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Search trend data is a valuable asset for fashion brands.
Not only does it help marketers target customers at the right time, but it can also support offline efforts to optimise the entire user journey.
There are lots of fine stats to enjoy this week.
You’ll find news about online search, consumer behaviour, email, apps and even more.
For content ideas and inspiration, most content creators depend on a number of techniques.
They might develop buyer personas, talk with the sales team (to get first-hand insights about customer challenges), conduct customer research (which can get expensive) and regularly brainstorm new topics. Plus they rely on a very highly developed ‘gut feel’ that tells them when a topic or idea will work.
Last year, Google announced that it was using a system called RankBrain to help guide the development of its search algorithm.
Essentially, the aim was to provide better and more relevant search results to users.
The latest: the company's Retail Therapy website, which is part of its Where Life Happens campaign.
Fancy hardware and ‘moonshots’ are all very well but it’s the seemingly small innovations that Google makes to its search results which are really exciting.
2016 has seen lots, especially on the mobile side, and this is a look at the impact of some of the tiny yet mighty updates Google has made this year.
It's that time of year again; time to take stock of everything that's happened in marketing since January.
Let's start by looking at the big talking points in SEO, with the help of some our industry's esteemed search experts.
One of the first things I was taught when I started out in SEO a few years ago was that “your site speed is part of Google’s algorithm and can affect ranking performance.”
My reply was something like “Google has algorithms?”
With Thanksgiving just around the corner, many online retailers are preparing for one of the biggest days of the year – Black Friday.
However, with increasing backlash over the ‘Black Friday creep’ – is it still all it’s cracked up to be?
For years, many companies have invested heavily in SEO. But when it really comes down to it, is SEO just a crapshoot?
That's a question worth asking following a survey that asked hundreds of respondents to predict which page would rank higher than the other for a variety of keywords.
The result: "most SEOs are no better than a coin-flip at predicting which page will rank better."