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UK internet users are the most attractive to advertisers in Europe and are targeted with even more ad spend per head than those in the US, according to new figures from the Internet Advertising Bureau (IAB).
Highlights from the IAB report , released yesterday, include...
Search Engine Marketing helps site owners meet their various online marketing objectives such as generating leads, sales or simply building awareness.
While paid search can get you higher up the search rankings more quickly, in the long-term, organic listings will deliver a potentially higher volume of visitors at a lower cost per click. Organic clicks are essentially free.
Mahalo is a new human-powered search engine, brought to you by Weblogs Inc founder Jason Calacanis, which went live today in 'alpha' test mode.
A survey has revealed that women have different attitudes to search giant Google from men, and are less likely to criticise it for being too commercial.
In a survey of 1,000 UK internet users by search agency bigmouthmedia, less than a third thought that Google was becoming too commercial.
People who write regularly for online publications generally enjoy the process of writing and many don't want to get sidetracked into the technical area of doing keyword research.
Yet when one keyword can bring ten times as much traffic as another, we need to be very careful in our choice of words and use the best keywords wherever possible.
Google has launched its AdSense video ads in three new-size formats, a move coinciding with the first anniversary of the service.
The click-to-play blocks pay cost-per-thousand publishers for every ad impression, regardless of video plays.
Yahoo! has started testing its Panama contextual search advertising platform in the UK and will roll out the full service shortly.
The company last week invited search marketing professionals to a preview of the service, which seeks to improve return on advertising investment by better targeting ads to users.
Have you seen the new Google Checkout icons which are displayed with paid search ads where the merchant is using Google Checkout? The evidence we’ve heard so far is that those icons lead to a higher click through rate.
What will that do for your paid search rankings?
LynkU, the UK-based shopping search site, has raised an undisclosed amount of first-round funding to expand its range of services.
The search engine, formed in December 2005, offers a shopping tool with positional features designed to connect shoppers with local retailers.
Optimising your paid search copy can not only improve the performance of campaigns; it can also provide valuable research for your other marketing strategies, writes Nathan Levi.
Google is to combine results from its various search engines, in an attempt to provide more relevant information for users.
The web giant has altered its home page, and will start integrating content from images, maps, books, video, and news into its search results.