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Posts in Search Marketing

Global Media buys Namu Communications

Global Media, the parent company of UK digital marketing agency Bigmouthmedia, has acquired South Korean search engine marketing provider Namu Communications.

Global Media hopes the move will boost its position in Asia market, acquiring 613 of Namu's clients along with the deal.

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Impact in the digital marketing mix

The days of looking at online campaigns purely in terms of immediate conversion rates have gone forever, writes Andrew Hood.

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All in one search engine launches in the UK

WebFetch is a search engine which claims to give its users the 'best search results available on the web' by combining search results from the major search engines.

WebFetch's search results can be displayed by relevance or by search engine, though you need to scroll down the page for organic results if you display Google and Yahoo results.

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Calculating the perfect affiliate CPA

Calculating a competitive CPA is an incredibly important part of any successful affiliate programme and yet it's one of the first hurdles merchants fall at.

With more and more companies launching affiliate programmes, there is a huge amount of choice for affiliates, and if you expect them to promote your programme over your competitors, you need to set the right CPA and continually review it.

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Baidu launches Japanese search engine

Chinese search engine Baidu has launched a new service in Japan, the first time the service has launched outside of its home market.

Baidu has chosen Japan as the next step because of the high levels of internet penetration in the country, as well as the similarities in language between the two countries.

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Meta, meta, meta

There is at least one constant in the everflux of Search landscape; the importance of meta tags ebbs and flows. Is 2007 a year where the value of meta tags increases again?

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Search engine market share stats

The March 2007 version of our Internet Statistics Compendium is now available, with updates including new facts and figures on topics including search marketing, transactional email, online fraud, mobile, display advertising, online travel, online dating and more.

To give you a taster, here's  a selection of stats on search engine market share...

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Seven tips for recruiting paid search professionals

Recruiting paid search professionals can be a painful experience. Whether you're an agency specialising in search or a company looking to bring it in-house, the demand for paid search professionals has never been greater.

In these market conditions it’s easy to panic and jump on the first candidate who’s heard of Adwords, but there is another way.

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Baidu advertisers raise click fraud concerns

Advertisers on Baidu, the largest search engine in China, appear to be losing confidence in its ability to deal with click fraud, according to a new report.

The search engine has 58% of the search market in China, compared to Google's 17%, but the click fraud problems could help its rivals to catch up.

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Google Blog Search ranking explained

Bill Slawski at SEO by the Sea has an interesting post which gives an insight into how Google's Blog Search ranks its results. He has come across a patent application by Google which explains some of the ranking factors.

The patent application, 'Ranking Blog Documents', shows how Google ranks blogs according to searchers' queries based upon a combination of relevance and quality scores.

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Why online PR and SEO go hand in hand

Once you’ve optimised your website copy, you’ll find that the most important part of optimisation happens off the page – where links from external sites back to yours play a vital role in telling Google and other search engines how important your site really is.

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Search Engine Marketing survey attracts 700 respondents

Around 700 marketers have now taken part in an online Search Engine Marketing survey carried out by E-consultancy in association with search agency Neutralize (*\*).

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