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10 exciting digital marketing stats we’ve seen this week

Ready for your stats roundup? It’s a good’un, I promise.

This week’s includes news about smartphone usage, in-store tech, mobile ad spend, and lots more. Be sure to check out the Internet Statistics Compendium for further facts (and a few fancy charts).

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Five ways charities can use Instagram to drive awareness and engagement

When it comes to driving online donations, social media can be an effective medium for charities.

Facebook recently rolled out fundraising tools in the UK and across Europe that allow users to directly donate, as well as easily find and share the causes they care about.

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Marketers have more data than ever, so why aren’t they better at experimentation?

The philosopher of science Paul Feyerabend famously wrote that “the only principle that does not inhibit progress is: anything goes.”

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Four ways marketers can increase conversions from social video

Brand videos now regularly feature in social media feeds, as marketers increasingly use the medium to engage consumers on Facebook and Instagram.

However, video can do more than increase general engagement on social platforms themselves. 

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10 remarkable digital marketing stats we’ve seen this week

There’s lots to enjoy in this week’s stats roundup.

We’ve got news about personalisation, data partnerships, and predictive tech. And if that’s not plenty enough, you can also always head on over to the Internet Statistics Compendium for lots more.

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The FTC begins cracking down on influencers who violate its rules

It has been coming for years. Concerned about advertisements that aren't always distinguishable as advertisements, the US Federal Trade Commission (FTC) has been warning brands and the publishers and influencers they work with that they need to adhere to guidelines designed to ensure that consumers know the score.

Now, following another friendly reminder to influencers and brands in April, the FTC is ramping up its enforcement efforts.

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Five things every company can learn from the Equifax data hack

Last week, it was revelead that Equifax, one of the three major credit bureaus in the United States, suffered a data breach that might be the "worst leak of personal information ever."

Through the breach, criminals obtained the full names, Social Security numbers, birth dates, addresses, and in some cases, driver license numbers, of 143 million Americans, creating a fraud and identity theft nightmare of epic proportions that will exist for years to come.

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Four big digital trends impacting travel & tourism marketing

Tourism boards have come a long way in recent years. 

Once a forgotten-about resource, now an increasing number are actively reaching out to international travellers, and using their online presence to persuade and motivate people to visit.

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Verizon wants customers to give up their data for targeted ads, and it's willing to pay

Thanks to acquisitions exceeding $100bn in recent years, the largest internet service providers (ISPs) in the US are set to become some of the most dominant digital ad players.

But while there has been significant concern that the Federal Communications Commission's (FCC) roll-back of consumer broadband privacy rules raises the possibility that ISPs could use their treasure troves of data without customers' permission, the largest ISP in the US appears to be taking a more cautious approach than it might legally have to when it comes to exploiting customer data.

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10 fascinating digital marketing stats we’ve seen this week

The seasons might be changing, but you can always rely on the trusty stats roundup to bring you comfort.

This week’s includes news about voice controlled devices, brand activation and (lots about) ads. For more, don’t forget to download the Internet Statistics Compendium.

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Birchbox's UK Managing Director on content, personalisation & forays into physical retail

I recently put together a round-up of great content marketing examples from beauty brands. Birchbox stood out as one of the best, effectively using its online magazine to help customers make the most of their monthly subscription box.

But how exactly does Birchbox create and execute its content strategy across all its digital channels? 

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What's up with Facebook's estimated reach numbers?

In the past year, Facebook has been hit with a series of faux pas related to metrics, but one analyst has discovered what could be the most eye-popping of all.

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