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While the first day of Adobe Summit was all about brand experiences, the second was centred around the emotions that they evoke.
According to John Mellor, the VP of Strategy and Marketing at Adobe, emotion is the currency of experience. Ultimately, this means it helps to create a stronger and more loyal connection with consumers – even inspire personal achievements and goals.
If you’ve ever experienced London in the midst of a Tube strike, you’ll know that it can be a lot trickier to get around the city.
London Underground handles almost 5m passenger journeys per day and when there’s a strike all those people have to find alternative means of transport. Inevitably commuters become frustrated and turn to social media for information or to vent their anger.
Trying to decide what colour to paint your nails is up there with all the other crucial, life-and-death decisions we face in life. Like choosing a pizza topping or a new Netflix series.
Trust me, this dilemma can actually be a pretty big problem for beauty salons. After all, the slower a customer makes a decision, the less time there is left in a day to squeeze in extra appointments.
While it's interesting to see the extent of mobile's influence nowadays, reports which talk about mobile in general are useful only to a point.
For board-level presentations, knowing that mobile penetration is 75% in a target market may be sufficient, but when trying to decide how a brand can serve the mobile consumer more effectively, more granular data is needed.
It’s impossible to ignore the word 'millennial' in relation to marketing these days.
If I had a pound for every time I heard it during Millennial 20/20 – an event focusing on digital innovation and disruption – I’d have been rolling in it by lunchtime.
Social media in the workplace has not been terribly successful.
Most professionals in Western countries have LinkedIn accounts, but for many it has become more of a job-hunting service than a work-based social network. And no other platform has even gotten close.
The world has been waiting for wearable technology to fulfil its potential since 2014. So what is causing the delay?
Financial services are being unbundled as the internet allows consumers to shop around, rather than be beholden to the big old bank that provides their current account.
Digital challenger brands in financial services understand that for many consumers, the online experience is more important than the offline experience. Many of these brands also have the advantage of being untainted by previous misdemeanours of incumbents in the industry – they don't have to walk such a fine line when championing transparency and fairness.
Here's how the upstart brokerage firm did it.
Alphabet subsidiaries Verily Life Sciences and DeepMind Health have announced some of the most exciting digital and tech projects in healthcare over the past year.
I've rounded up six of the most intriguing, including apps, hardware and data management.
We’re making our way into spring and summer, which, alongside the promise of disappointing weather, means only one thing – it's wedding season.
Whether this fills you with glee or gloom, there’s no doubt it’s an area some people are very interested in. With the likes of Topshop recently launching its first bridal collection, it presents big business opportunities for retailers.
Email newsletters are usually used to support or promote other forms of online content.
In contrast, email is the core strategy behind Lenny Letter – a feminist newsletter created by Girls founder, Lena Dunham, and co-producer, Jenni Konner.