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We’ve got more stats than you can shake a stick at this week. The roundup includes news about chatbots, Brexit, brand perception, supermarket loyalty, and more.
Don’t forget, you can also download the Internet Statistics Compendium for further insight.
Marion Payen is the founder and editor-in-chief of Hibiscus and Nomada, a popular online travel blog.
With over 29,000 Instagram followers and 1,500 blog visits per month, she knows a thing or two about influencer marketing.
This week’s digital marketing roundup includes news about online search, Snapchat use, ad spend and brand loyalty.
If you want even more statistical goodness, you can also download the Internet Statistics Compendium for further insight.
Alistair Dent is Chief Media Officer at iCrossing.
Ever wondered what such an agency role entails? We asked Alistair exactly that.
We’ve got a myriad of digital marketing stats for you this week.
Settle in for news about Super Bowl ads, Valentine’s Day searches, grocery retailers and lots more. Meanwhile, don’t forget to give the Internet Statistics Compendium a look-see too.
Technical search engine optimisation (SEO) describes the efforts of a webmaster to ensure their website is compatible with search engine guidelines, and can be indexed and ranked for keyphrase searches accordingly.
Whilst marketers perhaps best understand the implications of getting SEO wrong, it is often developers that implement technical SEO decisions.
Search trend data is a valuable asset for fashion brands.
Not only does it help marketers target customers at the right time, but it can also support offline efforts to optimise the entire user journey.
There are lots of fine stats to enjoy this week.
You’ll find news about online search, consumer behaviour, email, apps and even more.
For content ideas and inspiration, most content creators depend on a number of techniques.
They might develop buyer personas, talk with the sales team (to get first-hand insights about customer challenges), conduct customer research (which can get expensive) and regularly brainstorm new topics. Plus they rely on a very highly developed ‘gut feel’ that tells them when a topic or idea will work.
Last year, Google announced that it was using a system called RankBrain to help guide the development of its search algorithm.
Essentially, the aim was to provide better and more relevant search results to users.
The latest: the company's Retail Therapy website, which is part of its Where Life Happens campaign.