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Jill McDonald, McDonald’s chief marketing officer in the UK and Northern Europe, hasn’t wasted much time since joining the company from BA in 2006.
She was named as the UK’s top marketer at the Marketing Society Awards in June, having helped to breathe life into the business and instigated more “rigour and discipline” in the way it goes about advertising.
Now, she tells us, the same thing needs to happen in its online activities. She says she wants to “take a step back as a brand and look at how we should be using the digital space”, and recently commissioned what looks like a fairly wide-reaching review of its web strategy.
We talk to her about what that might mean for McDonalds and how it measures success in the digital world.
Mobile is not a subject that attracts widespread agreement, as shown by our recent list of analyst forecasts .
And it was no different at our recent Mobile Internet Roundtable, where a lot was discussed but I don’t think was necessarily settled.
From more Yahoo drama to a big money investment and rumoured acquisition to the news that the mobile phone may be great for brain tumours, the tech news that interested me this week was diverse.
Thomson Financial believes Google will generate an astonishing $21.31 billion in mobile advertising revenues in 2009. I don’t. Moreover, I think Google is going to have a hard time migrating Adwords to mobile.
Right person, right place, right time.... right environment: some thoughts on the challenges and opportunities of multichannel customer communications.
One in four users of social networks say that these sites could become the main way they access music and video content in future, according to a new survey.
Entertainment Media Research's 2008 survey (pdf) finds that social networks have a significant effect on content discovery, with 30% of users searching through them for new music.
Mobile advertising is going to be big. Really big. Or at least that’s what the analysts are clamouring to tell us, with a succession of bullish forecasts having been released since the dawn of time. And they keep on coming.
There is now less than a week to go before Affiliate Summit in Las Vegas which E-consultancy will be flying out to along with 2,600 other delegates from 30 different countries.
The scale of this event has grown massively since the first Affiliate Summit conference in November 2003 when there were 200 people. This reflects both the huge growth of affiliate marketing in recent years and also the hard work put in by organisers Shawn Collins and Missy Ward.
Ahead of the 9th Affiliate Summit, we asked Shawn some questions about the conference and the affiliate marketing landscape more broadly.
Using print advertising to drive traffic to online properties is a great example of integrated marketing.
Except when the consumers can't access the site.
Commentators have been predicting the explosion of the mobile web for years now, but a couple of factors suggest that this year they may be right.
Here, we speak to Sergio Falletti, director of mobile app specialists Future Platforms about the challenges and opportunities of mobile website design.
Yell.com launched another revamped version of its website last month, just months after launching a new homepage (May 2007) and about a year since it last rolled out a new site.
We caught up with Matthew Bottomley, Head of Strategy for Yell.com, to find out the reasons behind the relaunch, and what the future holds for Yell, and local search in general...