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Although Artificial Intelligence (AI) has a very rich history, it wasn’t until the 20th century that the technology began to move forward at a significant pace.
In 1914, the first chess playing machine was created; and by 1997, AI was sufficiently developed to defeat Garry Kasparov, a chess grandmaster and widely considered one of the game’s greatest players.
The 2017 Email Marketing Industry Census suggests that automation is now a key area of focus for marketers, cited by 66% as the single most important attribute of an email technology provider.
Through automation, email has the potential to become even more personalised, timely and targeted. Of course, it’s not the only component of an effective strategy.
Adam Johnstone is digital marketing manager at Good Energy, a UK-based renewable energy supplier. Here he explains what a typical working day looks like for him.
If you are looking for a role within the realm of digital marketing, or are looking for a new challenge in this area, be sure to check out our digital jobs board.
Email newsletters are usually used to support or promote other forms of online content.
In contrast, email is the core strategy behind Lenny Letter – a feminist newsletter created by Girls founder, Lena Dunham, and co-producer, Jenni Konner.
All of this talk about rogue YouTube ads, fake Likes on Facebook, and Snapchat vs. Instagram is fascinating, but how much of it is relevant to a marketer's daily job?
To find out, we surveyed hundreds of marketers and asked them which channels they are really using these days.
Exactly 1,200 marketers took part in the 11th edition of our industry bellwether report that contains a comprehensive review of the email practices being adopted, the resources being dedicated to email, and the channel’s effectiveness compared to other types of marketing.
If you’ve ever seen First Dates, you’ll know that initial impressions count for a lot.
For brands, a welcome email is the perfect way to make one. In fact, according to a study by Return Path, users who read one welcome email will go on to open at least 40% of emails from the same brand in the following 180 days.
Time to settle down for your trusty stats round-up.
This week, we’re talking about online search, ecommerce loyalty, B2B buying and lots more.
There are lots of fine stats to enjoy this week.
You’ll find news about online search, consumer behaviour, email, apps and even more.
According to research, 64% of women who shop on their smartphone say that seeing images of products in context positively influences their purchasing decisions.
It’s a simple tactic, but by including context, the online customer experience can be greatly improved - and this doesn't just apply to shopping on mobile either.