Posts in Mobile

Mobile ads perform better than ads online. For now.

Mobile advertising may still be a nascent market compared to online and traditional advertising, but its performance rates are often higher. For instance, mobile display ads have five to ten times higher click-through rates than banner ads online. Those numbers are impressive, but can they last?

At the IAB Marketplace: Mobile conference on Monday, the consensus was unsurprisingly yes. Mobile marketers and advertisers are pleased with how their medium has been performing in the downturn. And they were more concerned with the sucess of what is currently out there than the reach of mobile advertising as compared to online.

But will mobile advertising sucess rates continue when the novelty wears off?

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Mobile site review: The Telegraph

The Telegraph has just released a revamped version of its mobile site, providing access to the full range of content on the main website. 

As with the Independent's mobile version released last week, theTelegraph mobile site was designed by Bluestar Mobile. I've been comparing the two sites...

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Opportunities for news in augmented reality and geotagging mobile applications

Like with most things iPhone-related, the sight of a new application sends people into a frenzy. However the latest development in augmented reality applications could be useful for both ecommerce and the news industry. 

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Ocado launches iPhone shopping app

Online grocery retailer Ocado has just launched an iPhone app for customers to create shopping lists and order groceries, which makes it the first online supermarket to move into mobile commerce.

I've been trying out the 'Ocado on the Go' app...

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Amazon goes 'microsite' to sell mobile phones

Amazon is expanding its e-commerce empire. Although the online retailer has been selling mobile phones for years, it has launched AmazonWireless to serve the market in a more finely-tailored fashion.

AmazonWireless, which is in beta, is essentially the online retail equivalent of a 'microsite' and is quite simply designed to provide a one-stop shopping experience for US consumers looking for a new cell phone or service plan.

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Mobile "media meshing" is good for marketers

The mobile marketplace is proving an excellent testing ground for monetization, and this week there is more good news for marketers in the space. One out of every seven minutes of media consumption today takes place on mobile devices, according to new research from IPG's Universal McCann and AOL.

Furthermore, there is a lot of "media meshing" in mobile, meaning that mobile consumers are using multiple forms of communication at once. Almost 95% of 1,800 mobile users said they use mobile media to fill downtime. 82 percent of respondents said they use mobile media at work; 81 percent while shopping; 80 percent at home; and 65 percent while commuting to their jobs.

And 77% of those polled in the study said they use TV and mobile at the same time, offereing marketers even more opportunities to reach them.

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Mobile site review: The Independent

The Independent launched a new mobile website last week. According to the newspaper, the site aims to offer a 'faster, simplified version of its news for users on the move' 

A number of newspapers, including The Guardian and FT.com, have launched or revamped their mobile sites this year, so how does the Indie's offering compare?

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Wall Street Journal tests the water for mobile payments

Ever since taking over The Wall Street Journal, Rupert Murdoch has been making noise about charging more for its content. And now the paper is moving toward charging for mobile content.

WSJ.com has started polling iPhone subscribers to the paper's content to gauge their proclivity to pay for the application.

While consumers are lax to pay for content they currently receive for free, this could be a great revenue stream for The Journal. And Apple is paving the way for more papers to follow suit with changes at the App Store.

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Q&A: Lance Stewart on developing the Tube Exits iPhone app

Tube Exits is an innovative and very handy new iPhone app that helps users save time on Tube journeys by helping them to select the best carriage to board sp that they can get off at their destination right by the platfom exit.

I've been talking to the app's creator Lance Stewart about Tube Exits and the challenges of developing and launching an iPhone app...

Tube Exits iPhone app

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Most free iPhone apps don't make any money

Apple may be making millions in its app store, but advertising on the iPhone is only as good as the application that it's on. 

According to AdMob, over half of the free apps on the iPhone aren't really making any money at all.

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Teens, media and why you shouldn't believe the hype

True or false: today's teens are prolific multitaskers and you're more likely to find them texting away and social networking than you are to find them watching television or listening to the radio.

Chances are that if you've been paying attention to the media and analysts, you're answering 'true'. Unfortunately you'd be wrong according to a new report issued by Nielsen called 'How Teens Use Media'.

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Adult content hits the iPhone

The day many iPhone developers have been waiting for has arrived. Yes, I'm talking about the availability of adult content on the iPhone.

Thanks to the iPhone 3.0 OS, which includes parental controls, the App Store has its first officially sanctioned app that provides adult content.

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