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Posts in Search Marketing

SEO commitment essential as consumers go organic

Agencies specialising in search engine optimisation (SEO) will be heartened by recent E-consultancy research which shows that the majority of companies are committed to more investment in natural search.

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Google dumps Froogle brand, cleans up UI

Google has announced some fairly dramatic steps aimed at reviving Froogle, its shopping comparison service, with a redesign of its user interface and a change of name.

The service now has a much more ‘it does what it says on the tin’ brand – Google Product Search – as well as a front end that the ad giant says will be simpler to use.

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eBay to buy StumbleUpon?

StumbleUpon, a browsing application which recommends websites to its users, is rumoured to be an acquisition target for online auction behemoth eBay.

According to TechCrunch, an unnamed source says that StumbleUpon will be acquired for between $40m and $75m (£20m-£37m).  

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How does the Google-DoubleClick deal affect you?

Google has certainly got tongues wagging with last week's announcement of its $3.1bn DoubleClick buy. Some seem to think it's got a bad deal while others believe that it's got one that’s too good and is anti-competitive. Others have been crying foul over various 'conflicts of interest'.

The implications are broad-reaching, so let’s have a look to see how different parts of the industry have reacted, starting with Google's big media rivals...

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Keyword Creativity: An online opportunity for ad agencies?

In 2002, AT&T made a major mistake. As part of the launch of its mobile initiative m-life, the company purchased television advertising during the Super Bowl coverage. Nothing wrong with that – along with the Oscars, it attracts one of the biggest audiences in American television and is seen as a creative showcase for the best in American advertising.

But what AT&T missed was how its advertising affected later search behaviour.

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Search returns still high but Google power spells risk

The effectiveness of Google is unrivalled in the Search marketplace but there is a high level of concern among businesses about the search engine's unprecedented power, according to new research.

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Thomson provides PPC buying to listings customers

Thomson Directories, the local listings provider with the blue cat, is branching into pay-per-click online advertising.

Through a service called The Online Agency, it aims to simplify search marketing ad buying on Google and Yahoo! for small- and medium-sized enterprises (SME).

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Microsoft 'to release' adCenter update

Microsoft will roll out a new version of its adCenter search marketing system in around a month, according to one paid search professional claiming inside knowledge.

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Google's local search battle cry

Local is getting hotter by the day. More people are using search to find local businesses, and the Kelsey Group seems to report on a new potential value ($31.1bn in 2010) of the local search industry each week.

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Why to be great at PPC you have to be good at SEO

Google’s Quality Score is forcing paid search advertisers to adopt joined up thinking in PPC campaigns, writes Andrew Girdwood.

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Brits prefer organic search results - survey

A survey by search conversion agency Tamar tells us that nine out of ten British customers prefer natural search results, and many lack trust in paid search.

Tamar's 2007 Search Attitudes Report, which polled 1,531 UK adults, also pointing out the potential harm to brands from negative comments which often appear in natural search results - 70% said they had abandoned purchases due to comments in search results.

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What are the most important search engine 'ranking factors'?

Rand Fishkin and the SEOmoz team have been busy working on this year's Search Engine Ranking Factors survey, which lists the most important factors which influence your site's SEO.

As with the previous survey, SEOmoz canvassed the opinions of 32 experts in the field of SEO to weigh up the relative importance of the various ranking factors.

It is a superb study that merits further investigation. After the jump we'll list some of the key ranking factors, but it is well worth a trip to SEOmoz.org for the full set of results... 

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