Posts in Search Marketing

Will Google's Adwords trademark policy cause a storm in the UK?

Google is preparing for a backlash from large brands this week as details of its new trademark policy are implemented.

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Irish search market is flourishing - new research report

The buzz around search engine marketing in Ireland was evident at a lively Search Marketing World conference held in Dublin yesterday, which coincided with the release of a new report on this market by E-consultancy.

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The fragmented UK search market

Hitwise has published some interesting stats showing how fragmented and confused the UK search market was last month.

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Will Vertical Search threaten Google?

Vertical search is the new breed of Search Engines that more intelligently mine data, from searching for keywords in audio files to focusing on specific industry sectors.

The landscape of Search is changing and I recently noticed three vertical search applications, which may end up threatening Google’s position.

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Link building strategies from the experts

Link-building is by far the hardest part of search engine optimisation - it's not only time consuming but it can be pretty boring work as well.

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Reputation Management? Don't Forget PPC & Universal Search

When talking about reputation management, many companies will explain the importance of utilising SEO to ensure that negative comments do not rank highly for searches against a brand.

But when dealing with negative PR, it's important to consider multimedia & paid search as well.

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The ongoing battle for links

Most website owners understand that getting links from quality sites is the key to creating better Google rankings.

In the past few years Google has been working hard on making sure that links from low quality sites don't count as much as those from high quality sites and the link marketplace has changed dramatically.

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Q&A: Bastion Duclaux, CEO of Twenga

Shopping comparison site Twenga started up in the UK just six months ago and claims to already be attracting over 2m monthly unique users.

The site was launched in France in 2006 and has since expanded around Europe, with sites in Italy, Spain, Germany, Poland and other countries reaching a combined audience of over 9m users a month.

We caught up with Twenga CEO Bastion Duclaux to talk about its growth, as well as what makes his site different from the rest...

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Do big brands really need to buy links?

Big brands have been traditionally slow to catch on when it comes to online marketing and quite a lot of them make a mess of it when they finally decide to embrace new strategies.

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Efficient Frontier CEO James Beriker on Search

James Beriker is the president and CEO of search technology and marketing group Efficient Frontier.

In a turbulent few weeks for the industry, we asked him about Google’s recent share dive, the prospective Microsoft-Yahoo merger and the agency’s plans to expand into new areas like display advertising, localised search and emerging economies.

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Keeping track of your competition

Most web savvy companies are aware of reputation monitoring and a large number of you probably have Google Alerts set up to report new links or mentions of your company name.

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Is Google's market share really dropping?

February data from comScore appears to indicate that Google is losing market share with its dominance slipping from 63.1% to 62.8%.

The sensationalist Reuters headline, published on Yahoo news, does Google no favours.

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