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Posts in Social

12 examples of early Christmas marketing from online retailers

Halloween isn't even over, but many online retailers just can’t wait to get going with their Christmas marketing campaigns.

Some are so impatient, they’ve already gone into full on festive-mode.


Why is UniLad the most-viewed video publisher in the world?

When it comes to the biggest media properties in the world, the likes of Buzzfeed or Vice might be obvious candidates. 

A brand you might not expect to appear in the list is UniLad.


Newsjacking the US election: Six brands playing the Trump card

Election season is in full swing and the buzz of the Presidential race inescapable.

While it might just be Americans that are heading to the polls, US elections always capture the imagination of the rest of the world – and the clash of the Titans, Trump vs. Clinton, is no different.


Social selling: What it is, and what it definitely isn't

When running a quick search for the #SocialSelling hashtag through any social media listening tool, the amount of data you get in return is quite overwhelming.

According to TweetReach, during the three hours before I wrote this article, #SocialSelling gathered more than 800,000 impressions on Twitter.

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A closer look at the re-brand of Abercrombie & Fitch

Last week, Abercrombie & Fitch wiped its Instagram account clean.

It wasn’t the result of a social media fail, but rather, the unveiling of a long-awaited rebrand.


All the digital news stories you missed this week

The usual author of this roundup is taking a well-earned break in Japan, so for one time only it’s down to me to collate the week’s most important digital stories.

On this occasion the stories include the usual lineup of giant brands such as Snapchat, Facebook and Netflix.

And there’s even some record-breaking news from China.


Pharma company Novartis taps Facebook Live event to promote heart failure drugs

Pharma companies' television ads are losing their sway with consumers.

And due to scrutiny from the public, government regulators and even physicians, pharma marketers are spending more on unbranded ads, some of which have been criticised for being unnecessarily scary.

But for all the challenges and criticism the pharma industry faces today, there are plenty of opportunities, and some companies are taking advantage of them.


A brand that loves you: How Buzzfeed uses empathy to connect with its audience

If you try to think of a celebrity who is humble and shows empathy towards their fans, Snoop Dogg is perhaps not the most obvious example that springs to mind.

However, Frank Cooper, the CMO & Chief Creative Officer at Buzzfeed, recently explained how the rapper’s humility has been a great source of inspiration to the brand.


10 examples of great fashion marketing campaigns

Fashion marketing campaigns tend to be creative, sometimes controversial, but always at the forefront of what’s ‘cool’.

Whether or not the clothes are wearable... well, that’s beside the point.


The doctor is always in: Baidu to launch medical chatbot

The chatbots are here and brands are already putting them to use.

While many early adopters, such as Domino's Pizza, are employing chatbots for conversational commerce, the opportunities aren't limited to commerce and marketing.

In fact, in the future, chatbots could be a common way for individuals to interact with healthcare providers. 


VisitBritain and Expedia launch campaign to target US travellers

On the back of Brexit, tourists have been making the most of the pound’s sharp decline in value. 

In July, visits to Britain were up 2% YoY, and combined with the fact that Americans spent £3bn here last year – it appears to be the ideal time to target travellers from overseas.


How Nationwide is using Tumblr to target a younger generation

Lately we’ve been hearing a lot about how banks are alienating young customers.

A recent study from Viacom reported that 79% of millennials would prefer to visit the dentist rather than the bank.