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Posts in Mobile

Q&A: Guardian Mobile Product Manager Marcus Austin

The Guardian recently revamped and relaunched its mobile site, with the end result being a big improvement on the old version, making it now one of the better mobile news sites. 

I've been asking The Guardian's mobile product manager Marcus Austin about the new mobile site, the thinking behind the design and features, and how it works across different mobile devices.

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Mobile marketing: what to do in 2009

Even though 2009 may not be the most hotly anticipated year of mobile, the mobile channel has been rapidly developing as a serious communications channel for marketers. You only have to look around in the industry, sniff out a few recent and ongoing mobile compaigns, and you’ll see plenty of major brands out there experimenting and pushing the mobile envelope, and doing some pretty interesting stuff. 

You’d need to include in any current market assessment of mobile the growing popularity of smart phones, the launch of many new models by the big handset manufacturers, the sudden proliferation of tweets using Twitter, the rise of a plethora of applications to support the iPhone and other such devices.

There is also the fact that the mighty Google machine launched its own open source Android platform to carve out its share of the market, taken on by next generation Symbian (Nokia runs on this and bought the company) whose software and functionality is also heading towards open source, and we can see mobile is finally becoming a serious medium. 

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Distribution vs. dependence

With the rise of 'open platforms' on the web, particularly on popular consumer-oriented services like Facebook and Twitter, it's never been easier for individuals and small upstarts to get their applications in front of millions of consumers quickly and efficiently.

The appeal of open platforms is easy to understand: instead of having to deal with the dreaded chicken and egg challenge most new consumer internet upstarts have to contend with, you can leverage the existing userbases of popular services.

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Is the iPhone about to get a whole lot more risqué?

Getting an app approved on the iPhone can be a tough task. And it's currently all but impossible if your app is a little too sexy or just plain demented.

But all that may soon be changing when Apple launches version 3 of the iPhone OS.

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Google launches site to market to advertisers

google for advertisers

Have a lot of under-leveraged intellectual capital lying around the office (or the website)? Take a look at the marketing powerhouse Google just built almost entirely out of existing collateral -- and become inspired.

Google for Advertisers just launched, a site containing case studies, tools, and advertising solutions, all brought to you by Google to encourage you to advertise with Google.

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Does mobile need an enterprise app store?

Are marketers including enterprise mobile applications in their media planning?  Are deals to be done with big companies that have big B2B brands and their own micro -ecosystem?  If you haven't thought enterprise yet, it's time to do so!

Look down from 40,000 feet and you will see two vertical channels for selling mobile phones: enterprise consumers and everyone else.  The enterprise consumer acquires the mobile phone by purchasing the device from the market or receiving it from the I.T. department.

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Google introduces Product Search results for iPhone

Google has begun to integrate Product Search results for users of Android and iPhones in the US and UK, presenting users with results tailored to their mobile phone.

Product Search for mobile makes for a useful price comparison service, allowing users to check prices and reviews while shopping instore to make sure they are getting a good deal. So how well does it work?

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Mobile site review: The Guardian

The Guardian recently relaunched its mobile site, bringing the look and feel of the site more in line with the newspaper's website, and moving away from the AvantGo platform.

It's a long overdue revamp, as the old mobile site was looking a bit tired and didn't compare well with more recent offerings from FT.com and The Telegraph. I've been having a closer look...

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Apple: recession? What recession?

The recession has been tough on most publicly-traded tech companies. Even Google, which has held up quite well, has admitted that the recession has made an impact on its business.

So is there any major tech company that hasn't really been affected? After reading its Q2 results yesterday, you might be inclined to answer 'yes'; Apple appears about as close to unaffected as a company can be.

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Q&A: Ben Freeborn on Interflora's mobile site

Retailer Interflora launched a transactional mobile site recently, offering mobile users the chance to purchase flowers and gifts on the move.

Ben Freeborn is Interflora's head of brand development and has been behind the design and launch of Interflora's mobile site; I've been talking to Ben about the new site...

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Social and mobile to drive search growth - SEMPO

sempo logoVideo and mobile search, as well as marketers' increased willingness to pay a premium for behavioral targeting and mobile search, are going to propel the search industry forward, according to the 2008 State of the Market survey of advertisers and agencies by the Search Engine Marketing Professional Organization (SEMPO).

Seventy-five percent of the 890 search engine advertisers and SEM agencies SEMPO polled say they'd pay more for clicks behaviorally targeted to in-market consumers. On average, advertisers say they'd pay 10 percent more for dayparted and demographic segmenting, and 13 percent more for behavioral search targeting.

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US senators take aim at mobile spam

mobile spam

US Senators Olympia Snowe (R-Maine) and Bill Nelson (D-FL) want to make unsolicited commercial text messages illegal. They have introduced legislation they're calling the m-SPAM Act of 2009 to put the brakes on mobile spam.

The proposed legislation would strengthen the powers given to the Federal Communications Commission (FCC) and Federal Trade Commission (FTC) to curb unwanted text messages. Additionally, it would flat out prohibit sending text messages to mobile numbers on the Do-Not-Call registry.

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