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"Bots are better without the conversation."
With so many marketers parroting on about customer experience, we may have temporarily lost sight of what users really value - speed and convenience. To borrow a phrase, 'don't make me think.'
Our latest 'Day in the Life' features a topic we haven't covered yet - PR.
Fiona Chow is a freelance PR and comms consultant, setting up Goadi Consulting at the end of 2015.
She is also Head of PR for the Hoxby Collective, a global platform of consultants across a range of disciplines all committed to creating a world of work without bias.
The month of August is disappearing before our very eyes, so let’s waste no time dilly-dallying – on with more stats!
This week’s roundup includes news about brand loyalty, back-to-school buys, analytics practices and loads more.
It can be tricky enough for brands to engage people over social media, but what about service providers?
What about the shopping malls, theatres and transport hubs that we use every day?
Digital news this week has been corking - nothing massive, but all very interesting and plenty that has flown under the radar.
Updates come from Google, Uber, Snapchat, Instagram, Pinterest, Twitter, Alibaba and Tencent.
Here's what you missed...
One of the biggest issues that creative teams face is finding the right images to put alongside their marketing campaigns.
The time and effort required to create and curate an image library is considerable, and it needs constant maintenance to ensure that images stay relevant to the brand and message.
The chatbots are here, and while it remains to be seen whether they are a useful technology or merely a passing fad, many brands are already putting them to work.
Here are five examples.
HostelWorld has grown to become one of the leading hostel booking sites, linking travellers with over 33,000 properties in 170 countries.
By ‘tuning into what makes millennial travellers tick’, its digital marketing strategy is all about connecting with those under the age of 35.
Okay, it's probably disingenuous to pretend that social media is still something nascent and unproven for brands.
Even with a tricky attribution problem to solve, most brand marketers and advertisers agree it just makes sense to target these large, active and known audiences.
Having said that, some brands 'got' social media a lot quicker than others.
Whenever I go to out to dinner, I probably already know what I'm going to order.
Call me impatient, but I just can’t resist checking out the menu online beforehand.
Professional social media is hard work.
Practitioners have to come up with new posts for their brands every day and then report the results upwards to justify the social media team's budget.
The lack of universally accepted performance metrics, however, makes this difficult to do.
Domino’s Pizza is the latest brand to jump on the chatbot bandwagon, announcing a new feature that allows customers to order directly via Facebook Messenger.
Instead of calling up or ordering online, customers will be able to simply message Dom, the Domino’s pizza bot, and request food with a single world or emoji.