Posts in Mobile

App review: Yell.com for iPhone

Yell.com has just released a free iPhone app allowing users to search for local businesses in the UK.

There are already some pretty good apps available, such as Yelp and Qype Radar, that provide local listings, so I've been trying out the Yell.com app to see how it measures up...

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Adobe looks to extend Flash dominance to the mobile

When it comes to the desktop, Flash Player is one of the more dominant plugins. Adobe claims it's "the world's most pervasive software platform...reaching 99.0% of Internet-enabled desktops". There's just one problem: internet-enabled mobiles are where much of the internet's future growth is usage is expected to come from.

But Adobe is trying to make sure that Flash Player is as dominant on the mobile as it is on the desktop and is making lots of announcements about its Open Screen Project at the Adobe developer conference in Los Angeles today.

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Mobile internet stats round up

I've come across a few stats on mobile internet and mobile app usage this week, so I've decided to gather them together in one handy post. 

I've also added a selection of mobile stats from our most recent Internet Statistics Compendium...

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Halford's extends multichannel strategy to mobile

Having already achieved some success with its 'Reserve and Collect' service, Halfords is extending its multichannel strategy with the introduction of an SMS reservation service.

The 'Text and Reserve' service caters for mobile users, allowing them to check stock availability and reserve products at their nearest store. I've been trying it out...

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Embracing the 'app store' model

Apple's success with the App Store is no secret. 50m+ iPhone and iPod Touch customers have downloaded apps more than 2bn times. More than 85,000 apps and 125,000 app developers compete for a piece of the action.

So it's no surprise that more and more companies are trying to find ways to replicate the 'app store' model in some fashion. From Twitter to Intel, the model is being embraced.

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EBay shows that mobile commerce can work

Online auction giant eBay recently announced that it has generated $380m in sales through its mobile commerce channel, showing the potential value of m-commerce for retailers.

The figures are interesting, especially as other large retailers such as Amazon have yet to reveal their mobile commerce sales, and shows that enough shoppers are prepared to make purchases on their mobiles to make it worthwhile for retailers.

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App review: The Spectator for iPhone

Political magazine The Spectator has just launched an iPhone app with an interesting subscription model. Unlike recent apps released by other publishers such as FT.com and The Telegraph, The Spectator's version charges users 59p per week for access.

However, while the subscription model might be intriguing, and offers a glimpse of how publishers may make money from mobile apps, it fails to deliver on user experience...

The Spectator iPhone app

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How can you get your iPhone app featured by Apple?

The number of apps in the App Store now exceeds 80,000, and though it's safe to assume that there is a fair amount of dross there, it is still a daunting task to get your app noticed by users, however good it is. 

This makes an appearance in one of the App Store's featured apps lists, or even better in a print or TV ad for the iPhone, all the more valuable. There is no guaranteed way to achieve this, but what can app developers do to maximise their chances?

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Nokia officially announces Dopplr acquisition

Although reports of the acquisition had been circling since last week, Nokia made it official today: it has acquired London and Helsinki-based mobile travel startup Dopplr for an undisclosed amount. According to rumors, the acquisition price is somewhere between €10 million and €15 million.

Dopplr, which currently has seven employees, will join Nokia's services division. According to Nokia's press release, "The acquisition does not change the current Dopplr service which is available at Dopplr.com and on platforms where Dopplr is integrated".

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Men's Health takes Jimmy the bartender app to the bank

Being first to market in the iPhone App Store may have helped a lot of brands sell their products, but with over 1 billion downloads already under its belt, that option is no longer available.

So how do companies get people to buy their app when the space they cover is already well represented in the store? In the case of Men's Health, they released a drinking app. And sat back as over 50,000 people downloaded "Jimmy the Bartender" in its first month.

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Starbucks introduces barcode payments with its new iPhone app

Starbucks may have foisted the fabricated need for half caf soy no foam lattes on the American populace, but now that the country is accustomed to making finnicky caffeine orders, the company is trying to reassert its dominance on the caffeine market. And today the company announced an iPhone app that may help it get ahead of the curve when it comes to technology.

While Starbucks may be late to the iPhone app party, the company is making up for its tardiness with some caffinated leaps forward in the field of mobile payments.

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How many iPhone users does your website get?

So how big a deal is iPhone adoption? Is it all about the apps? Or are increasing numbers of iPhone users using your website, just on their phones? 

I took a quick look at the stats for Econsultancy.com...

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