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The nascent mobile advertising market is a fascinating one.
For all the hype and very real potential, it's hard not to observe that the market has failed to develop as rapidly as had been predicted - despite the fact that bullish sentiments have never really waned over the years.
Twitter's popularity is growing and regardless of the skepticism that exists about it, marketers and businesses are taking notice.
If you're thinking about giving microblogging on Twitter a try or are already using Twitter, here are 10 Twitter tools that you can put to work.
Admittedly it was difficult to pay attention to all of the news in the technology industry his week - the news in the financial markets more than overshadowed it.
This week's Web Week in Review has to touch on the financial crisis but there were other tech-only stories that did manage to make it onto my radar.
Yahoo has launched a Buzz widget for mobile users, allowing them to browse and ‘buzz up’ top articles from the past 12 hours. Alternatively, iPhone users can do this here, via an optimised version of Buzz aimed specifically at the sexy Apple handset, though no dedicated iPhone app is yet available in the iTunes Store.
Yahoo says the mobile widget can be found by searching for ‘Yahoo! Buzz’ from within the widget gallery.
This is another sign that Yahoo is looking to drive up usage of Buzz, its social news play, although there is more work to be done if it really wants to usurp Digg as the number one social media website.
Twitter was launched back in July 2006, and many people wouldn’t have expected to remember it even a few weeks later.
But two years on, writes Kevin Gibbons, it’s still going from strength-to-strength and continuing to prove many of its early doubters wrong.
It’s that time of week again so without further ado, here’s what caught Drama 2.0's attention in the last seven days.
Twitter founder Biz Stone isn't all that concerned with making money.
Earlier this month, he told Portfolio.com's Sam Gustin that "at this point, given that we have plenty of money in the bank, it makes a lot more sense not to distract ourselves with trying to put the finishing touches on a revenue plan."
To many, Apple can do no wrong. The company has one of the most loyal followings of any in the world.
When it launches a new product, fans and press flock. Apple's CEO Steve Jobs is about as close to being a "rockstar" as any CEO can get.
This week, we speak to Chris Smith, online marketing manager at Autoglass, about the company’s bid to boost customer acquisition through a new .mobi site.
We ask about the pluses and minuses of mobile development and which mobile channels are best for generating ROI.
Jill McDonald, McDonald’s chief marketing officer in the UK and Northern Europe, hasn’t wasted much time since joining the company from BA in 2006.
She was named as the UK’s top marketer at the Marketing Society Awards in June, having helped to breathe life into the business and instigated more “rigour and discipline” in the way it goes about advertising.
Now, she tells us, the same thing needs to happen in its online activities. She says she wants to “take a step back as a brand and look at how we should be using the digital space”, and recently commissioned what looks like a fairly wide-reaching review of its web strategy.
We talk to her about what that might mean for McDonalds and how it measures success in the digital world.
Mobile is not a subject that attracts widespread agreement, as shown by our recent list of analyst forecasts .
And it was no different at our recent Mobile Internet Roundtable, where a lot was discussed but I don’t think was necessarily settled.