Posts in Email

How Lenny Letter used email newsletters to cultivate an online community

Email newsletters are usually used to support or promote other forms of online content.

In contrast, email is the core strategy behind Lenny Letter – a feminist newsletter created by Girls founder, Lena Dunham, and co-producer, Jenni Konner.

1 comment

Seven examples of Black Friday email marketing from retailers

Your email inbox was no doubt flooded with Black Friday offers last weekend.

But did any of them actually make you want to buy something?

1 comment

Which vertical sector is the king of the hill for email marketing?

Digital marketing has undergone somewhat of a transformation over the last decade, bringing email marketing into its centre.

This is evident in a number of ways, not least when looking at email’s ROI rising from 66% in 2008 to 73% today; it has shown a spectacular growth compared to other channels in the marketing mix.

0 comments

Ten ways to freshen-up your email marketing

For 10 years, email has remained at the top of the ROI charts in our annual Email Marketing Industry Census.

Interestingly, though, email marketing budgets have hardly shifted in that time, remaining around 15% of overall spend.

0 comments

Three things email marketing leaders do regularly [APAC case studies]

Email marketing is still one of the most popular ways brands communicate with and provide value to their customers. 

Here are three things that leading brands in Asia-Pacific do with their email marketing, with case studies to prove it.

0 comments

Is Pinterest or Instagram better for driving ecommerce?

Marketers are very aware of the potential that social media holds for ecommerce retailers.

In particular, Pinterest and Instagram are proving to be popular with many brands, as the image-based networks enable them to provide engaging content directly to consumer’s devices.

0 comments

What were the key email marketing trends from 2015?

It’s basically Christmas already, so it’s time to look back at 2015 and mull over what’s occurred in digital marketing.

Email remains one of the most important channels in terms of driving traffic and sales, so I’ve asked several experts for their opinions on the most significant email marketing trends from this year.

0 comments

Seven steps to building a successful mobile data capture model

It’s no surprise that when an industry explodes, its marketing channels are inundated with new players and technologies.

This can also mean high fragmentation among systems as companies try to capitalise on every tool available to them in a rapidly expanding new ecosystem.

When it comes to mobile marketing, this phenomenon couldn’t be more true in the domain of data capture.

0 comments

Four steps to help build customer loyalty in retail

Here’s an easy process to help you build 'earned' before 'bought' loyalty with customers.

1 comment

Why embedded videos in email marketing don't work

If the vertiginous rise of video-sharing and streaming platforms such as YouTube, which receives more than 6bn video views from 1bn unique users every month, has taught us anything it's that people have a voracious appetite for video.

It should be no surprise then that more than four out of every five marketers plans to use video in their email campaigns in the future.

3 comments

Should situational data be the bedrock of your personalisation strategy?

Engaging and interacting with customers on a 1:1 level is often feted as the holy grail of digital customer experience.

But in a multi-device and multichannel world fraught with data and privacy challenges, we know the road to such personalisation nirvana is long, bumpy and expensive. All without truly knowing how big the pot of gold is at the end of it all.

2 comments

Three key insights from our new Reality of Multichannel Marketing report

The past decade has brought with it a massive increase in digital marketing platforms and technologies, giving marketers the ability to focus on multichannel like never before.

This has fundamentally altered the way brands plan and execute marketing strategies and given us new insight into how customers are using those channels. 

0 comments