{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts in Mobile

Txt msg T-shirt alerts marketers

A new T-shirt innovation that spreads messages via mobile SMS is piquing the interest of many marketers.

Reactee is a T-shirt on which companies and organisations can print a message including a unique text code.


Music Station plans October launch in UK

Music Station, a new service offering all-you-can-eat music downloads to mobiles, is reportedly planning to launch in the UK in October.

The Independent says Omnifone, Music Station’s owner, is in talks with Carphone Warehouse over a deal to preload the service onto new handsets.


Coke to launch mobile networking site

Coca-Cola has moved further into the realm of mobile marketing with the launch of a social networking site for young cellphone users.

Dubbed Sprite Yard, the site will allow members to create profiles, upload pictures and meet friends, and will initially target China and the US.


Pricerunner partners with Vodafone for mobile site

Price comparison website Pricerunner has struck a deal with Vodafone to offer a mobile version of its website for the mobile operator's customers.

Vodafone today relaunched its mobile portal, announcing partnerships with Pricerunner and other major internet brands.


Mobloggers lend PR pace to Olympics

The London 2012 Olympic delivery authority called on mobloggers to distribute some of the first images of the games' new brand identity.

1 comment

Big guns 'wrong about mobile future', says Blyk

The idea that 'content is king' in the mobile space is a “myth”, and many of the industry’s big guns are wrong about the needs of younger subscribers.

That’s the view of the man behind Blyk, the startup that plans to offer free mobile services to users that opt-in to receive ads on their phones...


Mobile Marketing Briefing - new report

We haven't quite hit the tipping point yet but it seems to be getting closer for mobile marketing in the UK...

The latest trends were discussed at a recent E-consultancy roundtable and have been written up in this briefing (free to registered users).


GPS comes to promotion marketing

Orange has unveiled a viral web game that uses a GPS tracking device attached to a bull in a field somewhere near Somerset.

Spot The Bull exploits the mobile network's sponsorship of the Glastonbury festival, offering prizes to players if they can correctly predict the location of the creature.


Mobile internet use rises

5.7m people in the UK used a mobile device to access the internet during January 2007, according to new figures. 

The study by comScore and Telephia compared mobile internet usage in the UK with that in the US and found similar levels of mobile web browsing in both countries.  


Job search is latest .mobi launch

Recruitment agency PFJ has launched a version of its job search platform for mobile phone devices.

The new website is available on the .mobi top-level domain at pfjjobs.mobi and allows handheld users to interrogate the company's database of vacancies.


AdMob shakes up Coke mobile campaign

Coca-Cola has picked mobile advertising exchange AdMob to deliver user-generated video ads to consumers' handheld devices.

The new campaign targets mobiles with video functionality, displaying Coke banner and text link ads on content sites and linking to a branded landing page.

1 comment

Is mobile search set to take off?

The release of Google Maps Mobile last week in the UK got a distinct lack of coverage, yet it is a tool that underpins the huge opportunities for local mobile search.

These are currently drastically under-exploited - indeed, local mobile search is where the real value of mobile search lies, i.e. search in relation to your physical location.