Posts in Pinterest

Social commerce: Why basic bots and buy buttons are not enough

Social commerce hasn’t quite taken off in the way it was predicted to. 

While 52% of marketers said it would be the most prominent trend of 2016, you could argue that live video or influencer marketing ended up stealing its thunder.

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How Pinterest’s new features are encouraging users to shop

It is a platform best-known for providing inspiration, but Pinterest is now offering its 100m monthly users even more opportunities to buy online.

With the launch of new major features, here’s how it is aiming to become more of an ecommerce site in future.

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Is Pinterest or Instagram better for driving ecommerce?

Marketers are very aware of the potential that social media holds for ecommerce retailers.

In particular, Pinterest and Instagram are proving to be popular with many brands, as the image-based networks enable them to provide engaging content directly to consumer’s devices.

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How Australia's Woolworths delivers the goods on social

When you think about Australian retail powerhouses, you think of Woolworths. As the largest retailer by revenue in Australia, the brand clearly has impressive reach with consumers.

But how does its social media measure up? Let's take a look.

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How brands can build brilliant customer relationships

Gone are the days when a marketer could say that a boosted bottom line was the only end goal.

Today, brands are competing within crowded markets to win consumer affinity and awareness, and to do that in an era of heightened digital communication, it’s necessary to connect.

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How Australia's Cotton On uses social to build its brand

Cotton On is one of Australia's best known fashion brands, and it is growing like crazy.  

It also has ambitious targets for ecommerce, so to drive more online sales Cotton On has invested heavily in its social media presence.  So how does social help build the brand?

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Four ecommerce tech trends to watch in 2015

It may be July, but now is the time to start thinking about the holiday season.

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Five small businesses with brilliant Pinterest pages

Recently I wrote a post covering what the top five UK ecommerce brands are doing on Pinterest

But why should corporate giants have all the fun? 

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How the top five UK ecommerce brands use Pinterest

We’ve written extensively about Pinterest in the past, but seeing as I’m relatively new to the fold I thought it would be a good idea to get my head around this visually pleasing virtual pinboard.

I’m going to focus on how some of the top ecommerce brands in the UK are using the social network to engage with their target customers.

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Pre-consideration marketing: the future, now?

Paid ads have historically targeted in-market consumers, but today's growing ad platforms are moving closer to passive consumers: the larger audience that are yet to make a purchase decision. 

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Storytelling brands: Jaeger's illustrious 130-year heritage

This is the second instalment in my series of posts looking at brands that use storytelling as part of their marketing activities.

I won’t bore you with my full definition of what I think storytelling should mean in a marketing context, but suffice to say that I think it should be used to describe authentic content that reveals something interesting and truthful about the business, such as the origins of its products or a look inside the company culture.

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Storytelling brands: Zady's sustainable fashion label

Storytelling is one of those god-awful buzzphrases that we’re forced to use for lack of a suitable alternative.

It’s a catchall term used to describe marketing campaigns that include some sort of narrative, basically a soft sell approach that people will want to engage with on some level.

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