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Last week, Abercrombie & Fitch wiped its Instagram account clean.
It wasn’t the result of a social media fail, but rather, the unveiling of a long-awaited rebrand.
The usual author of this roundup is taking a well-earned break in Japan, so for one time only it’s down to me to collate the week’s most important digital stories.
On this occasion the stories include the usual lineup of giant brands such as Snapchat, Facebook and Netflix.
And there’s even some record-breaking news from China.
Pharma companies' television ads are losing their sway with consumers.
But for all the challenges and criticism the pharma industry faces today, there are plenty of opportunities, and some companies are taking advantage of them.
If you try to think of a celebrity who is humble and shows empathy towards their fans, Snoop Dogg is perhaps not the most obvious example that springs to mind.
However, Frank Cooper, the CMO & Chief Creative Officer at Buzzfeed, recently explained how the rapper’s humility has been a great source of inspiration to the brand.
Fashion marketing campaigns tend to be creative, sometimes controversial, but always at the forefront of what’s ‘cool’.
Whether or not the clothes are wearable... well, that’s beside the point.
In fact, in the future, chatbots could be a common way for individuals to interact with healthcare providers.
On the back of Brexit, tourists have been making the most of the pound’s sharp decline in value.
In July, visits to Britain were up 2% YoY, and combined with the fact that Americans spent £3bn here last year – it appears to be the ideal time to target travellers from overseas.
Lately we’ve been hearing a lot about how banks are alienating young customers.
A recent study from Viacom reported that 79% of millennials would prefer to visit the dentist rather than the bank.
Wells Fargo's ongoing fraud scandal, which involved the creation of 2m fake accounts by bank employees, demonstrates some of the reasons banks are vulnerable to fintech startups.
But there are lessons that all companies can learn from Wells Fargo's woes. Here are five of them.
It’s been brand-tastic in terms of tech news this week, with announcements and releases aplenty.
Here’s a roundup of everything you might have missed.
Damage control is usually a matter of prescription.
Take a PR crisis – say, a vengeful former-employee hijacking the company Twitter account (as happened to HMV), or a negative public reaction to a production mistake (the entire auto-industry).
Facebook Messenger is a new feature that allows users to buy and sell with people in their own community.
If you regularly use Facebook on mobile, you've probably noticed the brand new icon in the bottom menu of the app.