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Jakob Nielsen has released another eyetracking study that throws unethical advertising techniques into the spotlight. Only this time, it is from a publisher's perspective, and while interesting it's nothing particularly new.
The study investigates the effectiveness of 'making ads look like content', and concludes that more users will take notice of such an ad.
There’s an interesting study out today from Jupiter Research that adds weight to the notion that offline advertising plays a big part in driving targeted and demand-driven search activity.
The survey, responded to by over 2,000 internet users in the US, found 67% of the online search population had been driven to the web to look for something they had seen or heard of offline.
This reflects our thinking, and mirrors what we've been hearing anecdotally. Nobody visits Google without having a search query in mind. What triggers such a query? Offline advertising is one such influencer, and Jupiter has some good stats on this after the jump...
American Airlines has become the most high-profile company so far to sue Google over brand-bidding on its search platform.
The airline, the world’s largest, claims Google violated trademark law when selling ads alongside terms like American Airlines and AA.com.
Mattel's high-profile recalls of defective toys have seen the firm attracting a huge amount of attention this week, but is it doing all it can to get information out to worried parents on the web?
The US company, which has been forced to recall millions of toys in the last few weeks, saw a huge rise in visits from UK web surfers on Tuesday, the day the story of its latest problems broke, according to Hitwise.
I was one of the speakers and attendees at the inaugural eTail UK conference this year in the UK. I scribbled down lots of notes intending to do a series of blog posts based on what I heard and learned.
That was over 2 months ago now… But I thought I’d at least capture a few snippets of interest that I still remember.
We’ve just published our 2007 Search Engine Marketing Buyer's Guide and the sector is looking as healthy as ever.
We forecast that UK spending on Search Engine Marketing will increase 58% this year to £2.22bn - and although that growth rate is down from 65% in 2006, the market still looks to have plenty of room for growth in the future.
PeekYou, another recently launched people search engine, has updated its people search functions and improved the navigation on its site, and now has over 50m searchable profiles.
Mark Kuhillow asks whether user generated environments could become the affiliates and media owners of tomorrow.
Mahalo, the new search engine project launched recently by Jason Calacanis, has launched a toolbar to allow users to compare its results with other search engines.
The Mahalo Follow toolbar, available only for Firefox, allows you to view its human edited search results next to those of the other search engines, or else appear in response to other pages. For example, bringing up E-consultancy.com will generate SEO/marketing related results.
Spock, the search engine that helps you find information online about specific people, has come out of private beta today.
Spock uses data from MySpace, LinkedIn and other sources to return infomation about the people you search for - giving details such as age, occupation, as well as some general background.
Google's PageRank metric has become rather controversial. Some SEOs will argue that PageRank is now entirely meaningless. Are they right?
MySidekick is a social search engine that tries to improve on the search results offered by the major players by learning from the search habits of its users.