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Posts in Search Marketing

The 10 things you need to know about Google Penguin 4.0

If you live and breathe SEO, when somebody mentions the word "penguin," you probably don't think about a cute little animal.

And for good reason.  

Now, the penguin is back, as Google announced a major Penguin 4.0 update last Friday.

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10 juicy digital marketing stats from this week

We might be free falling into Autumn, but if there’s one thing that can make darker mornings and shorter days slightly more bearable - it’s some juicy digital marketing stats.

This week’s roundup includes news on video ads, attribution, consumer behaviour and lots more.

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tinsel

Five simple search marketing tips to prepare for the holiday season

We're getting to the part of the year where people start to moan about tinsel appearing already in stores.

Retail was ever this way - preparation is everything.

Here are five search marketing tips for the holiday season, to get ahead of the game.

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10 snazzy digital marketing stats from this week

We've got a fine roundup of digital stats for you this week, including news on mobile app install ads, supermarket click-through-rates, social buy buttons and brand disclosure.

Before we get down to business, don't forget to check out the Internet Statistics Compendium for more.

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faceted search

What is faceted search and why should marketers care?

What is faceted search and why is it so important?

By looking at some examples, let's examine this trend and how it could impact on future user experience and digital strategy.

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google shopping

Six clever ways to optimise Google Shopping campaigns

If you are an online retailer using Google Shopping, you'll want to make sure you get the most out of your ads.

Rob Watson, Head of Digital Marketing at Supplyant, gave a wonderfully practical talk on this subject at this year's BrightonSEO.

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How do you put a price on digital content?

Simon Bennison from Caliberi gave a rousing talk at BrightonSEO last week, all about the power of great content marketing. 

Not good... but great. With a capital G if needs be.

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All the digital news stories you missed this week

A short but extremely sweet digital news roundup this week.

Big moves from Amazon, Deliveroo, Apple and Spotify, and lots of fun and innovation from Google, The Guardian and Snapchat.

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places listing

Local search experiences: The good, the bad and the ugly

We all know that Google Places listings are important because we use them in our everyday lives all the time.

50% of those using local search will visit the store within a day (and those are Google's 2014 figures).

So what can businesses do, very simply, to improve local search?

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youtube playlist

10 useful takeaways from #BrightonSEO: Local search, AMP, content & more

Everyone and anyone in search marketing in the UK (and some from beyond) was at BrightonSEO 2016.

I went along and wanted to put together some useful takeaways - hints and tips, rather than impressive soundbites.

Here are 10...

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mobile search

23 mobile UX mistakes that Google doesn't like

What mobile UX mistakes should marketers be looking out for?

Here are 23 of them for a start.

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What makes branded content shareable on social media? [APAC case studies]

People on social media frequently share content, even branded content.  

Social sharing is great for marketers, but it's difficult to know why some posts work and others do not.

Here are a few examples of branded content in Asia-Pacific (APAC) which were shared widely and research which may explain why the posts were successful.

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