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It's been a scorcher of a week in the Econsultancy London office, and so naturally, we've got some equally sizzling stats for you to get your teeth into!
This week's roundup includes news about online searching behaviour, mobile commerce and social media usage in Europe.
Don't forget the download the Internet Statistics Compendium for lots more.
Trendjackers as ever, we've already discussed Pokémon a plenty on the Econ blog.
But now I've caught up with Zappar co-founder and CEO Caspar Thykier, to give him his right to reply on the future for AR in the light of the gaming sensation.
Online dating services might not seem like ideal platforms for marketing.
After all, many are monetized primarily through paid subscriptions, and users, for obvious reasons, are probably more focused on finding a date than clicking on ads.
But in recent years, brands have found ways to insert themselves into the online dating experience. Here are four examples.
Yes, yes, we'll be talking about Pokémon.
But also Amazon's new programmatic creative video ads, ASOS' one-hour delivery, Nissan's autonomous cars and much more.
Here's your five minute update on the week's digital news.
In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.
Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.
Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.
While mobile has become an increasing focus for digital organisations in the past few years, when it comes to executing a streamlined strategy, it appears many are still lagging behind.
As the latest Econsultancy/Adobe Digital Intelligence Briefing highlights, 48% of organisations don’t have a proper plan in place.
And out of the rest that do, many admit to a lack of cohesion.
Pokémon GO quickly drains your phone battery, crashes with alarming frequency, has a dodgy UI and is lacking instructions.
But still, the app is incredibly popular, with TechCrunch estimating 7.5m downloads in the US and SimilarWeb reporting 60% of these downloaders as daily active users. Nintendo's value, unsurprisingly, has sky-rocketed.
So, with augmented reality (AR) a big part of the game (enabling you to see and catch Pokémon), is this a breakthrough moment for AR?
Which technologies are most likely to revolutionize healthcare?
While there are no shortage of candidates, including wearables and telehealth, one of the internet's long-standing fixtures, search, shouldn't be overlooked.
There’s a lot to perk your interest this week.
We’ve got stats about Britain’s shopping habits, customer service demands, mobile use during the Euros and so much more.
But Snapchat is itself changing.
Mobile programmatic is something of a tautology - if you are advertising, you should automatically be thinking about mobile.
For marketing leaders new to programmatic and the implications of mobile, here's a primer.
All the information comes from The CMO's Guide to Programmatic, our new report, in association with Audience Science.