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Using print advertising to drive traffic to online properties is a great example of integrated marketing.
Except when the consumers can't access the site.
Most large companies are scared of blogging and yet they have quite a good news section.
My belief is that the two are not really that different.
For some time now, Google has been including more and more elements into its search results. These extra elements are called Universal Search.
Commentators have been predicting the explosion of the mobile web for years now, but a couple of factors suggest that this year they may be right.
In the past few years Pocket-lint has grown to become one the UK's largest gadget sites, and we recently interviewed founder Stuart Miles to talk about his experiences in online publishing...
Linkbuilding is one of the more difficult aspects of SEO and something that works for one site might fail dismally for others.
Google doesn't make things easy for business owners as the techniques that work for older sites are different to the techniques that work for new sites.
Last week's $45bn acquisition bid by Microsoft for Yahoo certainly gets you thinking.
I guess many of us saw it coming but, for me at least, not just yet. Now that I’ve stopped kicking myself for not buying shares in Yahoo, it’s time to start envisaging what the impact would be on search marketing, particularly in the UK.
Offering monthly rankings reports has been historically one of the key methods SEO agencies use to prove they are performing well.
But are they worthwhile?
So Yahoo has binned 1,000 employees amid talk of "game-changing" action that it hopes will rekindle its fortunes. The game, in Yahoo’s case, is online advertising.
The thing is, Yahoo doesn’t need to change the game, only to play it properly. Or to at least speed up its moves. Because if you want to see a killer example of tardy gameplay, look no further than its lame – and ongoing – failure to roll out the long-awaited Yahoo Publisher Network (YPN) internationally.
Some webmasters are rejoicing today after Google admitted it had accidentally given certain websites a penalty that moved them from first place to sixth place in its rankings.
Poorly designed content management systems (CMSs) can cause more problems for your website than any other single factor.
Your choice of CMS is therefore one of the most important decisions you can make.
“What we need is a blog”. The six words calculated to strike doom into my heart.
As web managers worry increasingly about not being ‘2.0 enough’, I hear this more and more…