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Posts in Search Marketing

Three ways to encourage social sharing in a foreign market

We often hear that social media works best for brands when its posts are shared.

Why is that so important?

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Six brilliant blogs from the beauty industry

In an industry heavily geared around tips, tricks and word-of-mouth recommendations, a blog is a beauty brand's bread and butter.

It might seem like an outdated notion in today's Snapchat-style world, however for many, it is the linchpin behind a truly effective content strategy.

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Five digital strategy tips for mono-brands that wholesale and sell direct to consumer

What should a mono-brand think about as they go on the journey from wholesaler to fully-fledged online retailer?

What should its digital strategy look like?

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content optimisation tool

Answering the key question of content auditing: Where do I start?

Functional content, on-site content, static content or whatever term you prefer to use, is the lifeblood of any brand’s digital presence.

It plays a crucial role in search visibility, guides users through the customer journey and reflects your brand personality. But it is all too often neglected and left untouched.

One of the reasons for this are two dreaded words; “content” and “audit”.

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Three reasons why you should localize social media posts

One might assume that when global brands run social media pages in foreign markets that they localise the content.  

Surprisingly, though, many don't.

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How to maximise the impact of sponsored social posts: APAC case study

"Boost Post"

This button is on every Facebook update, and it's always so tempting to push. I mean, who wouldn't want to fork over a few bucks and get more exposure?

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10 intriguing social media stories from June 2016

It's been a busy month for many reasons, so you might have missed some key developments across social media.

Always here to help, I've rounded them up for you.

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Three social media lessons from Asia-Pacific travel sites

Most brands struggle with social media. Coming up with eye-catching content day after day is quite difficult.

Many marketers, however, are tasked with doing just that and need a constant flow of new ideas about 'what works now'.

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g fb

How to integrate search & social: It's all about curating audiences

The integration of search and social used to be about PR (social media driving link building) but now it's increasingly about conversion.

With both Google and Facebook offering highly targeted advertising, the ability to build lists across search and social is changing the marketer's approach.

Marty Weintraub, founder of Aimclear, spoke at this year's SAScon about psychographic targeting and curating audience-based remarketing pools. Here are some of the tactics he extolled.

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ben's nan

Does Ben's Nan, the polite Googler, show us that bots are the future?

The search story of the week is that of 'Ben's Nan'.

Ben's Nan became a Twitter sensation when Ben found that she had written 'please' and 'thank you' in her Google search, figuring she'd get a better answer that way.

Like all hack, newsjacking bloggers, it got me thinking about what this could tell us about interaction design.

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football brands

10 grin-inducing digital marketing stats we've seen this week

We've got stats full to the brim with fun this week.

From Snapchat to SEO in financial services, from the UK's EU referendum to declining app usage.

We've plenty of diagrams, charts, graphics and visualisations, too.

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Influencer marketing is becoming a joke: What can brands do about it?

In an effort to reach consumers via social channels, in recent years a growing number of brands large and small have embraced influencer marketing.

But as evidenced by Essena O'Neill, a popular 18-year-old influencer from Australia, influencer marketing has a dark side.

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