Posts in Search Marketing

25 useful Wordpress plugins for bloggers

Open source blogging platform Wordpress can be enhanced with the use of free plugins which can help you manage comments and spam, as well as improving SEO and user experience.

We've put together a list of some of the most useful plugins for Wordpress...

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Google provides tips on duplicate content

Duplicate content is an important issue and something that can have an adverse effect on a website’s search engine rankings.

So lots of site owners will be pleased to hear that Google has provided some tips on how to address it.

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The Web Week in Review

It was a big news week this week with major technology and internet players vying to share the spotlight - some in more positive ways than others.

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The New Media stock exchange

I have issue with the process of online media buying. Agreeing a spend budget for the month, researching a handful of websites, a few phone calls to negotiate the rate, booking a volume of impressions, signing an insertion order before sending over the ad-serving tags.

It feels too rigid, too simplistic, but most of all too much like offline media buying! But is that all about to change?

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Reputation management tips for SEO

A number of well known brands and companies have some pretty negative results that appear on the first page of Google's search results.

Take a look at the results for retailers like dabs.com and laptops direct, and you'll see a number of negative mentions, mainly from dissatisfied customers, in the first ten results.

So what is the best way to deal with this problem?   

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WordPress SEO resources and tips

WordPress is a popular open-source blogging platform that has a powerful set of features and can be extended through the use of free plug-ins, of which there are thousands.

To maximize the usefulness of WordPress as a business tool, you should take advantage of every opportunity to optimize your blog for search engines.

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America's most innovative company - digitizing experience

What's the secret sauce of Threadless.com - one of the US' most innovative small companies? Inc. Magazine says it best: The Customer Is the Company.

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Is your search marketing campaign legal any more?

On the 26th of May there was an update to The Consumer Protection from Unfair Trading Regulations Act.

There's certainly been coverage of the Act on the likes of the BBC but the focus has been on buzz marketing. Search marketing campaigns could be affected as well.

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Web editors: 5 reasons to love standfirsts

Better search results, higher clickthrough rates, more targeted traffic, improved usability… why every web writer should embrace standfirsts.

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Four ways to speed up your landing pages

If your landing pages are taking too long to load up, then potential customers are going to get restless and may choose to click on another link.

This is even more important since Google decided to include landing page load times in its Quality Score criteria earlier this year, meaning that advertisers pay more for poorly performing pages.

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Wikia Search: all the flaws of Wikipedia added to search

Wikia founder Jimmy Wales, best known for co-founding Wikipedia, didn't impress when he first launched his search venture, Wikia Search.

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SEO Wars: Alt Battles

There is no such thing as the 'alt tag' in HTML. There is, however, the alt attribute which is applied to the image tag.

The alt attribute is designed to provide alternative text for an image. I've seen it create wars within marketing departments.

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