Posts in Search Marketing

5 ways to beat the SEO competition in Google

If you are wondering why your competitors are ranking above you in Google on highly trafficed keywords, it is probably because you are missing a key part in the SEO equation.

To start outperforming your peers on the search engines, I suggest following these five steps:

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Twingly - a 'spam-free' blog search engine

Twingly is a new, European blog search engine which has just launched in beta. It aims to beat its rivals by providing "spam-free" results.

Twingly blog search

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Google sued regarding trademark terms and Adwords

Less than a week after Google made its controversial announcement regarding Adwords and the new trademark policy , a lawsuit in the US threatens to undermine its position.

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Are you coping with Universal Search?

Google has evolved its search results to include images, news, recent blog posts, videos and related links.

Let's build a quick to-do list to spruce up your site for Universal Search.

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Filming online interviews – tips and pitfalls

More and more companies are looking for juicy SEO payback by persuading execs or clients to go in front of the camera and posting the results up on the web. 

But although video interviews can be a quick win, getting them right can be more difficult than you would think. We asked for a few pointers from James Smart, who makes corporate videos for ChannelAdvisor, Honda Racing and KPMG, among others.

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Twitter has people talking about your brand

While some companies are just starting to learn how to track their reputation online, others are embracing the blogosphere and actively engaging in conversations every day.

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Will Google's Adwords trademark policy cause a storm in the UK?

Google is preparing for a backlash from large brands this week as details of its new trademark policy are implemented.

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Irish search market is flourishing - new research report

The buzz around search engine marketing in Ireland was evident at a lively Search Marketing World conference held in Dublin yesterday, which coincided with the release of a new report on this market by E-consultancy.

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The fragmented UK search market

Hitwise has published some interesting stats showing how fragmented and confused the UK search market was last month.

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Will Vertical Search threaten Google?

Vertical search is the new breed of Search Engines that more intelligently mine data, from searching for keywords in audio files to focusing on specific industry sectors.

The landscape of Search is changing and I recently noticed three vertical search applications, which may end up threatening Google’s position.

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Link building strategies from the experts

Link-building is by far the hardest part of search engine optimisation - it's not only time consuming but it can be pretty boring work as well.

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Reputation Management? Don't Forget PPC & Universal Search

When talking about reputation management, many companies will explain the importance of utilising SEO to ensure that negative comments do not rank highly for searches against a brand.

But when dealing with negative PR, it's important to consider multimedia & paid search as well.

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