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The ‘migration myth’ is the belief that companies are automatically going to lose traffic and revenue in the site migration process.
With Google unleashing several new Adwords features in the first half of 2016, advertisers should take this as an opportunity to maximise their paid search campaigns.
It's well-known that Japan is different from the West in many ways.
The Japanese have developed a unique culture which includes..
Now do you think we’re sexy?
Let’s be honest, digital website or media campaigns audits don’t sound all that sexy.
We often hear that social media works best for brands when its posts are shared.
Why is that so important?
In an industry heavily geared around tips, tricks and word-of-mouth recommendations, a blog is a beauty brand's bread and butter.
It might seem like an outdated notion in today's Snapchat-style world, however for many, it is the linchpin behind a truly effective content strategy.
What should a mono-brand think about as they go on the journey from wholesaler to fully-fledged online retailer?
What should its digital strategy look like?
Functional content, on-site content, static content or whatever term you prefer to use, is the lifeblood of any brand’s digital presence.
It plays a crucial role in search visibility, guides users through the customer journey and reflects your brand personality. But it is all too often neglected and left untouched.
One of the reasons for this are two dreaded words; “content” and “audit”.
One might assume that when global brands run social media pages in foreign markets that they localise the content.
Surprisingly, though, many don't.
This button is on every Facebook update, and it's always so tempting to push. I mean, who wouldn't want to fork over a few bucks and get more exposure?
It's been a busy month for many reasons, so you might have missed some key developments across social media.
Always here to help, I've rounded them up for you.