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Heather Hopkins from Hitwise has some interesting statistics about The Sun’s success this month in driving traffic to its site through paid search marketing. The tabloid outstripped its online media rivals in this area by some distance.
Heather reveals that The Sun received 20% of its traffic from paid search, whereas other news and media sites achieved no more than 3% of traffic in the last month by the same method.
A summary of today's major stories doing the rounds throughout the blogosphere...
Search Engine Journal has pointed out an excellent article by Bill Slawski on the complicated business of how search companies re-rank results.
It is important to get to grips with some of these factors if you are actively involved in SEO, since rankings can be influenced by any number of factors that may be outside of your control.
Europe’s high streets could eventually be devoid of banks, travel agents and mobile phone shops as consumers turn to the web for research, according to ACNielsen.
A study by the analyst group found consumers used window-shopping less than the net when choosing their purchases, except when it came to clothing and accessories.
Ask.com has followed the likes of Google and Yahoo! with the launch of a specialised mobile search service – although it doesn’t yet support ads and the company’s not saying when it will be introduced in the UK.
Danny Sullivan has fired off a few rounds at the authors over at Google Blog, who habitually use non-descriptive headlines such as ‘Greetings, Earthlings!’ and, our favourite: ‘Yes, you can have a pony’.
As an expert in SEO you’d think Danny’s beef would be linked to a lack of keywords in titles, but this isn’t in fact the problem...
Google has increased its dominance of the UK’s search market this year, according to new figures that also show almost 1m searches are being conducted per hour by British web users.
Hitwise research director LeeAnn Prescott has released some data showing traffic to local directories employing user generated content (UGC) is growing faster than traditional 'yellow pages' (directory) sites.
This weekend Google discovered the hard way that Blogger had an undiscovered bug, after a hoaxer managed to publish an announcement on the official Google Blog.
Former Google France boss Franck Poisson has hooked up with Yahoo!, which will provide advertising and search services on Webwag, his new customisable homepage venture.
The deal will see Webwag displaying sponsored links from Yahoo!, as well as launching what it claims is the sector’s first ‘personal wide web’ search feature – through which users can sift through their chosen content as well as the web as a whole.
Gord Hotchkiss, chair of search marketing association SEMPO, is bullish about the industry's prospects, saying 2007 will be a "watershed year" for localised advertising and that various other revenue channels will drive growth.
But in an exclusive interview, he also points to challenges facing the sector, including the lack of transparency over click fraud and an upcoming "showdown" between consumers and advertisers over search data.