Posts in Skills & capabilities

chance

Agencies, do you win business by accident or design?

In the recently published Benchpress agency survey, 38% of agencies stated that winning business was their biggest challenge.

Whilst the specific reasons were not cited, I have a theory.

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Three major biz dev challenges faced by small agencies

Inevitably, the resource, skills and processes for winning business differ greatly from agency to agency. However, I have found there to be three issues, common to many agencies, that impact their ability to win and retain the right clients (and therefore to grow).

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Four qualities of an agile marketer

In marketing, buzzwords often emerge and acquire a definition which loses some of the original meaning of the term.

One recent example is the word 'agile' which now (capitalized) almost always refers to the project management method with stand-up meetings, sprints, and scrums.

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10 interesting digital marketing stats we’ve seen this week

We’ve got a shedload of stats for you to enjoy this week. The roundup includes news on consumer trust, predicted retail spend, AI, and some rather positive updates about Amazon.

The trusty Internet Statistics Compendium is also ready and waiting, should you require any more statistical goodness to round off your week.

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Marketers have more data than ever, so why aren’t they better at experimentation?

The philosopher of science Paul Feyerabend famously wrote that “the only principle that does not inhibit progress is: anything goes.”

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Save the recruitment fees: Focus on process & culture, not more resources

If there’s one common complaint across clients, large and not-so-large, with whom we have worked over the past six years, it’s been around ‘talent’.

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Why marketers need to consider the difference between training and education

Econsultancy has just published a new report titled How Marketers Learn. The research sought to identify how marketers are approaching their professional development and whether they are getting the necessary support from their employers.

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10 things agency owners can do to help their Business Development Manager flourish

For many small agency owners there comes a day when investing in a business development manager (BDM) is not only financially viable but integral to the next phase of growth.

Speaking to agency owners over the years, their efforts at recruiting and managing a BDM often don’t work out. The solution was the right one but the execution failed.

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The evolving relationship between brand marketers and agencies [New research]

Brands no longer turn to agencies solely for creative content or campaign management. 

Now, the importance of technology, data, and CX means that demands are growing – and client-agency relationships are changing.

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Four key digital challenges for IT leaders in 2017

Once solely thought of in terms of support, IT is now recognised for playing a pivotal role in businesses undergoing digital transformation. 

But what are the key challenges for IT leaders aiming to help drive this change? Econsultancy’s 2017 Digital Trends in IT report, published in association with Adobe, considers this question. 

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Three digital challenges facing technology organisations

Companies in the technology sector are more likely to be digital leaders, with 19% classifying themselves as digital-first. 

This is according to findings from our new Digital Trends in Technology report, published in association with Adobe.

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10 cracking digital marketing stats from this week

It’s the Easter weekend, which might mean you’re knee-deep in chocolate eggs, hot cross buns and beer by now. But hold up – why not take a break from all that lovely stuff and get stuck into some even lovelier stats?

This week’s roundup includes news about digital ad spend, brand communications and personalisation. You can head on over to the Internet Statistics Compendium for lots more too.

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