Posts in Search Marketing

Danny Sullivan to leave Search Engine Watch

Well I got in the office early this morning to read that Danny Sullivan, the guy that set up Search Engine Watch back in 1996, has decided to leave both Search Engine Watch and Search Engine Strategies.

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Yahoo debuts Answers in UK

Yahoo UK has officially launched its Answers social search tool in what the portal says its biggest ad campaign for five years.

The Q&A service, which has been in beta since April, presents user-generated answers to queries rather than algorithm-based results.

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Rand's top tips on how to increase blog traffic

Rand at SEOmoz has published another fine article, this time on how to attract more traffic to your blog.

The article contains 21 tips, including ‘Choose the right blog software’, ‘Tag your content’, ‘Only one post in 20 can be linkbait’ and ‘Use a human voice’. Rand’s post is linkbait of the very best variety, since it is original, valuable content, so I’m linking to it.

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Jakob loves easy search words, but ignores labels and tags

Jakob Nielsen has been making some noise this week, ostensibly to promote his new book, about the benefits of speaking in the language that can be easily understood by users.

In the Age of Google this 20-year old ‘speak the user’s the language’ usability maxim has a fresh impetus, since many users begin a web journey on a search engine, by typing in a search query.

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Pay-per-Call deal could help channel past tipping point

Google and eBay have joined forces in a pay-per-call deal which could act as a catalyst in helping the emerging channel gain a much bigger foothold.

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Yahoo and Orange link up on mobile search

The Guardian reports that Yahoo is close to a deal with Orange to provide search services to the mobile operator’s subscribers.

The agreement, following a similar deal with 3, would be a boost for the portal in its battle for mobile search users against Google.

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Google faces another click fraud case

Google is facing its third and probably not its last court appearance this year over click fraud, after the filing of a new class action lawsuit in Pennsylvania.

Samuel Lassoff, the owner of two US websites, has accused the search giant of exposing publishers to click fraud through a breach of contract, negligence, unjust enrichment and unfair business practices.

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Google secrets? Leaked AOL data provides insight on search strategies

Although there are many sometimes confusing and contradictory statistics around search engine marketing and especially SEO, the AOL data provides a rare chance to see accurate statistics from a major engine fed by Google.

The results should be analysed by anyone interested in SEM…

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Google Maps launches printable coupons scheme

Get some, get some – Google Maps is inviting local business owners to add their company listing to its maps alongside a printable coupon, which can be redeemed offline by consumers.
 
The move, a push to increase listings and increase reach among SMEs, is interesting not least for the offline focus.

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Group calls for AOL search data probe

A consumer rights campaign group has called for a US government investigation into AOL's recent release of customer search data.

Filing a complaint with the Federal Trade Commission (FTC) on Monday, the Electronic Frontier Foundation said AOL should be ordered to reveal more details about its publication of 650,000 users' search queries on the web.

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AOL keyword suggestion tool published

SEO Scoop has pointed out a keyword suggestion tool that has now been set up, based around the search data infamously published by AOL a couple of weeks ago.

The tool estimates the volume of searches for different keywords on the three biggest engines, based on their market share and the number of queries contained in AOL’s data.

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PPC Management Software Firms – Feeling Nervous?

Over the last few days I have been learning about the new pay per click management tools that Yahoo! Search are soon to launch and the already live Google Adwords Editor in BETA.

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