Posts in Search Marketing

SEO David vs. Goliath: How travel sector minnows can overcome their big brand competitors

The travel industry fascinates me; not just because like everyone else I love a good holiday and some time in the sun, but it’s also one of the most competitive industries when it comes to the SERPs.

0 comments
seo

AI and search: How one agency does keyword classification at scale using machine learning

Machine learning is rapidly having a big impact on ecommerce as martech and agencies invest in data science.

I recently covered LoveTheSales.com and its use of AI for product categorisation. Off the back of this, performance marketing agency iProspect got in touch to tell me about their work with keyword categorisation.

0 comments

Six superb social media marketing campaigns from the past 12 months

This year’s Festival of Marketing is rapidly approaching. One of the most exciting stages on the day is bound to be social, with the likes of JustEat and Thomson Reuters lined up to share their expertise.

To get you in the mood, here’s a look back at some of the finest social media marketing campaigns to pop up in the past year – along with a good gander at what they achieved.

0 comments

Love Island 2017: Is this the future of influencer marketing?

If you haven’t caught wind of the show that’s kept the nation gripped over the last seven weeks – with its ‘he said, she said’ drama, witty one liners and collection of beautiful couples who look fresh out of an Essex salon – where have you been hiding?

1 comment

10 thrilling digital marketing stats we’ve seen this week

We’ve got more stats than you can shake a stick at this week, including news about influencer marketing, online search, and ad viewability. As always, the Internet Statistics Compendium includes lots more to boot.

Now, let’s get stuck in.

2 comments

10 dazzling digital marketing stats from this week

Let’s sink our teeth into some juicy stats, shall we?

This week’s roundup includes news about GDPR, emojis, online search, and lots about Amazon Prime Day. You can also download the Internet Statistics Compendium for more.

0 comments

Will emoji search ever catch on? Kayak certainly hopes so

From email subject lines to custom keyboards, we’ve seen brands use emojis in a variety of different ways.

With 92% of all internet users said to use them in everyday communication, it’s not hard to see why brands are trying to get in on the act.

3 comments
Teaser image shows email from Very inviting the customer to write a review for two products purchased, a girls denim jacket and a toaster, with the added incentive, the chance to win £500 in a monthly draw each time you leave a review.

How to attract lots of quality online reviews to your ecommerce store

Ratings and reviews are invaluable for online and in-store sales, web engagement, SEO, customer service, reducing returns, merchandising, marketing, and product development, as we discovered in this previous article.

2 comments

10 superior digital marketing stats from this week

Ready for your weekly dose of stats?

This week’s diverse roundup includes news about start-up success, cyber-attacks, TV sponsorship, and lots more. You’ll also find tonnes more facts and figures in the Internet Statistics Compendium.

0 comments
google logo

Four search engine marketing updates busy marketers might have missed

Google is changing so often these days that many marketers struggle to keep up-to-date.

Just looking at all of the Google algorithm updates is enough to give anyone a headache.

1 comment

How Europe's $2.7bn Google antitrust fine could impact the internet economy

On Tuesday, the European Commission (EC) announced that it is levying a $2.7bn fine on search giant Google for abusing its dominant search position to illegally favor its own vertical shopping search offering, Google Shopping.

In explaining the record fine for breaking EU antitrust rules, EC Commissioner Margrethe Vestager stated:

0 comments