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The IAB released its first mobile ad spend study this week, which shows that the UK market grew by 99.2% year on year, and was worth a total of £28.6m in 2008.
I've been talking to the IAB's head of mobile Jon Mew about the mobile advertising survey...
TV listings magazine Radio Times has recently introduced an iPhone app, which gives users access to listings for all the major TV, satellite and cable channels.
Designed by tvCompass, the Radio Times app (currently £1.79 in the App Store) is a pretty neat piece of work, providing excellent user experience and some useful extra features. In fact, it's much easier to use than the main website.
I've reviewed the mobile sites of The Guardian and FT.com recently, and both are excellent examples of how newspapers can make their content accessible for mobile users, as well as creating more advertising opportunities.
With this in mind, I thought I'd see what all of the UK's national newspapers are doing with their mobile sites, how easy they are to find and access, and if they even have one...
The Guardian recently revamped and relaunched its mobile site, with the end result being a big improvement on the old version, making it now one of the better mobile news sites.
I've been asking The Guardian's mobile product manager Marcus Austin about the new mobile site, the thinking behind the design and features, and how it works across different mobile devices.
Even though 2009 may not be the most hotly anticipated year of mobile, the mobile channel has been rapidly developing as a serious communications channel for marketers. You only have to look around in the industry, sniff out a few recent and ongoing mobile compaigns, and you’ll see plenty of major brands out there experimenting and pushing the mobile envelope, and doing some pretty interesting stuff.
You’d need to include in any current market assessment of mobile the growing popularity of smart phones, the launch of many new models by the big handset manufacturers, the sudden proliferation of tweets using Twitter, the rise of a plethora of applications to support the iPhone and other such devices.
There is also the fact that the mighty Google machine launched its own open source Android platform to carve out its share of the market, taken on by next generation Symbian (Nokia runs on this and bought the company) whose software and functionality is also heading towards open source, and we can see mobile is finally becoming a serious medium.
With the rise of 'open platforms' on the web, particularly on popular consumer-oriented services like Facebook and Twitter, it's never been easier for individuals and small upstarts to get their applications in front of millions of consumers quickly and efficiently.
The appeal of open platforms is easy to understand: instead of having to deal with the dreaded chicken and egg challenge most new consumer internet upstarts have to contend with, you can leverage the existing userbases of popular services.
But all that may soon be changing when Apple launches version 3 of the iPhone OS.
Have a lot of under-leveraged intellectual capital lying around the office (or the website)? Take a look at the marketing powerhouse Google just built almost entirely out of existing collateral -- and become inspired.
Google for Advertisers just launched, a site containing case studies, tools, and advertising solutions, all brought to you by Google to encourage you to advertise with Google.
Are marketers including enterprise mobile applications in their media planning? Are deals to be done with big companies that have big B2B brands and their own micro -ecosystem? If you haven't thought enterprise yet, it's time to do so!
Look down from 40,000 feet and you will see two vertical channels for selling mobile phones: enterprise consumers and everyone else. The enterprise consumer acquires the mobile phone by purchasing the device from the market or receiving it from the I.T. department.
Google has begun to integrate Product Search results for users of Android and iPhones in the US and UK, presenting users with results tailored to their mobile phone.
Product Search for mobile makes for a useful price comparison service, allowing users to check prices and reviews while shopping instore to make sure they are getting a good deal. So how well does it work?
The Guardian recently relaunched its mobile site, bringing the look and feel of the site more in line with the newspaper's website, and moving away from the AvantGo platform.
The recession has been tough on most publicly-traded tech companies. Even Google, which has held up quite well, has admitted that the recession has made an impact on its business.
So is there any major tech company that hasn't really been affected? After reading its Q2 results yesterday, you might be inclined to answer 'yes'; Apple appears about as close to unaffected as a company can be.