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New research from the Online Publisher’s Association claims that visitors to its member's branded content sites are more sought-after consumers than those who use portal sites, such as Yahoo.
The research, carried out by DJG Marketing using data from Nielson/Net Ratings and MRI indicates that visitors to the OPA sites bought more frequently and spent more money across several major categories including, entertainment, financial services, travel and automotive.
Google has given a boost to the blogging community by highlighting its blog search service on Google News.
The move, which took place over the weekend, has seen links to the one year old service added to the front page of Google News and at the end of search results.
Google’s advertising revenue is predicted to rise dramatically this year in the US, outstripping its nearest rival Yahoo by some distance. Google is expected to account for a quarter of US online ad revenue for the first time this year.
The search engine behemoth is projected to take home $4 billion of the expected $16 billion US online advertising market, according to predictions from eMarketer, an online marketing research company.
A summary of the major stories doing the rounds throughout the blogosphere today...
Rand at SEOmoz is one of our favourite search marketing gurus and has just published a rough outline of the Google algorithm, using a combination of guesswork and reverse engineering.
The world's biggest search engine is set to become America's biggest solar energy-producing office space when it begins converting its headquarters into a massive solar electricity park next month.
Heather Hopkins from Hitwise has some interesting statistics about The Sun’s success this month in driving traffic to its site through paid search marketing. The tabloid outstripped its online media rivals in this area by some distance.
Heather reveals that The Sun received 20% of its traffic from paid search, whereas other news and media sites achieved no more than 3% of traffic in the last month by the same method.
A summary of today's major stories doing the rounds throughout the blogosphere...
Search Engine Journal has pointed out an excellent article by Bill Slawski on the complicated business of how search companies re-rank results.
It is important to get to grips with some of these factors if you are actively involved in SEO, since rankings can be influenced by any number of factors that may be outside of your control.
Europe’s high streets could eventually be devoid of banks, travel agents and mobile phone shops as consumers turn to the web for research, according to ACNielsen.
A study by the analyst group found consumers used window-shopping less than the net when choosing their purchases, except when it came to clothing and accessories.
Ask.com has followed the likes of Google and Yahoo! with the launch of a specialised mobile search service – although it doesn’t yet support ads and the company’s not saying when it will be introduced in the UK.
Danny Sullivan has fired off a few rounds at the authors over at Google Blog, who habitually use non-descriptive headlines such as ‘Greetings, Earthlings!’ and, our favourite: ‘Yes, you can have a pony’.
As an expert in SEO you’d think Danny’s beef would be linked to a lack of keywords in titles, but this isn’t in fact the problem...