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Optimising your paid search copy can not only improve the performance of campaigns; it can also provide valuable research for your other marketing strategies, writes Nathan Levi.
Google is to combine results from its various search engines, in an attempt to provide more relevant information for users.
The web giant has altered its home page, and will start integrating content from images, maps, books, video, and news into its search results.
There are a number of different pricing models for agencies running paid search campaigns in the UK and it is just possible that Google's cost-per-action (CPA)adverts could bring about changes.
A group of Yahoo! investors has launched a class action lawsuit against the portal, claiming it concealed falling user numbers attributed to deficient advertising systems.
Yahoo!'s stock market value fell sharply late last year after concern about the effectiveness of its search marketing platform and CEO Terry Semel's leadership of the many-headed company.
Booking that dream holiday or buying that new bedroom suite is rarely done in a single surfing session.
People will check out deals from rival suppliers, read reviews and generally mull over their options before they finally press that “Buy Now” button, sometimes days or weeks after their initial visit.
E-consultancy has just published a Future of Online briefing, the latest in a series of roundtable reports which are free to registered users.
Brands who burn their bridges and leave behind angry affiliates risk losing valuable social media allies, writes Andrew Girdwood.
Search engine Ask.com is launching an advertising campaign that aims to pull of the impossible - introduce the word "algorithm" into common parlance.
Ask.com's most recent campaign involved placing mysterious guerrilla-style messages on the London Underground that called for a revolt against Google's 'monopoly' on the search sector.
As a search engine marketing and social media (SMM) consultant, more firms are approaching me every week to help them develop integrated SMM strategies.
While in many ways social media is a completely different discipline to search; there are plenty of similarities when it comes to developing a strategy and many search experts are taking to social media marketing like ducks to water.
The one thing I am telling all these companies is you have to be careful as a bad SMM strategy can often do you more harm than good.
Google is working with US state governments to make online information more easily accessible to citizens.
The search site partnered with Arizona, Utah, California and Virginia so that "information that previously did not appear in a casual Google search will now appear when searching for results on relevant topics ranging from education to health to property records or regulations", Reuters reported and Google announced.
Unscrupulous advertisers have used Google AdWords banners in an attempt to obtain internet users' bank account details.
Exploit Prevention Labs, an internet security firm, found ads had been purchased against keyword search results like "betterbusinessbureau" that linked through to a spyware applet that would dupe users into entering account details into fake online banking pages.
One of the reasons why search is so great is its accountability. The same cannot be said for some forms of offline advertising. The good news is that you can use search to help gauge offline success.