Posts in Search Marketing

Reputation Management? Don't Forget PPC & Universal Search

When talking about reputation management, many companies will explain the importance of utilising SEO to ensure that negative comments do not rank highly for searches against a brand.

But when dealing with negative PR, it's important to consider multimedia & paid search as well.

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The ongoing battle for links

Most website owners understand that getting links from quality sites is the key to creating better Google rankings.

In the past few years Google has been working hard on making sure that links from low quality sites don't count as much as those from high quality sites and the link marketplace has changed dramatically.

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Q&A: Bastion Duclaux, CEO of Twenga

Shopping comparison site Twenga started up in the UK just six months ago and claims to already be attracting over 2m monthly unique users.

The site was launched in France in 2006 and has since expanded around Europe, with sites in Italy, Spain, Germany, Poland and other countries reaching a combined audience of over 9m users a month.

We caught up with Twenga CEO Bastion Duclaux to talk about its growth, as well as what makes his site different from the rest...

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Do big brands really need to buy links?

Big brands have been traditionally slow to catch on when it comes to online marketing and quite a lot of them make a mess of it when they finally decide to embrace new strategies.

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Efficient Frontier CEO James Beriker on Search

James Beriker is the president and CEO of search technology and marketing group Efficient Frontier.

In a turbulent few weeks for the industry, we asked him about Google’s recent share dive, the prospective Microsoft-Yahoo merger and the agency’s plans to expand into new areas like display advertising, localised search and emerging economies.

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Keeping track of your competition

Most web savvy companies are aware of reputation monitoring and a large number of you probably have Google Alerts set up to report new links or mentions of your company name.

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Is Google's market share really dropping?

February data from comScore appears to indicate that Google is losing market share with its dominance slipping from 63.1% to 62.8%.

The sensationalist Reuters headline, published on Yahoo news, does Google no favours.

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Google and social bookmarking

The SEO community was the victim of an interesting hoax this week when a blogger claimed that Google was about to punish sites that relied on social bookmarking to build links.

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Glasses Direct's Phil Gates on promoting an etail start-up

Disruptive e-commerce start-up Glasses Direct recently bagged £3m in funding to continue its assault on high street opticians, ramp up its staff and expand internationally. 

Here, we ask new marketing director Phil Gates about how it got on the map... 

GlassesDirect.co.uk homepage

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If SEO's a hygiene factor, why are so many sites dirty?

Many in the SEO world joke that if an agency or consultant starts talking about title or meta tags to potential clients, they should be ignored as this sort of thing is now considered very basic and suggests that the SEO doesn't know what they're talking about.

But looking at the websites of some pretty major brands, it's clear that for many people, SEO 101 is still pretty advanced.

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Madwords: the trouble with Google Adwords on mobile

Thomson Financial believes Google will generate an astonishing $21.31 billion in mobile advertising revenues in 2009. I don’t. Moreover, I think Google is going to have a hard time migrating Adwords to mobile.

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Just how much of the customer journey will Google own?

Google's stated mission is to "organize the world's information and make it universally accessible and useful".

The genius of this statement is that it sounds quite innocuous, indeed philanthropic, despite its obvious grand ambition, but actually allows pretty much anything within its scope.

It is interesting to see just how much of the online customer journey (from search, to research, to purchase) Google is taking hold of. Will we all end up as "wholesalers" to Google's customers?

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