Posts in Search Marketing

Jakob loves easy search words, but ignores labels and tags

Jakob Nielsen has been making some noise this week, ostensibly to promote his new book, about the benefits of speaking in the language that can be easily understood by users.

In the Age of Google this 20-year old ‘speak the user’s the language’ usability maxim has a fresh impetus, since many users begin a web journey on a search engine, by typing in a search query.

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Pay-per-Call deal could help channel past tipping point

Google and eBay have joined forces in a pay-per-call deal which could act as a catalyst in helping the emerging channel gain a much bigger foothold.

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Yahoo and Orange link up on mobile search

The Guardian reports that Yahoo is close to a deal with Orange to provide search services to the mobile operator’s subscribers.

The agreement, following a similar deal with 3, would be a boost for the portal in its battle for mobile search users against Google.

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Google faces another click fraud case

Google is facing its third and probably not its last court appearance this year over click fraud, after the filing of a new class action lawsuit in Pennsylvania.

Samuel Lassoff, the owner of two US websites, has accused the search giant of exposing publishers to click fraud through a breach of contract, negligence, unjust enrichment and unfair business practices.

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Google secrets? Leaked AOL data provides insight on search strategies

Although there are many sometimes confusing and contradictory statistics around search engine marketing and especially SEO, the AOL data provides a rare chance to see accurate statistics from a major engine fed by Google.

The results should be analysed by anyone interested in SEM…

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Google Maps launches printable coupons scheme

Get some, get some – Google Maps is inviting local business owners to add their company listing to its maps alongside a printable coupon, which can be redeemed offline by consumers.
 
The move, a push to increase listings and increase reach among SMEs, is interesting not least for the offline focus.

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Group calls for AOL search data probe

A consumer rights campaign group has called for a US government investigation into AOL's recent release of customer search data.

Filing a complaint with the Federal Trade Commission (FTC) on Monday, the Electronic Frontier Foundation said AOL should be ordered to reveal more details about its publication of 650,000 users' search queries on the web.

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AOL keyword suggestion tool published

SEO Scoop has pointed out a keyword suggestion tool that has now been set up, based around the search data infamously published by AOL a couple of weeks ago.

The tool estimates the volume of searches for different keywords on the three biggest engines, based on their market share and the number of queries contained in AOL’s data.

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PPC Management Software Firms – Feeling Nervous?

Over the last few days I have been learning about the new pay per click management tools that Yahoo! Search are soon to launch and the already live Google Adwords Editor in BETA.

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Search industry goes deep into social media and online PR

Search goes super holistic at San Jose. Blogs, reputation management, content and communities are big on the agenda as well as the return of creative advertising, this time by way of Google and Yahoo!

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AOL search data still available

The AOL search data saga continues, with news from Techcrunch that the first web interface to the 20 million search queries ‘mistakenly’ released by the firm last week has been published. 

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AOL admits ‘screw up’ over user privacy

AOL has apologised after “mistakenly” releasing the search histories of around 650,000 users onto the web.

The internet giant has come under fire in the past week after its research division made public around 20 million keyword searches performed by its subscribers. Although the information didn’t include users’ names, the move has attracted widespread criticism that the company had breached their privacy and left them open to ID theft.

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