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Posts in Search Marketing

Small businesses rely more on search engines - Hitwise

Smaller online retailers in the US are far more reliant on search engines to drive their traffic, according to a new study from Hitwise.

The research group looked into the search traffic of companies in Internet Retailer's top 500 list over the past two years, and found that half of merchants ranked 400-500 in the list received more than half of their visitors via Google, Yahoo! et al.

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US online ad revenue up 26% to nearly $10bn

US online ad revenues for the first half of the year rose by 26%, to nearly £10bn (£4.9bn), while ad revenues for Q2 2007 totalled over £5bn (£2.4bn), according to stats from IAB / PwC.

Last week, the IAB reported the UK figures, finding that UK online ad revenue rose by 40% in the same period, reaching £1.33bn.

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Yahoo! ugrades its user experience

Yahoo! has made a number of changes to its search engine, adding a search assist feature, as well as beginning to display videos, photos and other media in search results.

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Microsoft reveals Live Search updates

Microsoft has revealed a number of updates to its search engine as it attempts to claw back some market share from Google, including the planned introduction of a version of Google's Universal Search.

The planned changes, will will be introduced over the next few weeks, were unveiled at the company's Searchification event yesterday.

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Google 'plans European recruitment drive'

Bad news for online ad companies battling a shortage of skilled workers - Google is apparently planning a big recruitment drive to create an R&D team in Europe as large as the one it has in the US.

The FT reports that the web giant aims to expand its workforce by a third, with most of the new staff to be based in Europe as it bids to improve its image on this side of the Atlantic.

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Google's agency subsidy - how badly will it be missed?

Here in Europe, agencies have enjoyed funding from Google. It was there to encourage training and innovation. It's going.

Google has closed the purse strings and I thought I'd write down what this means to me.

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Microsoft to relaunch Live Search

Microsoft is set to unveil an updated version of its search engine at its 'Searchification' event for journalists next week. Today, it has rolled out an updated version of the homepage.

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Is all publicity good publicity in Google's eyes?

Businesses of any kind can fall victim to negative coverage in the press and online media. It’s a fact of business life and a real headache to deal with.

But is there a silver lining? Do the links from authority news sites generated by such stories bring a search engine optimisation benefit?

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'Live search engine' launches in beta

Claiming to be the world's first live search engine, mylivesearch launched in beta recently. It aims to improve on the major search engines by delivering real time results, and more of them too.

According to the mylivesearch website, results from the major search engines suffer because you only see results from the last time sites were indexed, you only see a small part of the web, and that searches are limited by bias (i.e. number of links, popularity etc).

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Google settles Adwords lawsuit

Google has settled a lawsuit with American Blind & Wallpaper Factory over its search ads, bringing a four-year long dispute to an end.

The retailer had claimed that Google’s Adwords programme allowed other firms to infringe its trademarks when bidding on keywords, but pretty much looks to have climbed down as the trial approached.

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Where is the best practice in the IAB/DMA charter?

I can’t work out this IAB / DMA Search Marketing Best Practice Charter, which was released to the masses last week “to reinforce advertiser and agency confidence in the medium”.

I’m not sure whether to file it under ‘heart in the right place’ or not, but I do know that it is sorely lacking in any best practice guidelines.

Also, I’m not convinced that advertisers particularly need their confidence restoring (we recently estimated that in the UK more than £2bn will be spent on search marketing in 2007 – not a sign of a crisis of confidence).

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PRs 'still to get to grips with the web'

Most 'traditional' PR people in the UK don't believe in their peers' ability to deliver results on the web, according to a new survey.

The research, by webitpr, found 55% of respondents – either agency, inhouse and freelance PRs – thought their fellow practicioners were “incapable” of performing comprehensive online PR campaigns.

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