Posts in Online PR

footprints

Digital PR: A guide to choosing & reporting on KPIs

Outreach. Link building. Media relations. Promotions. Digital PR. Whatever you want to call it (let’s go with Digital PR), you need it.

SEO alone can’t build your brand and PR alone can’t make your website rank. When you blend the two together, you get better, more measurable PR.

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How to choose a B2B PR agency

There are more PRs in the UK than bricklayers, or bar managers. The global communications industry continues to grow and B2B marketers have to be sure-footed when commissioning an agency.

So how do you pick a PR?

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lexi mills

Overcoming bias in the SEO & PR industries

I am a PR SEO specialist. In other words, I have one foot in SEO and the other in PR, and this has allowed me to see where the two disciplines intersect—and where they clash.

SEO was/is a male dominated sector; 70% of employees are men. PR, however, is about 70% female. From a gender perspective this has given me the opportunity to be both the minority and the majority simultaneously.

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amex survey coverage

Three PR campaigns that missed out on link building opportunities

Brands of all sizes employ public relations agencies that run campaigns separate to their SEO needs – often the two aren’t even aware of each other’s activity.

After six years in a digital marketing agency and now working for a PR agency, I believe PR could and should be working harder for your SEO strategy, at no detriment to the traditions and values of public relations objectives.

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How to engineer your definitive digital PR campaign

Digital PR is currently experiencing a boom.

With Google increasing its scrutiny on what it believes to be unnatural or spam links, and old school black-hat link-building techniques being rendered useless thanks to this year's Penguin update, marketing managers are realising that mentions and links from the press are becoming vitally important for their marketing strategy.

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Five things every company can learn from the Equifax data hack

Last week, it was revelead that Equifax, one of the three major credit bureaus in the United States, suffered a data breach that might be the "worst leak of personal information ever."

Through the breach, criminals obtained the full names, Social Security numbers, birth dates, addresses, and in some cases, driver license numbers, of 143 million Americans, creating a fraud and identity theft nightmare of epic proportions that will exist for years to come.

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Five steps to successful B2B influencer marketing

Influencer marketing is hardly something new.

From Mark Twain’s name and image being featured on two different brands of cigars in the nineteenth century to Kellogg’s partnering with Michael Jordan throughout the nineties, we’ve all got examples in mind of brands using celebrities to promote their products.

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14 brand PR stunts that successfully created a splash

It’s not unusual for brands to hand out freebies, but Lucozade Energy took the concept one step further last week – fitting its bottles with contactless technology to give London commuters a free tube journey.

It was a clever PR stunt, and one that resulted in a fair bit of positive chatter on social media.

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juliane

A day in the life of… Assistant PR Manager for VisitScotland

It’s time for a new Day in the Life, which this week comes from Assistant PR Manager for VisitScotland, Juliane Frank. Here’s a run-down of her typical working day.

If you are looking for new opportunities yourself, you can also check out the Econsultancy jobs board

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Three brands recently 'shamed' in China and how others can avoid a similar fate

Marketing in China can be tricky. Consumers there are eager to learn about Western brands, but that interest can quickly turn to outrage if people feel that companies have been misleading.

Here are three recent stories of brands that 'lost face' in China and how others can avoid the same fate.

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Selfie on the Orient Express

From buzzword to bullsh*t: celebrating 144 years of ‘influencer marketing’

The first known instance of ‘influencer marketing’ was in the late 19th century. 

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Why marketers should adjust their social media crisis response to fit their brand's identity

Damage control is usually a matter of prescription.

Take a PR crisis – say, a vengeful former-employee hijacking the company Twitter account (as happened to HMV), or a negative public reaction to a production mistake (the entire auto-industry).

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