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Here, we speak to Beautique.com MD Jason Russell about the health and beauty retailer's acquisition and conversion activity, as well as the challenges of starting an e-commerce operation from scratch.
The use of email marketing to drive customer acquisition is in significant, and terminal, decline.
Last week, I couldn't resist purchasing another computer. I found a great deal on a refurbished Dell through the Dell Outlet.
It's my first Dell and I'm looking forward to testing it out.
According to Forrester Research's Shar VanBoskirk, there's good news and bad news for the online marketing industry.
The good news is that marketers have fully bought into online marketing and there's significant interest in new forms of online marketing, including through social media and online video.
What happens when a retailer allows individual stores to control local customer communications?
I guess it depends on the level of training and guidance afforded to staff, but oftentimes things can go awry, especially when it is patently clear that there’s no kind of instruction from head office.
E-consultancy's latest Email Marketing Platforms Buyers' Guide reveals that the UK market for email platforms and services continue to grow, reaching £274m by the end of the year; an increase of 24% on 2007.
Economic conditions may be more difficult at the moment, but email marketing budgets look secure, as more firms use email as a retention tool.
With email marketing, it is far more desirable to build up your own list of prospects than take a short cut by buying or renting ones from elsewhere.
Doing so means that those on the list have already expressed an interest in your products or services, and are therefore far more valuable.
Here a few tips to help you build up your list...
Marketing to third party lists does not perform as well as to your own lists. Add to this more frequent delivery problems, and many email marketers are questioning whether they should be using external data at all.
This entry gives guidelines to using third party lists successfully.
Inactive subscribers are those that have not opened or clicked on an email over a certain period of time. There may be a number of reasons for this; disinterest, spam filters, poor subject lines and more.
With some inactive subscribers, the best approach may be to remove them from your list as they can be most likely to report emails as spam. However, it can be useful to try and reel a few back in.
Here are some tips on dealing with inactive subscribers...
If you send a reasonable volume of email, you've probably experienced the frustration of being told by some of the intended recipients that they never got your messages.
Sending customers a welcome email message after they have registered on your site, or chosen to receive newsletters, is generally accepted as good practice.
But a recent survey found that 60% of firms weren't doing so, while many others were failing to respond promptly enough.
What should etailers be including in these welcome emails though? Here are ten tips...
E-consultancy’s recently published online lead generation report shows that natural search, email marketing and paid search are still the most commonly used methods for generating online leads.
However, PPC claims the larger proportion of the budget, even though natural search is seen as the most effective method for lead generation.
Given that search engine optimisation provides the most perceived value for money, why aren't more marketers investing in natural search over and above other methods?