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Posts in Social

news

The week's news in digital (in five minutes)

As we near August, the relentless digital news cycle is slowing slightly. However, we've still got juicy updates from Twitter, Google and Samsung.

Elsewhere, there are some interesting nuggets from the world of publishing and agencies. Tuck in...

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everlane instagram

How Everlane is using an 'exclusive' Instagram account to strengthen customer loyalty

US fashion retailer Everlane has over 250,000 followers on its main Instagram account. 

It’s second, @EverlaneStudio, has just short of 6,000.

While you might assume the latter is merely a social media fail, in actual fact, this limited number of followers is part of a deliberate strategy.

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How ZSL London Zoo is using Facebook video to drive social growth

There’s nothing people love more than watching cute animals. 

Case in point: London Zoo’s recent foray into Facebook video.

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Snapchat Bitmoji: What does it mean for brands and marketers?

Earlier this year, Snapchat paid more than $100m to buy Bitstrips, the company behind the popular sticker app Bitmoji. 

Last week, Snapchat announced Bitmoji features were properly integrated into the app.

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Automated video: considerations for publishers and advertisers

Video is the future of the internet, and it's reshaping even the most popular social platforms that launched without a video focus.

In fact, Nicola Mendelsohn, Facebook's VP for EMEA, has predicted that the world's largest social network would "probably" be "all video" in the next five years.

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news

The week's news in digital (in five minutes)

This week has seen product updates from Google and Snapchat - but that's just the appetiser.

Dig in for more digital sustenance, including all the marketing and advertising news you need to know from this week.

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10 sizzling digital marketing stats of the week

It's been a scorcher of a week in the Econsultancy London office, and so naturally, we've got some equally sizzling stats for you to get your teeth into!

This week's roundup includes news about online searching behaviour, mobile commerce and social media usage in Europe.

Don't forget the download the Internet Statistics Compendium for lots more.

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Six brilliant blogs from the beauty industry

In an industry heavily geared around tips, tricks and word-of-mouth recommendations, a blog is a beauty brand's bread and butter.

It might seem like an outdated notion in today's Snapchat-style world, however for many, it is the linchpin behind a truly effective content strategy.

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Twitter announces application process for verified accounts: what marketers need to know

Twitter has for years offered verified accounts, which help brands and public figures establish the authenticity of their accounts and access additional features, including special filters and opt-out from group Direct Messages.

Previously, verification was offered to select brands and public figures, and there was no official way for those not selected by Twitter to request verification.

That changed this week.

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#WorldEmojiDay - did any brands do it well?

Recently, many brands took to Twitter to celebrate #WorldEmojiDay – an event born from the fact that July 17th is the date marked on the iOS calendar emoji.

Whether you find this type of thing cringey (see House of Fraser) or cool, with the news that 2,680 marketing campaigns have involved emojis since June 2015 (an increase of over 600%), there’s no denying that it is a growing trend.

Here’s how many big brands marked the day.

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Four reasons Ghostbusters experiential marketing has been so successful

London Waterloo station's giant installation of the iconic Stay Puft Marshmallow Man ends this week.

The PR stunt has been used to promote the (somewhat divisive) all-female remake of Ghostbusters. With a flurry of excitement on social media, it’s proved to be a great example of out-of-home advertising. 

Here are four reasons why it worked.

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Who will win the live-streaming battle: Facebook Live or Periscope?

In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.

Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.

Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.

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