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Posts in Mobile

Digital in Asia Pacific APAC

Digital in Asia Pacific: Four things you need to know

With internet users in Asia Pacific (APAC) now making up 50% of the world's total online population, the region presents an exciting opportunity for digital marketers.

APAC is also the fastest growing digital economy in the world, with the number of internet users increasing by 27% between March 2015 and September 2016 — but for westerners it can prove a tough nut to crack.

It’s important to understand some crucial facts in order to realise the huge business potential.

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British Vogue launches Messenger chatbot for Fashion Week: Is it any good?

British Vogue is the latest brand to create its own bot for Facebook Messenger.

Launched just in time for London Fashion Week, it is designed to send curated and personalised news direct to the reader’s inbox. 

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10 outstanding digital marketing stats from this week

This week’s digital marketing roundup includes news about online search, Snapchat use, ad spend and brand loyalty.

If you want even more statistical goodness, you can also download the Internet Statistics Compendium for further insight.

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Are brands failing to properly promote their new chatbots?

I recently wrote an article about Pizza Express’s new customer-service chatbot.

My overall opinion was that it offers a fairly standard booking system via Facebook Messenger – nothing fancy, but practical enough. 

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Five content marketing examples from dating sites and apps

Dating websites tend to see a spike in traffic between New Year’s and Valentine’s Day. 

However, it’s not just the dread of February 14, aka 'singles awareness day', that gets people signing up.

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Pizza Express launches booking chatbot: Is it any good?

Last year, Pizza Express launched a chatbot as part of its Christmas marketing campaign.

Moving on from this fun and frivolous approach, it has now followed it up with a more customer service-focused chatbot - one that allows Facebook Messenger users to reserve a table in any of its 400+ restaurants.

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10 epic digital marketing stats from this week

We’ve got a myriad of digital marketing stats for you this week.

Settle in for news about Super Bowl ads, Valentine’s Day searches, grocery retailers and lots more. Meanwhile, don’t forget to give the Internet Statistics Compendium a look-see too.

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How smart-switching energy apps are tapping into customer need

Switching energy suppliers is one of those things you’ll get round to doing eventually, right?

But despite the fact that it’s surprisingly easy, many are still failing to switch, meaning that households on standard variable tariff’s (SVTs) are paying around £330 more per year than those that have.

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How retailers are targeting mobile shoppers this Valentine’s Day

According to new statistics, mobile presents a big opportunity for retailers this Valentine’s Day.

Analysis of more than 1.2bn digital purchases shows that sales via mobile devices grew by 79% between February 10-12 last year.

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10 astounding digital marketing stats from this week

Time to settle down for your trusty stats round-up.

This week, we’re talking about online search, ecommerce loyalty, B2B buying and lots more.

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mobile

10 thought-provoking quotes about mobile experiences

There's nothing like a roundup of some incisive quotes about emerging technology to pep up your presentation or indeed your afternoon.

These quotes about mobile are taken from the innovation charity Nesta and its excellent collection of essays on the subject, part of the Digital R&D Fund's effort to help arts and culture organisations make the most out their data.

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Does ‘buy now, pay later’ reduce mobile basket abandonment?

With 78% of people reportedly making a purchase on mobile within the last six months, it is clear that mobile shopping is on the rise.

However, despite this fact, basket abandonment remains a particularly big problem for online retailers – especially considering the often spontaneous and time-sensitive nature of buying on a smartphone.

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