Posts in Mobile

Mobile app review: Amazon

Online retail behemoth Amazon launched the UK version of its iPhone app this week, allowing users to search and shop from their mobiles.

I've been trying out the Amazon mobile app...

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iPhone moms are waiting for the right marketers

Mothers of young children are a rapidly growing segment of the smartphone population, and considering how important the demographic is in household purchasing decisions, marketers should take note of how they're using their phones and the mobile space generally.

According to mobile ad network Greystripe, “iPhone moms” (female iPhone owners with young children) use mobile media more than other iPhone users. But from previous studies, we know that moms also don't take to iPhone ads. What's a marketer to do?

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Volkswagen goes all in on the iPhone for the new GTI launch

The iPhone's App Store has made a lot of people a good deal of money during its short existence. But can a new car launch on the iPhone alone? Volkswagen is betting it can. The automaker is launching an app to announce its newest vehicle.

The car maker is betting that the highly targeted app will reach the caliber of customers interested in purchasing the vehicle.

AdAge calculates that the new app will reach more of that demographic than a much costlier television purchase. But does the math add up?

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Pew: More internet users are reading status updates (and marketing messages)

It looks like Twitter can be carefully taught. According to the Pew Internet And American Life Project, internet users are becoming more comfortable updating their statuses online.

The report found that 19% of internet users polled say they use Twitter or another service to share updates. That's one in five internet users. And good news for marketers.

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Mobile web experience letting users down: report

After years of too much hype, it's safe to say that the mobile internet is here. Sure, a lot of the activity is taking place in closed gardens (App Store, cough). But thanks to the wide availability of internet-enabled handsets, the rise of smartphones and 3G networks, more and more people are accessing websites through their mobiles.

Unfortunately, access and demand haven't yet produced the ideal mobile web experience. In fact, according to a recent study conducted by Gomez, Inc., in the past year two out of three mobile users have run into problems while trying to access websites on their mobiles.

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Google Analytics brings mobile and online tracking together with new updates

Google’s engineering VP Vic Gundotra may not be bullish on mobile applications, but that doesn't mean that his employer isn't serious about cellphones.

Just after announcing its plans to go it alone with the Android phone, Google has made another step into the mobile marketplace. The search giant already extending its AdWords network to mobile devices. Now you can get mobile measurement through Google Analytics.

What does that mean for brands? Better measurement and actionability on campaigns across platforms.


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Conde Nast hunts for new revenue with GQ iPhone app

Amid staff layoffs and magazine closings, Conde Nast launched a new potential source of revenue today with the launch of a GQ iPhone app.

Conde Nast will start selling digital versions of its issues on the iPhone for the discounted price of $2.99 (versus $4.99 on the newstand). The first question that comes to mind is this: Who will start doing this next?

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Will in-app purchases for free apps lead to a second iPhone gold rush?

If you're an iPhone app developer, free versus paid can be a difficult decision. Notwithstanding widely-publicized success stories, most free apps don't make any money for their developers.

One solution: use a free, watered-down version of your app as promotion for a paid version. The freemium model does work but it's hardly perfect. The problem: Apple doesn't offer a way for app users to easily upgrade from a free version to a paid version. Developers have to create two different apps and app users have to install both.

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Cloud #fail: Sidekick data loss sideswipes T-Mobile customers

The past week hasn't been good for T-Mobile and Microsoft subsidiary, Danger. An apparent hardware failure has left hundreds of thousands of T-Mobile's customers using Sidekick phones without access to the data services that are relied upon to deliver almost all of their mobile services, including address books and calendars.

The news doesn't get any better for those customers who don't have the data stored on their devices: it may all be gone. While reports are coming in indicating that data has been restored for some users, rumors have also circulated which claim no working backups are available.

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App review: Tesco Store Finder

Supermarket giant Tesco has just released its first iPhone app, which allows users to search for their nearest store, get directions, and look through the product range.

Unlike the recent Ocado iPhone app, users cannot actually place orders via the app, but it is a potentially useful app. I've been trying it out...

Tesco Store Finder app

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UK marketers at the head of the multichannel marketing pack: study

It seems that everybody talks about multichannel marketing these days. But how many walk the talk? According to a study conducted by marketing solutions provider ExactTarget, UK marketers are walking the talk more than marketers in other countries.

The result: they're better connecting with their customers and that boosts the bottom line.

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Google's new local advertising: a whole lot harder than it looks

If there's one thing that could tamp down the excitement around localized mobile advertising, it is the usability issue: it's not easy to deliver the right message to the right person at the right time. And Google has just proved that point with its new sponsored search results on the iPhone.

Starting this week, Google's iPhone maps program features sponsored links that point users to nearby locations. The trouble is, it doesn't work.

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