Posts in Marketing Automation

How AI marketing can help brands right now

Marketers have been talking about artificial intelligence (AI) marketing for some time now.

But many are still wondering, what exactly can AI marketing do for us right now?

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In a blow to marketers, Google will let users opt-out of remarketing ads

Life continues to get more and more difficult for marketers, particularly those who target users as precisely as possible.

Earlier this week, Mozilla announced that it has added Opt-in Tracking Protection to Firefox Quantum, the latest version of its popular browser. Opt-in Tracking Protection enables users to block trackers, many of which are used by ad networks, all time time. Previously, Firefox blocked trackers only when users were browsing in private mode.

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Three ways to take marketing automation to the next level

Marketing automation continues to be one of the biggest martech success stories of the past few years.

Econsultancy recently conducted a survey of companies in Australia and New Zealand and found that nearly four in five (79%) of brand marketers are already using marketing automation.

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10 top tips for those getting started with marketing automation

Automation has been a marketing goal for many years now. Most companies have identified tasks, such as abandoned cart emails, which are better handled by an always-on algorithm than a marketer.

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Inbound Marketing and ABM - friends or foes?

Inbound marketing vs. Account-based marketing: Diverging or aligning strategies?

Today, most companies have some sort of inbound marketing strategy. Certainly more than have a formal account based marketing (ABM) strategy.

But is it an either or situation?

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B2B marketing automation software is underused and symptomatic of the industry

Marketing automation correlates with marketing success in B2B, but too few companies are getting the most from their chosen software.

This is symptomatic of B2B marketing right now, with lots of great tech available but not enough skills to make the most of it.

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10 superb digital marketing stats we’ve seen this week

Settle down, it’s stats time.

This week’s roundup includes news about UK adspend, AI, CX and ever so much more. Oh, and don’t forget to check out the Internet Statistics Compendium for some extra facts and figures.

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automation usage

What is the state of marketing automation in Australia & New Zealand?

Marketing automation - no longer the bright young thing of marketing, but not necessarily at maturity yet either.

Econsultancy's latest survey report, the State of Marketing Automation in Australia and New Zealand, in association with Oracle Marketing Cloud, assesses what marketers in the region are doing.

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Marketers can rest easy, AI is not about to make them redundant

How do you measure chatbot success?

According to John Straw, senior advisor to McKinsey and Co and the opening speaker at Econsultancy’s Supercharged event, it is simply when the user does not realise they are being served by a robot.

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How automation came to be more important than cost when choosing an ESP

The 2017 edition of the Email Industry Census was published in April and it highlighted just how important marketing automation has become.

When asked for the most significant attributes of an email service provider (ESP), most marketers (66%) chose marketing automation.

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Email marketing must be mobile, automated & personalised to deliver ROI

According to a recent Econsultancy report, marketers feel that email marketing delivers better ROI than any other digital channel.

The annual Email Marketing Industry Census in association with Adestra, offers insights into what marketers are doing globally through a survey of 1,200 marketers. At a recent Econsultancy event in Singapore hosted by NTUC, we reviewd these key insights.

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Walk before you run: Marketers must get the basics right before they turn to AI

Although Artificial Intelligence (AI) has a very rich history, it wasn’t until the 20th century that the technology began to move forward at a significant pace.

In 1914, the first chess playing machine was created; and by 1997, AI was sufficiently developed to defeat Garry Kasparov, a chess grandmaster and widely considered one of the game’s greatest players.

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