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Part of the luxury of my job is that we get to work with a lot of brands and identify new opportunities for them to gain extra search traffic.
One topic of conversation that’s ‘hot’ at the moment is around understanding Micro-Moments to drive long tail traffic and also use these to capture additional search real estate by occupying the Google Answer Box.
As of today, 619 applications have been submitted for brand top-level domains (TLDs).
And there are plenty of big name brands that are already using them.
In this post I'll look at five examples, as well as giving a bit of background on TLDs and why brands might want their own.
Search marketing evolves on a daily basis.
The constant introduction of new and innovative processes means that strategies can shift frequently as SEOs and marketers try to work out the best way to deal with new online environments.
From Google updates to advances in technology, the methods we use to measure the success of an SEO campaign, however, may not always be giving us the full picture.
Facebook, Twitter, Instagram and Snapchat may hog the social media spotlight, but quietly Pinterest has become a potent social media marketing channel and, for some brands, one of the most productive.
Stats on a Thursday? Have you lost it, Simpson? Do you need a lie down and a hot Lemsip? Should we contact your next of kin and tell them to prepare for the worst?
No, you silly rabbits. It’s Easter weekend. Which means, in the words of the ever-culturally relevant Rebecca Black:
How do you drive more organic traffic by efficiently enhancing your content strategy using only free tools?
Here's a 2,500 word how-to guide.
On Friday, Google explicitly stated what it expects from bloggers who receive free products (read the blog post here).
In a nutshell: a prominent clarification of a commercial relationship, a no-follow link and content that isn't suspiciously hotchpotch.
We already knew this, so why has it peeved some SEOs?
We recently ran a piece around Google killing right hand side ads in SERPs, and the impact that might have on PPC activity.
But the discussion so far has predominantly been around companies and agencies that are likely to have some level of flexibility within their display budgets.
One group that will be impacted in a very different way is the charity sector, particularly those who rely on Google’s Ad Grants programme, which limits bids to just $2.
SEO is all about content, it’s all about audiences and it’s all about engagement. Stop me if you’ve heard something like that before.
But have marketers lost sight of the foundations that search, and digital, are built on?
February, a strange month marked by freezing temperatures* and the first appearance of chocolate eggs.
This isn't strictly true, with some sightings of Easter eggs as early as Boxing Day, but now seems like a good time to catch up with British chocolate company, Thorntons.
We spoke to John Alexander Rowley, Content Marketing Manager, to discuss life marketing confectionery.
Google Accelerated Mobile Pages entered the world on February 23rd, a day earlier than expected.
If you have been a little dozy for the past few months, here's a quick skill pill to bring you up to date.
No doubt you’re all aware by now that Google is removing ads from the right-hand side of its search results pages (SERPs).
Ads will now only appear at the top and bottom of SERPs.
To give some context around what this means for search marketers, we asked several experts for their take on why Google made this decision, and also how marketers need to adjust their PPC campaigns as a result.