If you take the time to churn through the various brand updates that pop up in your Facebok feed, you’ll quickly notice that some look more professional than others. This isn’t necessarily down to the content. On Facebook, formatting counts for quite a bit.
Facebook is all about design. The feed is structured to encourage users to click on items in the newsfeed, so it stands to reason that by increasing the opportunities to click, you’ll also be able to increase traffic to your page.
Here’s a quick guide to adding embedded buttons to your posts to give them that professional sheen...
It’s fair to say that Google+ has failed to capture the world’s imagination in the same way as Facebook and Twitter.
Many brands diligently update their pages on a daily basis yet see very few interactions in return, so maybe it’s time to try a different tack.
Hangouts is one of the few features that's unique to Google+ and offers brands an excellent way to communicate with their followers on a personal level.
This can be done simply by hosting Q&As with employees and brand ambassadors, or through more creative Hangouts such as product demos or shoppable fashion shows.
To give some inspiration for your own events I’ve rounded up eight creative examples of Google Hangouts. Read on to find out more, or for additional information on this topic read our post on how to setup a Hangout.
Here it is everyone, Econsultancy's weekly roundup of some of the most intriguing digital marketing and ecommerce stats we've seen this week.
For your delectation this week we've got stats relating to mobile commerce, blogging, Facebook engagement, paid search and behavioural marketing.
For more digital marketing stats, check out our Internet Statistics Compendium.
One of the criticisms often levelled at native advertising is that it isn’t scalable.
While each advertising instance might have significant impact, the bespoke nature of the creative can mean that it’s hard to reach a wide audience.
Forgive the first person pronoun in the headline, but television is the most emotive of subjects.
Not for nothing does the Simpsons use the TV set as a cultural trope. Perhaps the emergence of broadband and the creative decline of the Simpsons is more than correlative?
Anyway, I don’t dispute the second screen phenomenon, not one bit. I use my phone whilst watching TV all the time.
What I am disputing, outside of a few important examples, is the extent of consumer demand for contextual second screen experiences. Within this disputation comes the assertion that a lot of second screen use is indeed not contextual (aside from social media use) and cannot therefore be ‘monetised’ as such.
Of course, fans of the second screen may point out that the reason second screen usage isn’t yet contextual is because second screen services and apps are nowhere near maturation yet. There may be improved uses and better content to come.
I’d argue that the same problems that beset social advertising (a place for branding but not sales) will ultimately beset the second screen, driven as it is by the demand for socialising whilst watching the box.
See if you agree with my devil’s advocate’s views.
Although founded in 1939 as Timely Comics, the modern version of Marvel Comics that all fanboys know and love today was launched in 1961. With Fantastic Four, Spider-man, Avengers and X-Men all first appearing on comic book pages in the first half of the 60s.
With the arrival of the digital age, the expectation was that this 75 year-old company, whose very business is completely ingrained in traditional print media, would just be left to wrinkle and brown like the early-90's Ghost Rider comics I have boxed away in my attic.
However this has been far from the fate of mighty Marvel! (I can get away with exclamation marks here because I’m writing about comic books).
Marvel has played a huge part in the push to build a bridge between print and digital content since mid 2012 by revolutionising the way comic books are consumed, through innovative app design and comprehensive online and offline access to its brand new and vintage comics.
Marvel has also shown incredible skill in rebuilding its own brand through expert content marketing and becoming a peerless heavyweight in the summer blockbuster market.
How does Marvel market its huge amount of content online? Through its many and varied social media channels each offering unique content, tailored to the respective platform.
Let’s take a look at how Marvel uses Google+, Pinterest, Instagram and Twitter to ‘make everyone’s Marvel’.
Samsung has generated a bit of buzz in the tech world this week by announcing a Kanye West and Jay Z concert at SXSW that is only open to owners of its Galaxy devices.
It marks the continuation of Samsung’s association with Jay Z, as back in 2013 Galaxy owners could grab a free copy of the rapper’s new album by downloading an app.
This inspired me to delve further into Samsung’s back catalogue to see what other interesting digital marketing campaigns it had been come up with over the years.
You can also read similar posts focusing on digital campaigns from Coca-Cola, Nike and McDonald’s...
Social media is still growing rapidly. I’m pointing out the obvious here but social networks are a dynamic medium for entertainment and interaction, including content discovery and product recommendation.
As such, the auto industry seems almost uniquely suited to social.
While most consumers buy cars infrequently, their interest in them (based on price tag, necessity and if you indulge me, the embodiment of the American dream) often transcends the purchase event.
As such, social analytics has cause to mature in the automotive industry, where it surely stands to play a part in the sales funnel other than simply branding.
I’ve been reading a nice little CMO Council report on social analytics in the auto industry. Here are some thoughts on integrating social into automotive sales.
Getty Images this week decided to make its library of more than 35m images available, for free, to bloggers and social media users.
But what does this mean for publishers, and should they just dive straight in to a world of free content?
Let's take a closer look.
It’s a common declaration; ‘Google+ is a ghost town’. The search giant has amassed huge user numbers registered on its social network, but the lights are on while nobody’s home.
The numbers seem to suggest as much, with apparently just 35% of Google+’s users active on a monthly basis, but anyone who’s a regular user will tell you the reality is more complicated than that.
The social network has hidden depths, they say. You’re just not doing it right.
In our annual review of how the Deloitte Technology Fast 50 are using social media, we’ve found that the UK’s fastest growing technology companies are flocking to Google+, to the point where it’s on a par with Facebook in terms of businesses having a presence there.