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Posts in Search Marketing

football brands

10 grin-inducing digital marketing stats we've seen this week

We've got stats full to the brim with fun this week.

From Snapchat to SEO in financial services, from the UK's EU referendum to declining app usage.

We've plenty of diagrams, charts, graphics and visualisations, too.

0 comments

Influencer marketing is becoming a joke: What can brands do about it?

In an effort to reach consumers via social channels, in recent years a growing number of brands large and small have embraced influencer marketing.

But as evidenced by Essena O'Neill, a popular 18-year-old influencer from Australia, influencer marketing has a dark side.

2 comments
text ads

What do Google's expanded text & local search ads mean for marketers?

Google announced a tranche of changes to its ad products yesterday.

Whilst there were no massive surprises (updates were in line with recent tests seen in the wild), there's still work for marketers to do to understand their impact.

Here's a summary of things to look out for in the coming weeks and months.

1 comment
google

VR, messaging or Assistant: Which is the best bet for Google?

Google I/O saw the tech giant unveiling products across the hot topics in tech right now.

New messaging apps, a new VR platform and a virtual assistant.

How are these products placed in the market? Which might be the likeliest to succeed?

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image search

Google introduces Shopping Ads to image search: The expert view

Yesterday saw the latest development in Google's search advertising product.

Shopping ads, or product listing ads (PLAs), are set to appear within Google image searches.

I asked for some initial thoughts from agency search practitioners. Here are a few things to look out for.

3 comments
competing product pages

What to do when a competitor 'steals' your product page Google ranking

We recently ran an article about the importance of canonical tags to differentiate between similar product pages.

You can read that piece here. But what about when a competitor's page seems to have bumped you out of the search results?

4 comments
pi datametrics

How canonical tags helped Waterstones solve a product ranking nightmare

The canonical tag is used by webmasters to alert Google to duplicate content or, perhaps more accurately, multiple versions of a page.

But what happens when websites don't use canonical tags? How much of an effect does it have on rankings?

1 comment
Micro-Moments

Capturing Micro-Moments & Answer Boxes for content success

Part of the luxury of my job is that we get to work with a lot of brands and identify new opportunities for them to gain extra search traffic.

One topic of conversation that’s ‘hot’ at the moment is around understanding Micro-Moments to drive long tail traffic and also use these to capture additional search real estate by occupying the Google Answer Box.

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Five things Western brands should know about China's digital landscape

China is still, in many ways, a mystery to Western brands.  

Many have tried to enter its alluring market, yet few have achieved any level of success.

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.bmw

Five companies using branded top-level domains (TLDs) & why

As of today, 619 applications have been submitted for brand top-level domains (TLDs).

And there are plenty of big name brands that are already using them.

In this post I'll look at five examples, as well as giving a bit of background on TLDs and why brands might want their own.

2 comments
chart from ofcom report

Five key findings for marketers from Ofcom's media report

How do UK adults consume media? On what devices? And in what frequency?

The Ofcom Adults’ Media Use and Attitudes Report, published last week, is always an interesting read, showing how habits have changed over the years.

I've picked my highlights for marketers from the survey of 1,841 adults.

1 comment
humanise brand

Seven ways to humanise your brand through content marketing

Some content is so flat and boring that it can be hard to read.

No one wants to be faced with an article that is corporate, uninspiring, and feels like it has been written by a robot.

3 comments