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Payment impacts customer experience more than anything else.
In fact it's easy to reel off examples of payment scuppering a deal altogether - the kebab shop that doesn't take card, the mobile-unfriendly online checkout, the voucher which is suddenly no longer valid.
Back Me Up is an insurance company and app for 17-49 year olds.
The service is a masterpiece of marketing and design for younger customers.
There's an old surrealist gag by a comedian called Harry Hill that goes 'Text messaging?! What's wrong with a good old-fashioned chain of beacons, hmm?'
I think I'm remembering that right.
Anyway, it leads me to ask - are iBeacons a legitimate advancement in push communications, or are they overhyped?
Global messaging powerhouses Facebook Messenger and WhatsApp face a new challenge from India, and it's a big one.
When most people think of messaging in Asia, names like WeChat (China), Kakaotalk (Korea) and LINE (Japan) come to mind.
Apple recently announced it will introduce search ads on the App Store in iOS, which will have a major impact on advertisers, and on the app world in general.
I contacted Brett Patterson, Retention & Search Marketing Manager for Doubledown Casino in Seattle, WA, who is an expert app marketplace advertiser, to discuss the news.
This week our Day in the Life feature focuses on Louise Thompson, head of product marketing at Proxama.
Let's find out what such a role entails and what's interesting about working in this fairly new space of mobile and proximity marketing.
Monster Pet Supplies has launched what it claims is the UK’s very first pet food delivery app.
Sponsored by Purina, the app promises to deliver a ‘hassle-free’ shopping experience for consumers and their eternally-hungry companions.
Domino’s Pizza is the latest brand to jump on the chatbot bandwagon, announcing a new feature that allows customers to order directly via Facebook Messenger.
Instead of calling up or ordering online, customers will be able to simply message Dom, the Domino’s pizza bot, and request food with a single world or emoji.
If digital marketing stats were an Olympic sport, this week’s round-up would for sure win gold.
Including news on third-party publishing, mobile search and consumer goods – there’s lots to get your teeth into.
The continued growth of Pets at Home proves that even in the midst of economic uncertainty, the UK's love of animals never waivers.
With a 2.7% increase in like-for-like sales in the 16 weeks to July 21, the retailer’s success is also down to its customer-focused strategy both on- and offline.