Posts in Search Marketing

The state of mobile voice search in 2018

The voice revolution is upon us. The big tech companies are going head-to-head on voice technology, sales of voice-activated smart speakers are on the rise, and the future of search could be SERP-less.

At least, that’s what numerous think-pieces, blog posts, talks and pundits are saying about voice search – and have been saying for some time now. But does the evidence match up to the hype?

0 comments

The best digital marketing stats we’ve seen this week

Let’s delve into some stats, shall we?

This week’s roundup includes news about product thinking, programmatic media, and artificial intelligence. Be sure to check out the Internet Statistics Compendium while you’re here - there's lots more included.

0 comments
bidding

Demand-based bidding: A smarter way to run PPC campaigns

Most bidding in AdWords involves looking retrospectively at performance data and making bid changes to optimise towards a certain target.

But this approach seems a little backwards when you consider that it completely ignores changes in trading conditions that affect demand for products and services that are happening in real time.

1 comment
meeting search intent model

Meeting search intent: A model for measuring success

Whether it’s due to the impact of GDPR or a consequence of the move towards a voice-activated Internet, the word on the lips of leading digital marketers right now is intent. 

What’s a user’s intent? How do you identify that intent? How do you match intent with your digital activity and show the user that your business can help?

0 comments

The best digital marketing stats we’ve seen this week

It’s that time of the week yet again, when we regale you with the finest digital stats we’ve come across in the past seven days.

This roundup includes news about email open rates, app installs, digital transformation projects, and lots more too.

0 comments
rocket

How to boost organic search traffic for large ecommerce sites (seven strategies & tactics)

I've been in the SEO industry for over 10 years, and in that time, I've encountered hundreds of clients with large ecommerce sites, many hosting millions of pages, and nearly all have had countless SEO issues.

Thankfully, a few core fixes can have a big impact on your search traffic without needing to earn new links or invest in paid ads.

Before you start investing too much of your budget in content, link building, and paid search, focus on putting a process in place that will keep your site optimized for search.

5 comments
ppc

Can AI really be better at PPC than humans?

It’s no secret that AI and machine learning is topical right now in the PPC world with several large agencies bringing out their own AI and machine learning tools, with some even promising that they outperform humans.

In fact it is becoming commonplace for agencies to claim that they are driven by AI, but in reality this is very often not the case.

1 comment

What’s behind the success of China’s social commerce app Pinduoduo?

For most of us in the marketing and technology industries, the term ‘social commerce’ is a byword for ‘a bit of a flop’.

The initial dreams of a perfect harmony between social networks and ecommerce have gradually faded into a reality of unsuccessful Buy buttons and niche communities that failed to catch on, and with the exception of some recent positive press in Mary Meeker’s Internet Trends Report for 2018, that doesn't show much sign of changing.

5 comments
trends in ecommerce

The best Asia-Pacific digital marketing stats from May 2018

It's our latest monthly stats roundup from Asia-Pacific, featuring fascinating insight into search behaviour, consumer attitudes to data privacy and trends in ecommerce.

For more, you can check out the Econsultancy Stats Compendium. Let's get cracking...

0 comments
smartphone pic

Why user-generated content can be a key differentiator for brand marketers

User generated content (UGC) isn’t a new concept, yet marketers around the world are only just starting to realize its potential in creating online buzz and engaging customers.

Predominantly spread through social media, UGC is any type of content created and shared by a brand’s audience. Whether through videos, tweets, Instagram stories or blogs - UGC spotlights a brand, product or service on a user’s own channel, rather than the company’s social presence. 

1 comment
weather and search

Clothing retailers must adapt to weather-driven changes in search behaviour

Here in the UK, we’ve been enjoying a bout of unusually good weather in the normally-dreary months of April and May.

And when good weather strikes, we all rush to unearth our summer clothing from the depths of drawers and wardrobes – or rush out to the shops to buy new gear.

0 comments
google

Five lingering questions about Google’s move to mobile-first indexing

Google’s move to mobile-first indexing is under way, but there’s still a lack of clarity in a number of areas.

Remember that with mobile-first, Google’s going to be primarily crawling and indexing the mobile version of your website, and using that to determine rankings. This is an idea that Google first mooted in 2016 but has only recently started cautiously rolling out, with plenty of testing to make sure things run smoothly. 

1 comment