{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts in Search Marketing

Affiliate Census - Lessons for Merchants

The UK Affiliate Census Report, published this week by E-consultancy in association with Affiliate Program Advice, contains all sorts of information which we hope will be of great interest to the affiliate community.


Will Yahoo!'s half-price sale click with advertisers?

In a largely unexpected move, Yahoo! Search has reduced its minimum cost per click from 10p to 5p in the UK, in a bold attempt to regain share in the search advertising market from Microsoft’s recently launched adCenter and Google’s AdWords.


Why PR is so powerful for online marketing...

For a long time we at E-consultancy have been banging the drum of how powerful 'traditional' PR and Online PR are as forms of online marketing. Particularly in terms of driving search activity and natural search rankings.

So I was interested to read which terms were the most searched for on Google in 2006...


SEO World Championship starts today

The first annual SEO World Championship starts today, sponsored and arranged by Eastpoint Media, a Swedish SEO company. 

As well as providing some useful publicity for Eastpoint Media, the contest aims to highlight the advantages of SEO.


UK newspapers compete to buy Google search terms

UK newspapers are becoming increasingly aggressive in their Google strategies, with more and more buying search terms to direct readers looking for news stories to their websites.

Back in October, we covered an article by Heather Hopkins at Hitwise UK, which looked into The Sun’s search marketing strategy. The article showed how the tabloid was pursuing a more aggressive paid search strategy, with some success.


Wal-Mart ads 'keep Pirate Bay afloat'

Asda parent Wal-Mart is reportedly placing banner ads on under-fire BitTorrent trading site The Pirate Bay.

Sweden-based The Pirate Bay grew into the world's largest torrent tracker last year, doing a roaring trade in illegally shared TV shows, movies and more. Law enforcers shut the site down in May, but it resurfaced, more popular than ever, just days later to torment the entertainment industry again.


Google in ad deal with Friendster - report

Google looks set for another ad partnership with a social networking site – although this one's not on the same scale as the huge, £500m deal it struck with Myspace last year.

Bambi Francisco reports that the search giant has tied up an agreement with Friendster, one of the first social networking ventures, but one that has since fallen way behind the likes of Myspace and Bebo.


Lillywhites makes a mess of online retail

I foolishly took a trip into central London on Saturday, to try and find a new cricket bat at Lillywhites. As I’ve been abroad for the past few years and only recently returned to the UK, I didn’t know that the store had undergone some severe changes.

Suffice to say it is not a rewarding experience - particularly for anyone looking for sporting equipment rather than clothing, and for anyone with a pram. It's so full you can hardly get down the aisles, and the one lift it has doesn't go to all floors...

Anyway, this unhappiness could have been avoided, of course, if Lillywhites had its own website and I’d been able to check its selection beforehand.


MIVA drops Yahoo! for Google

Search marketing company MIVA yesterday announced that it has chosen to end its partnership with Yahoo! in favour of Google.

Yahoo! had been providing search advertising for MIVA since 2001 but this will end as of January 27, when MIVA will begin a new two year deal with Google.


An internet Christmas round-up...

Happy New Year from everyone at E-consultancy. We’ve picked out a few interesting stories that came out over the holiday season, in case you missed them…


Q&A: Polly Gowers of Everyclick

Polly Gowers is the managing director of Everyclick, the UK-based search engine which gives away half of its gross revenues to good causes. Launched last year, it syndicates search results from Ask.com and is being used by several charities as a fundraising tool.

We asked Polly a few questions about how the company has been able to influence users’ search habits, and how its new round of funding is going.

1 comment

Google claims click fraud rate is lower than 2%

Andy Beal at MarketingPilgrim has an interesting article, in which he reports claims from Google that their click fraud rate is less then 2%.

Andy has been talking to Google’s business product manager for trust and safety, Shuman Ghosemajumder, about click fraud detection. He was shown a PowerPoint presentation which was normally for Google employees' eyes only.