Posts in Skills & capabilities

analytics

Attitudes to predictive marketing changing, but silos & skills still pose challenge

Predictive marketing has grown in maturity over the past couple of years, with many more organisations recognising the benefits of using data to predict how customers might behave in future.

Econsultancy’s ‘Embracing Predictive Marketing’ report, the third in this series, suggests that there has been significant progress made within organisations, largely due to a shift in attitude towards building a data-driven culture. 

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m3 model

First we defined modern marketing, now we can train you in it

If you’re interested in what marketing is today, you may have already seen our Modern Marketing Model (M3).

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created value

‘Created value’: How agencies can increase client retention

We’ve all been there. The team have put together the monthly stats report. The numbers are all going in the right direction. In fact, since you started working with the client, results have been fantastic. 

High fives all round. Head to the pub for much backslapping and a celebratory pint.

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The best digital marketing stats we’ve seen this week

It’s a rather hefty round-up of stats this week, so do get comfortable.

There’s news on customer loyalty, retail budgets, analytics, and B2B buying behaviour. Plus, there’s always the Internet Statistics Compendium should this leave you wanting more!

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19% of retailers cite data-driven marketing as top opportunity in 2018

In 2017, just 9% of retailers cited data-driven marketing as the most exciting opportunity for the year ahead.

This percentage has since doubled, with 19% of retailers now saying it is number one (compared to 16% across all sectors).

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nathan levi

A day in the life of... CMO at TotallyMoney

Our latest 'day in the life' takes us clientside, into the diurnal rhythyms of Nathan Levi, CMO at TotallyMoney.

What does fintech demand of a CMO? Let's find out....

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career progression

Why career progression is broken in digital marketing agencies

One-dimensionality pervades much of modern society, but nowhere more than the realm of the digital.

Everything accelerates; especially thought. In the process, nuance and depth collapse.

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chance

Agencies, do you win business by accident or design?

In the recently published Benchpress agency survey, 38% of agencies stated that winning business was their biggest challenge.

Whilst the specific reasons were not cited, I have a theory.

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Three major biz dev challenges faced by small agencies

Inevitably, the resource, skills and processes for winning business differ greatly from agency to agency. However, I have found there to be three issues, common to many agencies, that impact their ability to win and retain the right clients (and therefore to grow).

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Four qualities of an agile marketer

In marketing, buzzwords often emerge and acquire a definition which loses some of the original meaning of the term.

One recent example is the word 'agile' which now (capitalized) almost always refers to the project management method with stand-up meetings, sprints, and scrums.

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10 interesting digital marketing stats we’ve seen this week

We’ve got a shedload of stats for you to enjoy this week. The roundup includes news on consumer trust, predicted retail spend, AI, and some rather positive updates about Amazon.

The trusty Internet Statistics Compendium is also ready and waiting, should you require any more statistical goodness to round off your week.

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Marketers have more data than ever, so why aren’t they better at experimentation?

The philosopher of science Paul Feyerabend famously wrote that “the only principle that does not inhibit progress is: anything goes.”

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