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Can Snapchat become more user-centric and provide more opportunities for marketers in its flagship product at the same time?
That is certainly the ambition with the photo sharing app’s new product changes.
Graham MacFadyen, Head of Digital and Marketing Operations at the British Library, will be speaking at the Festival of Marketing next week.
In the run up to the big event, we sat down with him to talk about the British Library’s content strategy.
The new ad format has given advertisers another 35 characters to display their offer in the headline and has increased the description from two lines of 35 characters to one line of 80 characters, giving advertisers more space to display their features, benefits and calls to action.
If you live and breathe SEO, when somebody mentions the word "penguin," you probably don't think about a cute little animal.
And for good reason.
Now, the penguin is back, as Google announced a major Penguin 4.0 update last Friday.
We might be free falling into Autumn, but if there’s one thing that can make darker mornings and shorter days slightly more bearable - it’s some juicy digital marketing stats.
This week’s roundup includes news on video ads, attribution, consumer behaviour and lots more.
We're getting to the part of the year where people start to moan about tinsel appearing already in stores.
Retail was ever this way - preparation is everything.
Here are five search marketing tips for the holiday season, to get ahead of the game.
We've got a fine roundup of digital stats for you this week, including news on mobile app install ads, supermarket click-through-rates, social buy buttons and brand disclosure.
Before we get down to business, don't forget to check out the Internet Statistics Compendium for more.
What is faceted search and why is it so important?
By looking at some examples, let's examine this trend and how it could impact on future user experience and digital strategy.
If you are an online retailer using Google Shopping, you'll want to make sure you get the most out of your ads.
Simon Bennison from Caliberi gave a rousing talk at BrightonSEO last week, all about the power of great content marketing.
Not good... but great. With a capital G if needs be.
A short but extremely sweet digital news roundup this week.
Big moves from Amazon, Deliveroo, Apple and Spotify, and lots of fun and innovation from Google, The Guardian and Snapchat.