Posts in Search Marketing

Can offline marketing and advertising help you save money in digital marketing?

We know that offline marketing and advertising drives demand that can be captured, and monetised, online. The correlation between TV advertising and paid search performance, for example, has been much discussed; and direct mail, or catalogues, drive online sales.

But do you know of any examples where the cost of offline marketing or advertising has been more than offset by the savings in the online marketing?

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What Wikipedia can teach us about SEO

Wikipedia probably receives more traffic from Google than any other website. With over 2 million in depth articles the English version is most people's idea of a perfectly optimised site so what can we learn from it?

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The Link Buyer's Guide

Most webmasters should know by now that link buying is a "black hat" search engine optimisation tactic. High profile sites are being given penalties for buying their way to the top and Google is publicly making life very tough for link buyers and sellers alike.

So why am I writing a link buyer's guide?

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Is the search interface key to user experience?

Google has one of the most basic interfaces on the web. In fact, the simplest pages on Google are their most profitable with most of the revenue coming from search pages and comparatively little arriving from maps, video, Gmail etc

The new Search Me search engine promises to deliver a new kind of interface and the developers no doubt hope to gain market share as a result.

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Arena Flowers’ Sam Barton on web design and development

Online florist Arena Flowers has had quite a lucrative time since its launch in late 2006.

The site says it generated £2m in revenues in its first year, helped by a strong focus on SEO, a bespoke e-commerce platform and a Facebook app that provides 15% of its traffic (albeit at lower conversion rates).

Here, head of design and development Sam Barton talks about its web strategy and plans for the future.

Arena Flowers homepage

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Has Converse marketed its Century milestone online?

Last week I attended the Converse Century party to celebrate the brand’s hundredth birthday. 

Is Converse making full use of online PR, and which SEO techniques should such a big brand be using?

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Victoria Beckham's SEO - fashion or music?

According to rumours Victoria Beckham wanted the Spice Girls tour to finish early so she could concentrate on her fashion career.

Does her online PR suggest she’s a WAG, musician or fashion icon? What can she do to turn it her way?

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Q&A: icrossing's Nilhan Jayasinghe on Google penalties

A number of well known UK brands have been penalised recently by Google for boosting their rankings through paid links and reviews.

This happened to Moneysupermarket.com last year, more recently to Gocompare, and just last week Kwik-Fit's car insurance offering was relegated from page 2 to the relative obscurity of page 5 of the search engine.

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Google introduces search within search

Google has started to add a secondary search box to some larger websites' listings in a move it says will help it deliver more accurate results.

But will the new feature funnel traffic away from sites' internal search and navigation tools, perhaps not always to the benefit of users?

Google search: times

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How to launch a new website - post launch

In the early stages it is very important to monitor your site's reputation using something like Google Alerts or even a paid solution.

Feedback

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Web text that's worth it: the six most underrated types of digital copy

Digital copy is underappreciated, underrated and - astonishingly - still the poor cousin of the web relaunch process.

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Mainstream media fails to understand paid search

Those of you who read The Times , Guardian , FT or the Telegraph this week probably heard about the campaign against Marks & Spencer by Britain's biggest union, Unite.

Anybody who knows about internet marketing probably wondered why a story about somebody using Google Adwords to bid on a brand name was such big news, myself included.

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