Posts in Search Marketing

How digital helped Domino's overtake Pizza Hut

Based on global retail sales, pizza chain Domino's last week achieved the distinction of becoming the "largest pizza company in the world", besting long-time rival Pizza Hut. 

Domino's generated $12.2bn in 2017 sales compared to Pizza Hut's $12.03bn in sales.

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featured snippet

How can financial services companies win featured snippets in search? An investigation

As we know, capturing the magical ‘position zero’ (aka featured snippets) on Google continues to be a hot topic across lots of different industries and sectors.

We’ve also known for some time that not only do featured snippets take up real estate in the search engine results page (SERP), but pop up to steal traffic from your top organic rankings. They're only going to become a more important factor in how we search in the future.

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How to encourage online reviews (and reasons why you should)

There are endless statistics that hammer home the importance of online reviews. 

Today, 85% of people are said to trust online reviews more than they do personal recommendations, while customers are reported to spend 31% more on companies who have excellent reviews.

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Why Nike's 'Nothing Beats a Londoner' ad campaign is so powerful

A quintessentially American company – Nike has a history of creating inspirational global advertising campaigns.

For its latest in the UK, the brand has taken a much more localised approach, honing in on the city of London and its swathes of determined and passionate young athletes.

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wateraid chatbot

Five examples of charity chatbots

Whether used to entertain or as a tool for customer service - a wide range of brands (from a variety of industries) have experimented with chatbot technology. 

When it comes to new innovations in technology, the third sector typically often lags behind others. This is understandable, of course, as with greater financial challenges, investment can be a daunting prospect. 

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amp stories

Google brings the popular Stories format to AMP: is it worth using?

Snapchat pioneered them, Instagram copied them, and now the commodification of Stories continues.

On Tuesday, Google announced a story format for AMP, its Accelerated Mobile Pages project that aims to make the web more mobile-friendly, which is currently available as a developer preview.

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Five things all marketers should know about China in 2018

Once a digital backwater, China has become one of the main online markets for brands trying to drive growth globally in 2018.

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Five tips for an evergreen SEO strategy

There are many digital trends that are likely to impact SEO in 2018. 

You can read about them in Econsultancy’s SEO in 2018 Trends report (made up from insight from a number of industry experts). But what about an SEO strategy that will last? Thankfully, the report tackles this, too.

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capsules

Which pharma companies are winning at social? Survey says...

While not without risk and regulatory concern, pharma companies have increasingly embraced social media in recent years.

As Tamara Littleton, CEO of social media agency The Social Element, put it, “The industry has realised that even if it ignores social media, its customers won't.”

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Snapchat is finally opening itself up to the web

Snapchat's fortunes have declined since the company went public last year.

Facing waning user growth and a full-frontal attack from arch rival Facebook, some have gone so far as to suggest that Snapchat might not be built to last.

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10 of the best digital marketing stats we’ve seen this week

We’ve got a real mix of stats for you this week, including reference to everyone’s favourite January topic – the weather. 

So, settle in why don’t you? There’s also news about voice search, online ads, GDPR, and lots more to enjoy. 

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What Google's memory loss means for content and SEO strategy

Does Google have memory loss?

According to Tim Bray, a former Googler and one of the authors of the original XML specification, the answer is yes.

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