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Posts in Email & eCRM

Data management is at the heart of good email marketing

The E-Consultancy/Adestra Email Marketing Industry Census 2008, published March 2008, investigated over 600 email marketers’ approach to data. 

After all, accurate data powers relevant targeting, which is proven to deliver the best results. 

The findings showed that regular data cleaning has taken a back seat for many email marketers.

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Putting customers in charge of your communications

Many companies are still losing customers because they don’t know what they want, writes Marc Morris.

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Email unsubscribing: a worst practice example

Email users are more than ready to hit the 'report spam' button for emails they no longer wish to receive, spam or not, so making the unsubscribe process quick and easy is essential.

Still, some email marketers have yet to take this on board if the following example from Real Networks is anything to go by.

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Do ISPs need to change the 'report spam' button?

More and more email users are using the report spam buttons to unsubscribe from emails, so is another option needed on email programmes to improve deliverability?

A survey found last week that 56% of email users consider uninteresting or irrelevant email messages as spam, and concluded that the report spam button is 'broken'. 

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Deliverability is costing you money

The E-consultancy/Adestra Email Marketing Industry Census of over 600 email marketers highlights the real cost of deliverability for the first time - marketers are wasting around 11% of their budget. 

This entry investigates what they can do about it.

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Three practical tips for improving your email marketing

Get email marketing right and it can deliver huge revenues for a very low cost.

Get it wrong and you are simply wasting your time, annoying your customers and damaging your brand. Here are 3 practical tips.

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Firms still ignoring customers' emails

Transversal has come out with another report showing the dire performance of many UK firms when responding to customers’ emails.

In its third annual Multi-channel Customer Service Study, released this week, the company tested 100 leading organisations by sending them routine questions by email.

Less than half (46%) answered those questions “adequately” and the average time they took to respond was almost two days (46 hours).

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Basket Abandonment - we have to focus on How, not Why

More and more the concept of basket abandonment is mentioned as a method for increasing conversion - be it baskets in retail, quotes in insurance, bookings in travel or registrations in gambling.

Indeed, I am beginning to feel like it has been around forever. The real question for me is how to go from talking about it to actually producing the goods and enjoying the results.

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69% of companies do not email checkout dropouts

Two-thirds of companies in the UK are failing to send emails to customers who have abandoned their shopping baskets.

This seems like a missed opportunity, and is one of the findings of the E-consultancy / Adestra Email Marketing Industry Census 2008, a survey of agency and company email marketers in the UK.

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UK retailers failing to follow email best practice

A new survey finds that retailers in the UK still have a lot to learn about email marketing, with 46% failing to comply with legal guidelines and many others not following best practice.

TopShop, STA Travel, ASDA and M&S came off best in dotMailer's benchmark study (pdf), scoring over 80%, while Office, Expedia and H&M scored less than 60%.

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Email + SMS convergence = customer convenience

Right person, right place, right time.... right environment: some thoughts on the challenges and opportunities of multichannel customer communications.

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Spam is in the eye of the beholder

For me, spam is unwelcome email - if I don't want it, it's spam.

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