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Posts in Mobile

All the digital news stories you missed this week

From serious deep learning to a saucy chatbot – it’s a contrasting set of digital news this week.

Here’s your roundup!

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10 staggering digital marketing stats we've seen this week

We’ve got more stats than you can shake a stick at this week. The roundup includes news about chatbots, Brexit, brand perception, supermarket loyalty, and more.

Don’t forget, you can also download the Internet Statistics Compendium for further insight.

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How brands are tapping into the trend for a digital detox

According to a recent Deloitte study, a third of Brits reach for their smartphone within the first five minutes of waking. More alarmingly, one in three wake up to check their phone in the middle of the night. 

It’s clear that smartphone usage has impacted more than just our shopping habits.

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Benefit Cosmetics’ eyebrow loyalty app attracts 20,000 users

Brows are serious business for Benefit Cosmetics. 

Not only does the brand sell 16 different products just for eyebrows alone, but it’s recently created an app to help people keep them in tip-top condition - or ‘on fleek’, if we're using the appropriate terminology.

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Will Snapchat suffer from WhatsApp’s new ‘Status’ feature?

I recently wrote about how Instagram’s copycat tactics could be damaging Snapchat.

Well, Facebook’s been at it again.

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Digital in Asia Pacific APAC

Digital in Asia Pacific: Four things you need to know

With internet users in Asia Pacific (APAC) now making up 50% of the world's total online population, the region presents an exciting opportunity for digital marketers.

APAC is also the fastest growing digital economy in the world, with the number of internet users increasing by 27% between March 2015 and September 2016 — but for westerners it can prove a tough nut to crack.

It’s important to understand some crucial facts in order to realise the huge business potential.

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British Vogue launches Messenger chatbot for Fashion Week: Is it any good?

British Vogue is the latest brand to create its own bot for Facebook Messenger.

Launched just in time for London Fashion Week, it is designed to send curated and personalised news direct to the reader’s inbox. 

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10 outstanding digital marketing stats from this week

This week’s digital marketing roundup includes news about online search, Snapchat use, ad spend and brand loyalty.

If you want even more statistical goodness, you can also download the Internet Statistics Compendium for further insight.

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Are brands failing to properly promote their new chatbots?

I recently wrote an article about Pizza Express’s new customer-service chatbot.

My overall opinion was that it offers a fairly standard booking system via Facebook Messenger – nothing fancy, but practical enough. 

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Five content marketing examples from dating sites and apps

Dating websites tend to see a spike in traffic between New Year’s and Valentine’s Day. 

However, it’s not just the dread of February 14, aka 'singles awareness day', that gets people signing up.

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Pizza Express launches booking chatbot: Is it any good?

Last year, Pizza Express launched a chatbot as part of its Christmas marketing campaign.

Moving on from this fun and frivolous approach, it has now followed it up with a more customer service-focused chatbot - one that allows Facebook Messenger users to reserve a table in any of its 400+ restaurants.

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10 epic digital marketing stats from this week

We’ve got a myriad of digital marketing stats for you this week.

Settle in for news about Super Bowl ads, Valentine’s Day searches, grocery retailers and lots more. Meanwhile, don’t forget to give the Internet Statistics Compendium a look-see too.

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