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Posts in Search Marketing

10 astounding digital marketing stats from this week

Time to settle down for your trusty stats round-up.

This week, we’re talking about online search, ecommerce loyalty, B2B buying and lots more.

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What marketers need to know about Pinterest's new search ads

Pinterest has proven to be a revenue-driver for retailers, and for that reason, it has been made an important part of digital marketing strategy for many brands, including ASOS and Made.com.

Now, marketers will have even more opportunities to reach consumers on Pinterest thanks to the launch of search ads on the popular service.

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What brands need to know about Facebook's long-form video push

What Facebook wants, it usually gets, and despite the general belief that attention spans are increasingly limited, the world's largest social network is apparently intent on encouraging long-form video.

Here's what brands creating video content for Facebook need to know about the changes Facebook is making to accomplish that.

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Selfie on the Orient Express

From buzzword to bullsh*t: celebrating 144 years of ‘influencer marketing’

The first known instance of ‘influencer marketing’ was in the late 19th century. 

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seo

What is technical SEO? And why is it important?

Technical search engine optimisation (SEO) describes the efforts of a webmaster to ensure their website is compatible with search engine guidelines, and can be indexed and ranked for keyphrase searches accordingly.

Whilst marketers perhaps best understand the implications of getting SEO wrong, it is often developers that implement technical SEO decisions.

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aaron barefoot

A day in the life of... an SEO account manager

What is it like to work in the world of SEO, that most mythologised of marketing disciplines?

Aaron Barefoot, SEO Account Manager at Threepipe, reveals all.

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How fashion retailers can use search trend data to inform marketing & product strategy

Search trend data is a valuable asset for fashion brands.

Not only does it help marketers target customers at the right time, but it can also support offline efforts to optimise the entire user journey.

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10 of the best digital marketing stats we’ve seen this week

There are lots of fine stats to enjoy this week.

You’ll find news about online search, consumer behaviour, email, apps and even more.

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Marketers plan Facebook audits following metrics faux pas

With the world's largest social network, it's no surprise that Facebook has built a multi-billion dollar digital advertising empire. But maintaining advertiser confidence appears to be a growing challenge.

According to a survey conducted by Advertiser Perceptions, while many advertisers plan to up their spend with Facebook in 2017, 40% also plan to perform independent audits of the advertising campaigns they're running on the social network.

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Seven ways Google helps you unlock the secrets to creating killer content

For content ideas and inspiration, most content creators depend on a number of techniques.

They might develop buyer personas, talk with the sales team (to get first-hand insights about customer challenges), conduct customer research (which can get expensive) and regularly brainstorm new topics. Plus they rely on a very highly developed ‘gut feel’ that tells them when a topic or idea will work. 

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Five things social media marketers like (and five things they don't)

According to the experts, social media in 2017 will be all about live video, chatbots, and perhaps even virtual reality.

While this is the case for some brands, many social media marketers have different priorities for the new year.

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zuck

All the digital news stories you missed this week

This week's digital news covers the serious, the sublime and the stupid.

Google is under attack yet again and Amazon keeps on keeping on.

Enjoy..

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