Posts in Search Marketing

Google secrets? Leaked AOL data provides insight on search strategies

Although there are many sometimes confusing and contradictory statistics around search engine marketing and especially SEO, the AOL data provides a rare chance to see accurate statistics from a major engine fed by Google.

The results should be analysed by anyone interested in SEM…

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Google Maps launches printable coupons scheme

Get some, get some – Google Maps is inviting local business owners to add their company listing to its maps alongside a printable coupon, which can be redeemed offline by consumers.
 
The move, a push to increase listings and increase reach among SMEs, is interesting not least for the offline focus.

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Group calls for AOL search data probe

A consumer rights campaign group has called for a US government investigation into AOL's recent release of customer search data.

Filing a complaint with the Federal Trade Commission (FTC) on Monday, the Electronic Frontier Foundation said AOL should be ordered to reveal more details about its publication of 650,000 users' search queries on the web.

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AOL keyword suggestion tool published

SEO Scoop has pointed out a keyword suggestion tool that has now been set up, based around the search data infamously published by AOL a couple of weeks ago.

The tool estimates the volume of searches for different keywords on the three biggest engines, based on their market share and the number of queries contained in AOL’s data.

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PPC Management Software Firms – Feeling Nervous?

Over the last few days I have been learning about the new pay per click management tools that Yahoo! Search are soon to launch and the already live Google Adwords Editor in BETA.

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Search industry goes deep into social media and online PR

Search goes super holistic at San Jose. Blogs, reputation management, content and communities are big on the agenda as well as the return of creative advertising, this time by way of Google and Yahoo!

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AOL search data still available

The AOL search data saga continues, with news from Techcrunch that the first web interface to the 20 million search queries ‘mistakenly’ released by the firm last week has been published. 

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AOL admits ‘screw up’ over user privacy

AOL has apologised after “mistakenly” releasing the search histories of around 650,000 users onto the web.

The internet giant has come under fire in the past week after its research division made public around 20 million keyword searches performed by its subscribers. Although the information didn’t include users’ names, the move has attracted widespread criticism that the company had breached their privacy and left them open to ID theft.

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Is Google News on holiday?

What's happened to Google News today? Is Newsbot on vacation? We noticed that stories stopped being indexed at about midday GMT, and other publishers are reporting similar issues.

Highly unusual...

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Why isn’t ebookers top of Google for a search on ‘ebookers’?

While doing some project-based research last week I noticed that ebookers isn’t on the first page in Google for a search on its own brand name. Ouch.

The travel group is currently paying Google for an Adwords ad, to achieve the brand visibility it needs, but it is puzzling as to why an established dotcom with many thousands of inbound links is failing to capture the number one spot for its own brand.

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Google issues malware warnings

Google has begun issuing warnings to users if they are about to access a site containing harmful code.

Forming part of the 'Stop Badware' initiative, the alerts appear if users click on a link to a page known to host spyware or other malicious programmes.

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Brand associations on both sides of the Atlantic

Online measurement company Hitwise has run a comparison of search terms associated with Yahoo!, MSN and Google in the US and UK, highlighting some differences in consumers' attitudes to the three portals on different sides of the Atlantic.

The study found that US consumers, for example, largely associate MSN with its portal content while in the UK, the brand is better known for communications tools Messenger and Hotmail.

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