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This week’s digital marketing roundup includes news about online search, Snapchat use, ad spend and brand loyalty.
If you want even more statistical goodness, you can also download the Internet Statistics Compendium for further insight.
In today’s environment, you can pretty much forget about creating a simplistic, linear customer journey. It’s a lot more complicated than that.
The reason for this is that your prospects are highly active and mobile, operating across a whole variety of different devices, channels, networks and platforms.
Missguided is all about fast fashion and fast delivery.
It is well-known for targeting the ‘I want it now’ generation – girls who want an outfit for Saturday night but don’t want to spend loads of money or time trawling the high street.
The ecommerce market in Asia is growing faster than that of any other region in the world.
In 2015, ecommerce sales reached $835bn in Asia – a total increase of 32% from the prior year.
Since Asia’s market is rapidly growing and filled with new opportunities, many U.S. brands are now looking for ways to sell directly to local customers online.
What should a mono-brand think about as they go on the journey from wholesaler to fully-fledged online retailer?
What should its digital strategy look like?
Why are we still talking omni-bollocks, when we should be talking retail?
Why all the jargon?
Why all the omni-channel cliches and the multi-channel job titles? Why all the endless debates about whether digital is right for a brand or not, or digital versus in-store?
Search marketing evolves on a daily basis.
The constant introduction of new and innovative processes means that strategies can shift frequently as SEOs and marketers try to work out the best way to deal with new online environments.
From Google updates to advances in technology, the methods we use to measure the success of an SEO campaign, however, may not always be giving us the full picture.
Sadly, for years affiliate marketing has been seen as the poor relation of the digital advertising family.
Tracking networks and technology companies typically selling the channel as a no-frills, “no-win no-fee” way to pad out marketing plans.
“Next is planning to save £8m by not sending out glossy catalogues to shoppers who don’t want them” said The Telegraph on Good Friday. The money freed up would be directed into digital, it stated.
According to our friends at Google, the most searched for fashion term in 2015 was “How to walk in heels”.
This may come as a disappointment to fashion brands who have been told search is all about sales.
Customers were NOT hungrily Googling the latest pictures from catwalks in Paris or Milan and working out where they could ‘get the look’.
Every year, marketing managers identify their primary areas of focus for the coming year.
At a macro level, the same topics come up again and again – personalisation, mobile and social.
There’s a reason these three themes consistently keep recurring – their capabilities and their role in commerce marketing are continually evolving.
'Omnichannel customer experience' and 'single customer view'; two terms that cause many a marketers' eyes to roll.
There's no doubt that these two concepts have been realised by a select few, bleeding edge brands, but they can be trotted out as best practice without much pragmatism.
Econsultancy's Multichannel Customer Intelligence report in partnership with Station10 looks at how brands have tackled the issue of integrating data into their organisations across multiple channels.
I thought I'd treat you to some choice quotes.