Posts in Innovation & Trends

How AI is redefining personalisation & the job of the email marketer

Personalisation is a word that marketers use every day with no great degree of thought.

Some may conflate segmentation or product recommendations with personalisation. For others, personalisation means nothing more than ‘[first name] [last name]’ in comms.

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How Intelistyle plans to become the 'Spotify of fashion' with its AI stylist app

Artificial intelligence is one of the most talked about trends of the moment, with industries ranging from beauty to healthcare capitalising on the technology.

Fashion is another industry where AI holds huge potential, most commonly used to enhance the customer experience through personalisation.

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chart showing linguist knowledge of ai

What do linguists make of AI and natural language processing?

What do linguists make of AI and natural language processing (NLP)? Do they see a bright future for their careers with AI, or worry about being replaced by it entirely?

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Four innovative examples of eye-tracking technology in marketing campaigns & products

Eye-tracking technology has been around for a while but is still helping brands improve products and marketing campaigns, particularly as AR technology can now bring it in-app.

The concept – which simply refers to the measurement of eye activity – presents a number of big opportunities, ranging from market research to an improved UX.

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DBS Bank now earns twice as much income from digital customers

Singapore's DBS Bank, the largest bank in Southeast Asia, is profiting from its digital investments in a big way.

At an investment conference, DBS CFO Chng Sok Hui revealed that the bank now generates double the income from digital customers as it earns from traditional customers.

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Shelter Scotland’s chatbot had >4,000 interactions in its first four months, freeing up time for helpline staff

Chatbots present a number of exciting opportunities for charities

Not only can AI streamline customer service – taking away the need for human interaction – but bots can also help to boost engagement, increase empathy in consumers, and even drive fundraising.

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deepmind health

Is healthcare ready for AI, potentially the biggest innovation since the vaccine?

Artificial intelligence (AI) has permeated into many parts of everyday life, if you look hard enough you can see it in unassuming places; from the facial recognition of Google photos to the spam filter in your favourite email app. But perhaps it is in areas of commerce and industry where we can see its value the most.

Manufacturing operations are being optimised, data is being collated and analysed at an ever increasing rate, and deep learning enables 'intelligent' machines to make independent decisions without human guidance.

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Saving language: How will the rise of AI affect linguistics?

Language isn’t an exact science. Often, there is no "perfect" answer.

While much is logical, many elements are harder to explain, untethered as they are to any fixed set of rules. For instance, when is a thought expressed with an indicative vs a subjunctive mood? When to use polite vs casual phrasing in languages such as Korean or Japanese? How to articulate an expression that doesn’t exist in a target language?

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How the blockchain can be applied in healthcare

While Bitcoin and other cryptocurrencies face dramatic price swings and are still the focus of controversy, interest continues to grow in the blockchain technology behind cryptocurrencies.

From digital asset rights management to advertising, there are many industries in which entrepreneurs and established companies are looking to apply the blockchain.

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What is 'dark martech' and what challenges does it present?

An ominous-sounding term – dark martech actually refers to the practice of using homegrown technology or tools for marketing functions rather than third-party software solutions.

While many organisations might choose to go down this route, there are big challenges to consider. 

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Employer-sponsored healthcare initiatives will create new opportunities for pharmas & medical device companies

Last month, Amazon, Berkshire Hathaway and JPMorgan Chase announced they were teaming up to launch a venture aimed at providing better, more cost-effective healthcare to their employees.

And then last week, it was reported that Apple is launching AC Wellness, “an independent medical practice dedicated to delivering compassionate, effective healthcare to the Apple employee population.”

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'New retail' to VR: The hottest digital technologies in China that you should know about

For a long time, China had been called the world’s factory for manufacturing and assembly – which seems to be unrelated to creativity.

However, Chinese information technology has grown at an amazing speed in recent decades and has taken over industries like mobile payment, ecommerce, express service and online investment products.

What should you know about China’s booming technology?

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