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Posts in Search Marketing

Are long tail keywords still important for PPC in 2017? A data-backed answer.

Long tail keywords are widely considered to be fundamental to search marketing success due to the low-cost traffic that they generate, however should this still be the case in 2017?

This article is going to analyze data from case studies conducted by Clicteq and PPC Hero that suggests that long tail keywords are now almost obsolete when it comes to AdWords.

17 comments

Retailers beware, Amazon could be about to shake up Google PLAs

After years of being absent from the market for Google Product Listing Ads (PLAs), it appears that online retail's 800-pound gorilla is finally getting into the game.

This could have a big impact on other retailers using PLAs to market their wares to consumers.

1 comment

Why brands are increasingly creating experiences & adventures to woo consumers

Consumers increasingly desire experiences over things, but companies that sell physical products aren't out of luck. In fact, many are capitalizing on consumers' taste for experiences to make their products more appealing and bolster their brands.

Take, for example, Leica, the German manufacturer of high-end cameras. It's getting into the travel business to engage photography enthusiasts.

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10 astounding digital marketing stats from this week

Time to settle down for your trusty stats round-up.

This week, we’re talking about online search, ecommerce loyalty, B2B buying and lots more.

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What marketers need to know about Pinterest's new search ads

Pinterest has proven to be a revenue-driver for retailers, and for that reason, it has been made an important part of digital marketing strategy for many brands, including ASOS and Made.com.

Now, marketers will have even more opportunities to reach consumers on Pinterest thanks to the launch of search ads on the popular service.

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What brands need to know about Facebook's long-form video push

What Facebook wants, it usually gets, and despite the general belief that attention spans are increasingly limited, the world's largest social network is apparently intent on encouraging long-form video.

Here's what brands creating video content for Facebook need to know about the changes Facebook is making to accomplish that.

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Selfie on the Orient Express

From buzzword to bullsh*t: celebrating 144 years of ‘influencer marketing’

The first known instance of ‘influencer marketing’ was in the late 19th century. 

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seo

What is technical SEO? And why is it important?

Technical search engine optimisation (SEO) describes the efforts of a webmaster to ensure their website is compatible with search engine guidelines, and can be indexed and ranked for keyphrase searches accordingly.

Whilst marketers perhaps best understand the implications of getting SEO wrong, it is often developers that implement technical SEO decisions.

3 comments
aaron barefoot

A day in the life of... an SEO account manager

What is it like to work in the world of SEO, that most mythologised of marketing disciplines?

Aaron Barefoot, SEO Account Manager at Threepipe, reveals all.

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How fashion retailers can use search trend data to inform marketing & product strategy

Search trend data is a valuable asset for fashion brands.

Not only does it help marketers target customers at the right time, but it can also support offline efforts to optimise the entire user journey.

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10 of the best digital marketing stats we’ve seen this week

There are lots of fine stats to enjoy this week.

You’ll find news about online search, consumer behaviour, email, apps and even more.

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Marketers plan Facebook audits following metrics faux pas

With the world's largest social network, it's no surprise that Facebook has built a multi-billion dollar digital advertising empire. But maintaining advertiser confidence appears to be a growing challenge.

According to a survey conducted by Advertiser Perceptions, while many advertisers plan to up their spend with Facebook in 2017, 40% also plan to perform independent audits of the advertising campaigns they're running on the social network.

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