Posts in Search Marketing

SEO as effective as paid search, study says

WebSideStory has released an interesting study that indicates paid search is only slightly more effective than optimisation when it comes to conversion rates.

The research, which focused on 20 major B2C sites over the first eight months of this year, basically suggests that neither paid or organic search advocates are right to claim their methods are better.

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Publishers up stakes in battle with search engines

Newspaper and book publishers have announced a new tagging system which they hope will wrestle back control over content distribution from news aggregators and search engines.

The Automated Content Access Protocol (ACAP) technology, launched by the World Association of Newspapers (WAN) and various other groups, aims to calm publishers’ fears that they are getting a bad deal when their content is indexed online.

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Google syndicated search on the horizon?

I came across an interesting post on the ZDNet.com blog written by Garett Rogers about Google registering many variations of a "syndicated search" domain on September 15th.

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Stakes raised in online checkout wars

It's still early days but things are definitely hotting up in the battle of the online checkouts. 

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Danny Sullivan to leave Search Engine Watch

Well I got in the office early this morning to read that Danny Sullivan, the guy that set up Search Engine Watch back in 1996, has decided to leave both Search Engine Watch and Search Engine Strategies.

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Yahoo debuts Answers in UK

Yahoo UK has officially launched its Answers social search tool in what the portal says its biggest ad campaign for five years.

The Q&A service, which has been in beta since April, presents user-generated answers to queries rather than algorithm-based results.

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Rand's top tips on how to increase blog traffic

Rand at SEOmoz has published another fine article, this time on how to attract more traffic to your blog.

The article contains 21 tips, including ‘Choose the right blog software’, ‘Tag your content’, ‘Only one post in 20 can be linkbait’ and ‘Use a human voice’. Rand’s post is linkbait of the very best variety, since it is original, valuable content, so I’m linking to it.

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Jakob loves easy search words, but ignores labels and tags

Jakob Nielsen has been making some noise this week, ostensibly to promote his new book, about the benefits of speaking in the language that can be easily understood by users.

In the Age of Google this 20-year old ‘speak the user’s the language’ usability maxim has a fresh impetus, since many users begin a web journey on a search engine, by typing in a search query.

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Pay-per-Call deal could help channel past tipping point

Google and eBay have joined forces in a pay-per-call deal which could act as a catalyst in helping the emerging channel gain a much bigger foothold.

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Yahoo and Orange link up on mobile search

The Guardian reports that Yahoo is close to a deal with Orange to provide search services to the mobile operator’s subscribers.

The agreement, following a similar deal with 3, would be a boost for the portal in its battle for mobile search users against Google.

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Google faces another click fraud case

Google is facing its third and probably not its last court appearance this year over click fraud, after the filing of a new class action lawsuit in Pennsylvania.

Samuel Lassoff, the owner of two US websites, has accused the search giant of exposing publishers to click fraud through a breach of contract, negligence, unjust enrichment and unfair business practices.

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Google secrets? Leaked AOL data provides insight on search strategies

Although there are many sometimes confusing and contradictory statistics around search engine marketing and especially SEO, the AOL data provides a rare chance to see accurate statistics from a major engine fed by Google.

The results should be analysed by anyone interested in SEM…

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