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Halloween isn't even over, but many online retailers just can’t wait to get going with their Christmas marketing campaigns.
Some are so impatient, they’ve already gone into full on festive-mode.
When it comes to the biggest media properties in the world, the likes of Buzzfeed or Vice might be obvious candidates.
A brand you might not expect to appear in the list is UniLad.
Election season is in full swing and the buzz of the Presidential race inescapable.
While it might just be Americans that are heading to the polls, US elections always capture the imagination of the rest of the world – and the clash of the Titans, Trump vs. Clinton, is no different.
When running a quick search for the #SocialSelling hashtag through any social media listening tool, the amount of data you get in return is quite overwhelming.
According to TweetReach, during the three hours before I wrote this article, #SocialSelling gathered more than 800,000 impressions on Twitter.
Last week, Abercrombie & Fitch wiped its Instagram account clean.
It wasn’t the result of a social media fail, but rather, the unveiling of a long-awaited rebrand.
The usual author of this roundup is taking a well-earned break in Japan, so for one time only it’s down to me to collate the week’s most important digital stories.
On this occasion the stories include the usual lineup of giant brands such as Snapchat, Facebook and Netflix.
And there’s even some record-breaking news from China.
Pharma companies' television ads are losing their sway with consumers.
But for all the challenges and criticism the pharma industry faces today, there are plenty of opportunities, and some companies are taking advantage of them.
If you try to think of a celebrity who is humble and shows empathy towards their fans, Snoop Dogg is perhaps not the most obvious example that springs to mind.
However, Frank Cooper, the CMO & Chief Creative Officer at Buzzfeed, recently explained how the rapper’s humility has been a great source of inspiration to the brand.
Fashion marketing campaigns tend to be creative, sometimes controversial, but always at the forefront of what’s ‘cool’.
Whether or not the clothes are wearable... well, that’s beside the point.
In fact, in the future, chatbots could be a common way for individuals to interact with healthcare providers.
On the back of Brexit, tourists have been making the most of the pound’s sharp decline in value.
In July, visits to Britain were up 2% YoY, and combined with the fact that Americans spent £3bn here last year – it appears to be the ideal time to target travellers from overseas.
Lately we’ve been hearing a lot about how banks are alienating young customers.
A recent study from Viacom reported that 79% of millennials would prefer to visit the dentist rather than the bank.