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Posts in Search Marketing

An internet Christmas round-up...

Happy New Year from everyone at E-consultancy. We’ve picked out a few interesting stories that came out over the holiday season, in case you missed them…

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Q&A: Polly Gowers of Everyclick

Polly Gowers is the managing director of Everyclick, the UK-based search engine which gives away half of its gross revenues to good causes. Launched last year, it syndicates search results from Ask.com and is being used by several charities as a fundraising tool.

We asked Polly a few questions about how the company has been able to influence users’ search habits, and how its new round of funding is going.

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Google claims click fraud rate is lower than 2%

Andy Beal at MarketingPilgrim has an interesting article, in which he reports claims from Google that their click fraud rate is less then 2%.

Andy has been talking to Google’s business product manager for trust and safety, Shuman Ghosemajumder, about click fraud detection. He was shown a PowerPoint presentation which was normally for Google employees' eyes only.

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Retailer threatens blogger after Google issue

Dean Hunt at Deano’s World blog has received a hilarious / threatening letter from a bemused retailer who doesn’t remotely understand how Google works.

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Google begins radio ad trials

Google has continued its push into traditional media with a beta launch of its radio advertising system in the US.

The search giant said it had begun testing the Audio Ads service with 20 AdWords customers and over 700 radio stations, having reworked the technology of dMarc Broadcasting, the radio advertising company it bought almost a year ago.

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Google drops case against click-fraudster

Google has allowed a case against a click-fraudster to be dismissed, amid speculation that the search engine giant was reluctant to open up its click fraud procedures for public scrutiny.

The charges against Michael Anthony Bradley, who attempted to extort $150,000 from the company by threatening to generate millions of false clicks through his 'Google Clique' software, were dropped on November 22.

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Chinese search engine moves into Japanese market

China’s biggest search engine, Baidu, has announced that it will launch in Japan early next year.

China has an estimated 125 million internet users, and Baidu.com currently has a 62% share of the Chinese search engine market, up 15% from 2005. Google has the second largest share on 25%, falling 8% since last year.

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Interview: Trulia co-founder Pete Flint

Pete Flint of Trulia famePete Flint is the CEO of San Francisco-based Trulia  - in our opinion, one of the best vertical search engines that we've seen.

Focusing on the US real estate market, the site indexes data from major brokers and agencies and displays it alongside other information such as area guides and heat maps.

We caught up with the ex-lastminute.com man when he was over in Oxford earlier this month….

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ValueClick buys Shopping.net

Online marketing outfit ValueClick has bought UK-based shopping comparison network Shopping.net in a £6.7m deal.

The move follows ValueClick’s acquisition of comparison shopping site PriceRunner.com two years ago and will see Shopping.net positioned alongside ValueClick Europe’s other online marketing services.

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Xmas is coming, Google is getting fat and it's minus 30!

Call me a cynic but why is it that every time Christmas comes round, Google starts to do something out of the ordinary with its organic and PPC algorithms?!

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Bigmouthmedia agrees EU 60m merger

Steve Leach The search marketing firm Bigmouthmedia has been acquired by Germany’s Global Media, in a move aimed at creating a real search superpower, capable of managing SEO and PPC campaigns on a global basis.

I caught up with Steve Leach, Bigmouth founder, to find out more…

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Kicking your Google addiction – how NOT to rely on Google paid search marketing

At a recent conference of big retailers in the US, Google paid search marketing was described as ‘crack cocaine’. Highly addictive, but dangerous and destructive in the long term, and something you should wean yourself off.

So what about the UK? Are site owners also wanting to kick their Google habit? And if so, how can they?

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