Posts in Innovation & Trends

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The state of smart speaker voice search in 2018

Welcome to the second part of our state of voice search in 2018 series.

In this series, we’re taking a realistic look at voice search in 2018, with no hype or hyperbole: establishing how widespread it really is, whether you need to optimise for it, and how you can go about doing so. 

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The best digital marketing stats we’ve seen this week

Let’s delve into some stats, shall we?

This week’s roundup includes news about product thinking, programmatic media, and artificial intelligence. Be sure to check out the Internet Statistics Compendium while you’re here - there's lots more included.

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How Wimbledon is using AI to enhance the fan experience

From strawberries and cream to its all-white dress code, Wimbledon is a sporting event steeped in tradition. 

But while many of its famous traditions have remained the same since it began in 1877, Wimbledon has also been quietly innovating - particularly when it comes to technology and data. 

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The human revolution: Why brands need to design for humans in a digital world

Many of our books, films and TV series set in the future imagine a world in which robots are taking over.

This pop-culture approach to artificial intelligence is mirrored in our widespread fears of AI "taking over our jobs" and making humans obsolete.

But I'm here to tell you that the opposite is happening. It's not the robots who are taking over, it's the humans - and we need to adapt our design thinking to this reality.

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What product marketers can learn from the World Cup VAR debate

You may have noticed: there’s a World Cup on.

In among the pile-ons, the theatrics and the crunching sound of humble pie being eaten by the naysayers of a World Cup being held in Russia, the hottest topic has been the introduction of a new technology. VAR. (Video assisted referees). If you’ve managed to avoid the subject see this handy link for an explanation.

In many ways, the VAR story at this World Cup encapsulates the myths and misunderstandings around how new technologies come to take their place in our lives.

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How museums are using immersive digital experiences

It is common knowledge that many art galleries and museums are finding it tough to market to younger, digitally-oriented generations.

Although millennials 'enjoy museums', they have also 'expressed concern that the content and mission of many museums may not be in sync with millennials' interest and values', according to millennialmarketing.com.

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The best digital marketing stats we’ve seen this week

It’s that time of the week yet again, when we regale you with the finest digital stats we’ve come across in the past seven days.

This roundup includes news about email open rates, app installs, digital transformation projects, and lots more too.

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How account based advertising can help you avoid the 'content swamp'

Account based advertising can allow companies to win business from the companies they want to work with – faster – by increasing relevance and awareness.

You’ll reach them on the likes of the LinkedIn newsfeed, The Guardian, Marketing Week, The Engineer or any other website that supports advertising.

Simply creating content then using social media and search to drive buyers to your site is no longer sufficient. Account based advertising can give you the edge you need – and there are four factors powering an increase in adoption of this strategy.

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Creative and design leaders are more worried than excited about emerging tech in 2018 [stats]

Creativity is all about new ideas, thinking outside the box, making intuitive leaps and approaching problems in innovative ways.

Because of this, you might assume that the creative and design industries would be at the front of the queue to embrace emerging technology and start incorporating it into their day-to-day work.

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Marketing and machine learning: From data analysis to creativity at scale

The overhype of artificial intelligence seems to have died down, replaced with a new clarity regarding its real potential. 

AI, more often machine learning, is now being widely adopted rather than merely talked about.

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Dan Lasko, a man with an amphibious prosthetic limb, jumps off a diving board into a swimming pool.

How Northwell Health uses human stories behind innovation, not scare messages

In the healthcare industry, there are some incredible technological advancements taking place which have the power to save and transform millions of lives.

Yet in spite of this, healthcare providers often struggle to communicate the impact of this work to the public.

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Only 17% of email marketers planning for AI, more than half will innovate with automation

Econsultancy’s 12th annual email census, published in association with Adestra, takes an in-depth look at email marketing practices currently being adopted, including personalisation, segmentation, and optimisation for different devices.

There’s also insight into how AI and predictive analytics are infiltrating the industry.

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