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In an industry heavily geared around tips, tricks and word-of-mouth recommendations, a blog is a beauty brand's bread and butter.
It might seem like an outdated notion in today's Snapchat-style world, however for many, it is the linchpin behind a truly effective content strategy.
What should a mono-brand think about as they go on the journey from wholesaler to fully-fledged online retailer?
What should its digital strategy look like?
Functional content, on-site content, static content or whatever term you prefer to use, is the lifeblood of any brand’s digital presence.
It plays a crucial role in search visibility, guides users through the customer journey and reflects your brand personality. But it is all too often neglected and left untouched.
One of the reasons for this are two dreaded words; “content” and “audit”.
One might assume that when global brands run social media pages in foreign markets that they localise the content.
Surprisingly, though, many don't.
This button is on every Facebook update, and it's always so tempting to push. I mean, who wouldn't want to fork over a few bucks and get more exposure?
It's been a busy month for many reasons, so you might have missed some key developments across social media.
Always here to help, I've rounded them up for you.
Most brands struggle with social media. Coming up with eye-catching content day after day is quite difficult.
Many marketers, however, are tasked with doing just that and need a constant flow of new ideas about 'what works now'.
The integration of search and social used to be about PR (social media driving link building) but now it's increasingly about conversion.
With both Google and Facebook offering highly targeted advertising, the ability to build lists across search and social is changing the marketer's approach.
The search story of the week is that of 'Ben's Nan'.
Ben's Nan became a Twitter sensation when Ben found that she had written 'please' and 'thank you' in her Google search, figuring she'd get a better answer that way.
Like all hack, newsjacking bloggers, it got me thinking about what this could tell us about interaction design.
We've got stats full to the brim with fun this week.
From Snapchat to SEO in financial services, from the UK's EU referendum to declining app usage.
We've plenty of diagrams, charts, graphics and visualisations, too.
In an effort to reach consumers via social channels, in recent years a growing number of brands large and small have embraced influencer marketing.
Google announced a tranche of changes to its ad products yesterday.
Whilst there were no massive surprises (updates were in line with recent tests seen in the wild), there's still work for marketers to do to understand their impact.
Here's a summary of things to look out for in the coming weeks and months.