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Posts in Mobile

Four ways PPC has evolved beyond simply targeting keywords on desktop searches

Paid search has evolved way beyond the traditional keyword-based desktop ads where it all started.

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UberEats vs. Deliveroo: A comparison of the app user experience

Remember the days when you really had to earn your takeaway?

Now, the idea of driving to Maccy D’s or (God forbid) walking to the chippy seems ridiculous – not when a man on a motorbike can do all the hard work for you.

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Which restaurants deliver the best mobile web UX?

I recently wrote about restaurants with a drool-worthy desktop presence.

But when it comes to browsing on the go, which ones are winning on mobile?

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apple pay

How can mobile payment actually improve customer experience?

Payment impacts customer experience more than anything else.

In fact it's easy to reel off examples of payment scuppering a deal altogether - the kebab shop that doesn't take card, the mobile-unfriendly online checkout, the voucher which is suddenly no longer valid.

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back me up

Six 'millennial UX' lessons from insurance brand Back Me Up

Back Me Up is an insurance company and app for 17-49 year olds.

The service is a masterpiece of marketing and design for younger customers.

Here's why...

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There’s life in the old tablet dog yet: stats

When the first iPad launched on 3 April 2010, opinions were split on how popular the device would be, and whether there even was a market for tablets.

Technology expert Rhi Morgan at T3 Magazine commented back then:

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beacon

Beyond the hype: How should marketers really use iBeacons?

There's an old surrealist gag by a comedian called Harry Hill that goes 'Text messaging?! What's wrong with a good old-fashioned chain of beacons, hmm?'

I think I'm remembering that right.

Anyway, it leads me to ask - are iBeacons a legitimate advancement in push communications, or are they overhyped?

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The latest messaging app unicorn: India's Hike

Global messaging powerhouses Facebook Messenger and WhatsApp face a new challenge from India, and it's a big one.

When most people think of messaging in Asia, names like WeChat (China), Kakaotalk (Korea) and LINE (Japan) come to mind.

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Apple to launch iOS App Store Ads: An interview with Doubledown's Brett Patterson

Apple recently announced it will introduce search ads on the App Store in iOS, which will have a major impact on advertisers, and on the app world in general.

I contacted Brett Patterson, Retention & Search Marketing Manager for Doubledown Casino in Seattle, WA, who is an expert app marketplace advertiser, to discuss the news.

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louise thompson

A day in the life of... a head of product marketing

This week our Day in the Life feature focuses on Louise Thompson, head of product marketing at Proxama.

Let's find out what such a role entails and what's interesting about working in this fairly new space of mobile and proximity marketing.

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Monster Supplies review: The UK’s first pet food delivery app

Monster Pet Supplies has launched what it claims is the UK’s very first pet food delivery app.

Sponsored by Purina, the app promises to deliver a ‘hassle-free’ shopping experience for consumers and their eternally-hungry companions.

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Domino’s introduces 'Dom the Pizza Bot' for Facebook Messenger

Domino’s Pizza is the latest brand to jump on the chatbot bandwagon, announcing a new feature that allows customers to order directly via Facebook Messenger.

Instead of calling up or ordering online, customers will be able to simply message Dom, the Domino’s pizza bot, and request food with a single world or emoji.

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