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Posts in Search Marketing

Site Migration

A handy six-month website migration plan

A site migration takes place when a website is re-vamped from some reason. This could be a new design or adopting a new CMS.

It is sometimes more complicated than it looks depending on the size of the website.

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nutonomy

All the digital news stories you missed this week

Mobile search, WhatsApp, same-day click-and-collect, digital currency and autonomous cars.

It's just another week jam-packed with digital news.

Commence your catch-up...

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Four ways PPC has evolved beyond simply targeting keywords on desktop searches

Paid search has evolved way beyond the traditional keyword-based desktop ads where it all started.

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40% of banks in the US have registered a .bank domain

When ICANN paved the way for new generic top-level domains (gTLDs), a group of banks and financial service trade associations formed fTLD Registry Services to run a new .bank gTLD.

The new .bank domain debuted last year and was billed as "a trusted, verified, more secure and easily identifiable location on the Internet for the global banking community and the customers it serves."

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kw finder

Five free content ideation tools if you're fed up of Google Keyword Planner

If you are a low spender on AdWords, Google Keyword Planner now shows only very broad traffic ranges for suggested search terms.

This is inconvenient for the many writers out there who like to use this tool to plan their content.

Here's a really quick roundup of five genuinely useful and fun alternatives if you are looking for content ideas.

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The latest messaging app unicorn: India's Hike

Global messaging powerhouses Facebook Messenger and WhatsApp face a new challenge from India, and it's a big one.

When most people think of messaging in Asia, names like WeChat (China), Kakaotalk (Korea) and LINE (Japan) come to mind.

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payday loans ban

Are payday lenders prepared for Google’s paid search ban?

On the 11th May 2016, Google announced an update to its Adwords Policy on Lending Products.

This introduced the policy of banning ads for payday loans and some related products on all Google ad systems from 13th July 2016.

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Apple to launch iOS App Store Ads: An interview with Doubledown's Brett Patterson

Apple recently announced it will introduce search ads on the App Store in iOS, which will have a major impact on advertisers, and on the app world in general.

I contacted Brett Patterson, Retention & Search Marketing Manager for Doubledown Casino in Seattle, WA, who is an expert app marketplace advertiser, to discuss the news.

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Social media metrics: Outputs, outtakes, & outcomes

Professional social media is hard work.  

Practitioners have to come up with new posts for their brands every day and then report the results upwards to justify the social media team's budget.

The lack of universally accepted performance metrics, however, makes this difficult to do.

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What can P&G and Facebook teach us about the reality of targeting and the future of TV ads?

Heavily segmented Facebook campaigns do not always deliver superior results.

At least this is the message coming from P&G, the world's largest advertiser and Facebook's dream customer.

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10 spectacular digital marketing stats from this week

If digital marketing stats were an Olympic sport, this week’s round-up would for sure win gold.

Including news on third-party publishing, mobile search and consumer goods – there’s lots to get your teeth into.

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john lewis website

Back-to-school search trends: How top retailers optimise landing pages

It's hunting season for back-to-school clothes retailers who want to ensure they do well online.

But what is the search opportunity and what does it take to capitalise on this growing search trend?

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