Posts in SEO

google

Five lingering questions about Google’s move to mobile-first indexing

Google’s move to mobile-first indexing is under way, but there’s still a lack of clarity in a number of areas.

Remember that with mobile-first, Google’s going to be primarily crawling and indexing the mobile version of your website, and using that to determine rankings. This is an idea that Google first mooted in 2016 but has only recently started cautiously rolling out, with plenty of testing to make sure things run smoothly. 

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The best digital marketing stats we’ve seen this week

Get ready for a stellar roundup of digital marketing stats, including news about brand visibility, backlinks, sponsored content, and much more.

If that’s not enough, try delving into the Internet Statistics Compendium, as it’s packed full of further facts and figures.

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headless

What is a headless CMS & how can it help improve mobile page speed?

User experience is, for many companies, about creating an experience that’s beautiful. Mobile-specific websites, responsive sites and apps are in use across the web to deliver those all-important mobile-orientated experiences.

But while it’s no secret that people expect fast mobile experiences, beauty can can come at the expense of utility.

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amp logo

Is it time to have another look at Accelerated Mobile Pages?

Since its release, Accelerated Mobile Pages (AMP) has been a major bone of contention within the SEO community.

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google logo

Do Google's single-result SERPs raise more questions than answers?

Could search results ever be stripped down to a box revealing just a single answer? 

Could Google offer the ultimate user experience without ten blue links to plough through? Just the answer in a clearly marked box.

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rich results

What are rich search results and how can you get them?

Search engines have for some time been making it easier for us to find answers using helpful features on the results page.

Google’s featured snippets provide instant answers to your queries. Map snippets lead you to a physical location such as a shop or restaurant. Google Shopping ads provide all the information you need to make a buying decision. And Google even uses video results to help with ‘how to’ searches.

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lexi mills

Overcoming bias in the SEO & PR industries

I am a PR SEO specialist. In other words, I have one foot in SEO and the other in PR, and this has allowed me to see where the two disciplines intersect—and where they clash.

SEO was/is a male dominated sector; 70% of employees are men. PR, however, is about 70% female. From a gender perspective this has given me the opportunity to be both the minority and the majority simultaneously.

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amp stories

Google brings the popular Stories format to AMP: is it worth using?

Snapchat pioneered them, Instagram copied them, and now the commodification of Stories continues.

On Tuesday, Google announced a story format for AMP, its Accelerated Mobile Pages project that aims to make the web more mobile-friendly, which is currently available as a developer preview.

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Five tips for an evergreen SEO strategy

There are many digital trends that are likely to impact SEO in 2018. 

You can read about them in Econsultancy’s SEO in 2018 Trends report (made up from insight from a number of industry experts). But what about an SEO strategy that will last? Thankfully, the report tackles this, too.

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What Google's memory loss means for content and SEO strategy

Does Google have memory loss?

According to Tim Bray, a former Googler and one of the authors of the original XML specification, the answer is yes.

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Google Mobile First index

Seven quick steps to prepare for Google's mobile-first index

Even before its official announcement back in Nov 2016, Google has been planning a release of a mobile-first iteration for its search engine’s index of webpages.

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Eight steps to landing page success

A well-designed landing page can make or break a campaign. 

Sure, your ads or emails might be perfectly optimised, but that certainly does not mean guaranteed conversion once visitors arrive on your site. So what makes an effective landing page?

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