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Email continues to be an extremely important marketing channel, so it's important to know how well your email efforts are performing.
But while it’s easy to find out how many clicks, opens and so on your emails are getting, it can be difficult to understand the significance of those numbers without having something to benchmark them against.
Welcome to another dose of our regular US digital marketing stats round-up. Some say it is even more eagerly anticipated than the Presidential Election.
This week we’re covering digital ROI, yet more ad blocking, The Oscars, Donald Trump, mobile, and more.
With most brands active in multiple social channels, it's no surprise that many seek to cross-promote their various social accounts.
But could the ability to do that be severely curtailed in the future? Instagram's behavior suggests that it could.
Tinder-style ecommerce apps have been gaining momentum of late.
Tunsy uses this same addictive UI but, interestingly, it's a marketplace, where multiple retailers can find customers.
I got the inside story from Mehdi Boumendjel, co-founder and CCO.
It’s Mother’s Day on Sunday, when we celebrate and show our appreciation for the women who brought us kicking and screaming into this world.
I’m in a sharing mood, so I’m going to open up to you and tell you the single most powerful piece of advice my mother ever gave me. I remember it word for word.
She said: “Son, whatever you do in life, wherever you go, don’t ever let anyone stop you reading the weekly Econsultancy digital marketing stats round-up.”
29 Days later and it's time for another stats roundup from the Asia Pacific region.
February's roundup includes LINE, WePay, mobile and programmatic advertising in Australia, virtual reality in China, print (!), Japanese ad spend, Tmall, social media use and more.
Missguided, the 'fast fashion' online retailer, has launched a shopping app built with the Poq platform.
It's not 'officially' available until March 8th, but it's there in the App Store if you search hard enough.
Let's look at some of the key features.
Facebook recently released its second annual State of Connectivity report on global internet access.
The tech giant has long pushed for increased global internet connectivity and this report is designed to increase the sharing of data around this issue.
You can see all the data by downloading the report, but here are a few of the stats that spoke to me.
Most people think wearables will be a big deal, but they're not yet, and there's the sneaky suspicion that we don't quite understand their best use cases or ideal UX.
Here's a roundup of some doom and gloom surrounding wearables in early 2016.
Prepare yourself for lots of pictures of hairy wrists...
Western brands are constant targets of counterfeiters, often from China.
But in the digital world, does China still deserve its reputation as a copycat?
Aristotle Onassis once said, ‘It is during our darkest moments that we must focus to see the weekly Econsultancy digital marketing stats round-up.’
So turn up that screen brightness, put your glasses back on and let’s do this thing.
Just when you think things can’t get any worse for the publishing industry, somebody goes and hammers another nail in its coffin.
Well, it’s not quite as dramatic as that. But recent news from mobile network provider Three certainly got the ad industry talking over the weekend.
The network has announced that it will roll out ad blocking technology on its network after initially trialling it in Italy.