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Luxury shopping tends to be more of an understated affair than on the high street.
Instead of persuading customers to buy, some high-end retailers even have a reputation for putting people off.
According to recent research, the average length of time a consumer keeps a subscription service is just 125 days.
With the majority focusing on acquisition instead of retention, this stat is hardly surprising.
There's a rather childish feel to this week's digital news roundup, but it is nearly Christmas, after all.
Stories this week include games, toys and base humour. All of it, essential.
We’ve got an extra treat for you this week, in the form of a blockbuster Black Friday stats special.
Don’t worry, there is also the usual roundup to come, but in the mean time here’s some interesting findings from the biggest shopping event of the year.
Video ad tech company Unruly has revealed the most shared ads of 2016.
Here are the top 10...
(Tip: a particular favourite of mine is the terrible Europop on the Cadbury advert.)
We haven’t done a social roundup for a while, so it’s high time we brought it back.
Don’t pretend like you haven’t missed it…
My father had a birthday last week and received an Amazon Fire Stick.
That means he is currently raving about The Grand Tour, like every other father, as detailed by a humorous article on The Daily Mash (Men stay up all night to watch twat drive car).
What you might not know is that Clarkson, Hammond and May recently set up their own online community called DriveTribe, receiving millions in funding from 21st Century Fox, private equity firms and investors.
Financial topics and Facebook are not natural bedfellows.
Generally, people are more inclined to spend their time on social media watching cat videos than they are tutorials about credit checks.
Domino’s Pizza is planning to open 400 more stores in the UK following a strong year of digital sales.
With 81% of its deliveries so far this year being ordered online and 64% of these being placed through its app or mobile website, the company has seen an overall sales growth of 11.5%.
From YouTube to Snapchat, the biggest social influencers usually have a presence across all social media channels.
But what are the most effective?
It’s not quite over yet, but 2016 has been busy. As I predicted last year, mobile has been a definite focus for almost every marketer and we’re slowly starting to see VR and wearable technology take off.
I've found it interesting to see how businesses have started to scope out new and creative ways to incorporate all of these technologies and opportunities into their marketing strategies.
Missguided is all about fast fashion and fast delivery.
It is well-known for targeting the ‘I want it now’ generation – girls who want an outfit for Saturday night but don’t want to spend loads of money or time trawling the high street.