A lot of people wondered why Facebook paid so much money for WhatsApp.
WhatsApp is 100% social, and you don’t have companies in your phone book. Many companies and online services would love to send you messages in your WhatsApp box while it’s free messaging. But they can’t.
What if customers could drop their mobile number at any online site or mobile app via their Facebook login and stay in control over the permission they gave you as a service?
Customers can even withdraw their permission before you even send a message. This is my take on what Facebook could do.
Depop was launched in April 2013 and has achieved 200,000 downloads from the App Store so far.
The UK based start-up, which is difficult to describe as anything but a cross between Instagram and eBay, expertly marries mobile commerce with social networking and has many advantages over other m-commerce platforms: simple and quick selling, fluid checkout, inherent social integration and no listing fees.
According to TechCrunch, the app has been responsible for 200,000 items being sold worldwide, at a value of around €5m and as of February 2013, Depop is now available for Android users, thereby extending its reach to the dominant operating system of mobile users worldwide.
If you haven’t heard of Depop before, now is the perfect time acquaint yourself. Here I’ll be looking at the app from a user experience point of view to see what the advantages and disadvantages are in using it.
Push notifications have the potential to be a powerful tool for mobile marketers as they allow businesses to target app users with timely, relevant news and offers.
A new Mobile Maturity Report from Urban Airship indicates that they are a widely used marketing tactic, with more than half of companies with apps reporting that they use push notifications to engage their audience.
With the exception of finance companies, 70% to 80% of companies with apps use push regularly.
However from personal experience I’ve found that very few companies make use of push messages. My phone is loaded with various apps from all the reviews I’ve written over the past few years, yet only one or two have ever sent me notifications.
I’ve previously blogged about Debenhams’ clever use of push messages, which were timed to coincide with seasonal sales or events such as Valentine’s Day or payday. These messages were enough to make me click through to the Debenhams app, even though it’s not really the sort of retailer I tend to buy from.
Here I'll look at the push messages I've received from Walmart, Asda and The Rolling Stones. And for more information on mobile marketing, download Econsultancy's Mobile Commerce Compendium.
It’s February and already, according to a number of statistical sources, around a quarter of us have failed to uphold our New Year’s resolutions.
Interestingly, 39% of people in their twenties achieve their resolution each year compared to only 14% of people over 50. That’s interesting given the prevailing attitudes towards younger generations.
In the same vein, marketers are mapping out the conversations they want to have this year to stay ahead of the curve. Given the influx of ‘2014 Trends’ in January, I thought it would be a useful point to review the best and highlight a few that might follow New Year’s resolutions.
Here are some of the best stats that we've seen this week.
This week it includes Facebook's latest billion dollar purchase, ecommerce integration, Android's dominance of the smartphone market and online marketing spend in China.
And for more digital marketing stats, check out our Internet Statistics Compendium.
In a sideways blow to Apple, Windows Phone and Blackberry, Android is now the dominant operating system of mobile users worldwide.
Android use has climbed from 27% in 2012 to 65% in 2013. An even more impressive figure is the 270% increase in Android use since the end of 2011.
These figures come from the Q4 2013 market research study by GlobalWebIndex (GWI), in which 170,000 respondents were interviewed in 32 markets, representing 89% of the global internet population.
Here are some more fascinating stats from the study involving device ownership and privacy.
As the news broke that Facebook would be parting with a truly massive $16bn to acquire messaging service WhatsApp, the internet (as is its wont) was awash with opinion.
Would this devalue Facebook? The market certainly seemed to agree, with almost 5% being shaved off the FB price after hours. So, is this a crazed land-grab that will spell the end of Facebook, WhatsApp, or both?
Or a very smart decision?
Deciding what approach to take on mobile is a debate-worthy topic, as proved by the comment thread in this post on responsive design.
Marks and Spencer has a new site that is tablet-optimized, adapting to the iPad and its competitiors via device recognition rather than screen size. The brand has also updated its apps and mobile sites.
I thought I’d take a look at the mobile site in order to highlight a few nice features. It looks as good as the new desktop, tablet-optimized site, and I found it worked well, aside from a few niggles.
Of course, displaying large and high quality product ranges to their full potential on mobile is a challenge.
See what you think.
2013 saw a year-on-year increase of 30% in global digital spend on online movies, games and mobile apps combined, topping $57bn (£34bn) in 2013 compared with $44bn (£26bn) in 2012.
It’s the rise of the mobile gaming market that is driving the biggest growth year-on year though.
These figures come from IHS Technology & App Annie’s recently published Digital Content Report 2013.
As King, the UK based creator of Candy Crush Saga, has just announced its intention to join the Stock Exchange after its profits grew 7,000% last year, and with game apps now driving overall games growth, now is a great time to take a look at the key takeaways from this report, concentrating particularly on the games category.
As some of the world’s best athletes battle it out in Sochi, another significant competition is taking place among the sports brands they use and endorse.
New research from digital innovation think tank L2 offers key insights into the digital landscape for sportswear brands.
We’ve included some key trends in the latest edition of our Internet Statistics Compendium.