{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts in Search Marketing

Microsoft reveals Live Search updates

Microsoft has revealed a number of updates to its search engine as it attempts to claw back some market share from Google, including the planned introduction of a version of Google's Universal Search.

The planned changes, will will be introduced over the next few weeks, were unveiled at the company's Searchification event yesterday.

1 comment

Google 'plans European recruitment drive'

Bad news for online ad companies battling a shortage of skilled workers - Google is apparently planning a big recruitment drive to create an R&D team in Europe as large as the one it has in the US.

The FT reports that the web giant aims to expand its workforce by a third, with most of the new staff to be based in Europe as it bids to improve its image on this side of the Atlantic.

0 comments

Google's agency subsidy - how badly will it be missed?

Here in Europe, agencies have enjoyed funding from Google. It was there to encourage training and innovation. It's going.

Google has closed the purse strings and I thought I'd write down what this means to me.

1 comment

Microsoft to relaunch Live Search

Microsoft is set to unveil an updated version of its search engine at its 'Searchification' event for journalists next week. Today, it has rolled out an updated version of the homepage.

2 comments

Is all publicity good publicity in Google's eyes?

Businesses of any kind can fall victim to negative coverage in the press and online media. It’s a fact of business life and a real headache to deal with.

But is there a silver lining? Do the links from authority news sites generated by such stories bring a search engine optimisation benefit?

1 comment

'Live search engine' launches in beta

Claiming to be the world's first live search engine, mylivesearch launched in beta recently. It aims to improve on the major search engines by delivering real time results, and more of them too.

According to the mylivesearch website, results from the major search engines suffer because you only see results from the last time sites were indexed, you only see a small part of the web, and that searches are limited by bias (i.e. number of links, popularity etc).

1 comment

Google settles Adwords lawsuit

Google has settled a lawsuit with American Blind & Wallpaper Factory over its search ads, bringing a four-year long dispute to an end.

The retailer had claimed that Google’s Adwords programme allowed other firms to infringe its trademarks when bidding on keywords, but pretty much looks to have climbed down as the trial approached.

1 comment

Where is the best practice in the IAB/DMA charter?

I can’t work out this IAB / DMA Search Marketing Best Practice Charter, which was released to the masses last week “to reinforce advertiser and agency confidence in the medium”.

I’m not sure whether to file it under ‘heart in the right place’ or not, but I do know that it is sorely lacking in any best practice guidelines.

Also, I’m not convinced that advertisers particularly need their confidence restoring (we recently estimated that in the UK more than £2bn will be spent on search marketing in 2007 – not a sign of a crisis of confidence).

1 comment

PRs 'still to get to grips with the web'

Most 'traditional' PR people in the UK don't believe in their peers' ability to deliver results on the web, according to a new survey.

The research, by webitpr, found 55% of respondents – either agency, inhouse and freelance PRs – thought their fellow practicioners were “incapable” of performing comprehensive online PR campaigns.

0 comments

comScore alters metrics; Google still dominates

Research group comScore has made some fairly major-looking changes to the way it measures search engines’ market share, by including ‘cross-channel searches’ and queries made on third party sites.

But the move won’t have given any cheer to Google’s main rivals – it is still way out in the lead.

0 comments

Jakob Nielsen and Google on collision course

Jakob Nielsen has released another eyetracking study that throws unethical advertising techniques into the spotlight. Only this time, it is from a publisher's perspective, and while interesting it's nothing particularly new.

The study investigates the effectiveness of 'making ads look like content', and concludes that more users will take notice of such an ad.

5 comments

Offline ads influence two in three searchers

There’s an interesting study out today from Jupiter Research that adds weight to the notion that offline advertising plays a big part in driving targeted and demand-driven search activity.

The survey, responded to by over 2,000 internet users in the US, found 67% of the online search population had been driven to the web to look for something they had seen or heard of offline.

This reflects our thinking, and mirrors what we've been hearing anecdotally. Nobody visits Google without having a search query in mind. What triggers such a query? Offline advertising is one such influencer, and Jupiter has some good stats on this after the jump...

0 comments