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Submitting your site to a range of blog and RSS subscription directories can be a great way to increase visibility, but there are some mistakes to avoid.
Jeff Behrendt at Search Engine Journal has written a very useful post that lists some of the common mistakes blogs make when submitting links to directories.
Yahoo! posted its second quarter financial results yesterday, reporting a decline in income from display advertising and lowering its guidance for the rest of the year.
The firm's profits dropped by 11% to $161m (£80.5m) in the three months, but revenues rose by 11% to $1.24bn (£605m).
Sphinn is a new site launched last week by Danny Sullivan of Search Engine Land which, in a nutshell, is a more SEO-focused version of Digg.
Search Engine Marketing helps site owners meet their various online marketing objectives such as generating leads, sales or simply building awareness.
There is more to search engine optimisation than just marketing, as companies can derive many business benefits from using SEO. Let’s take a look at a few...
The average time between a customer first visiting an etailer and completing their purchase has risen over the past two years, according to a new study.
ScanAlert's Digital Window Shopping Report found that shoppers take an average of 34 hours and 19 minutes from the first visit to purchase, according to an analysis of 2.6m online sales.
As the owner of a search marketing agency, I am constantly trying to find ways of increasing the awareness of search within the marketing community.
For too long now search marketing agencies have hidden their knowledge behind a wall of technical jargon in an attempt to keep ownership of these techniques, but this practice is holding back the growth of our industry.
When implemented properly a paid search campaign can be an effective method of attracting new customers and repeat business, and offers the fastest way of getting to the top of the search rankings.
Companies can derive many benefits from paid search, some more obvious than others. Let’s take a look at a few…
The web has made market research widely available but the conclusions drawn from different methods of research provide different and sometimes conflicting results.
The savvy manager will not just depend on one source of research about the market but several – and keyword research should be an essential part of any research project.
Research has shown that branded search terms can offer the highest conversion rates, so it is vital that you are making the most from your brand searches.
While you may already rank well in the organic search results for your brand-related terms, it can still be useful to buy your terms for paid search.
Here are six recommendations for brand term strategies:
Video search engine Blinkx has launched an Adsense-like platform called AdHoc in a bid to raise revenues from the content in its index.
The system uses speech recognition technology to place contextual ads next to or inside web videos on sites.