Posts in Email & eCRM

JUMP blogging challenge round up

We've had some excellent entries to our JUMP challenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

We'll be announcing the results on Friday, and the lucky winner will receive a blogging hamper made up of an iPad, moleskin notebooks, a press pass to JUMP, and free Econsultancy membership. 

JUMP Blogging hamper

I've rounded up the various entries to the JUMPchallenge, all on the subject of joining up online and offline marketing... 

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Q&A: Donna Wells on her move from Mint CMO to Mindflash CEO

As CMO of Mint, the leading online personal finance service, Donna Wells helped win the startup 2 million users from its launch in 2007 to its acquisition by Intuit in 2009 for $170 million.

Before joining Mint, Wells led marketing departments at companies like Intuit, Charles Schwab, and Expedia. Wells' work has won Webbys and an OMMA award. Last year, she was named one of the Top 25 Women in Tech to Watch by Accenture.

This Spring, she took on the CEO role at a startup called Mindflash, a company that hopes to improve online training. I caught up with Donna to talk about the switch from CMO to CEO, and how social media marketing is evolving.

(And in case you're wondering, yes, she is hiring marketing talent.)

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Social media is an extension of email marketing

Social media is far too often heralded as the death of email marketing. In fact, social media’s existence has breathed extra life into email campaigns by increasing levels of engagement with consumers.

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Peer Summit sneak peek: Adam Broitman on his keynote

adam broitman circ.us

Adam Broitman will deliver one of the two keynotes at Econsultancy's upcoming Peer Summit in New York. We asked for a sneak peek at what he'll address in his talk, entitled "Beyond Digital Innovation: The Sedative Nature of Counting Screens." Following, his views on Internet Everywhere, why it's never going to be the Year of Mobile and the blurring lines between technology and humanity.

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Is online lead generation right for your brand?

An increasing number of brands are starting to take Online Lead Generation (OLG) seriously and making it a central part of their online customer acquisition strategy and it’s not hard to see why. 

If you sell widgets and you can capture leads where the consumers are all interested in buying widgets then you can put a process in place to turn those interested customers into sales and therefore revenue. Simple right?

For many brands it is pretty simple but before you decide to allocate thousands of pounds to a lead gen campaign it pays to take a step back and ask yourself a few questions to work out whether OLG is right for your brand. 

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Gmail Priority Inbox: implications for email marketers

Google introduced Priority Inbox this week, a new feature designed to solve the problem of overloaded inboxes by prioritising the most important and relevant messages. 

This new option, currently in beta, splits the user's inbox into three sections, with the 'important and unread' section at the top. Various signals, including who is emailed most frequently, and which emails users tend to open. 

Gmail priority

This new feature will present new challenges for email marketers as they seek to ensure that their emails get the attention of Gmail users. I've been asking some email marketing experts about the implications of this new feature... 

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Email marketers adopt snail mail tactics

Marketers employing snail mail tactics in their email marketing campaigns would normally expect to see mass-unsubscribe rates following their sent emails.

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Study: Email marketers are ignoring (and losing) non-responsive customers

Email marketing has suffered some blows recently. But companies that threaten to stop using that marketing channel certainly get noticed. Rumors of Ben & Jerry's killing its email newsletter created a mild tempest online recently. Just this week, The Onion's AV Club stopped email messages, and Pepsi created ire among fans for simply moving some of its messaging from Facebook to Twitter

Now there's a study that says email marketers aren't adapting their marketing emails to customer changes. They're sending messages to unresponsive email accounts, and according to Return Path, only 12.5% of marketers are doing anything about it.

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Start Me Up! A profile of Copify

copifyThis week on Start Me Up we speak to Martin Harrison, CEO of Copify.

Whatever kind of marketing you are involved in, there's almost always a need for quality, relevant copy. Copify is attempting to take the hard work out of sourcing freelance copy at short notice.

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Social network emails fall foul of spam filters

Emails from social networks are marked as spam 100% more often then those from other sectors, and in the case of Friends Reunited, one in four of its emails failed to reach the inbox. 

According to Return Path, the deliverability issue is partly a result of spam complaints from recipients, which suggests that social networks need to take a closer look at the issue. 

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How to achieve excellence in joined-up marketing: a #JUMPchallenge post

This post from Kevin Gibbons of SEOptimise is part of the #JUMPchallenge, a blogging competition designed to raise awareness on how to join up online and offline marketing, launched to support Econsultancy’s JUMP event in October. 

Kevin, a regular (and also the most prolific) guest blogger on Econsultancy talks about how companies can join up their marketing efforts, looking at how those responsible for PR, search, email, social media and organisational structure can work together. 

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How can marketers use the iPad?

iPadThough the device has only recently released for a few months, the iPad can offer several new marketing opportunities for brands. Few would bet against Apple repeating the success of the iPod and iPhone, and selling the iPad in massive numbers. 

With this in mind, brands need to consider how they will appeal to iPad users through their marketing strategies. 

Here are a few ways marketers can make the most of the iPad…

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