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Google has expanded its mobile advertising line-up with the launch of Adsense for Mobiles, which will contextually target advertising onto mobile site content.
According to the search giant, the ads will provide a new source of revenue for mobile publishers, as well as giving an incentive for exisiting websites to produce mobile versions.
Finnish mobile phone manufacturer Nokia has acquired US mobile advertising firm Enpocket as it bolsters its position in the market.
Enpocket provides technology and services for mobile advertising and delivers mobile ads in various formats, including mobile internet ads, video, SMS and MMS.
PayForIt, the new payment scheme backed by the UK’s five mobile network operators, has gone live.
The system began operating on 1 September, offering a standardised way for content providers to process payments from customers on different networks.
Yahoo! has confirmed it has bought German software firm Actionality to boost its mobile offering for advertisers.
The deal, which has been rumoured for a couple of weeks, will give Yahoo! ownership of Actionality’s mobile marketing platform in return for an undisclosed sum.
Martin Newman is the head of e-commerce at fashion chain Ted Baker and is one of the few UK retailers to have been selling on the web for over ten years. He has experience across all aspects of e-commerce, as well as retail, direct mail, web kiosks and mobile.
We talked to Martin about the opportunities for retailers in the multi-channel arena, as well as challenges such as integration and conversion tracking.
The UK’s mobile operators are annoying many of their customers with “irrelevant” marketing messages, according to a new survey.
The GfK NOP research, commissioned by Pontis, found a lack of segmentation by mobile service providers when marketing their services.
Online dating giant Match.com has launched a new version of its service for mobile users.
The MatchMobile service, provided by Trilibis Mobile, allows users to search through profiles and send and receive text messages when they peak the interest of another member.
Mobile customers are "profoundly dissatisfied" by m-commerce sites that don't allow them to make purchases, according to a new survey.
The report, by Strategy Analytics, found mobile users didn't like being limited to research and pre-purchase evaluation and considered m-commerce sites to be vastly inferior to their fixed internet counterparts.
It was only released last Friday, but hackers have already found a way to get into to iPhone's master password.
Since the much-hyped release of Apple's latest gadget, hackers have been trying to understand how to activate the device with any sim card, instead of having to use AT&T, the exclusive carrier for the iPhone.
The deal, expected to close by the third quarter, follows closely after Nielsen’s launch of a unit focusing on people’s use of mobile content services and the sector’s impact on established media behaviour.