Posts in Search Marketing

10 spellbinding digital marketing stats from this week

What better way to step into spring than with a spellbinding roundup of stats? 

We can’t promise it’ll be too cheerful, but hey, the sun’s been out this week. You can’t have it all.

The roundup includes news about ad fraud, online delivery, and digital ads. For even more, head on over to the trusty Internet Statistics Compendium.

0 comments
jack saville

A day in the life of... a client-side SEO specialist

Our Day in the Life feature recently profiled an SEO account manager within an agency, but now we're turning the spotlight on a client-side SEO specialist.

Jack Saville is an SEO specialist at Bynder. Here's what he does with his days.

1 comment
testimonial

Dodgy testimonials might get your agency's AdWords account suspended

Marketing agencies and martech providers need to be careful with product or service testimonials on their website landing pages.

If these businesses don't exercise caution, Google may suspend their AdWords account.

0 comments

10 mega digital marketing stats from this week

We’ve got stats on just about everything this week. The roundup ranges from news about data privacy to Mother’s Day spend and so much more.

As always, be sure to download the Internet Statistics Compendium for more stats.

0 comments

How influencers can impact SEO: Q&A with Thomas Cook Airlines

In the past few years, working with social media influencers has become common practice for many travel brands. 

The benefits of this naturally include greater brand awareness and an increase in consumer trust – but it can also have a positive effect on SEO.

3 comments

Three effective ways pharma brands have used Facebook for marketing

Facebook is an attractive platform for pharma companies looking to reach consumers directly online, but cutting through the clutter can be difficult, necessitating that pharma marketers employ the right Facebook tools for their campaigns.

Here are three ways pharma firms have used Facebook to good effect.

0 comments

10 staggering digital marketing stats we've seen this week

We’ve got more stats than you can shake a stick at this week. The roundup includes news about chatbots, Brexit, brand perception, supermarket loyalty, and more.

Don’t forget, you can also download the Internet Statistics Compendium for further insight.

0 comments
local search

What do inventory ads in local search mean for retail?

Google's local inventory ads have been available since 2015.

They are essentially Google Shopping Ads, in the search carousel, that show products stocked in nearby stores.

Clicking on an ad, users can view the product then visit the store website and, from mid 2016, have also been alerted to a click-and-collect option within the ad format.

0 comments

Becoming an influencer: Notes from a fledgling travel blogger

Marion Payen is the founder and editor-in-chief of Hibiscus and Nomada, a popular online travel blog.

With over 29,000 Instagram followers and 1,500 blog visits per month, she knows a thing or two about influencer marketing.

2 comments

10 outstanding digital marketing stats from this week

This week’s digital marketing roundup includes news about online search, Snapchat use, ad spend and brand loyalty.

If you want even more statistical goodness, you can also download the Internet Statistics Compendium for further insight.

4 comments

A day in the life of... a Chief Media Officer

Alistair Dent is Chief Media Officer at iCrossing.

Ever wondered what such an agency role entails? We asked Alistair exactly that.

1 comment

10 epic digital marketing stats from this week

We’ve got a myriad of digital marketing stats for you this week.

Settle in for news about Super Bowl ads, Valentine’s Day searches, grocery retailers and lots more. Meanwhile, don’t forget to give the Internet Statistics Compendium a look-see too.

1 comment