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Danny Sullivan has fired off a few rounds at the authors over at Google Blog, who habitually use non-descriptive headlines such as ‘Greetings, Earthlings!’ and, our favourite: ‘Yes, you can have a pony’.
As an expert in SEO you’d think Danny’s beef would be linked to a lack of keywords in titles, but this isn’t in fact the problem...
Google has increased its dominance of the UK’s search market this year, according to new figures that also show almost 1m searches are being conducted per hour by British web users.
Hitwise research director LeeAnn Prescott has released some data showing traffic to local directories employing user generated content (UGC) is growing faster than traditional 'yellow pages' (directory) sites.
This weekend Google discovered the hard way that Blogger had an undiscovered bug, after a hoaxer managed to publish an announcement on the official Google Blog.
Former Google France boss Franck Poisson has hooked up with Yahoo!, which will provide advertising and search services on Webwag, his new customisable homepage venture.
The deal will see Webwag displaying sponsored links from Yahoo!, as well as launching what it claims is the sector’s first ‘personal wide web’ search feature – through which users can sift through their chosen content as well as the web as a whole.
Gord Hotchkiss, chair of search marketing association SEMPO, is bullish about the industry's prospects, saying 2007 will be a "watershed year" for localised advertising and that various other revenue channels will drive growth.
But in an exclusive interview, he also points to challenges facing the sector, including the lack of transparency over click fraud and an upcoming "showdown" between consumers and advertisers over search data.
Social networking site Bebo could be set to take over from eBay as the UK’s most searched for site, according to a study by Hitwise .
The analyst group says the number of UK web searches for 'Bebo' has tripled in the past six months and risen by 17.6% in the past quarter alone.
One of the key trends identified in our just-published 2006 Affiliate Marketing Buyer's Guide is the way that affiliates have raised their game to match increasingly sophisticated approaches by both merchants and affiliate networks.
I wonder who will be bold enough to call the 'top' of the market. I have felt that online will easily reach a 15% share of advertising revenue for some time now, but it feels like we will surpass this figure even quicker than many anticipated.
Yahoo! has started a beta trial of paid-for search results on its mobile internet service in the UK and US.
The launch, starting with a group of just under 100 advertisers, forms part of the portal’s plan to extend pay per click services to mobiles.