Converse operates the third most popular branded page on Facebook, with 39.6m fans and 76,000 people talking about the brand.
This is according to Socialbakers' Top 100 brands on social media. However, Converse doesn’t seem to chart on any of the other social media platforms.
Converse is a progressive brand with a long history of cool associations through sport, music, comic books and video games. Being purchased by Nike, an expert brand when it comes to social media, over a decade ago should have helped strengthen its social media strategy.
However Converse seems to be lacking in certain areas. Let’s take a look at the Converse Facebook page, followed by Google+, Instagram, Vine, Twitter and Pinterest.
The first step in any marketing brainstorm is always a discussion around potential news hooks and what might be coming up soon, so brands love to jump on celebration days as a way to get people talking.
From Christmas special editions, to April Fools’ Day stunts, a national day can be a great chance for brands to share their message, and Valentine’s Day PR hijacking is no exception.
Here I’ve taken a look at seven Valentine’s Day campaigns from this year, with a focus on UK and global brands...
The cool thing about search is the way it just keeps changing and growing, meaning website owners and marketers are constantly needing to adapt and exploit new opportunities to maximise their search presence.
Here are five noteworthy directions in which search is evolving that I think digital marketers need to be aware of.
UK based publisher DK has seen huge growth across all of its social channels thanks to its partnership with LEGO.
LEGO is of course one of the most beloved brands on the planet. This month has seen it completely dominate the marketing world with The LEGO Movie, a triumph of content marketing, and its current success is certainly due to its many licences and partnerships.
What success can your brand or company expect to achieve by aligning with the Danish toy company responsible for producing the largest population (albeit plastic) on Earth?
DK has revealed its before & after social media numbers from its campaign with LEGO from September 2013.
Consumer electronics shoppers usually spend a lot of time researching products before they eventually make a decision, which typically involves looking at upwards of 14 sources of information.
This includes searching for advice from consumer publications such as Which, comparison sites and customer reviews.
Organic and paid search is therefore an extremely important tactic for gaining brand exposure during the purchase journey.
There is a mix of competition within this sector as manufacturers, specialist suppliers, ecommerce brands and multichannel retailers attempt to improve market share.
A new report examining which brands achieve the highest visibility for consumer electronics has found that Amazon.co.uk comes top for both organic and paid search, which probably doesn’t come as much of a surprise.
Starbucks has been hugely successful on social media, attracting tens of millions of fans and followers and becoming one of the most popular brands on Facebook.
In fact it was recently reported that nine out of ten Facebook users is either a fan of Starbucks or knows someone who is.
The coffee retailer has obviously been responsible for some excellent social campaigns over the past few years, so I've rounded up eight interesting examples.
For more information on this topic read my blog post looking at how Starbucks uses Facebook, Twitter, Pinterest and Google+, or check out our similar round ups focusing on McDonald's and Coca-Cola.
If advertisers want to be truly multichannel then they need to have access to, and control of, their product data.
By extracting product data from several different sources, you can fulfil any required channel marketing application.
Data can be extracted directly from your ecommerce site, existing data feeds or an API, and can then be distributed into hundreds of different online channels, increasing the visibility of your products in front of online consumers.
However, it all hinges on having high-quality product data that is comprehensive, accurate and consumable.
So Twitter has just rolled out its latest look, and if we are to believe the latest pictures of yet more testing, it could be 'goodbye, Twitter feed' and more 'hello, timeline'...
Could it be that the unmistakeable look of Twitter is to become a thing of the past?
It’s been a while since I added to our series of posts looking at how major brands use social, so I thought it about time to pass judgment on another unsuspecting marketing team.
On this occasion the brand in question is fashion retailer Nordstrom which it turns out has a rather good social strategy, particularly when it comes to Pinterest.
This article follows on from similar posts looking at ASOS, Coca-Cola, Nike, H&M and Burberry, among others.
Our SEO Best Practice Guide is always one of the most popular reports on Econsultancy, and last month we posted a significant update to the guide.
To keep our guides the best they can be, we go to those working at the coalface of search marketing to get their contributions so they are relevant and up-to-date.
Following on from our blog posts on mobile SEO and on-page optimisation, I caught up with one of our contributors Nichola Stott from theMediaFlow to ask her about link building today. Her thoughts are below…