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Posts in Search Marketing

Google's Matt Cutts' tips on SEO

Google software engineer Matt Cutts has summed up a site review session he did at the recent PubCon in Las Vegas.

In reviewing a few sites, he gives some insight into what site mistakes a webmaster should avoid, and gives some tips on improving a site’s search engine visibility.

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Winning the Bidding War on Google Adwords

You can win a short-term bidding battle on paid search networks like Google Adwords by being smarter than your competitor. But you may not be able to win the longer-term war – that may be out of your control.

Quality-based bidding systems help with bidding wars since there is less transparency on prices bid and they give alternative ways for you to win.

So for quality-based networks, your position will be boosted if you follow any or all of the following techniques...

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Is long-term domain registration a search ranking factor?

Webmaster World forums recently hosted a discussion on whether or not a site’s search engine ranking is affected by the length of time a domain name is registered for.

The theory is that registering a domain name for ten years indicates to Google that the domain’s owners’ have made a long term commitment and therefore the site is less likely to be spam.

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Pink is the new black, search stats say

http://www.outblush.com/women/images/2006/06/pink-nintendo-ds-lite.jpgPink technologies for girl gadget lovers are set to be hot-ticket gift items this Christmas, dominating a growing number of consumers' web searches for the colour.

Online marketing tracker Hitwise UK found mobile phones, games machines and handheld consoles were amongst the most searched-for pink products in November, with the pink version of LG's newly colourful range of Chocolate phones leading the pack.

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New paid search guide for client teams and agencies

We've just published our mega-comprehensive Paid Search Marketing (PPC) Best Practice Guide, which is going to help a lot of you to finesse your PPC strategies.

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New local shopping search engine launches in the UK

AskTheLocal is a new shopping search engine that allows users to search for products in their local area, with the intention of directing customers to the offline - rather than online - store.

The site aims to emulate the success in the US of sites like ShopLocal.com, which reached 1.8 million visits per month just a year after its launch in August 2004.

We caught up with AskTheLocal co-founder Peter Abrahamson to ask a few questions about the new site...

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Search engines aim to ease indexing process

Google, Yahoo! and Microsoft are teaming up to develop a unified way for webmasters to update their crawlers.

The three search giants will support a new version of the Sitemaps protocol, which was first released by Google in June last year.

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Understanding different types of keyphrases for PPC success

The majority of search queries consist of more than word - over the past decade searchers have gradually increased the amount of words per query, from 1.2 in 1998 to 3.3 in 2006.

Partly, this is because there is more noise to cut through on search engines like Google and Yahoo. But it is also about savvier searchers, finessing their query to return the most relevant results.

If you are running paid search marketing campaigns you need to understand how search queries indicate propensity to convert, and customer value.

Figuring this out can make a big difference to your return on investment from PPC campaigns...

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Search Engine Keywords Research for the Finance Industry

ClickThrough Marketing has released a paid search keywords report for the finance sector, focusing on loans. It provides details on a number of searches for a range of keyphrases. 

The report focuses on data from Yahoo UK searches for July 2006, and contains search engine key phrase data on 25 key types of loans including secured loans, unsecured loans, homeowner loans and personal loans.

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Fast Track Digital Training

On the back of numerous requests from our users we are launching a new 'Fast Track Digital Marketing' course this month. If you (or a colleague) want to boost your digital skills quickly this two day course will do the job.

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Google's Adam Lasnik interviewed by Lee Odden

Adam Lasnik describes himself as Google’s first ‘search evangelist’, and he works to improve relations between the search engine and webmasters.

Adam's job is to help webmasters with ranking and indexing issues either through communication or other means. In an interview by Lee Odden from MarketingBlog.com, Adam talks about search engine marketing and has some tips for webmasters. 

Some excerpts coming up…

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Recruiters face new challenges with their search marketing strategy

A couple of weeks back I attended an Onrec Conference titled – ‘Recruitment Advertising is Moving Online’. As we all know online ad spend is increasing year on year and is quickly 'stealing' spend away from the more established offline channels.

However, in this mad rush marketers must keep a clear head and not lose sight of the new challenges they face in the Web 2.0 era.

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