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Newspaper and book publishers have announced a new tagging system which they hope will wrestle back control over content distribution from news aggregators and search engines.
The Automated Content Access Protocol (ACAP) technology, launched by the World Association of Newspapers (WAN) and various other groups, aims to calm publishers’ fears that they are getting a bad deal when their content is indexed online.
It's still early days but things are definitely hotting up in the battle of the online checkouts.
Rand at SEOmoz has published another fine article, this time on how to attract more traffic to your blog.
The article contains 21 tips, including ‘Choose the right blog software’, ‘Tag your content’, ‘Only one post in 20 can be linkbait’ and ‘Use a human voice’. Rand’s post is linkbait of the very best variety, since it is original, valuable content, so I’m linking to it.
Jakob Nielsen has been making some noise this week, ostensibly to promote his new book, about the benefits of speaking in the language that can be easily understood by users.
In the Age of Google this 20-year old ‘speak the user’s the language’ usability maxim has a fresh impetus, since many users begin a web journey on a search engine, by typing in a search query.
Google and eBay have joined forces in a pay-per-call deal which could act as a catalyst in helping the emerging channel gain a much bigger foothold.
The Guardian reports that Yahoo is close to a deal with Orange to provide search services to the mobile operator’s subscribers.
The agreement, following a similar deal with 3, would be a boost for the portal in its battle for mobile search users against Google.
Google is facing its third and probably not its last court appearance this year over click fraud, after the filing of a new class action lawsuit in Pennsylvania.
Samuel Lassoff, the owner of two US websites, has accused the search giant of exposing publishers to click fraud through a breach of contract, negligence, unjust enrichment and unfair business practices.
Although there are many sometimes confusing and contradictory statistics around search engine marketing and especially SEO, the AOL data provides a rare chance to see accurate statistics from a major engine fed by Google.
The results should be analysed by anyone interested in SEM…
Get some, get some – Google Maps is inviting local business owners to add their company listing to its maps alongside a printable coupon, which can be redeemed offline by consumers.
The move, a push to increase listings and increase reach among SMEs, is interesting not least for the offline focus.