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Promoted as the ‘Black Friday’ of the summer, Amazon Prime Day was originally launched in celebration of the retailer’s 20th birthday.
You might remember that last year didn’t go quite as planned.
A repeatable and effective sales process is key to scalable business growth, and it's a much more straightforward endeavour than you might imagine.
Growing a business is hard, but fortunately, designing a uniform sales process doesn’t have to be.
There aren’t many emails sent to my personal inbox that I take the time to read.
Usually a mixture of random newsletters and shopping confirmations, most are instantly deleted or ignored.
A B2B technology report from Informatica revealed that 25% of marketers don’t know their lead conversion rates, largely because they don’t have the right CRM strategy, which limits sales growth and work efficiency.
If a CRM does not provide immediate value and is overly complex to implement and maintain, it will fail to do what it was designed to do: increase sales.
When it comes to automated email campaigns, many companies are falling short.
According to the recent Email Marketing Industry Census in association with Adestra, a mere 55% of the marketers surveyed said their company’s in-house automated campaigns were ‘quite successful’.
In even more mediocre news, just 7% deemed them ‘very successful’.
Consumer reviews are a powerful conversion tool for ecommerce sites and many brands send emails to solicit product feedback from recent customers.
In general, this takes place within a few days or weeks of the purchase, while the customer is still enamoured with their new item.
However last week I received a post-purchase email for a pair of sunglasses I bought 10 months ago.
More data is not necessarily a good thing.
It needs to be actionable, providing marketers with insight. If it's not, then perhaps now is the time to invest in new technology.
Well hopefully you’ve all recovered from St. Patricks’s Day, and by recovered I mean woken up in time to call in sick with at least some conviction.
But if you have called in sick today then never fear, because the weekly Econsultancy digital marketing stats round-up looks great on any device, including your mobile phone while you lie in bed clutching your head and wondering why you needed to go on to that last bar.
It’s Mother’s Day on Sunday, when we celebrate and show our appreciation for the women who brought us kicking and screaming into this world.
I’m in a sharing mood, so I’m going to open up to you and tell you the single most powerful piece of advice my mother ever gave me. I remember it word for word.
She said: “Son, whatever you do in life, wherever you go, don’t ever let anyone stop you reading the weekly Econsultancy digital marketing stats round-up.”
At last, Apple’s incredibly useful in-store service of emailing consumers their receipts is becoming common place amongst other UK retailers.
No sooner had Argos replaced its 20m catalogues per year with iPads, we saw the retailer offer the option to receive a digital version of their receipt by email (e-receipt) for its customers in 700+ stores.
This year, instead of soothsaying, let’s focus on things I wish would happen... but likely won’t.
So here’s some predictions for email marketing that won’t come true in 2016.
Email marketing is still one of the most popular ways brands communicate with and provide value to their customers.
Here are three things that leading brands in Asia-Pacific do with their email marketing, with case studies to prove it.