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Posts in Search Marketing

Search returns still high but Google power spells risk

The effectiveness of Google is unrivalled in the Search marketplace but there is a high level of concern among businesses about the search engine's unprecedented power, according to new research.

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Thomson provides PPC buying to listings customers

Thomson Directories, the local listings provider with the blue cat, is branching into pay-per-click online advertising.

Through a service called The Online Agency, it aims to simplify search marketing ad buying on Google and Yahoo! for small- and medium-sized enterprises (SME).

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Microsoft 'to release' adCenter update

Microsoft will roll out a new version of its adCenter search marketing system in around a month, according to one paid search professional claiming inside knowledge.

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Google's local search battle cry

Local is getting hotter by the day. More people are using search to find local businesses, and the Kelsey Group seems to report on a new potential value ($31.1bn in 2010) of the local search industry each week.

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Why to be great at PPC you have to be good at SEO

Google’s Quality Score is forcing paid search advertisers to adopt joined up thinking in PPC campaigns, writes Andrew Girdwood.

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Brits prefer organic search results - survey

A survey by search conversion agency Tamar tells us that nine out of ten British customers prefer natural search results, and many lack trust in paid search.

Tamar's 2007 Search Attitudes Report, which polled 1,531 UK adults, also pointing out the potential harm to brands from negative comments which often appear in natural search results - 70% said they had abandoned purchases due to comments in search results.

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What are the most important search engine 'ranking factors'?

Rand Fishkin and the SEOmoz team have been busy working on this year's Search Engine Ranking Factors survey, which lists the most important factors which influence your site's SEO.

As with the previous survey, SEOmoz canvassed the opinions of 32 experts in the field of SEO to weigh up the relative importance of the various ranking factors.

It is a superb study that merits further investigation. After the jump we'll list some of the key ranking factors, but it is well worth a trip to SEOmoz.org for the full set of results... 

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Google launches MyMaps, a social mapping service

Google has launched a set of free map-making tools in a bid to encourage more web users to develop mash-ups using its Google Maps platform.

MyMaps, as they are called, have been designed by the web giant to help non-techies create customised online maps and share information about their local neighbourhoods, holidays and so on.

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Global Media buys Namu Communications

Global Media, the parent company of UK digital marketing agency Bigmouthmedia, has acquired South Korean search engine marketing provider Namu Communications.

Global Media hopes the move will boost its position in Asia market, acquiring 613 of Namu's clients along with the deal.

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Impact in the digital marketing mix

The days of looking at online campaigns purely in terms of immediate conversion rates have gone forever, writes Andrew Hood.

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All in one search engine launches in the UK

WebFetch is a search engine which claims to give its users the 'best search results available on the web' by combining search results from the major search engines.

WebFetch's search results can be displayed by relevance or by search engine, though you need to scroll down the page for organic results if you display Google and Yahoo results.

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Calculating the perfect affiliate CPA

Calculating a competitive CPA is an incredibly important part of any successful affiliate programme and yet it's one of the first hurdles merchants fall at.

With more and more companies launching affiliate programmes, there is a huge amount of choice for affiliates, and if you expect them to promote your programme over your competitors, you need to set the right CPA and continually review it.

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