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Video search engine Truveo has released an updated version of its iPhone app with new features and 'Intelligent Query Completion' to improve the search functionality.
Since iPhones are sold with YouTube pre-installed, the app already has some strong competition to overcome, though users have viewed some 3m videos through the app since it launched in July last year. I've been trying out the updated version of Truveo's app and seeing how it compares to YouTube.
Tomorrow's inauguration activities will stretch Washington's mobile networks, very possibly to the breaking point, according to The New York Times.
Crowds in D.C. are expected to number two million (or more) for Barack Obama's big day. It's a pretty safe assumption that the number of mobile devices on will number only slighty less.
Those distracted-looking shoppers who are calling and texting in bricks and mortar establishments aren't just killing time or catching up on messages. 6% of them are more likely to buy, according to a ForeSee Results study.
In “Mobile Apps: The Next Big Thing," the study found shoppers using a mobile device in-store are 6 percent more likely to buy.
How do you spur adoption of an iPhone app? Make it a must-have by Tuesday. Even if it hasn't yet been released.
Hard to concoct a better marketing strategy than live video streaming site Ustream has to spur buzz around a new product launch. You certainly can't fault the timing. Install their iPhone app now (if you can get it, which you probably can't), and you can watch Tuesday's inauguration of Barack Obama as president of the United States anywhere, so long as there's a mobile signal. No computer or TV set required.
Brand launches in virtual worlds were all the rage a couple of years ago - until they weren't.
It's been a while since an announcement came down the pike that a major brand was teeming with a vitual world for a major launch, but that's exactly what Fremantle's "American Idol" plans to do with kids and teens oriented Habbo. Ninety percent of the site's users fall squarely into Idol's top audience demographic: teens age 13-18.
American Idol has been something of a mobile sensation with this age group as well. Episodes generates up to 78 million text message votes for singing contestants in the talent showdown.
The Idol space will be free to Habbo members and open year round. It will be filled with branded merchandise for sale, as well as expose users to sponsors and advertisers whilst they are watching mini talent shows and other events on the stage.
Most of us tend to root for the underdog. There's something powerful in the thought that the most disadvantaged can muster up the strength to overcome a significant challenge or a more potent competitor.
Few, however, seemed to be rooting for Palm, the company that created the market for the smart phone.
Local listings and reviews websites should be well suited to the mobile internet, as the kind of information they offer can be incredibly useful when out and about and looking for somewhere to eat, or some local entertainment.
There are a few sites like Tipped, Yell.com which have dedicated mobile versions of their services, but two such websites have launched iPhone apps, which offer a richer experience than the standard mobile sites. I have been trying out two iPhone listings apps; Qype Radar and Yelp...
CES, the world's largest consumer technology trade show, started yesterday.
Despite the economy and speculation about the economy's impact on CES this year, CES seems to be doing alright this year and is still one of the most important technology trade shows in the world; the place where hot new consumer gadgets are launched and big announcements made.
Netbooks are on the rise. The bare-bones laptops, which typically cost under $500 and are designed for web surfing and email, are increasingly the focus of major PC makers looking for growth.
And for good reason.
AdMob is a mobile advertising network that connects advertisers with publishers, allowing advertisers to target ads to mobile websites and, more recently, through iPhone apps.
We have been talking to AdMob's European MD Thomas Shulz about the mobile ad marketing general, and how the growth in iPhone usage has affected the industry...
The iPhone's Safari browser provides one of the best ways to use the internet on a mobile phone, and some companies have responded to the device's growing popularity by adapting their own websites to work on its 480 x 320 touch screen.
While many standard versions of websites can be viewed effectively on the iPhone, plenty of scrolling and zooming in and out is still required, and this can be frustrating on some sites. I've been taking a look at some of the best sites I've found that have been optimised for the iPhone...