Posts in Search Marketing

Why I travelled halfway round the world to meet my online friends

In a world where I can keep in touch with friends & peers via Facebook, Twitter, LinkedIn and numerous other online networks, travelling to meet them in person seems rather strange.

And yet, as a trip to Sydney last week showed, there's still nothing to beat physical contact.


Google wants to index your invisible content

Last year Google was warning webmasters that search results were not welcome in their index.

Last week it started generating its own search results from websites by filling in html forms. What's going on?


AdWords trademark policy: agencies' reaction

Google's recent decision to change its AdWords policy in the UK and allow advertisers to bid for trademarked keywords has ruffled more than a few feathers among marketers.

We asked three search agencies to comment on the new rules, and the possible consequences for brands and affiliates.

None seem in a rush to rule out the possibility that firms may launch legal action against Big G.


Yahoo in search ad trials with Google

This evening has seen an intriguing announcement by Yahoo, but not one that will necessarily please marketers - it is to run an experiment with Google to see if it can boost its search ad earnings.

A release from the company said it would begin a limited test of Google's AdSense for Search service, which delivers contextual ads to third party sites.


5 ways to beat the SEO competition in Google

If you are wondering why your competitors are ranking above you in Google on highly trafficed keywords, it is probably because you are missing a key part in the SEO equation.

To start outperforming your peers on the search engines, I suggest following these five steps:


Twingly - a 'spam-free' blog search engine

Twingly is a new, European blog search engine which has just launched in beta. It aims to beat its rivals by providing "spam-free" results.

Twingly blog search


Google sued regarding trademark terms and Adwords

Less than a week after Google made its controversial announcement regarding Adwords and the new trademark policy , a lawsuit in the US threatens to undermine its position.

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Are you coping with Universal Search?

Google has evolved its search results to include images, news, recent blog posts, videos and related links.

Let's build a quick to-do list to spruce up your site for Universal Search.


Filming online interviews – tips and pitfalls

More and more companies are looking for juicy SEO payback by persuading execs or clients to go in front of the camera and posting the results up on the web. 

But although video interviews can be a quick win, getting them right can be more difficult than you would think. We asked for a few pointers from James Smart, who makes corporate videos for ChannelAdvisor, Honda Racing and KPMG, among others.


Twitter has people talking about your brand

While some companies are just starting to learn how to track their reputation online, others are embracing the blogosphere and actively engaging in conversations every day.


Will Google's Adwords trademark policy cause a storm in the UK?

Google is preparing for a backlash from large brands this week as details of its new trademark policy are implemented.


Irish search market is flourishing - new research report

The buzz around search engine marketing in Ireland was evident at a lively Search Marketing World conference held in Dublin yesterday, which coincided with the release of a new report on this market by E-consultancy.