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Mattel's high-profile recalls of defective toys have seen the firm attracting a huge amount of attention this week, but is it doing all it can to get information out to worried parents on the web?
The US company, which has been forced to recall millions of toys in the last few weeks, saw a huge rise in visits from UK web surfers on Tuesday, the day the story of its latest problems broke, according to Hitwise.
I was one of the speakers and attendees at the inaugural eTail UK conference this year in the UK. I scribbled down lots of notes intending to do a series of blog posts based on what I heard and learned.
That was over 2 months ago now… But I thought I’d at least capture a few snippets of interest that I still remember.
We’ve just published our 2007 Search Engine Marketing Buyer's Guide and the sector is looking as healthy as ever.
We forecast that UK spending on Search Engine Marketing will increase 58% this year to £2.22bn - and although that growth rate is down from 65% in 2006, the market still looks to have plenty of room for growth in the future.
PeekYou, another recently launched people search engine, has updated its people search functions and improved the navigation on its site, and now has over 50m searchable profiles.
Mark Kuhillow asks whether user generated environments could become the affiliates and media owners of tomorrow.
Mahalo, the new search engine project launched recently by Jason Calacanis, has launched a toolbar to allow users to compare its results with other search engines.
The Mahalo Follow toolbar, available only for Firefox, allows you to view its human edited search results next to those of the other search engines, or else appear in response to other pages. For example, bringing up E-consultancy.com will generate SEO/marketing related results.
Spock, the search engine that helps you find information online about specific people, has come out of private beta today.
Spock uses data from MySpace, LinkedIn and other sources to return infomation about the people you search for - giving details such as age, occupation, as well as some general background.
Google's PageRank metric has become rather controversial. Some SEOs will argue that PageRank is now entirely meaningless. Are they right?
MySidekick is a social search engine that tries to improve on the search results offered by the major players by learning from the search habits of its users.
Answers.com has claimed that changes to Google's algorithm have reduced its traffic from the search engine.
The site, which provides information on a range of topics, said it had experienced a 28% drop in traffic from the levels it was experiencing before the change.
Quite rightly there is increasing amounts of talk about 'social media' online. The jury is still out on the real value of some areas of social media and networks, but one area where the value is currently most apparent is using network analysis to help optimise your natural search engine rankings (SEO), largely by identifying suitable sites to get inbound links from.
But what with the internet being so big, and growing so fast, it has been hard to make any practical sense of all the network data available. Recently I came across a tool which showed me the potential power of visualising these relationships...
A new study by Yahoo has looked at the effect of online advertising on consumer shopping patterns offline, finding that online ads can increase the number of offline buyers, as well as their average spend.
The study (pdf) used around 175,000 panelists, looking at the effect of search marketing and display advertising on consumers' offline shopping behaviour between April 2006 and January 2007.