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A short but extremely sweet digital news roundup this week.
Big moves from Amazon, Deliveroo, Apple and Spotify, and lots of fun and innovation from Google, The Guardian and Snapchat.
We all know that Google Places listings are important because we use them in our everyday lives all the time.
50% of those using local search will visit the store within a day (and those are Google's 2014 figures).
So what can businesses do, very simply, to improve local search?
Everyone and anyone in search marketing in the UK (and some from beyond) was at BrightonSEO 2016.
I went along and wanted to put together some useful takeaways - hints and tips, rather than impressive soundbites.
Here are 10...
What mobile UX mistakes should marketers be looking out for?
Here are 23 of them for a start.
People on social media frequently share content, even branded content.
Social sharing is great for marketers, but it's difficult to know why some posts work and others do not.
Here are a few examples of branded content in Asia-Pacific (APAC) which were shared widely and research which may explain why the posts were successful.
We’ve got loads of stats for you to get your teeth into this week, including news about CX, digital skills, Rio records and more.
Don’t forget to download the Internet Statistics Compendium for further insight and analysis.
Dark social refers to any digital channel where content is shared, yet clicks from the channel to a website are not traceable. Hence, 'dark'.
A site migration takes place when a website is re-vamped from some reason. This could be a new design or adopting a new CMS.
It is sometimes more complicated than it looks depending on the size of the website.
Mobile search, WhatsApp, same-day click-and-collect, digital currency and autonomous cars.
It's just another week jam-packed with digital news.
Commence your catch-up...
Paid search has evolved way beyond the traditional keyword-based desktop ads where it all started.
When ICANN paved the way for new generic top-level domains (gTLDs), a group of banks and financial service trade associations formed fTLD Registry Services to run a new .bank gTLD.
The new .bank domain debuted last year and was billed as "a trusted, verified, more secure and easily identifiable location on the Internet for the global banking community and the customers it serves."
If you are a low spender on AdWords, Google Keyword Planner now shows only very broad traffic ranges for suggested search terms.
This is inconvenient for the many writers out there who like to use this tool to plan their content.
Here's a really quick roundup of five genuinely useful and fun alternatives if you are looking for content ideas.