Posts in Search Marketing

SEO benefits of publishing news on your site

A lot of websites have news sections where company employees are tasked with writing about the latest industry news as well as news from within the company itself.

Sometimes the news is published because the writer is passionate about the subject and sometimes it is churned out by somebody who seems to be bored by the industry.

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Social media marketing is not a quick fix

To see large companies wanting to learn about how to behave and interact on the web is very exciting for consultants, but the answers we give are not always as exciting for the client.

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SEO tips for product pages

The SEO benefits of product pages can often be overlooked, with many just offering basic product details, photos and a brief description.

So how can you make the most of them from a search marketing perspective?

Here are some suggestions...

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The changing face of social media marketing

Keeping your finger on the pulse is very important in internet marketing and reacting to changes is key to maximising the effectiveness of your campaign.

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GoCompare feels effects of Google penalty

Getting a top organic ranking in Google can drive a huge amount of customers to a website, resulting in large profits.

Break the rules and this traffic stream can be turned off overnight.

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Don't let Google decide how to describe your site

When scanning search results, the only things that users have to decide which one to click on is its position in the rankings, the text of the link and the snippet of text displayed.

You wouldn't let the Royal Mail decide on the text of a piece of direct marketing so why let Google decide what text to display on these critical three lines?

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Keyword research for UK sites is a different ball game

Keyword research is one of the most tempting parts of a search engine optimisation campaign to outsource.

My advice to UK SEO consultants and webmasters is to be very careful.

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Swatch's Valentine competition isn't too Flash

Using print advertising to drive traffic to online properties is a great example of integrated marketing.

Except when the consumers can't access the site.

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Optimising your site's news section

Most large companies are scared of blogging and yet they have quite a good news section.

My belief is that the two are not really that different.

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The power of universal search

For some time now, Google has been including more and more elements into its search results. These extra elements are called Universal Search.

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Has the tipping point arrived for the mobile web? Are you ready?

Commentators have been predicting the explosion of the mobile web for years now, but a couple of factors suggest that this year they may be right.

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Q&A: Pocket-lint’s Stuart Miles talks about online publishing

In the past few years Pocket-lint  has grown to become one the UK's largest gadget sites, and we recently interviewed founder Stuart Miles to talk about his experiences in online publishing...

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