Posts in SEO

amazon echo

The state of smart speaker voice search in 2018

Welcome to the second part of our state of voice search in 2018 series.

In this series, we’re taking a realistic look at voice search in 2018, with no hype or hyperbole: establishing how widespread it really is, whether you need to optimise for it, and how you can go about doing so. 

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The state of mobile voice search in 2018

The voice revolution is upon us. The big tech companies are going head-to-head on voice technology, sales of voice-activated smart speakers are on the rise, and the future of search could be SERP-less.

At least, that’s what numerous think-pieces, blog posts, talks and pundits are saying about voice search – and have been saying for some time now. But does the evidence match up to the hype?

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meeting search intent model

Meeting search intent: A model for measuring success

Whether it’s due to the impact of GDPR or a consequence of the move towards a voice-activated Internet, the word on the lips of leading digital marketers right now is intent. 

What’s a user’s intent? How do you identify that intent? How do you match intent with your digital activity and show the user that your business can help?

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rocket

How to boost organic search traffic for large ecommerce sites (seven strategies & tactics)

I've been in the SEO industry for over 10 years, and in that time, I've encountered hundreds of clients with large ecommerce sites, many hosting millions of pages, and nearly all have had countless SEO issues.

Thankfully, a few core fixes can have a big impact on your search traffic without needing to earn new links or invest in paid ads.

Before you start investing too much of your budget in content, link building, and paid search, focus on putting a process in place that will keep your site optimized for search.

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google

Five lingering questions about Google’s move to mobile-first indexing

Google’s move to mobile-first indexing is under way, but there’s still a lack of clarity in a number of areas.

Remember that with mobile-first, Google’s going to be primarily crawling and indexing the mobile version of your website, and using that to determine rankings. This is an idea that Google first mooted in 2016 but has only recently started cautiously rolling out, with plenty of testing to make sure things run smoothly. 

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The best digital marketing stats we’ve seen this week

Get ready for a stellar roundup of digital marketing stats, including news about brand visibility, backlinks, sponsored content, and much more.

If that’s not enough, try delving into the Internet Statistics Compendium, as it’s packed full of further facts and figures.

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headless

What is a headless CMS & how can it help improve mobile page speed?

User experience is, for many companies, about creating an experience that’s beautiful. Mobile-specific websites, responsive sites and apps are in use across the web to deliver those all-important mobile-orientated experiences.

But while it’s no secret that people expect fast mobile experiences, beauty can can come at the expense of utility.

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amp logo

Is it time to have another look at Accelerated Mobile Pages?

Since its release, Accelerated Mobile Pages (AMP) has been a major bone of contention within the SEO community.

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google logo

Do Google's single-result SERPs raise more questions than answers?

Could search results ever be stripped down to a box revealing just a single answer? 

Could Google offer the ultimate user experience without ten blue links to plough through? Just the answer in a clearly marked box.

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rich results

What are rich search results and how can you get them?

Search engines have for some time been making it easier for us to find answers using helpful features on the results page.

Google’s featured snippets provide instant answers to your queries. Map snippets lead you to a physical location such as a shop or restaurant. Google Shopping ads provide all the information you need to make a buying decision. And Google even uses video results to help with ‘how to’ searches.

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lexi mills

Overcoming bias in the SEO & PR industries

I am a PR SEO specialist. In other words, I have one foot in SEO and the other in PR, and this has allowed me to see where the two disciplines intersect—and where they clash.

SEO was/is a male dominated sector; 70% of employees are men. PR, however, is about 70% female. From a gender perspective this has given me the opportunity to be both the minority and the majority simultaneously.

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amp stories

Google brings the popular Stories format to AMP: is it worth using?

Snapchat pioneered them, Instagram copied them, and now the commodification of Stories continues.

On Tuesday, Google announced a story format for AMP, its Accelerated Mobile Pages project that aims to make the web more mobile-friendly, which is currently available as a developer preview.

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