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A study by ComScore , focusing on the US, has shown an increase of over 40% in the number of users performing local searches online in the last year.
According to the research, 63% of US internet users (around 109 million people) performed a local search during July, a 43% increase over the same month in 2005.
Microsoft has struck a blow in its online ad war with Google with the launch of a set of services that firms can use to target consumers via PCs, game consoles, mobiles and PDAs.
Announced at Advertising Week, ‘Microsoft Digital Advertising Solutions’ brings the company’s ad products and services under a single umbrella, assisting firms that want to reach customers across different digital platforms at a time when media continues to fragment.
WebSideStory has released an interesting study that indicates paid search is only slightly more effective than optimisation when it comes to conversion rates.
The research, which focused on 20 major B2C sites over the first eight months of this year, basically suggests that neither paid or organic search advocates are right to claim their methods are better.
Newspaper and book publishers have announced a new tagging system which they hope will wrestle back control over content distribution from news aggregators and search engines.
The Automated Content Access Protocol (ACAP) technology, launched by the World Association of Newspapers (WAN) and various other groups, aims to calm publishers’ fears that they are getting a bad deal when their content is indexed online.
It's still early days but things are definitely hotting up in the battle of the online checkouts.
Rand at SEOmoz has published another fine article, this time on how to attract more traffic to your blog.
The article contains 21 tips, including ‘Choose the right blog software’, ‘Tag your content’, ‘Only one post in 20 can be linkbait’ and ‘Use a human voice’. Rand’s post is linkbait of the very best variety, since it is original, valuable content, so I’m linking to it.
Jakob Nielsen has been making some noise this week, ostensibly to promote his new book, about the benefits of speaking in the language that can be easily understood by users.
In the Age of Google this 20-year old ‘speak the user’s the language’ usability maxim has a fresh impetus, since many users begin a web journey on a search engine, by typing in a search query.
Google and eBay have joined forces in a pay-per-call deal which could act as a catalyst in helping the emerging channel gain a much bigger foothold.