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Posts in Search Marketing

Affiliates raise bar as channel delivers £2bn plus in UK sales

One of the key trends identified in our just-published  2006 Affiliate Marketing Buyer's Guide  is the way that affiliates have raised their game to match increasingly sophisticated approaches by both merchants and affiliate networks. 

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UK online marketing exceeds 10% of advertising pie, bring on 20%

I wonder who will be bold enough to call the 'top' of the market. I have felt that online will easily reach a 15% share of advertising revenue for some time now, but it feels like we will surpass this figure even quicker than many anticipated.

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Yahoo! launches PPC mobile ads

Yahoo! has started a beta trial of paid-for search results on its mobile internet service in the UK and US.

The launch, starting with a group of just under 100 advertisers, forms part of the portal’s plan to extend pay per click services to mobiles.

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Amazon gives search engine a facelift

Amazon has scaled back its A9 search engine by canning personalised features and no longer requiring users to log in.

The etailer removed the functions late last week, with a spokesperson telling the Associated Press it was "shifting its priorities to areas where it can provide the greatest benefit for customers."

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Local search gains momentum, says study

A study by ComScore , focusing on the US, has shown an increase of over 40% in the number of users performing local searches online in the last year.

According to the research, 63% of US internet users (around 109 million people) performed a local search during July, a 43% increase over the same month in 2005.

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Hitwise: the web helps measure offline ads

Some new research from Hitwise has given an interesting insight into how an online component in media campaigns can be used to measure the effectiveness of offline ad spend.

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Microsoft launches all-in-one ad solutions

Microsoft  has struck a blow in its online ad war with Google with the launch of a set of services that firms can use to target consumers via PCs, game consoles, mobiles and PDAs.

Announced at Advertising Week, ‘Microsoft Digital Advertising Solutions’ brings the company’s ad products and services under a single umbrella, assisting firms that want to reach customers across different digital platforms at a time when media continues to fragment.

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SEO as effective as paid search, study says

WebSideStory has released an interesting study that indicates paid search is only slightly more effective than optimisation when it comes to conversion rates.

The research, which focused on 20 major B2C sites over the first eight months of this year, basically suggests that neither paid or organic search advocates are right to claim their methods are better.

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Publishers up stakes in battle with search engines

Newspaper and book publishers have announced a new tagging system which they hope will wrestle back control over content distribution from news aggregators and search engines.

The Automated Content Access Protocol (ACAP) technology, launched by the World Association of Newspapers (WAN) and various other groups, aims to calm publishers’ fears that they are getting a bad deal when their content is indexed online.

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Google syndicated search on the horizon?

I came across an interesting post on the ZDNet.com blog written by Garett Rogers about Google registering many variations of a "syndicated search" domain on September 15th.

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Stakes raised in online checkout wars

It's still early days but things are definitely hotting up in the battle of the online checkouts. 

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Danny Sullivan to leave Search Engine Watch

Well I got in the office early this morning to read that Danny Sullivan, the guy that set up Search Engine Watch back in 1996, has decided to leave both Search Engine Watch and Search Engine Strategies.

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