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Posts in Email & eCRM

How often should retailers be sending out emails?

Finding the right balance for email frequency is crucial for retailers, but some get it badly wrong and run the risk of annoying customers by sending far too many promotional emails.

Having already put me off the purchase with way too much cross selling during the checkout process, VistaPrint has now compounded the problem by sending my 10 emails in the space of 11 days.

2 comments

Q&A: Sarah Fay CEO of Aegis Media North America

Sarah Fay, the chief executive of Aegis Media North America, is known for her smarts, a genuine warmth, and not incidentally, the fact that she's one of the most powerful women in advertising in North America, if not the world.

A 10-year veteran of Carat, Fay has steadily risen in the ranks until she ultimately achieved the top slot in 2007, when the company merged the digital and traditional media assets of Carat and Isobar into a single integrated operating unit.

We caught up with Sarah to ask about advertising in a recession, trends in media buying, and what's been surprising and inspiring her since she took up the reins at Aegis.

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Postal rate increase strikes another blow at magazines, catalogues

As if things weren't bad enough already for print publishers, the United States Postal Service is raising rates in May by around 4%.

The rate hike, which will apply to first class, standard and periodical mailings, is one more stake in the heart of the already troubled print media industry. In times such as these, it's hard to imagine an ad rate hike that could realistically cover higher distribution costs.

2 comments

Petsky Prunier: interactive ad industry dealmaking down in 2008, but not a bad year

M&A activity and investments in the interactive ad industry declined in 2008 according to a new report issued by Petsky Prunier.

Deals were down 29% and acquirers and investors spent five times less than they did in 2007.

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Where should I put my digital marketing budget?

With business trying to work out where they should be spending their marketing budgets, everyone is ready to suggest a channel for them to invest their money.

Here are some suggestions on where to redistribute digital marketing budgets when times are tight...

3 comments

Email Usability – clearly we are no further down this road

I had my attention drawn recently to Jakob Nielsen’s latest post on Alertbox, entitled ‘Transactional Email and Confirmation Messages’.

In his article, Nielsen reports on his findings from a research study into the usability of confirmation and basic trigger emails. 

His conclusion is that, from a usability perspective, they are, in general, shocking (my word, not his!). 

0 comments

Wired says bloggers should make like Calacanis and quit

Wired’s senior editor Paul Boutin has climbed aboard the 'blogging is dead' train, pointing to Jason Calacanis’ decision to quit blogging as a primary reason to bail out.

The article starts: “Thinking about launching your own blog? Here's some friendly advice: Don't. And if you've already got one, pull the plug.”

9 comments

Transactional emails failing usability tests - Nielsen

Transactional emails can be useful for building trust and improving customer service, but many are not as user-friendly as they could be.

That's Jakob Nielsen's verdict in his latest Alertbox post, in which he details tests of a range of emails; customer service responses and order confirmations.

1 comment

Consumers say etailers are sending too many emails

According to Forrester Research, over 150bn emails will be sent to consumers by retailers and wholesalers this year.

And many will be received by recipients who don't really want them.

1 comment

Q&A: Beautique.com’s Jason Russell on establishing an etail start-up

Here, we speak to Beautique.com MD Jason Russell about the health and beauty retailer's acquisition and conversion activity, as well as the challenges of starting an e-commerce operation from scratch.

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The decline and fall of email for acquisition

The use of email marketing to drive customer acquisition is in significant, and terminal, decline.

8 comments

An email every step of the way - a customer service best practice

Last week, I couldn't resist purchasing another computer. I found a great deal on a refurbished Dell through the Dell Outlet.

It's my first Dell and I'm looking forward to testing it out.

1 comment