Posts in Email & eCRM

Online lead generation: is your brand holding you back?

Online lead generation can be a very useful tool for bands in their online customer acquisition strategy but a branded campaign is not always the best way to generate leads.

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Consumers, spam and high-risk behavior

maawg studyTens of millions of consumers say they're aware of 'bots, yet they continue to interact with spam. Chalk it up to some sort of blissful, can't-happen-to-me oblivion.

The Messaging Anti-Abuse Working Group (MAAWG) just completed a survey of North American and European consumers and found that despite their awareness of the dangers, they're playing with spam in ways that can leave them vulnerable to malware infections. Half had opened spam, clicked on a link in spam, opened a spam attachment, or replied or forwarded to spam. All these actions open the door to fraud, phishing, identity theft and infection.  Most consumers said they're aware  'bots exist, but only a third believe they're vulnerable to an infection.

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Cookies under fire as regulators move in

A massive push on securing opt-ins from consumers on cookies is well under way both here and in the US.

For the record, and contrary to what you might think, I’m glad, if only because it forces us to review how we failed so badly to keep the wider world informed about how online advertising works.

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Nine ways to #fail at digital marketing

There’s no shortage of information telling online marketers what they should be doing. After all, everyone wants to be at the top of their game and best practice stuff really helps – but I rarely ever see a list of some of the DON’Ts.

So I made one. It should hopefully help you continue to steer clear of the online marketing taboos... If you are doing any of this, then shame on you.

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Digital Cream Report Part 2: Social Commerce & Email

Econsultancy's Digital Cream Event LondonLast week some of us from Econsultancy US had the pleasure of traveling to London for the Digital Cream event (the equivalent of September's Peer Summit in New York). The day included a short talk on hot topics from the US perspective. In Part One, we looked at social media in general. This post finishes up with social commerce and email.

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Are companies getting smarter with email marketing?

Companies are gradually becoming more sophisticated in their email marketing efforts, with greater use of personalisation and segmentation in their campaigns.

The Econsultancy / Adestra Email Census 2010 also finds that, though some areas are improving, too few are integrating email with other marketing activities, while many still don't know their ROI from email marketing. 

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Marketers want video email to take off. Will it happen?

With the rapid growth of social media, the once stalwart digital marketing channel of email is experiencing growing pains. Consumers are finding email messages less relevant and experiencing email fatigue.

One way to fight the decline of email relevance is through increased engagement. According to a new study from Implix, marketers are planning to grow their video implementation exponentially. In fact, there could be a 480% increase in planned video email usage over the next year. But do consumers want to receive marketing via video in their inboxes?

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Email isn't dying, it's just turning into social media glue

Bleak times ahead for email according to Gartner, which is predicting that social networks will claim a growing share of communication among business users.

Seems plausible enough, though any reports of the death of email are somewhat premature. But can social networking sites claim the communications crown before this decade is out?

Gartner says: “By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users.

Cue much head shaking among the email services providers at TFM&A this week. I asked a few of them to fight their corner, and to provide an alternative view on the future of email.

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Political parties fail on email marketing

It seems that the UK's political parties have a lot to learn about email marketing, with all making some basic errors in their campaigns. 

As demonstrated by Barack Obama, email can be a powerful tool in political campaigning; allowing parties to build up a profile of their subscribers, and to bypass the media and open a direct channel of communication with potential voters. 

However, according to my own research so far, the email marketing strategies of the three main UK parties could be improved...

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The rules of email engagement: part two

A couple of weeks ago I posted a piece on the rules of email engagement, very much laying out fairly broad thoughts on the subject.

Now I want to follow up with a more pointed ‘plan’ that, if followed, will ensure a virtuous spiral of engagement and increased ROI...

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Could email fatigue give social media the upper hand with marketers?

Americans are suffering from "email fatigue." At least that's the take away from a new study from marketing service provider Implix, which found that Americans are one of the least likely groups to open emails worldwide.

Due to its newness, social media is fast gaining ground with marketers as a way to reach out and build relationships with consumers. But a turn away from email messages could also make social media the go to for marketers trying to reach customers and grow revenue.

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Is email marketing becoming less relevant?

39% of UK consumers claim that the marketing emails they receive are less relevant than they were 12 months ago, which suggests that brands need to improve to keep customers engaged.

According to an e-Dialog E-mail Attitudes Report, which surveyed 2,000 UK adults, there is a 34% increase in the number of people who are finding emails irrelevant to them, compared to the 2009 report.

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