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Posts in Search Marketing

Women and men 'view Google differently'

A survey has revealed that women have different attitudes to search giant Google from men, and are less likely to criticise it for being too commercial.

In a survey of 1,000 UK internet users by search agency bigmouthmedia, less than a third thought that Google was becoming too commercial.

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Which are your best keywords? (you’ll never guess)

People who write regularly for online publications generally enjoy the process of writing and many don't want to get sidetracked into the technical area of doing keyword research.

Yet when one keyword can bring ten times as much traffic as another, we need to be very careful in our choice of words and use the best keywords wherever possible.

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Google rolls out new video ad formats

Google has launched its AdSense video ads in three new-size formats, a move coinciding with the first anniversary of the service.

The click-to-play blocks pay cost-per-thousand publishers for every ad impression, regardless of video plays.

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Yahoo! readies Panama for UK launch

Yahoo! has started testing its Panama contextual search advertising platform in the UK and will roll out the full service shortly.

The company last week invited search marketing professionals to a preview of the service, which seeks to improve return on advertising investment by better targeting ads to users.

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Google Checkout – a paid search optimisation tactic?

Have you seen the new Google Checkout icons which are displayed with paid search ads where the merchant is using Google Checkout? The evidence we’ve heard so far is that those icons lead to a higher click through rate.

What will that do for your paid search rankings?

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LynkU nets funds for site expansion

LynkU, the UK-based shopping search site, has raised an undisclosed amount of first-round funding to expand its range of services.

The search engine, formed in December 2005, offers a shopping tool with positional features designed to connect shoppers with local retailers.

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SEM - the benefits of copy optimisation

Optimising your paid search copy can not only improve the performance of campaigns; it can also provide valuable research for your other marketing strategies, writes Nathan Levi.

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Google launches 'Universal search'

Google is to combine results from its various search engines, in an attempt to provide more relevant information for users. 

The web giant has altered its home page, and will start integrating content from images, maps, books, video, and news into its search results.

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How will Google's CPA offering affect agency pricing models?

There are a number of different pricing models for agencies running paid search campaigns in the UK and it is just possible that Google's cost-per-action (CPA)adverts could bring about changes.

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Yahoo! sued over ad technology

A group of Yahoo! investors has launched a class action lawsuit against the portal, claiming it concealed falling user numbers attributed to deficient advertising systems.

Yahoo!'s stock market value fell sharply late last year after concern about the effectiveness of its search marketing platform and CEO Terry Semel's leadership of the many-headed company.

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Are some clicks more equal than others?

Booking that dream holiday or buying that new bedroom suite is rarely done in a single surfing session.

People will check out deals from rival suppliers, read reviews and generally mull over their options before they finally press that “Buy Now” button, sometimes days or weeks after their initial visit.

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Future of online ... E-consultancy publishes briefing

E-consultancy has just published a Future of Online briefing, the latest in a series of roundtable reports which are free to registered users.

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