Posts in Search Marketing

What will Microsoft/Yahoo mean to UK search... and Ask?

Last week's $45bn acquisition bid by Microsoft for Yahoo certainly gets you thinking.

I guess many of us saw it coming but, for me at least, not just yet. Now that I’ve stopped kicking myself for not buying shares in Yahoo, it’s time to start envisaging what the impact would be on search marketing, particularly in the UK.

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Do you track your Google rankings?

Offering monthly rankings reports has been historically one of the key methods SEO agencies use to prove they are performing well.

But are they worthwhile?

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Why Yahoo must launch its Publisher Network internationally

So Yahoo has binned 1,000 employees amid talk of "game-changing" action that it hopes will rekindle its fortunes. The game, in Yahoo’s case, is online advertising.

The thing is, Yahoo doesn’t need to change the game, only to play it properly. Or to at least speed up its moves. Because if you want to see a killer example of tardy gameplay, look no further than its lame – and ongoing – failure to roll out the long-awaited Yahoo Publisher Network (YPN) internationally.

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Google reverses the minus six penalty

Some webmasters are rejoicing today after Google admitted it had accidentally given certain websites a penalty that moved them from first place to sixth place in its rankings.

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Do you really need a content management system?

Poorly designed content management systems (CMSs) can cause more problems for your website than any other single factor.

Your choice of CMS is therefore one of the most important decisions you can make.

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'To blog badly is better than not to blog at all'. Discuss...

“What we need is a blog”. The six words calculated to strike doom into my heart.

As web managers worry increasingly about not being ‘2.0 enough’, I hear this more and more…

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SEO strategy for new websites

Starting a new company is extremely hard, which is probably why most businesses fail within the first couple of years.

Challenges such as marketing and hiring the right staff are some of the major issues that even good managers struggle with.

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Are you breaking Google's rules?

Do you know whether your website is within the Google Guidelines ? When was the last time you checked your outgoing and incoming links? Do you know exactly what your SEO company is doing?

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How to target the lucrative long tail of search

Aaron Wall has an excellent post today discussing how websites can use the long tail to generate a lot more reliable traffic than simply going for the major keywords in a particular niche.

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A Webmaster's Guide to Digg

Most people have heard of Digg , the largest social news website in the world, but a lot of webmasters are not sure how it works and how they can become part of the Digg community.

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How Lurpak's post-Xmas campaign was left with the scraps

Branding campaigns aim to build positive associations in the consumer’s mind so that they will look favourably on a company or product in the future.

It’s an investment in future sales and very different from direct response advertising, where the whole focus is for the consumer to take action now.

Traditionally, these two types of advertising have been miles apart, but the web changes all that.

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How to evaluate link opportunities in 2008

Gone are the days when just any old link would improve your rankings. In 2008, you need to be extremely selective - quality rather than quantity.

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