Gord Hotchkiss, chair of search marketing association SEMPO, is bullish about the industry's prospects, saying 2007 will be a "watershed year" for localised advertising and that various other revenue channels will drive growth.
But in an exclusive interview, he also points to challenges facing the sector, including the lack of transparency over click fraud and an upcoming "showdown" between consumers and advertisers over search data.
Social networking site Bebo could be set to take over from eBay as the UK’s most searched for site, according to a study by
The analyst group says the number of UK web searches for 'Bebo' has tripled in the past six months and risen by 17.6% in the past quarter alone.
One of the key trends identified in our just-published
2006 Affiliate Marketing Buyer's Guide
is the way that affiliates have raised their game to match increasingly sophisticated approaches by both merchants and affiliate networks.
I wonder who will be bold enough to call the 'top' of the market. I have felt that online will easily reach a 15% share of advertising revenue for some time now, but it feels like we will surpass this figure even quicker than many anticipated.
Yahoo! has started a beta trial of paid-for search results on its mobile internet service in the UK and US.
The launch, starting with a group of just under 100 advertisers, forms part of the portal’s plan to extend pay per click services to mobiles.
Amazon has scaled back its A9 search engine by canning personalised features and no longer requiring users to log in.
The etailer removed the functions late last week, with a spokesperson telling the Associated Press it was "shifting its priorities to areas where it can provide the greatest benefit for customers."
A study by
, focusing on the US, has shown an increase of over 40% in the number of users performing local searches online in the last year.
According to the research, 63% of US internet users (around 109 million people) performed a local search during July, a 43% increase over the same month in 2005.
Some new research from
has given an interesting insight into how an online component in media campaigns can be used to measure the effectiveness of offline ad spend.
has struck a blow in its online ad war with Google with the launch of a set of services that firms can use to target consumers via PCs, game consoles, mobiles and PDAs.
Announced at Advertising Week, ‘Microsoft Digital Advertising Solutions’ brings the company’s ad products and services under a single umbrella, assisting firms that want to reach customers across different digital platforms at a time when media continues to fragment.