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Offering monthly rankings reports has been historically one of the key methods SEO agencies use to prove they are performing well.
But are they worthwhile?
So Yahoo has binned 1,000 employees amid talk of "game-changing" action that it hopes will rekindle its fortunes. The game, in Yahoo’s case, is online advertising.
The thing is, Yahoo doesn’t need to change the game, only to play it properly. Or to at least speed up its moves. Because if you want to see a killer example of tardy gameplay, look no further than its lame – and ongoing – failure to roll out the long-awaited Yahoo Publisher Network (YPN) internationally.
Some webmasters are rejoicing today after Google admitted it had accidentally given certain websites a penalty that moved them from first place to sixth place in its rankings.
Poorly designed content management systems (CMSs) can cause more problems for your website than any other single factor.
Your choice of CMS is therefore one of the most important decisions you can make.
“What we need is a blog”. The six words calculated to strike doom into my heart.
As web managers worry increasingly about not being ‘2.0 enough’, I hear this more and more…
Starting a new company is extremely hard, which is probably why most businesses fail within the first couple of years.
Challenges such as marketing and hiring the right staff are some of the major issues that even good managers struggle with.
Branding campaigns aim to build positive associations in the consumer’s mind so that they will look favourably on a company or product in the future.
It’s an investment in future sales and very different from direct response advertising, where the whole focus is for the consumer to take action now.
Traditionally, these two types of advertising have been miles apart, but the web changes all that.
Gone are the days when just any old link would improve your rankings. In 2008, you need to be extremely selective - quality rather than quantity.