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Posts in Search Marketing

Optimising your site's news section

Most large companies are scared of blogging and yet they have quite a good news section.

My belief is that the two are not really that different.

2 comments

The power of universal search

For some time now, Google has been including more and more elements into its search results. These extra elements are called Universal Search.

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Has the tipping point arrived for the mobile web? Are you ready?

Commentators have been predicting the explosion of the mobile web for years now, but a couple of factors suggest that this year they may be right.

8 comments

Q&A: Pocket-lint’s Stuart Miles talks about online publishing

In the past few years Pocket-lint  has grown to become one the UK's largest gadget sites, and we recently interviewed founder Stuart Miles to talk about his experiences in online publishing...

2 comments

Link development in 2008

Linkbuilding is one of the more difficult aspects of SEO and something that works for one site might fail dismally for others.

Google doesn't make things easy for business owners as the techniques that work for older sites are different to the techniques that work for new sites.

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What will Microsoft/Yahoo mean to UK search... and Ask?

Last week's $45bn acquisition bid by Microsoft for Yahoo certainly gets you thinking.

I guess many of us saw it coming but, for me at least, not just yet. Now that I’ve stopped kicking myself for not buying shares in Yahoo, it’s time to start envisaging what the impact would be on search marketing, particularly in the UK.

3 comments

Do you track your Google rankings?

Offering monthly rankings reports has been historically one of the key methods SEO agencies use to prove they are performing well.

But are they worthwhile?

6 comments

Why Yahoo must launch its Publisher Network internationally

So Yahoo has binned 1,000 employees amid talk of "game-changing" action that it hopes will rekindle its fortunes. The game, in Yahoo’s case, is online advertising.

The thing is, Yahoo doesn’t need to change the game, only to play it properly. Or to at least speed up its moves. Because if you want to see a killer example of tardy gameplay, look no further than its lame – and ongoing – failure to roll out the long-awaited Yahoo Publisher Network (YPN) internationally.

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Google reverses the minus six penalty

Some webmasters are rejoicing today after Google admitted it had accidentally given certain websites a penalty that moved them from first place to sixth place in its rankings.

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Do you really need a content management system?

Poorly designed content management systems (CMSs) can cause more problems for your website than any other single factor.

Your choice of CMS is therefore one of the most important decisions you can make.

1 comment

'To blog badly is better than not to blog at all'. Discuss...

“What we need is a blog”. The six words calculated to strike doom into my heart.

As web managers worry increasingly about not being ‘2.0 enough’, I hear this more and more…

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SEO strategy for new websites

Starting a new company is extremely hard, which is probably why most businesses fail within the first couple of years.

Challenges such as marketing and hiring the right staff are some of the major issues that even good managers struggle with.

3 comments