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Posts in Search Marketing

Spock - a people search engine

Currently in private beta, Spock is a new search engine that aims to become the leading method for finding information about people on the internet.



Click fraud rates rise again - report

The latest Click Fraud Index from Click Forensics is out today, and the company says that the problem is getting worse.

The index, which gathers data from 4,000 online advertisers and agencies, reports that the overall industry average click fraud rate rose to 15.8% for the second quarter of the year.

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Google counts cost of spending spree

Google's Q2 earnings have disappointed investors, with lower than expected profits leading to a drop in the web giant's share price.

The company's revenue rose by 58% to $3.87bn (£1.88bn), but its profits increased by a more modest 28%, to $925m (£450m). 

It has spent heavily on acquisitions so far this year, as well as increasing its headcount as it develops new products and enters new markets.


EU funds German search engine scheme

The European Union (EU) has approved funding worth €120m (£80m) for a German search engine project to be developed by firms including Bertelsmann, Siemens and Deutsche Thomson.

The Theseus project aims to develop the world's most advanced multimedia search engine, creating a set of tools for indexing images, sound and text.

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Tips on blog directory submissions

Submitting your site to a range of blog and RSS subscription directories can be a great way to increase visibility, but there are some mistakes to avoid.

Jeff Behrendt at Search Engine Journal has written a very useful post that lists some of the common mistakes blogs make when submitting links to directories.

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Yahoo! revenue increases but profit falls

Yahoo! posted its second quarter financial results yesterday, reporting a decline in income from display advertising and lowering its guidance for the rest of the year.

The firm's profits dropped by 11% to $161m (£80.5m) in the three months, but revenues rose by 11% to $1.24bn (£605m).


Danny Sullivan launches social news site

Sphinn is a new site launched last week by Danny Sullivan of Search Engine Land which, in a nutshell, is a more SEO-focused version of Digg.


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Business benefits of SEO

Search Engine Marketing helps site owners meet their various online marketing objectives such as generating leads, sales or simply building awareness.

There is more to search engine optimisation than just marketing, as companies can derive many business benefits from using SEO. Let’s take a look at a few...


Online shoppers in no hurry to buy

The average time between a customer first visiting an etailer and completing their purchase has risen over the past two years, according to a new study.

ScanAlert's Digital Window Shopping Report found that shoppers take an average of 34 hours and 19 minutes from the first visit to purchase, according to an analysis of 2.6m online sales.


AdWords Agency Secrets Revealed!

As the owner of a search marketing agency, I am constantly trying to find ways of increasing the awareness of search within the marketing community.

For too long now search marketing agencies have hidden their knowledge behind a wall of technical jargon in an attempt to keep ownership of these techniques, but this practice is holding back the growth of our industry.


Interview with RedEye CEO Mark Patron

Mark Patron was appointed chief executive of RedEye in November last year. He talks to us about trends in the web analytics sector...

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Business benefits of using paid search

When implemented properly a paid search campaign can be an effective method of attracting new customers and repeat business, and offers the fastest way of getting to the top of the search rankings.

Companies can derive many benefits from paid search, some more obvious than others. Let’s take a look at a few…