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Posts in Search Marketing

Where is the best practice in the IAB/DMA charter?

I can’t work out this IAB / DMA Search Marketing Best Practice Charter, which was released to the masses last week “to reinforce advertiser and agency confidence in the medium”.

I’m not sure whether to file it under ‘heart in the right place’ or not, but I do know that it is sorely lacking in any best practice guidelines.

Also, I’m not convinced that advertisers particularly need their confidence restoring (we recently estimated that in the UK more than £2bn will be spent on search marketing in 2007 – not a sign of a crisis of confidence).

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PRs 'still to get to grips with the web'

Most 'traditional' PR people in the UK don't believe in their peers' ability to deliver results on the web, according to a new survey.

The research, by webitpr, found 55% of respondents – either agency, inhouse and freelance PRs – thought their fellow practicioners were “incapable” of performing comprehensive online PR campaigns.

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comScore alters metrics; Google still dominates

Research group comScore has made some fairly major-looking changes to the way it measures search engines’ market share, by including ‘cross-channel searches’ and queries made on third party sites.

But the move won’t have given any cheer to Google’s main rivals – it is still way out in the lead.

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Jakob Nielsen and Google on collision course

Jakob Nielsen has released another eyetracking study that throws unethical advertising techniques into the spotlight. Only this time, it is from a publisher's perspective, and while interesting it's nothing particularly new.

The study investigates the effectiveness of 'making ads look like content', and concludes that more users will take notice of such an ad.

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Offline ads influence two in three searchers

There’s an interesting study out today from Jupiter Research that adds weight to the notion that offline advertising plays a big part in driving targeted and demand-driven search activity.

The survey, responded to by over 2,000 internet users in the US, found 67% of the online search population had been driven to the web to look for something they had seen or heard of offline.

This reflects our thinking, and mirrors what we've been hearing anecdotally. Nobody visits Google without having a search query in mind. What triggers such a query? Offline advertising is one such influencer, and Jupiter has some good stats on this after the jump...

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Google sued again over search ads

American Airlines has become the most high-profile company so far to sue Google over brand-bidding on its search platform.

The airline, the world’s largest, claims Google violated trademark law when selling ads alongside terms like American Airlines and AA.com.

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Mattel recall prompts web strategy rethink

Mattel's high-profile recalls of defective toys have seen the firm attracting a huge amount of attention this week, but is it doing all it can to get information out to worried parents on the web?

The US company, which has been forced to recall millions of toys in the last few weeks, saw a huge rise in visits from UK web surfers on Tuesday, the day the story of its latest problems broke, according to Hitwise.

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eTail UK – a few notes of interest from the conference

I was one of the speakers and attendees at the inaugural eTail UK conference this year in the UK. I scribbled down lots of notes intending to do a series of blog posts based on what I heard and learned.

That was over 2 months ago now… But I thought I’d at least capture a few snippets of interest that I still remember.

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UK Paid Search market close to £2 billion - new report

We’ve just published our 2007 Search Engine Marketing Buyer's Guide  and the sector is looking as healthy as ever.

We forecast that UK spending on Search Engine Marketing will increase 58% this year to £2.22bn - and although that growth rate is down from 65% in 2006, the market still looks to have plenty of room for growth in the future. 

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PeekYou updates people search engine

PeekYou, another recently launched people search engine, has updated its people search functions and improved the navigation on its site, and now has over 50m searchable profiles.

PeekYou

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Why marketers should spread their online budget

Mark Kuhillow asks whether user generated environments could become the affiliates and media owners of tomorrow.

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Mahalo launches web search toolbar

Mahalo, the new search engine project launched recently by Jason Calacanis, has launched a toolbar to allow users to compare its results with other search engines.

The Mahalo Follow toolbar, available only for Firefox, allows you to view its human edited search results next to those of the other search engines, or else appear in response to other pages. For example, bringing up E-consultancy.com will generate SEO/marketing related results.

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