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Facebook is an attractive platform for pharma companies looking to reach consumers directly online, but cutting through the clutter can be difficult, necessitating that pharma marketers employ the right Facebook tools for their campaigns.
Here are three ways pharma firms have used Facebook to good effect.
Flurry’s State of Mobile Europe report has revealed that UK mobile app usage grew by 28% in 2016. The report also states that the usage seen across the EU is reminiscent of global figures from approximately six months ago.
So, it appears consumers are spending more time in mobile apps than ever before.
VisitScotland is the latest company to experiment with VR technology. Created to celebrate the Year of Innovation, Architecture and Design 2016, its new ScotlandVR app offers users a 360-degree tour of the country’s most famous landmarks.
While I will have to reserve my judgement on the app for now, it’s yet another example of VisitScotland’s innovative use of digital technology.
The latest introduction to Instagram’s ever-expanding app is the slideshow tool, a feature that allows users to upload multiple photos or videos in a single post.
With many preferring the platform's original streamlined nature, the update has been met with some resistance. However, others have embraced it, with brands in particular using it as an opportunity to enhance storytelling and create a narrative.
In a bid to enhance the user experience, Google has announced that it will be removing 30 second unskippable adverts from YouTube at the end of 2017.
While this decision might sound like bad news for advertisers - forcing them to win over consumers within a shorter time frame - it could in fact be a positive.
From serious deep learning to a saucy chatbot – it’s a contrasting set of digital news this week.
Here’s your roundup!
Forget New Year’s resolutions – it doesn't seem like a month can go by without someone giving up a vice in the name of charity.
In recent times, sponsored abstinence events have exploded in popularity, with everything from coffee to meat being relinquished for a good cause. Sugar is the latest culprit, with Cancer Research encouraging people to get involved with Sugar Free February.
From Brexit to the US presidential election, it would seem that we are living in one of the most politically-focused and politically-polarized times in recent memory.
Increasingly, the political discourse is finding its way into the brand world. Or, to be more accurate, brands are joining the political discourse.
Whether it’s eating, drinking, sight-seeing or adventure-seeking - most tourism companies concentrate on telling you what there is to do in a particular location.
Discover LA’s latest campaign is taking a different tack, by choosing to focus on the feeling of a place instead.
I recently wrote about how Instagram’s copycat tactics could be damaging Snapchat.
Well, Facebook’s been at it again.
British Vogue is the latest brand to create its own bot for Facebook Messenger.
Launched just in time for London Fashion Week, it is designed to send curated and personalised news direct to the reader’s inbox.
Marion Payen is the founder and editor-in-chief of Hibiscus and Nomada, a popular online travel blog.
With over 29,000 Instagram followers and 1,500 blog visits per month, she knows a thing or two about influencer marketing.