Posts in Mobile

How digital helped Domino's overtake Pizza Hut

Based on global retail sales, pizza chain Domino's last week achieved the distinction of becoming the "largest pizza company in the world", besting long-time rival Pizza Hut. 

Domino's generated $12.2bn in 2017 sales compared to Pizza Hut's $12.03bn in sales.

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The best digital marketing stats we’ve seen this week

Ready for your weekly roundup of stats?

This one includes news about GDPR, email spam, out-of-home ads, and CX. There’s lots more in the Internet Statistics Compendium too, so feel free to download at your leisure.

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Six of the latest brands using VR technology

It’s a trend that typically gets people talking, but so far, brands have been somewhat reluctant to invest in VR technology.

There’s a good reason why, as consumers have appeared similarly reluctant to buy into the headsets that go along with it.

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Trainline's head of engineering: "building our own voice app was a no-brainer"

Voice is "here to stay" according to Jonathan Midgley, Director of Engineering at Trainline, who added that building a voice app was "a no brainer".

We caught up with Midgley to ask a few questions about how Trainline is using AI in its products.

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Google brings the popular Stories format to AMP: is it worth using?

Snapchat pioneered them, Instagram copied them, and now the commodification of Stories continues.

On Tuesday, Google announced a story format for AMP, its Accelerated Mobile Pages project that aims to make the web more mobile-friendly, which is currently available as a developer preview.

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The best digital marketing stats we've seen this week

Settle down for this week’s round up of stats, which includes news about online ads, mobile commerce, customer service, and more. 

The Internet Statistics Compendium is also worth a look, as it’s full of the very latest news and digital marketing data.

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10 of the best digital marketing stats we’ve seen this week

Whether it’s been a dry January, or a decidedly wet one for you – we’ve got the last stats roundup of the month to well and truly round things off.

This week’s includes news about influencers, ad viewability, ecommerce experimentation and lots more. Don’t forget to check out the Internet Statistics Compendium for further facts and figures.

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How consumer tech habits could be impacting email success

There are many factors that can impact the success of email campaigns. Subject lines, for example, (should you include emoji?), level of personalisation, and the type of promotion included. 

Another oft-debated element is the time of day the email is sent. But with today’s ‘always on’ consumer constantly glued to tech devices, does this really matter anymore? If so, what exactly is the optimum time to reach them? 

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What marketers need to know about WhatsApp Business

When Facebook bought the popular messaging service WhatsApp for approximately $20bn in 2014, some observers questioned how Facebook would ever make its money back, let alone profit.

And for good reason: at the time of the acquisition, WhatsApp had a meager $10m in revenue.

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How retailers are using geofencing to improve in-store CX

Geofencing is a strategy that has been around for a few years, typically used by retailers to increase footfall to physical stores. The term refers to the use of GPS or RFID technology to create a virtual boundary around a particular location, which can trigger a response if a consumer goes in or out of it.

More recently, with the battle between online and offline shopping intensifying – and bricks-and-mortar stores looking for ways to trump ecommerce alternatives – it’s also being used in attempt to improve the in-store customer experience. 

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What’s next for WeChat in 2018?

WeChat is commonly referred to as China’s ‘app for everything’. 

Combining instant messaging, social networking, online shopping, mobile payments and more – there’s a reason why 902m people are logged in on a daily basis. 

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Why apps are a key part of mobile strategy for charities

The charity sector has been one of the slowest to adopt new technology, with smaller charities in particular struggling to keep up with the demands (and costs) of digital innovation.

Mobile is one area that has stayed particularly stagnant in recent years. According to Episerver, one quarter of the UK’s largest non-profit organisations still don’t have a responsive mobile website. This is pretty disastrous considering that 45% of consumers say they will immediately leave a mobile site if they have difficulty accessing it.

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