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Goldman Sachs is best known for its investments in the financial markets, but the banking behemoth, which has been around for more than 100 years, is also making investments in digital marketing.
In fact, as the firm's VP of Digital & Social Media Strategy, Kaydee Bridges, revealed to attendees at Advertising Week, Goldman Sachs has created its own in-house studio.
Influencer marketing is a complex space.
As the practice evolves, multiple propositions compete on the market ranging from talent management agencies and specialist influencer boutiques, to influencer marketplaces and dedicated influencer management platforms.
Twitter has just opened up its Moments feature to everyone, so I decided to take it for a test run.
I will admit that I’ve probably only clicked into the Moments tab a handful of times, so I’m hardly a power user.
Graham MacFadyen, Head of Digital and Marketing Operations at the British Library, will be speaking at the Festival of Marketing next week.
In the run up to the big event, we sat down with him to talk about the British Library’s content strategy.
How is Adidas Football using dark social, does TV have a place in the media mix, and how did the Pogba signing go so big?
Florian Alt, Senior Director Global Brand Communications at Adidas Football, answers our questions.
Facebook made headlines last week when The Wall Street Journal reported that it had "vastly overestimated average viewing time for video ads on its platform for two years."
It was a rare embarrassment for a company that has built one of the most powerful ad businesses in the world.
Snapchat is getting into the hardware game.
On Friday, the company unveiled Spectacles, a pair of sunglasses that comes equipped with a video camera that records clips, or Snaps, of up to 10 seconds.
The digital world has seen it all this week - from overcharging and misreporting, to philanthropy and AI.
Here are the best bits you should catch up on...
Fashion Week used to be an event purely for people in the industry, as well as those ‘important’ enough to bag an invite.
Thanks to digital media, the average consumer can now get a front row seat, too.
According to Google, there are more people are searching for ‘ASMR’ on YouTube than ‘candy’ or ‘chocolate’.
Why? And why is KFC involved?
Neighbours, everybody needs good neighbours, with a little understanding…
But sadly, it seems we're a nation more comfortable ignoring each other than engaging in ever-so-slightly awkward chats on the street.
At Facebook’s F8 conference earlier this year, Mark Zuckerberg said “(Instant messaging) is going to be the next big platform for helping you connect with all kinds of services in new ways".
When you bear in mind this is a man who spent the best part of $22bn buying WhatsApp, you can be pretty sure he’s going to be right.
But where is instant messaging heading and what does this mean for marketers?