NatWest, Bupa and Hiscox have been rated as offering the best mobile user-experience among the UK’s financial institutions.
The IAB study found that around a quarter of the top spending 50 UK finance brands still don’t have a mobile presence, so competition to find the best UX wasn’t all that tough.
However there were also some positives to take from the survey. I’m not a huge fan of using percentages when there are only 50 brands included, however the report shows that 22% of those surveyed had a responsive site compared to just 2% of retail and 4% of travel companies.
Furthermore, 70% of the banks that were analysed as part of the survey had a mobile app, with the most common functions being a cash point locator and a money transfer tool.
Mobile penetration varies hugely among APAC nations, however in developed countries such as Hong Kong and Singapore more than three-quarters of the population own a smartphone.
In response to this consumer trend APAC marketers have to place greater emphasis on mobile, which has resulted in some extremely creative campaigns.
Having previously investigated stats on m-commerce from the region, here are eight excellent examples of mobile marketing campaigns from APAC.
Qualcomm has been busy diversifying beyond chips and they now have an impressive range of software and even a smart watch.
Its smart home demo was one of my Mobile World Congress highlights and shows how technology will make our lives even easier in the coming years.
Another seven days have passed, so it's time again for our weekly stats roundup.
Statistics include real-time marketing, the New York Times, Financial Times, showrooming, mobile commerce, and suspicious bot traffic.
For more digital marketing stats, check out our Internet Statistics Compendium.
This comes from a new multi-device study, conducted by Facebook in collaboration with GfK, revealing people’s behaviour when it comes to moving across devices (smartphone, tablet and desktop) on a day-to-day basis.
It’s becoming increasingly common practice to switch to a different device, even though we may have started a task on a different one all together.
While sat at home, it’s far easier to research a product we’ve seen on television via the smartphone that’s sat within arm’s reach, than it is to walk ALL the way to another room to fire up a desktop computer and wait minutes for it to boot up. It’s a wonder we ever bought anything online before the advent of smartphones.
However for the actual purchase or completion of more seemingly complicated task, we prefer a larger screen and therefore we’re more likely to finish the task on a tablet, laptop or desktop computer.
Here are some more stats from the study, plus bonus 'real-life' photographic examples of multi-device use.
Towards the end of last month, Facebook boldly made mobile messaging service WhatsApp an offer they couldn’t refuse, and a few hours later that $19bn dollar offer was announced to the world.
Technologists, social media experts and analysts scrambled to make their thoughts and predictions heard.
Marketers across the world sat up and paid attention to what could be termed as the biggest big data acquisition we’ve witnessed in the era of the internet.
This is particularly so because WhatsApp’s data is now another spring of information, along with Instagram and Paper, that Facebook can analyse and use to its marketing advantage.
How does a newspaper create new digital products to attract new customers? Understanding your market and adapting your offering accordingly is key, according to Denise Warren from the New York Times.
At Digital Media Strategies 2014, Denise discussed new products, including NYT NOW and their development in the context of selling digital subscriptions.
As the pioneers of the paywall, what do the New York Times team have to say about making revenue from digital and innovation in product development?
More than any other industry, bars and restaurants are perfectly positioned to take advantage of the boom in smartphone use.
Decisions on dining are often made on the spur of the moment so by having a simple mobile site with a booking tool and click-to-call button restaurants will put themselves in the best position to attract some extra customers.
A new report form JiWire has found that consumers are twice as likely to use mobile than desktop as a source of information about where to eat.
To find out whether restaurants are making the most of this opportunity I searched for places to eat around the Econsultancy office in London’s Soho.
It’s a prime tourist spot that’s also home to thousands of office workers, so there’s plenty of money to be made keeping all those people fed.
Last year Econsultancy published an article claiming that some businesses doubt the value of personalisation.
Although 94% of companies agree that personalisation ‘is critical to current and future success’ less than half of companies are personalising their website experience.
This isn’t because they think personalisation is unimportant, but because they don’t actually know how to make the most of it.
However, even the smallest of companies can target their consumers directly using personalised content.
Mobile apps are now a key part of the mobile marketing armory.
And as Facebook has become an increasingly mobile company it has invested in developing its mobile app ad format which is designed to drive app downloads from Apple’s App Store and Google Play.