Posts in Email

email

10 supermarkets with 10 very different email opt-in/opt out strategies

In this post we examine the hotchpotch of opt-in and opt-out methods deployed by the leading supermarkets in the UK and globally used to obtain customer consent to add them to their email marketing lists during registration and checkout.

As retailers reassess their consent strategy, it would be prudent to examine the methods used by competitors, ideally incorporating customer feedback and testing, to adopt the best approach.

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10 intriguing digital marketing stats from this week

This week's roundup is a corker, including news about voice technology, mobile ad blocking, and experiential marketing.

If that’s not enough, be sure to download the Internet Statistics Compendium for lots more juicy stats. 

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ai

Walk before you run: Marketers must get the basics right before they turn to AI

Although Artificial Intelligence (AI) has a very rich history, it wasn’t until the 20th century that the technology began to move forward at a significant pace.

In 1914, the first chess playing machine was created; and by 1997, AI was sufficiently developed to defeat Garry Kasparov, a chess grandmaster and widely considered one of the game’s greatest players.

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How marketers are innovating with email in 2017

The 2017 Email Marketing Industry Census suggests that automation is now a key area of focus for marketers, cited by 66% as the single most important attribute of an email technology provider.

Through automation, email has the potential to become even more personalised, timely and targeted. Of course, it’s not the only component of an effective strategy.

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A day in the life of… Digital Marketing Manager for Good Energy

Adam Johnstone is digital marketing manager at Good Energy, a UK-based renewable energy supplier. Here he explains what a typical working day looks like for him.

If you are looking for a role within the realm of digital marketing, or are looking for a new challenge in this area, be sure to check out our digital jobs board.

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How Lenny Letter used email newsletters to cultivate an online community

Email newsletters are usually used to support or promote other forms of online content.

In contrast, email is the core strategy behind Lenny Letter – a feminist newsletter created by Girls founder, Lena Dunham, and co-producer, Jenni Konner.

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Which channels do marketers really use?

All of this talk about rogue YouTube ads, fake Likes on Facebook, and Snapchat vs. Instagram is fascinating, but how much of it is relevant to a marketer's daily job?

To find out, we surveyed hundreds of marketers and asked them which channels they are really using these days.

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Three key findings from the 2017 Email Marketing Census

Automation, personalisation and device optimisation are three of the key themes covered in the 2017 Email Marketing Industry Census, published today by Econsultancy in partnership with Adestra.

Exactly 1,200 marketers took part in the 11th edition of our industry bellwether report that contains a comprehensive review of the email practices being adopted, the resources being dedicated to email, and the channel’s effectiveness compared to other types of marketing.

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10 mega digital marketing stats from this week

We’ve got stats on just about everything this week. The roundup ranges from news about data privacy to Mother’s Day spend and so much more.

As always, be sure to download the Internet Statistics Compendium for more stats.

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10 examples of welcome emails of varying quality from online retailers

If you’ve ever seen First Dates, you’ll know that initial impressions count for a lot.

For brands, a welcome email is the perfect way to make one. In fact, according to a study by Return Path, users who read one welcome email will go on to open at least 40% of emails from the same brand in the following 180 days. 

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10 astounding digital marketing stats from this week

Time to settle down for your trusty stats round-up.

This week, we’re talking about online search, ecommerce loyalty, B2B buying and lots more.

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10 of the best digital marketing stats we’ve seen this week

There are lots of fine stats to enjoy this week.

You’ll find news about online search, consumer behaviour, email, apps and even more.

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