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Posts in Search Marketing

Data and Relationship Visualisation Tools - what's out there?

Quite rightly there is increasing amounts of talk about 'social media' online. The jury is still out on the real value of some areas of social media and networks, but one area where the value is currently most apparent is using network analysis to help optimise your natural search engine rankings (SEO), largely by identifying suitable sites to get inbound links from.

But what with the internet being so big, and growing so fast, it has been hard to make any practical sense of all the network data available. Recently I came across a tool which showed me the potential power of visualising these relationships...

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Report shows effect of online ads on offline behaviour

A new study by Yahoo has looked at the effect of online advertising on consumer shopping patterns offline, finding that online ads can increase the number of offline buyers, as well as their average spend.

The study (pdf) used around 175,000 panelists, looking at the effect of search marketing and display advertising on consumers' offline shopping behaviour between April 2006 and January 2007.

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iCrossing acquires web development agency

Digital marketing agency iCrossing has bought Proxicom, a US web development firm that has created sites for firms including Toyota, Epson and Dupont.

The acquisition will make iCrossing the largest private global digital agency, with 550 employees in the US and UK.

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Wikia acquires Grub for open source search project

Wikia, the company led by Wikipedia founder Jimmy Wales, has acquired Grub, a distributed crawling service that will be used to build an index for its Search Wikia project.

Grub, previously owned by LookSmart, has been released  under an open source licence for the first time in four years. It uses volunteers' idle computing resources to contribute to the project.

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Yahoo! offers tips on landing pages

Michael Mattis has offered e-commerce companies some tips for optimising landing pages on Yahoo!'s Search Marketing Blog.

Around half of all purchases online are preceded by a search, so making the most of your landing pages is clearly important. Here's a selection of Michael's tips...

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TradeDoubler acquires paid search firm for £56m

TradeDoubler has today announced the acquisition of The IMW Group, which owns The Search Works, the largest independent search engine marketing company in the UK.

The IMW Group consists of The Search Works and The Technology Works, which provides search management technology. The deal - worth £56m and with a large cash element - will establish TradeDoubler as one of the largest online marketing firms in Europe.

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AdWords - Preferred Bidding and Budget Optimiser or not?

A few months ago, Google released a couple of new alternatives to the 'maximum cost-per-click' bids on Adwords, called Preferred Bidding and Budget Optimiser.

Preferred Bidding allows you to specify how much you'd like to pay for each click on average, and Adwords will adjust your bids accordingly. Budget Optimiser takes your daily budget and tries to generate as many clicks as possible for your money.

But is this really what you want to be doing? Both of these options are set at campaign level, and neither looks at the conversion rate of individual keywords or Adgroups, or indeed the value of a conversion.

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Interview: E.ON UK’s Paul Squires on multi-lingual content

Are you catering for the thousands of people in the UK whose first language isn't English? If not, you might be missing a trick.

Here, we speak to E.ON UK new media manager Paul Squires about its multi-lingual content strategy and the potential boost it can give to customer service and sales.

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Search engine iRazoo launches

A group of US entrepreneurs has launched iRazoo this week, a search engine which uses recommendations from searchers to improve results and rewards them with points.

iRazoo

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Spock - a people search engine

Currently in private beta, Spock is a new search engine that aims to become the leading method for finding information about people on the internet.

Spock

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Click fraud rates rise again - report

The latest Click Fraud Index from Click Forensics is out today, and the company says that the problem is getting worse.

The index, which gathers data from 4,000 online advertisers and agencies, reports that the overall industry average click fraud rate rose to 15.8% for the second quarter of the year.

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Google counts cost of spending spree

Google's Q2 earnings have disappointed investors, with lower than expected profits leading to a drop in the web giant's share price.

The company's revenue rose by 58% to $3.87bn (£1.88bn), but its profits increased by a more modest 28%, to $925m (£450m). 

It has spent heavily on acquisitions so far this year, as well as increasing its headcount as it develops new products and enters new markets.

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