialog, they should also be looking for a jump offline.

That's because the study found that nearly 60% of consumers who receive a marketing email are more likely to make an in-store purchase. The even better news: only a small number of consumers indicated that they'd be less likely to make an in-store purchase because of a marketing email.

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Tesco failing to deliver relevant emails

It has the most extensive loyalty scheme and probably the biggest database in the UK. The company is not short of cash either, as it accounts for something like one in every seven pounds spent in the UK.

So Tesco must have the clout to talk to their customers relevantly as individuals through email...surely?

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