Posts in Search Marketing

Is Google's market share really dropping?

February data from comScore appears to indicate that Google is losing market share with its dominance slipping from 63.1% to 62.8%.

The sensationalist Reuters headline, published on Yahoo news, does Google no favours.

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Google and social bookmarking

The SEO community was the victim of an interesting hoax this week when a blogger claimed that Google was about to punish sites that relied on social bookmarking to build links.

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Glasses Direct's Phil Gates on promoting an etail start-up

Disruptive e-commerce start-up Glasses Direct recently bagged £3m in funding to continue its assault on high street opticians, ramp up its staff and expand internationally. 

Here, we ask new marketing director Phil Gates about how it got on the map... 

GlassesDirect.co.uk homepage

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If SEO's a hygiene factor, why are so many sites dirty?

Many in the SEO world joke that if an agency or consultant starts talking about title or meta tags to potential clients, they should be ignored as this sort of thing is now considered very basic and suggests that the SEO doesn't know what they're talking about.

But looking at the websites of some pretty major brands, it's clear that for many people, SEO 101 is still pretty advanced.

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Madwords: the trouble with Google Adwords on mobile

Thomson Financial believes Google will generate an astonishing $21.31 billion in mobile advertising revenues in 2009. I don’t. Moreover, I think Google is going to have a hard time migrating Adwords to mobile.

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Just how much of the customer journey will Google own?

Google's stated mission is to "organize the world's information and make it universally accessible and useful".

The genius of this statement is that it sounds quite innocuous, indeed philanthropic, despite its obvious grand ambition, but actually allows pretty much anything within its scope.

It is interesting to see just how much of the online customer journey (from search, to research, to purchase) Google is taking hold of. Will we all end up as "wholesalers" to Google's customers?

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Can offline marketing and advertising help you save money in digital marketing?

We know that offline marketing and advertising drives demand that can be captured, and monetised, online. The correlation between TV advertising and paid search performance, for example, has been much discussed; and direct mail, or catalogues, drive online sales.

But do you know of any examples where the cost of offline marketing or advertising has been more than offset by the savings in the online marketing?

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What Wikipedia can teach us about SEO

Wikipedia probably receives more traffic from Google than any other website. With over 2 million in depth articles the English version is most people's idea of a perfectly optimised site so what can we learn from it?

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The Link Buyer's Guide

Most webmasters should know by now that link buying is a "black hat" search engine optimisation tactic. High profile sites are being given penalties for buying their way to the top and Google is publicly making life very tough for link buyers and sellers alike.

So why am I writing a link buyer's guide?

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Is the search interface key to user experience?

Google has one of the most basic interfaces on the web. In fact, the simplest pages on Google are their most profitable with most of the revenue coming from search pages and comparatively little arriving from maps, video, Gmail etc

The new Search Me search engine promises to deliver a new kind of interface and the developers no doubt hope to gain market share as a result.

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Arena Flowers’ Sam Barton on web design and development

Online florist Arena Flowers has had quite a lucrative time since its launch in late 2006.

The site says it generated £2m in revenues in its first year, helped by a strong focus on SEO, a bespoke e-commerce platform and a Facebook app that provides 15% of its traffic (albeit at lower conversion rates).

Here, head of design and development Sam Barton talks about its web strategy and plans for the future.

Arena Flowers homepage

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Has Converse marketed its Century milestone online?

Last week I attended the Converse Century party to celebrate the brand’s hundredth birthday. 

Is Converse making full use of online PR, and which SEO techniques should such a big brand be using?

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