Here it is everyone, Econsultancy's weekly roundup of some of the most intriguing digital marketing and ecommerce stats we've seen this week.
For your delectation this week we've got stats relating to mobile commerce, blogging, Facebook engagement, paid search and behavioural marketing.
For more digital marketing stats, check out our Internet Statistics Compendium.
Pinterest is used by more than 21% of all American adults. This is up from 15% on the previous year.
This figure comes from the last study by Pew Research, which also states the even more incredible fact that one-third of all women in the USA use Pinterest.
Pinterest drove an unprecedented amount of traffic to retail sites in Q4 2013 achieving a 50% quarter-over-quarter increase in revenue-per-visit (RPV). In fact, Pinterest has overtaken Facebook for UK referral revenue and is expected to do the same in the USA this year.
Also, with the amount of Pinterest Pin it buttons overtaking the amount of Facebook Likes on product pages, retailers are realising that Pinterest is a key way to drive sales.
Let’s take a look at how the top 10 US retailers (in terms of 2013 sales) use Pinterest.
WaterAid has increased its Instagram presence by 12,000 followers in just one week after entering a single Instagram video to Instagram’s ‘Weekend Hashtag Project’.
WaterAid’s team entered the 15 second Instagram video #WHPfromwhereiwalk featuring a woman in the remote fishing community of Brubeng, Ghana walking to collect unsafe water in Lake Volta.
The unique film offers point-of-view footage that highlights what it’s like for the millions of women around the world who walk miles to collect water each day.
As of writing, since the video was uploaded on Instagram two weeks ago, WaterAid has achieved more than 22,000 followers, gaining roughly a thousand users per day. Before this WaterAid had only 3,800.
Here's the footage...
This is the sixth in a series of posts discussing how to set up and run a WordPress blog from a relatively experienced expert, which will feature many helpful and hopefully relevant tangents.
This week, I'll help your new blog become more visible to search engines, by investigating the world of search engine optimisation (SEO) and offering some best practice tips.
Paid search is a vital part of the marketer's arsenal, but effective PPC requires time and effort.
Here are my 10 AdWords commandments. What are yours?
Search advertising has come to dominate performance marketing over the last decade, with advertisers seeing amazing returns from targeting messages at consumers based on their intent.
If a consumer is searching for ‘best golf clubs’ it’s a pretty safe assumption that they’re in purchasing mode and likely to be interested in an advert promoting golf clubs.
But, any search marketer will tell you that one of its weaknesses is that you have to use a degree of guesswork when it comes to audience characteristics.
In the example above, if you knew the consumer was a female then your advertising creative would be far more powerful if it promoted just clubs for ladies. The trouble with search is that unless someone is very specific in their search term, you’re forced to make assumptions.
Relying on Google is a risky game. It always has been, but ever-increasingly over the last two years it’s becoming clear that relying heavily on Google traffic can hold an uncertain future.
I’ve seen a huge amount of brands who are performing extremely well via organic search, some are great at PPC, others social media.
Within their own specific channels they’re killing it, or perhaps more importantly making an absolute killing! But it’s getting more difficult and with more competition, comes bigger budgets and tighter margins.
Here are some of the finest branded Instagram videos from February 2014, or Instavids as nobody in their right mind calls them.
Last week I discussed the future of Instagram video and Vine in the post has Instagram really killed Vine?
It seems that since the introduction of Instagram’s 15 second video capability, brands and regular users alike have begun to ignore Vine in favour of a social media platform they were already signed up to anyway.
I round-up the best branded Vines on a monthly basis (here are the best branded Vines of February) and I personally feel that there’s still massive potential for the only one-year old Vine when it comes to improving brand perception and connection.
So what separates Vine from Instagram video apart from the obvious technical differences? Perhaps by looking at these examples of Instagram videos from brands we’ll be able to understand how each platform can exist side-by-side whilst remaining different enough to be worthy of separate time and investment.
The Super Bowl, despite being centered on a sport very few nations even care about, still represents a significant milestone many marketer’s calendars.
The sheer effort and attention means that whether you market to Americans or not, it is still a marketing spectacle that deserves attention.
Each year also heralds in a new shift in how the world’s leading brands are selling themselves, often trailblazing a global legacy in the way modern advertising is conducted.
“We’ll stop building links when they stop adding value”. This seems to be the motto around at the moment and it’s probably due to the high value that gaining links still offers to sites.
Within the industry we are always striving to keep one step ahead of the curve, to ensure that our client’s rankings continue to progress whilst keeping ourselves afloat within the search engine results pages (SERP’s), and link building is still a very powerful tool.
I believe that this is changing and that Google will devalue the power of links over the next few years, defending against the manipulative optimisation trends and habitual forms of online marketing taking place.
Bearing this in mind, I believe that now is the best time to start adapting your search engine optimisation (SEO) for this change if not already.