Posts in Social

Influencer marketing & measurement: Three things to consider

The cost of influencer or talent-led marketing has increased in the past few years.

Research suggests influencers with three to seven million followers on Instagram can easily charge $75,000 for a single post.

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mobiles with hearts

Why data will win the dating game, now Facebook is in the market

"Rivals should be utterly terrified," The Motley Fool's Senior Technology Specialist said of Facebook's entry into the dating industry.

Such rivals seem to be masking that terror by expressing enthusiasm for the move or raising concerns about whether Facebook can be trusted with such personal data following the Cambridge Analytica revelations.

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long tweets get more engagement

The best digital marketing stats we’ve seen this week

We’ve got a great round-up of stats to see you into the weekend.

It includes news about the power of Instagram, missed email opportunities, luxury adspend, and everyone’s favourite royal couple. Check out the Internet Statistics Compendium for more, and enjoy.

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GDPR

Facebook's interest-based ad targeting highlights GDPR uncertainty

The GDPR is still a little over a week away from going into effect and already it's clear that there are going to be big disagreements over what compliance actually looks like.

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shoppable social

Why retailers should create product landing pages for their shoppable social posts

In certain product categories, such as fashion and beauty, consumers are increasingly discovering new products through social platforms like Instagram, Snapchat and Pinterest.

To capitalize on this, these platforms have been rolling out so-called “shoppable experiences.” Instagram's shoppable posts format, for instance, allows retailers to tag products in their Instagram posts and link them to their websites.

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amazon logo

How Amazon retailers can use search & social ads to improve customer engagement

Many brands are embracing ecommerce focused advertising on Amazon. But how can you build this into an omnichannel programme incorporating search and social?

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klout

Klout: Where did it go wrong?

As you are probably aware, website and mobile app Klout, which allows users to measure their influence using social media analytics and rewards them for high scores, expertise and influence in particular topics, will be shuttering its service towards the end of this month.

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chinese flags in US shopping baskets

China is a "massively untapped market" for US media sellers

Western companies looking to expand their brands into China often face significant challenges in doing so successfully.

Many companies have struggled to compete with favored local competitors, and some have even been forbidden from entering the Chinese market in the first place. 

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The best digital marketing stats we’ve seen this week

Get ready for a stellar roundup of digital marketing stats, including news about brand visibility, backlinks, sponsored content, and much more.

If that’s not enough, try delving into the Internet Statistics Compendium, as it’s packed full of further facts and figures.

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raheem sterling

Six of the best footballers on social media

Football (or soccer for those reading in the US) is by far the most popular and widely watched sport in the world and the sport's top-tier talent are now expected to present themselves as brands and brand ambassadors outside of the white lines on the pitch.

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Will Facebook feel the love again with new dating service?

Speaking at Facebook’s annual F8 conference this week, Mark Zuckerberg announced that the company is building a ‘clear history’ tool to give users greater control over how their data is used.

In light of the Cambridge Analytica scandal, this is perhaps unsurprising, and a blatant effort to restore confidence and trust in users.

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datr from giff gaff

The best social stories and campaigns from April 2018

It's been a busy month for brands on social media, let's take a look at some of the best stories and campaigns from April 2018. 

Featuring April Fool's Day, Kanye West, Facebook (surprise, surprise), Coachella and more.

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