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Posts in Email

How Cath Kidston used a Disney tie-up to increase its customer database

When Cath Kidston recently released its exclusive collaboration with Disney, its ecommerce website saw 3,500% more visitors than usual, selling out stock within a couple of hours.

So, exactly how did the British retailer generate such excitement about a range of Winnie the Pooh-adorned clothing and accessories?

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Ten ways to freshen-up your email marketing

For 10 years, email has remained at the top of the ROI charts in our annual Email Marketing Industry Census.

Interestingly, though, email marketing budgets have hardly shifted in that time, remaining around 15% of overall spend.


How retailers are increasing sales with personalised, cross-device ad targeting

71% of adults in the UK now own a smartphone, and on average users are said to glance at their mobiles around 150 times a day.

These were just two stats cited by Nick Fletcher, Director of Multi-Channel at Rakuten Marketing, at the Festival of Marketing today.


There’s life in the old tablet dog yet: stats

When the first iPad launched on 3 April 2010, opinions were split on how popular the device would be, and whether there even was a market for tablets.

Technology expert Rhi Morgan at T3 Magazine commented back then:


How can we meet the needs of the multi-device consumer?

It’s no secret that the UK has become a smartphone society, with over 80% of UK adults now owning a device.

Along with the growth of wearables and tablets, this means that consumers have access to a wide array of gadgets to get online wherever and whenever they want.


Has Amazon Prime Day 2016 made up for 2015’s #PrimeDayFail?

Promoted as the ‘Black Friday’ of the summer, Amazon Prime Day was originally launched in celebration of the retailer’s 20th birthday.

You might remember that last year didn’t go quite as planned.


The five steps to an effective and repeatable sales process

A repeatable and effective sales process is key to scalable business growth, and it's a much more straightforward endeavour than you might imagine. 

Growing a business is hard, but fortunately, designing a uniform sales process doesn’t have to be.


Five ways Emerald Street is delivering irresistible email content

There aren’t many emails sent to my personal inbox that I take the time to read. 

Usually a mixture of random newsletters and shopping confirmations, most are instantly deleted or ignored.


Five reasons your CRM isn't actually increasing sales

A B2B technology report from Informatica revealed that 25% of marketers don’t know their lead conversion rates, largely because they don’t have the right CRM strategy, which limits sales growth and work efficiency.

If a CRM does not provide immediate value and is overly complex to implement and maintain, it will fail to do what it was designed to do: increase sales.


Why marketers are failing to make the most of automated emails

When it comes to automated email campaigns, many companies are falling short.

According to the recent Email Marketing Industry Census in association with Adestra, a mere 55% of the marketers surveyed said their company’s in-house automated campaigns were ‘quite successful’.

In even more mediocre news, just 7% deemed them ‘very successful’.   


Ray Ban’s 10-month delay in sending post-sales email isn’t as strange as it seems

Consumer reviews are a powerful conversion tool for ecommerce sites and many brands send emails to solicit product feedback from recent customers.

In general, this takes place within a few days or weeks of the purchase, while the customer is still enamoured with their new item.

However last week I received a post-purchase email for a pair of sunglasses I bought 10 months ago.

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Why marketers must move from data to insight to action

More data is not necessarily a good thing.

It needs to be actionable, providing marketers with insight. If it's not, then perhaps now is the time to invest in new technology.

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