Posts in iPhone/iOS

Three ways the iPhone X will change CX in travel & tourism

Apple has officially unveiled the iPhone X.

CEO Tim Cook stated the device is “the future of the smartphone,” and it’s clear the iPhone X (pronounced “ten”) offers the most significant update to the iPhone family in years, with edge-to-edge OLED display, facial recognition capabilities and an aptitude for augmented reality. 

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Why has wearable tech failed to catch on?

The world has been waiting for wearable technology to fulfil its potential since 2014. So what is causing the delay?

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How smartphone apps & personal data might reduce the cost of healthcare products

In 2016 Statista reported that in the US alone 54m users interact with the top 10 healthcare apps each month

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Mobile marketing in 2017: Five expert predictions

What will 2017 mean for the world of mobile marketing?

Our experts have already outlined what they think are some of the biggest mobile trends of the past year, so now it’s time to look ahead to the next twelve months.

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Who will win the live-streaming battle: Facebook Live or Periscope?

In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.

Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.

Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.

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Three points to consider when developing a mobile app strategy

As mobile adoption continues to flourish, brands are required to incorporate distinct mobile web and app experiences into their mobile strategy.

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Six ways mobile can ease traveler stress and increase bookings

We’ve all been there. It’s the day of travel and you’re scrambling to get to the airport. Tempers are high, boarding passes are scattered, your arms are already sore from lugging that heavy suitcase down the stairs.

But traveler anxiety starts well before the big day, stretching back to the initial stages of the planning process.

During each unique stage of the mobile journey, travelers experience changes in their mindset and behaviors, requiring brands to take a closer look at how to close the gap between what users want and what they are offering on mobile.

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Homebase’s new mobile commerce app reviewed

Homebase has just launched a new smartphone app that aims to bolster its multichannel offering.

The home and garden retailer launched a click-and-collect app way back in 2010, but this new version offers a more comprehensive range of features.

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Very.co.uk seeks to boost m-commerce sales with new iPhone app

Very.co.uk has launched a new iPhone app as it seeks to further bolster its mobile revenues.

The fashion retailer is owned by Shop Direct and this is the group’s first transactional app.

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Givvit

Start Me Up! A profile of social treating app Givvit

Givvit is a new mobile app that enables users to send their friends small gifts, an activity it describes as ‘social treating’.

Available on iPhone and Android, the treats include things like boxes of chocolates, flowers, restaurant vouchers, or a pint in your local pub.

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Retailer-owned social networks: Can they work?

Grazia recently launched its own ecommerce store, which came complete with its own social network.

This got me thinking about what brands might gain from running their own social network.

Owning the user data and tailoring the experience to suit your brand are the most obvious examples, alongside the potential for increasing brand affinity and driving up that customer lifetime value.

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The best mobile campaigns from 2014: the expert view

You will have noticed a steady stream of 2014 roundup posts on the blog recently and it’s now time for another.

This time I’ve asked several mobile experts for their opinions on what have been the most impressive campaigns in the past 12 months.

It follows on from a similar post looking at the biggest mobile trends from 2014.

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