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A few years ago, managing your search campaign was straightforward. Using a standard bid management solution and buying a few thousand keywords delivered a very effective ROI to meet clients’ objectives.
As the industry grew and CPC prices increased (success grew demand) SEMs had to find new and innovative ways to keep their campaign results buoyant, often by adding a few hundred thousand additional keywords to offset rising costs (often cited as ‘the long tail’).
As the search landscape becomes more opaque and bid management tools in their purest sense have died (since bid to position no longer exists), search campaign management is now experiencing a period of limbo.
Hitwise’s Robin Goad has published a few interesting thoughts on the overall ‘Dragons’ Den effect’ – the sales and publicity entrepreneurs can generate from the show, ignoring whether they get funding or not.
Taking the example of Sarah Lu’s Youdoo Doll, featured a couple of weeks ago, Robin says traffic to the company’s homepage peaked the day after the programme was aired (although Robin hasn't released any absolute numbers).
He says a lot of visitors weren’t just there out of curiousity – almost half (48%) went on to Google Checkout after leaving the site, “presumably to make, or at least contemplate, a purchase”.
It's Halloween and time for two true tales of tracking that went terribly wrong.
The scariest part of these cautionary stories is that either one could so easily happen again.
In an industry founded on the ability to deliver marketing that is highly targeted, controllable and measurable, why are we still grappling with issues of sales duplication?
Speaking with one site owner, he estimates duplication of sales is over 30%. Isn't it time we put this issue to bed?
A number of popular blogs and news sites have seen a sudden drop in their Google PageRank scores, with speculation suggesting that they are being punished by Google for paid linking.
The drops have hit blogs like Engadget and Search Engine Guide, as well as news sites including Forbes.com and the Washington Post.
Google is apparently looking to tap into the Facebook widget ‘phenomenon’ by serving Adsense ads on third-party applications created for the site.
Steve Rubel has linked to an article in AdAge that quotes Google CEO Eric Schmidt as saying:
“How will those developers get paid for those services? We would like to have our ads in those applications.”
UK etailers are attracting more and more business from social networking sites like Facebook, Bebo and MySpace, according to new stats from Hitwise.
The data shows that the amount of UK web traffic retailers receive from social networks increased by 153% in the first nine months of this year.
Google’s share price moved closer to another milestone last night after it posted better than expected Q3 results.
The web ad giant increased its profits by 45% to $1.07bn and sales by 57% to $4.23bn, helped by its continuing search dominance and growth in international markets, including Britain.
Yahoo! gave some cheer to fickle stock market investors after announcing better-than-expected third quarter figures last night.
The web company’s shares jumped 10% after it posted a 12% increase in revenues to $1.77bn and had some good news to report from both its search and display ad businesses.
Welovelocal launched in June this year, and provides local listings for the London area, though it plans to expand its coverage to the rest of the country by the end of the year.
Unlike more established local listing sites, such as Yell.com, welovelocal.com provides more context to the search results by displaying user reviews and allowing local businesses to add information to their listings.
Welovelocal was created by eMomentum, a privately-funded internet company based in London. We caught up with Max Jennings, co-founder of welovelocal.com ...
Smaller online retailers in the US are far more reliant on search engines to drive their traffic, according to a new study from Hitwise.
The research group looked into the search traffic of companies in Internet Retailer's top 500 list over the past two years, and found that half of merchants ranked 400-500 in the list received more than half of their visitors via Google, Yahoo! et al.
US online ad revenues for the first half of the year rose by 26%, to nearly £10bn (£4.9bn), while ad revenues for Q2 2007 totalled over £5bn (£2.4bn), according to stats from IAB / PwC.
Last week, the IAB reported the UK figures, finding that UK online ad revenue rose by 40% in the same period, reaching £1.33bn.