Posts in Mobile

Q&A with Spotify CEO Daniel Ek

Spotify has been a revelation since it launched late last year. The innovative ad-supported music service allows users to access and play full-length tracks for free.

Alternatively, there's the option of paying a small monthly fee to sign up to the premium version in order to remove the ads and access the mobile version. 

All in all it's a fine playground for anybody who loves music. I caught up with Spotify CEO Daniel Ek, who talks about the company's progress and plans...

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PayPal turns to developers in its quest for world domination

When Steve Ballmer repeated the now-famous and parodied words, "Developers, developers, developers", he may have been far more sane than he looked at the time.

From Apple to Facebook, some of today's most successful and popular internet companies are taking advantage of third party developers to extend their products and make them more useful and appealing. In many cases, these companies owe some of their success to developers.

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30+ Twitter Lists and 5000+ Twitter accounts worth following

Twitter Lists are now officially available to all of Twitter's users. And there are plenty of them. While it remains to be seen whether Twitter Lists will help Twitter boost user engagement, Lists offer a no-hassle means to discovering and following people who you might find interesting.

Here are 30+ Twitter Lists that collectively follow more than 5,000 interesting Twitter accounts.

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Pizza Hut iPhone app generates an extra $1m sales

Another example of the potential of mobile commerce comes from Pizza Hut, with its iPhone app generating $1m in sales in the three months since launch.

The app, which allows customers to order food on the move, is approaching the figure of 1m downloads. It is only available in the US at the moment.

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Google's iPhone Killer doesn't need to kill anyone to succeed

In the war against the Jesus phone, Motorola has a new contender. The cellphone provider has manufactured the latest Google phone, set to hit Verizon stores next week. Droid ads take on AT&T's iPhone directly, explaining functionality the iPhone does not have and what Droid does right, making it look like Verizon's trying to make a big play for the iPhone's business.

But Droid doesn't have to knock the iPhone off its popularity pedestal to pay off for Verizon, Motorola or Google. It just has to do better than the rest of the competition.

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App review: thetrainline for iPhone

Rail ticket retailer thetrainline has just released a new free iPhone app, which allows users to check UK train timetables and plan journeys.

With the only competition being the Rail Enquiries iPhone app, which retails at £4.99, then it could be a popular app. I've been taking a closer look...

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Mobile app review: Amazon

Online retail behemoth Amazon launched the UK version of its iPhone app this week, allowing users to search and shop from their mobiles.

I've been trying out the Amazon mobile app...

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iPhone moms are waiting for the right marketers

Mothers of young children are a rapidly growing segment of the smartphone population, and considering how important the demographic is in household purchasing decisions, marketers should take note of how they're using their phones and the mobile space generally.

According to mobile ad network Greystripe, “iPhone moms” (female iPhone owners with young children) use mobile media more than other iPhone users. But from previous studies, we know that moms also don't take to iPhone ads. What's a marketer to do?

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Volkswagen goes all in on the iPhone for the new GTI launch

The iPhone's App Store has made a lot of people a good deal of money during its short existence. But can a new car launch on the iPhone alone? Volkswagen is betting it can. The automaker is launching an app to announce its newest vehicle.

The car maker is betting that the highly targeted app will reach the caliber of customers interested in purchasing the vehicle.

AdAge calculates that the new app will reach more of that demographic than a much costlier television purchase. But does the math add up?

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Pew: More internet users are reading status updates (and marketing messages)

It looks like Twitter can be carefully taught. According to the Pew Internet And American Life Project, internet users are becoming more comfortable updating their statuses online.

The report found that 19% of internet users polled say they use Twitter or another service to share updates. That's one in five internet users. And good news for marketers.

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Mobile web experience letting users down: report

After years of too much hype, it's safe to say that the mobile internet is here. Sure, a lot of the activity is taking place in closed gardens (App Store, cough). But thanks to the wide availability of internet-enabled handsets, the rise of smartphones and 3G networks, more and more people are accessing websites through their mobiles.

Unfortunately, access and demand haven't yet produced the ideal mobile web experience. In fact, according to a recent study conducted by Gomez, Inc., in the past year two out of three mobile users have run into problems while trying to access websites on their mobiles.

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Google Analytics brings mobile and online tracking together with new updates

Google’s engineering VP Vic Gundotra may not be bullish on mobile applications, but that doesn't mean that his employer isn't serious about cellphones.

Just after announcing its plans to go it alone with the Android phone, Google has made another step into the mobile marketplace. The search giant already extending its AdWords network to mobile devices. Now you can get mobile measurement through Google Analytics.

What does that mean for brands? Better measurement and actionability on campaigns across platforms.


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