Posts in Search Marketing

10 thought-provoking digital marketing stats we’ve seen this week

Welcome to your regular dose of digital marketing statistics.

It's a good'un this week. The roundup includes news about brand safety, B2B growth, and Black Friday emails. If that’s not enough, you’ll find lots more to enjoy in the Internet Statistics Compendium, which subscribers can download right here.

1 comment

Messaging platforms could even boost NPS – businesses should get on-board now

In 2015 Mark Zuckerberg moved the Facebook Messenger app out of the original Facebook app, taking the bet that billions would use Messenger for much more than just chatting with friends and sharing GIFs.

He believed that they would come to use the app as a means of interacting with businesses to raise questions about products they’d purchased or intended to purchase, for instance.

1 comment
black friday

UK Black Friday landing pages: The good, the bad & the ugly

Black Friday isn't as exciting as a couple of years ago.

Sales are more common year-round, so though most retailers get involved on the big day, it seems fewer are willing to go crazy. Smaller, more niche discounts spread out over the weekend or even the week seems to be the trend.

0 comments

10 of the best digital marketing stats we’ve seen this week

Time to sink your teeth into some juicy stats.

This week we’ve got news about ad fraud, seasonal emails, and mobile tech. If the roundup isn’t enough to satisfy, be sure to head over to the Internet Statistics Compendium for lots more.

1 comment

Memes in marketing: Seven memorable examples from brands

The average person reportedly spends nearly two hours on social media every day. 

Alongside funny videos and influencer content, memes are a common currency on social and a huge part of internet culture.

0 comments

10 important digital marketing stats we’ve seen this week

We’ve got a treasure trove of stats for you to dive into this week.

The roundup includes news about consumer trust, click and collect, GDPR, and ad spend. Oh and don’t forget, the Internet Statistics Compendium is ready and waiting should you be left wanting more.

0 comments
facebook logo

A beginner's guide to Facebook Custom Audiences

Thanks to its treasure trove of data, in little more than a decade, Facebook has fast become one of the most important marketing channels for many businesses.

But for many marketers, Facebook's most productive targeting functionality is Custom Audiences, which allows marketers to deliver Facebook ads to users they're already interacting with.

1 comment

Restoration Hardware bid on 3,200 keywords, found 98% of its PPC sales came from just 22 brand terms

For years, many marketers have spent a lot of time and money trying to find the perfect keywords for their paid search campaigns.

In some cases, marketers are bidding on thousands of keywords. But could it be for naught?

5 comments
mobile

Ask the experts: Mobile SEO trends, challenges & strategy

We're starting a new series of 'ask the experts' articles on the Econsultancy blog.

For our first installment, we've caught up with a bunch of SEO veterans to ask them about mobile SEO. The questions we asked are as follows – you can read them all or jump straight to a question by clicking on it in the list below.

3 comments

10 fascinating digital marketing stats we’ve seen this week

The seasons might be changing, but you can always rely on the trusty stats roundup to bring you comfort.

This week’s includes news about voice controlled devices, brand activation and (lots about) ads. For more, don’t forget to download the Internet Statistics Compendium.

0 comments

Three ways B2B marketers can drive more traffic to their sites

Advice for B2B marketers often focuses on how to optimise the company website. Specifically, marketers should state what problems the B2B company solves, deliver high-quality content, and include a clear call-to-action.

0 comments

10 stupendous digital marketing stats we’ve seen this week

We’ve got a blockbuster round-up of stats to kick off September.

The round-up includes news about social ads, personalisation and lots more to boot. You can also download the Internet Statistics Compendium for further facts and figures.

0 comments