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Posts in Search Marketing

Google Blog Search ranking explained

Bill Slawski at SEO by the Sea has an interesting post which gives an insight into how Google's Blog Search ranks its results. He has come across a patent application by Google which explains some of the ranking factors.

The patent application, 'Ranking Blog Documents', shows how Google ranks blogs according to searchers' queries based upon a combination of relevance and quality scores.

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Why online PR and SEO go hand in hand

Once you’ve optimised your website copy, you’ll find that the most important part of optimisation happens off the page – where links from external sites back to yours play a vital role in telling Google and other search engines how important your site really is.

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Search Engine Marketing survey attracts 700 respondents

Around 700 marketers have now taken part in an online Search Engine Marketing survey carried out by E-consultancy in association with search agency Neutralize (*\*).

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Wiki launched for video SEOs

Blinkx has just published a whitepaper and wiki  to help you make your videos search-friendly.

Video is expected to be a major area of investment for publishers and marketers this year and, luckily, optimising it seems to involve stuff you’d already know.

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Online ad revenue 'to surpass £40bn by 2011'

Growing internet usage will boost global internet advertising revenue to $81.1bn (£41.9bn) by 2011, according to new research from Piper Jaffray & Co.

The figure is more optimistic than a report by PricewaterhouseCoopers last year, which predicted that internet ad revenue would reach $51.6bn in 2010, based on an annual growth rate of 18.1%. Piper Jaffray's report predicts growth of 21%.

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Does paid search affect organic search engine rankings?

Even if your search engine optimisation strategy is successful it is still important to promote your brand using paid search, according to Susan Minniear at the Official Google CPG Blog.

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Wordtracker launches UK keyword tool for search marketers

WordTracker has launched a UK version of its keyword search tool, allowing marketers access to UK-specific research in order to adjust their keywords to the market.

Wordtracker's UK specific keyword search has been incorporated into the company's subscription service, which is priced at between £4.20 for a day's access to £140 for a year, and is used by many search marketing professionals.

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Epsilon execs discuss email marketing

Ragy Thomas is the president and CTO of interactive services at email marketing company Epsilon , which is ramping up its presence in the UK and Europe.  

We spoke to Ragy and Ted Wham (SVP and GM of EMEA at Epsilon International) about the firm's recent $435m purchase of mail order company Abacus, plans to become a multi-channel agency, making the giant step across the Atlantic, and increasing demands from clients in the email marketing space.

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Spannerworks and iCrossing - search sector in good shape

Some early thoughts from me on our deal with iCrossing.

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US digital agency iCrossing buys Spannerworks

Spannerworks, a leading UK search marketing agency, has been acquired by the US digital agency iCrossing in a deal worth “well in excess” of £10 million, the Spannerworks CEO has told E-consultancy in his first interview about the deal. 

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Search market jumps 62% in North America

Spending by North American advertisers on search rose 62% to $9.4bn last year, according to new figures from the Search Engine Marketing Professional Organisation (SEMPO) .

The group estimates that SEM spending – including paid placement, paid inclusion, SEO and the purchase of technology platforms - will double by 2011, at an aggregate spending total of $18.6bn.

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Property search engine nets funding

Property search engine Zoomf has landed a second round of financing from web investment fund Howzat Media .

The move will see Hugo Burge, Howzat’s co-founder and vice chairman of price comparison site Cheapflights, joining Zoomf’s board.

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