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Michael Mattis has offered e-commerce companies some tips for optimising landing pages on Yahoo!'s Search Marketing Blog.
Around half of all purchases online are preceded by a search, so making the most of your landing pages is clearly important. Here's a selection of Michael's tips...
TradeDoubler has today announced the acquisition of The IMW Group, which owns The Search Works, the largest independent search engine marketing company in the UK.
The IMW Group consists of The Search Works and The Technology Works, which provides search management technology. The deal - worth £56m and with a large cash element - will establish TradeDoubler as one of the largest online marketing firms in Europe.
A few months ago, Google released a couple of new alternatives to the 'maximum cost-per-click' bids on Adwords, called Preferred Bidding and Budget Optimiser.
Preferred Bidding allows you to specify how much you'd like to pay for each click on average, and Adwords will adjust your bids accordingly. Budget Optimiser takes your daily budget and tries to generate as many clicks as possible for your money.
But is this really what you want to be doing? Both of these options are set at campaign level, and neither looks at the conversion rate of individual keywords or Adgroups, or indeed the value of a conversion.
Are you catering for the thousands of people in the UK whose first language isn't English? If not, you might be missing a trick.
Here, we speak to E.ON UK new media manager Paul Squires about its multi-lingual content strategy and the potential boost it can give to customer service and sales.
A group of US entrepreneurs has launched iRazoo this week, a search engine which uses recommendations from searchers to improve results and rewards them with points.
Currently in private beta, Spock is a new search engine that aims to become the leading method for finding information about people on the internet.
The latest Click Fraud Index from Click Forensics is out today, and the company says that the problem is getting worse.
The index, which gathers data from 4,000 online advertisers and agencies, reports that the overall industry average click fraud rate rose to 15.8% for the second quarter of the year.
Google's Q2 earnings have disappointed investors, with lower than expected profits leading to a drop in the web giant's share price.
The company's revenue rose by 58% to $3.87bn (£1.88bn), but its profits increased by a more modest 28%, to $925m (£450m).
It has spent heavily on acquisitions so far this year, as well as increasing its headcount as it develops new products and enters new markets.
The European Union (EU) has approved funding worth €120m (£80m) for a German search engine project to be developed by firms including Bertelsmann, Siemens and Deutsche Thomson.
The Theseus project aims to develop the world's most advanced multimedia search engine, creating a set of tools for indexing images, sound and text.
Submitting your site to a range of blog and RSS subscription directories can be a great way to increase visibility, but there are some mistakes to avoid.
Jeff Behrendt at Search Engine Journal has written a very useful post that lists some of the common mistakes blogs make when submitting links to directories.
Yahoo! posted its second quarter financial results yesterday, reporting a decline in income from display advertising and lowering its guidance for the rest of the year.
The firm's profits dropped by 11% to $161m (£80.5m) in the three months, but revenues rose by 11% to $1.24bn (£605m).