Posts in Search Marketing

Five things all marketers should know about China in 2018

Once a digital backwater, China has become one of the main online markets for brands trying to drive growth globally in 2018.

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Five tips for an evergreen SEO strategy

There are many digital trends that are likely to impact SEO in 2018. 

You can read about them in Econsultancy’s SEO in 2018 Trends report (made up from insight from a number of industry experts). But what about an SEO strategy that will last? Thankfully, the report tackles this, too.

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capsules

Which pharma companies are winning at social? Survey says...

While not without risk and regulatory concern, pharma companies have increasingly embraced social media in recent years.

As Tamara Littleton, CEO of social media agency The Social Element, put it, “The industry has realised that even if it ignores social media, its customers won't.”

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Snapchat is finally opening itself up to the web

Snapchat's fortunes have declined since the company went public last year.

Facing waning user growth and a full-frontal attack from arch rival Facebook, some have gone so far as to suggest that Snapchat might not be built to last.

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10 of the best digital marketing stats we’ve seen this week

We’ve got a real mix of stats for you this week, including reference to everyone’s favourite January topic – the weather. 

So, settle in why don’t you? There’s also news about voice search, online ads, GDPR, and lots more to enjoy. 

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What Google's memory loss means for content and SEO strategy

Does Google have memory loss?

According to Tim Bray, a former Googler and one of the authors of the original XML specification, the answer is yes.

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How will voice technology change consumer behaviour?

Black Mirror might be intent on warning us about the dangers, but artificial intelligence does indeed appear to be taking over our lives. 

Most of us seem pretty happy about it though, with voice technology increasingly growing in popularity. According to Kantar Worldpanel, 2.7m households in the UK currently own an Amazon Echo or Google Home device. Across the pond, usage is also on the up, with 55% of US households predicted to own one of these devices by 2020.

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What’s next for WeChat in 2018?

WeChat is commonly referred to as China’s ‘app for everything’. 

Combining instant messaging, social networking, online shopping, mobile payments and more – there’s a reason why 902m people are logged in on a daily basis. 

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Facebook updates News Feed again: The detail

After a year in which Facebook found itself under growing scrutiny over how it determines what content is displayed to users, Mark Zuckerberg made a simple resolution for 2018: fix Facebook.

It would appear that the Facebook CEO is serious as not two weeks into the new year, the company has announced an update to its News Feed that will impact brands active on the world's largest social network.

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Remove the waffle from your content or risk failure in voice search

At the end of 2017 Google published some specific instructions relating to 'eyes-free' technology (such as voice assistants) in its Search Quality Rating Guidelines.

You can read the guidelines and Google's accompanying blog post, but what I took from it was pretty simple:

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Google Mobile First index

Seven quick steps to prepare for Google's mobile-first index

Even before its official announcement back in Nov 2016, Google has been planning a release of a mobile-first iteration for its search engine’s index of webpages.

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ppc

If PPC is a line item on your media plan, you're not very good at it

Biddable media is not the same as traditional media. You do not do deals, buy it upfront and report on the results later.

In AdWords, for example, you bid on trillions of different data points in a live auction.

So why do I keep seeing PPC as a line on the media plan? It’s a nonsense that weeds out the amateurs.

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