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Fancy hardware and ‘moonshots’ are all very well but it’s the seemingly small innovations that Google makes to its search results which are really exciting.
2016 has seen lots, especially on the mobile side, and this is a look at the impact of some of the tiny yet mighty updates Google has made this year.
It's that time of year again; time to take stock of everything that's happened in marketing since January.
Let's start by looking at the big talking points in SEO, with the help of some our industry's esteemed search experts.
One of the first things I was taught when I started out in SEO a few years ago was that “your site speed is part of Google’s algorithm and can affect ranking performance.”
My reply was something like “Google has algorithms?”
With Thanksgiving just around the corner, many online retailers are preparing for one of the biggest days of the year – Black Friday.
However, with increasing backlash over the ‘Black Friday creep’ – is it still all it’s cracked up to be?
For years, many companies have invested heavily in SEO. But when it really comes down to it, is SEO just a crapshoot?
That's a question worth asking following a survey that asked hundreds of respondents to predict which page would rank higher than the other for a variety of keywords.
The result: "most SEOs are no better than a coin-flip at predicting which page will rank better."
If you live and breathe SEO, when somebody mentions the word "penguin," you probably don't think about a cute little animal.
And for good reason.
Now, the penguin is back, as Google announced a major Penguin 4.0 update last Friday.
We all know that Google Places listings are important because we use them in our everyday lives all the time.
50% of those using local search will visit the store within a day (and those are Google's 2014 figures).
So what can businesses do, very simply, to improve local search?
What mobile UX mistakes should marketers be looking out for?
Here are 23 of them for a start.
A site migration takes place when a website is re-vamped from some reason. This could be a new design or adopting a new CMS.
It is sometimes more complicated than it looks depending on the size of the website.
When ICANN paved the way for new generic top-level domains (gTLDs), a group of banks and financial service trade associations formed fTLD Registry Services to run a new .bank gTLD.
The new .bank domain debuted last year and was billed as "a trusted, verified, more secure and easily identifiable location on the Internet for the global banking community and the customers it serves."
On the 11th May 2016, Google announced an update to its Adwords Policy on Lending Products.
This introduced the policy of banning ads for payday loans and some related products on all Google ad systems from 13th July 2016.