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Posts in Email & eCRM

It's 2010. Do you know where your email is?

global email deliverability ratesEmail deliverability remains a problem, particularly in North America, where 20 percent of permission-based commercial email  landed in the junk folder or wasn't delivered at all.

Things went slightly better last year in Europe where 3.6 percent of the same type of email was junked and another 11 percent went missing entirely. The Asia Pacific region performed marginally better.

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Q&A: Why online's missing out on $50B in co-op ad money

Dave MarinEvery year, manufacturers hand retailers $50 billion  - yes, you read that right, $50 billion - to underwrite advertising their products in local media.

Who's not getting a penny of this ocean of money? We aren't. Not e-commerce merchants, not email service providers, not search marketers, not display advertisers. Nothing. Nada. Zip.

Ever wonder why you never hear about coop advertising online? For all intents and purposes, it doesn't exist. Online retailers who advertise only on the web have clauses in their contracts with suppliers specifically prohibiting them from getting co-op dollars from their manufacturers.

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Are US retailers sending too many emails?

According to a report released last week, the 100 top online retailers in the US sent an average of 132 promotional emails to each of their subscribers.

Perhaps this is a tactic that is working for some of these retailers, but surely by sending so many emails, retailers run the risk of damaging the relationship built up with a customer...

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The rules of email engagement

Bulk email is dead. OK, some people might still be doing it, but does that mean it works as well as it could? Just look in your own junk folder to find the many emails you have opted into but no longer reach your inbox.

So why is bulk email on the way out? Well, let’s consider what the top three email ISPs have to say...

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Q&A: Nick Carter of ValuePetSupplies.com on infinite email ROI

nick carter, ValuePetSupplies.comWhat's "infinite email ROI"? Nick Carter, marketing and sales manager for ValuePetSupplies.com says it's making tens of thousands of dollars in revenue from a email campaign that cost him nothing. Literally nothing.

So we caught up with Nick to learn how he's regularly squeezing up to 7,000 ROI from his email campaigns, and made them 451 percent more efficient than paid search marketing. He told us, and also shared some pretty provocative thoughts on how coop ad dollars could be better used if re-allocated to online marketers and the vendors that serve them.

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Design, timing and social media key to email marketers in 2010: report

Although the global economy appears to be on the mend, smart companies are finding ways to get the most out of their marketing efforts. For many, maximizing mailing lists is a good way to do that. Email marketing showed strong growth in 2009 and according to several surveys, a sizable percentage of companies will either increase or maintain their email marketing budgets in 2010.

Where should they focus their investments? As part of email marketing solutions provider StrongMail's latest Email Breakthrough Report, a team of email marketing veterans reviewed hundreds of recent email campaigns and came up with a list of trends that email marketers should be looking at in early 2010.

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Best of 2009: Econsultancy interviews

We've interviewed nearly 100 industry experts this year on various topics, from affiliate marketing to web analytics.

I've already gathered together all of our interviews on e-commerce and social media, here is the best of the rest...

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The Econsultancy Innovation Awards 2009: The Winners

After weeks of judging, occasional arguments, far too much coffee and – thankfully - lots of internal support, we are now in a position to reveal the winners of our 2009 Innovation Awards.

The judges felt that the standard of the 400 or so entries was remarkably high, and that the winners represent innovation, which can be defined in pure technology or creative terms, but also in context to an organisation or sector. The judging panel included Econsultancy’s in-house internet fiends and a bunch of third party experts. 

Our hearty congratulations to all the winners, and also to the shortlisted runners up, and particularly to the ‘highly commended’ runners up named below. Kudos, glory and acclaim to all who triumphed.

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Top five mistakes all email marketers made in 2009. Yes, you too!

In this post, we'll be looking at the top mistakes we've seen email marketers make in 2009, packed full of useful tips and unusual analogies.

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Email marketing: six steps to improving customer engagement in 2010

Despite the naysayers claiming email marketing is on the way out thanks to the snowballing impact of social networking and new forms of communication, the facts are very different. Email continues to play a vital role in both business and customer communication. 

According to Epsilon, email is used more regularly than social networking for personal communication, while 30% of organisations in Econsultancy’s Email Marketing Industry Census claimed an ROI from email in excess of 500%.

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What customers want: a benevolent Big Brother?

In the movie What Women Want, Nick Marshall (played by Mel Gibson) has an accident and finds himself able to hear what the women around him are really thinking. At first he uses it to his advantage selfishly before he falls in love.

Chances are you're not going to suffer from an accident that gives you Nick Marshall-like abilities, but fortunately when it comes to finding out what customers want, market research can tackle the challenge.

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30+ Twitter Lists and 5000+ Twitter accounts worth following

Twitter Lists are now officially available to all of Twitter's users. And there are plenty of them. While it remains to be seen whether Twitter Lists will help Twitter boost user engagement, Lists offer a no-hassle means to discovering and following people who you might find interesting.

Here are 30+ Twitter Lists that collectively follow more than 5,000 interesting Twitter accounts.

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