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ClickThrough Marketing has released a paid search keywords report for the finance sector, focusing on loans. It provides details on a number of searches for a range of keyphrases.
The report focuses on data from Yahoo UK searches for July 2006, and contains search engine key phrase data on 25 key types of loans including secured loans, unsecured loans, homeowner loans and personal loans.
On the back of numerous requests from our users we are launching a new 'Fast Track Digital Marketing' course this month. If you (or a colleague) want to boost your digital skills quickly this two day course will do the job.
Adam Lasnik describes himself as Google’s first ‘search evangelist’, and he works to improve relations between the search engine and webmasters.
Adam's job is to help webmasters with ranking and indexing issues either through communication or other means. In an interview by Lee Odden from MarketingBlog.com, Adam talks about search engine marketing and has some tips for webmasters.
Some excerpts coming up…
A couple of weeks back I attended an Onrec Conference titled – ‘Recruitment Advertising is Moving Online’. As we all know online ad spend is increasing year on year and is quickly 'stealing' spend away from the more established offline channels.
However, in this mad rush marketers must keep a clear head and not lose sight of the new challenges they face in the Web 2.0 era.
As solid web platforms have increasingly become a pre-requisite for business success, there is now more interest in technology from marketers and broader business folk right up to the boardroom.
VentureBeat reports that a Silicon Valley-based search engine is planning to launch by the end of the year, focusing solely on people.
Spock, as it is called, is currently conducting private beta trials, and apparently will have 100m people profiled on its database by the time it goes live.
Zoomf.com, a property search engine backed by UK tech start-up Arclight Media Technology , is planning to go live early next year.
Currently in beta, Zoomf is aiming to officially launch in Q1 2007, offering property listings in London before expanding its coverage to the rest of the UK and abroad.
Ellen Siminoff is the CEO of search advertising agency Efficient Frontier, having previously been part of the founding executive team at Yahoo!
Efficient Frontier applies mathematical models developed on Wall Street to calculate the best keyword prices and positioning advertisers should go for, and now manages over $250m in media spend.
Having recently launched an office in the UK, she talked to us about the company's plans to expand globally and into new areas of online advertising.
A recent New Media Age cover story titled “Search agencies feel the heat as media agencies muscle in”, which outlines recent big account wins by media agencies (like Carat Digital, Diffiniti etc.) at the expense of specialist search agencies, has excited much debate.
So which is right? Why would you go with a media agency, or a search specialist? Is paid search just a media buy, or something more?
Guest blog by Greg Jarboe
October 28th was the 100th birthday of the press release. Internet marketing executives who are interested in the future of the online press release can learn some important lessons from the early history of public relations.
Ivy Lee, who some consider to be the father of modern PR, invented the press release on October 28, 1906. One of his first clients was the Pennsylvania Railroad in the US. Following a major accident in Atlantic City, NJ, Lee not only convinced the railroad to distribute the first press release, he also invited reporters to the scene of the accident and provided a special train to get them there.
By Andrew Hood, Lynchpin Managing Director
The concept of keyword success is hardly new. The growth of search marketing has, arguably, been fuelled by the ability to track the sales delivered by individual clicks, conversion rates and keyword return on investment.
There has been a lot of talk recently about ‘engagement marketing’, particularly in relation to Web 2.0 and social media.
But what are the success metrics of engagement marketing online? How does one measure engagement?