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Posts in Email & eCRM

Marketers should design emails for mobiles: survey

While there is a recent trend for subscribers to view emails on their phones, marketers are still designing image laden-messages for desktop users which often render poorly on mobile devices. 

According to stats quoted in the MailerMailer Email Marketing Metrics Report (pdf), 64% of key decision makers are using mobiles to view emails, yet less than 50% of marketers are making sure that their messages are accessible to these users.

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Retailers should be emailing checkout dropouts

Though the majority of companies in the UK are failing to send emails to customers who have abandoned their shopping baskets, yet 46% of consumers say they would be likely to complete a purchase if they received a reminder. 

An e-Dialog survey revealed the latter statistic, while our Email Marketing Census earlier this year found that 67% of companies were not employing this tactic to attempt to revive abandoned sales.

The email survey also revealed some useful stats about email's effectiveness as a direct marketing channel, and the potential for driving offline sales. Some highlights after the jump...

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Is the internet set to slay direct mail?

The list of industries that have been impacted greatly by the internet is a long one. The internet pretty much impacts everyone today.

From the newspaper industry to Hollywood, many industries had their own issues and the internet can't be blamed for all of the changes they've had to cope with. But it has played a significant role in forcing them to change faster than they would probably have liked.

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Ineffective Affiliate Recruitment by E-mail

E-mail can be an excellent tool for affiliate recruitment if it is utilized the right way. Unfortunately, in many cases affiliate program managers are just multiplying the spam flow that is already bombarding our mailboxes. There are at least 5 mistakes that you can make when putting together an affiliate recruitment message.

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Email Marketing is the Cinderella of digital

There's so much buzz about social media, web 2.0, online PR, Twitter and Facebook at the moment that it's easy to overlook how powerful Email Marketing can be. Which is surprising when you realise that for many of your customers email is still the primary communication tool they use when online.

And judging from the record turn-out we had for the Econsultancy session I ran, I thought it would be useful to share 10 top tips for improving your email campaigns....

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Taking shopping cart abandonment too far?

Shopping cart abandonment. It's the bane of many online retailers and for some, accounts for a significant portion of lost potential revenue.

There are a number of reasons that potential customers abandon their carts and there are a number of common-sense tactics online retailers can employ to reduce shopping cart abandonment.

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Better technology, better marketing attribution

Web analytics expert Eric T. Peterson has gone on a new tip about campaign attribution, aka the ability to apportion credit for any campaign effectiveness to the channels, executions and partners that delivered it.

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Consumers want brand mentions, not ads: report

Marketing effectively on the internet can be pretty tough.

Sure, search and email are awesome and, when done right, are two of the most accountable forms of marketing around. But ask about other forms of online marketing and you'll probably meet more marketers who aren't producing ROI (or who aren't even tracking it) than you will find marketers who are.

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Content management: putting it all together

If you made a list of all the essential tools in an online business' toolkit, what would be on it?

Chances are you'd include content management, analytics and multivariate testing.

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Is it time to wave the white flag in the war on spam?

Spam. It's the scourge of the internet yet we just can't seem to get rid of it. The more sophisticated our defenses get, the more sophisticated the spammers become. The war on spam is the quintessential cat and mouse game.

And right now, it looks like the mouse is staying one step ahead of the cat.

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Q&A: Mark Patron of RedEye on integrated marketing

Mark Patron of RedEyeMark Patron has more than 20 years of experience in data-driven marketing, formerly as the MD of Claritas (now Acxiom) and, since 2006, as the CEO of RedEye International.

I've been talking to Mark about integrated digital marketing and the latest possibilities for behaviourally triggered email...

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US email marketers failing to track ROI - survey

Almost 20% of email marketers in the US have no idea on the results of their campaigns as they are neglecting to track ROI, according to a new survey.

This echoes the findings of Econsultancy's recent Email Marketing Industry Census, which found that 42% of companies surveyed didn't know what kind of return they were getting from their email marketing efforts.

3 comments