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DoubleClick is set to release the first European version of its annual Touchpoints study, which looks at the main influences behind consumers' purchasing behaviour online.
So we spoke to the company's director of research and industry relations Rick E. Bruner for a sneak preview.
Agencies specialising in search engine optimisation (SEO) will be heartened by recent E-consultancy research which shows that the majority of companies are committed to more investment in natural search.
Google has announced some fairly dramatic steps aimed at reviving Froogle, its shopping comparison service, with a redesign of its user interface and a change of name.
The service now has a much more ‘it does what it says on the tin’ brand – Google Product Search – as well as a front end that the ad giant says will be simpler to use.
StumbleUpon, a browsing application which recommends websites to its users, is rumoured to be an acquisition target for online auction behemoth eBay.
According to TechCrunch, an unnamed source says that StumbleUpon will be acquired for between $40m and $75m (£20m-£37m).
Google has certainly got tongues wagging with last week's announcement of its $3.1bn DoubleClick buy. Some seem to think it's got a bad deal while others believe that it's got one that’s too good and is anti-competitive. Others have been crying foul over various 'conflicts of interest'.
The implications are broad-reaching, so let’s have a look to see how different parts of the industry have reacted, starting with Google's big media rivals...
In 2002, AT&T made a major mistake. As part of the launch of its mobile initiative m-life, the company purchased television advertising during the Super Bowl coverage. Nothing wrong with that – along with the Oscars, it attracts one of the biggest audiences in American television and is seen as a creative showcase for the best in American advertising.
But what AT&T missed was how its advertising affected later search behaviour.
The effectiveness of Google is unrivalled in the Search marketplace but there is a high level of concern among businesses about the search engine's unprecedented power, according to new research.
Thomson Directories, the local listings provider with the blue cat, is branching into pay-per-click online advertising.
Through a service called The Online Agency, it aims to simplify search marketing ad buying on Google and Yahoo! for small- and medium-sized enterprises (SME).
Microsoft will roll out a new version of its adCenter search marketing system in around a month, according to one paid search professional claiming inside knowledge.
Google’s Quality Score is forcing paid search advertisers to adopt joined up thinking in PPC campaigns, writes Andrew Girdwood.
A survey by search conversion agency Tamar tells us that nine out of ten British customers prefer natural search results, and many lack trust in paid search.
Tamar's 2007 Search Attitudes Report, which polled 1,531 UK adults, also pointing out the potential harm to brands from negative comments which often appear in natural search results - 70% said they had abandoned purchases due to comments in search results.