Posts in Financing

10 stupendous digital marketing stats we’ve seen this week

Grab yourself a coffee – it’s stats time once again.

This week’s roundup includes news about CRM, affiliate marketing, and mobile UX. As always, the Internet Statistics Compendium includes lots more, so why not head on over and give it a look-see?

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10 superior digital marketing stats from this week

Ready for your weekly dose of stats?

This week’s diverse roundup includes news about start-up success, cyber-attacks, TV sponsorship, and lots more. You’ll also find tonnes more facts and figures in the Internet Statistics Compendium.

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10 intriguing digital marketing stats from this week

This week's roundup is a corker, including news about voice technology, mobile ad blocking, and experiential marketing.

If that’s not enough, be sure to download the Internet Statistics Compendium for lots more juicy stats. 

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10 tremendous digital marketing stats from this week

This week’s roundup of stats is the perfect way to finish off a four-day week. Go on, give it a read, we promise it won’t take long…

We’ve got news about delivery methods, chatbots, marketing budgets and lots more. If that’s not enough, be sure to check out the trusty Internet Statistics Compendium.

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The importance of the blockchain: The second generation of the internet

Last week the high and rapidly changing price of bitcoin brought the digital currency to the top of the news, reaching an all-time trading high, at about $1,150 per coin.

It has since fluctuated considerably; the cause of this being statements and actions taken by the Chinese government. The clear majority of bitcoin trading (more than 95%) takes place in China, giving events there an enormous influence on the price.

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How will fintech lenders cope with an economic downturn?

Fintech startups are disrupting established financial institutions, and nowhere is that more evident than in the market for loans.

In the wake of the financial crisis and Great Recession of 2008, a new generation of financial services startups took advantage of the fact that banks, once a primary provider of loans to consumers and businesses, largely stopped lending.

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Low growth predicted for digital agency revenues in 2017: Report

According to the latest research from Econsultancy, predicted growth for digital agencies in the UK has reached an all-time low.

While it’s encouraging that only 15% of survey respondents expect business to remain flat in 2017, the proportion of agencies expecting their businesses to grow by 50% or more has more than halved in the last two years, from 24% in 2014 to 11% this year.

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10 things I learned raising £1m VC for my martech startup

Last week, my business, Phrasee, announced a £1m seed investment. Awesome! Champagne all round! But, getting there wasn’t easy. 

See, I’ve never run a fast-growing martech business before. Luckily, I’m a quick learner – and here’s 10 things I’ve learned about startup fundraising since launching 18 months ago. 

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Equity crowdfunding comes to the US, sort of

Last week, the United States Securities and Exchange Commission (SEC) unveiled new rules that will make it possible for private companies to accept investments from everyday investors.

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63% of businesses plan to increase their marketing budgets in 2015: report

Almost two-thirds of companies are planning to increase their marketing budgets in 2015, according to the results of our new report.

The Marketing Budgets 2015 survey, published in association with Oracle Marketing Cloud, found that 63% of companies will spend more on marketing this year, while 31% will retain the same level of spending and 7% will decrease their budgets.

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Successful corporate-startup ventures. Pt 2: Doing the deal

In the last post, we looked at finding real mutual value in corporate–startup venturing linkups. In this post we’ll look at doing the deal in the right way.

Designing a deal structure which gets the value exchange, risk and rewards properly and fairly allocated is much more complex than many realise before embarking on the startup venture strategy.

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Four key trends from our Value of Marketing research

At the Festival of Marketing today Econsultancy published the findings from the new Value of Marketing research, which investigates the sometimes difficult relationship between CMOs and CFOs.

It highlights the difficulties in placing a value on marketing activities, with the majority of both marketers and finance professionals still unable to provide a figure for their return on investment. 

In addition, there are significant tensions and differences in opinion between marketers and finance departments which may be impeding both business and marketing success.

Published in partnership with Marketing Week, the report is based on in-depth interviews with nine senior brand-side marketers and nine senior finance officers, as well as an online survey of 171 senior finance executives and 100 brand-side marketers.

Here’s a summary of four key trends identified in the report...

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