Posts in Search Marketing

Why SEO is expensive

Last week I was discussing SEO with a small business owner who thought that the £60 a month he paid for optimising his website was expensive.

When I explained that a lot of companies (mine included) charge £500 - £1000 per day for consulting he came to the conclusion that his £60 per month was quite reasonable.

The issue is that some businesses still don't regard internet marketing as a professional activity in the same way as financial or legal advice.

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Common but pointless SEO tactics

While sorting through some comment spam today I found that one UK printing company had been dropping spam comments on my blog.

This sort of behaviour always strikes me as strange because surely any SEO company knows that links from blog comments are worthless?

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Do you make Google look good?

Trying to improve the rankings of a site that offers very little value to its visitors is a short term strategy that is likely to come unstuck the first time Google carries out a manual review of the site.

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Click fraud on the rise?

It's the problem that Google insists isn't a problem and a topic that many online advertisers would prefer to ignore, but click fraud is potentially the biggest threat to the cost-per-click (CPC) advertising market.

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The end of the line

Back in the day we used to talk about 'above-the-line' and 'below-the-line' as a proxy for advertising versus direct marketing (and never the twain shall meet).

Digital has changed all that - we need to redraw the line.

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The issues facing big brand SEO

Affiliates and small companies are ideally placed to react quickly to algorithm changes but how can big brands do the same?

Search engine optimisation isn't a subject that sits well within the marketing departments of most large brands.

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SEO benefits of publishing news on your site

A lot of websites have news sections where company employees are tasked with writing about the latest industry news as well as news from within the company itself.

Sometimes the news is published because the writer is passionate about the subject and sometimes it is churned out by somebody who seems to be bored by the industry.

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Social media marketing is not a quick fix

To see large companies wanting to learn about how to behave and interact on the web is very exciting for consultants, but the answers we give are not always as exciting for the client.

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SEO tips for product pages

The SEO benefits of product pages can often be overlooked, with many just offering basic product details, photos and a brief description.

So how can you make the most of them from a search marketing perspective?

Here are some suggestions...

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The changing face of social media marketing

Keeping your finger on the pulse is very important in internet marketing and reacting to changes is key to maximising the effectiveness of your campaign.

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GoCompare feels effects of Google penalty

Getting a top organic ranking in Google can drive a huge amount of customers to a website, resulting in large profits.

Break the rules and this traffic stream can be turned off overnight.

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Don't let Google decide how to describe your site

When scanning search results, the only things that users have to decide which one to click on is its position in the rankings, the text of the link and the snippet of text displayed.

You wouldn't let the Royal Mail decide on the text of a piece of direct marketing so why let Google decide what text to display on these critical three lines?

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