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As the owner of a search marketing agency, I am constantly trying to find ways of increasing the awareness of search within the marketing community.
For too long now search marketing agencies have hidden their knowledge behind a wall of technical jargon in an attempt to keep ownership of these techniques, but this practice is holding back the growth of our industry.
When implemented properly a paid search campaign can be an effective method of attracting new customers and repeat business, and offers the fastest way of getting to the top of the search rankings.
Companies can derive many benefits from paid search, some more obvious than others. Let’s take a look at a few…
The web has made market research widely available but the conclusions drawn from different methods of research provide different and sometimes conflicting results.
The savvy manager will not just depend on one source of research about the market but several – and keyword research should be an essential part of any research project.
Research has shown that branded search terms can offer the highest conversion rates, so it is vital that you are making the most from your brand searches.
While you may already rank well in the organic search results for your brand-related terms, it can still be useful to buy your terms for paid search.
Here are six recommendations for brand term strategies:
Video search engine Blinkx has launched an Adsense-like platform called AdHoc in a bid to raise revenues from the content in its index.
The system uses speech recognition technology to place contextual ads next to or inside web videos on sites.
eBay has resumed advertising on Google after the two companies’ well-publicised clash earlier this month, but all is not forgiven.
The online auction company said it would use Google’s ad platforms in a “much more limited way” and focus more on rival ad services.
The issue of duplicate content is a thorny one that can affect sites' search rankings, and one that has even caught Google out in the past.
So it's good that the search giant's Adam Lasnik has written a post that throws some light on how it deals with the problem.
The troubled reign of Yahoo!'s Terry Semel has come to an end with the announcement that he is stepping down as the company's CEO.
Semel will be replaced in the hotseat by Jerry Yang, and will remain at Yahoo! as non-executive chairman.
Powerset is a San Francisco based startup which is generating a fair amount of buzz around its product - a natural language search engine which aims to 'break the confines of keyword search'.
Mahalo, the human-edited search engine founded by Jason Calacanis, is asking for part time guides to help produce its search results.
The search engine, which launched in alpha last month, aims to better Google's by having a team of editors filter out spam and irrelevant content and handcraft its results.