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Posts in Social

British Vogue launches Messenger chatbot for Fashion Week: Is it any good?

British Vogue is the latest brand to create its own bot for Facebook Messenger.

Launched just in time for London Fashion Week, it is designed to send curated and personalised news direct to the reader’s inbox. 

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Becoming an influencer: Notes from a fledgling travel blogger

Marion Payet is the founder and editor-in-chief of Hibiscus and Nomada, a popular online travel blog.

With over 29,000 Instagram followers and 1,500 blog visits per month, she knows a thing or two about influencer marketing.

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10 outstanding digital marketing stats from this week

This week’s digital marketing roundup includes news about online search, Snapchat use, ad spend and brand loyalty.

If you want even more statistical goodness, you can also download the Internet Statistics Compendium for further insight.

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How utilities brands use social media for reputation management

Whether it’s a general comment or enraged criticism – social media is usually the first place customers go to voice their thoughts and opinions about utilities companies.

Because of this, it is important for brands to have a proper online reputation management strategy in place. 

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The Outnet is using satirical humour for ‘Pretty Influential’ Fashion Week series

Just in time for New York Fashion Week, the Outnet - a fashion ecommerce site from the Net-a-Porter group - has launched a new campaign called Pretty Influential.

However, it’s not exactly what you might expect.

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Is the VR craze mostly hype?

Virtual reality (VR) is all the rage, and even though the technology is relatively nascent, brands and marketers have been jumping on the bandwagon. Examples of experimentation abound, and expectations are high.

But are the expectations for VR's revolutionary potential too grandiose?

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Are brands failing to properly promote their new chatbots?

I recently wrote an article about Pizza Express’s new customer-service chatbot.

My overall opinion was that it offers a fairly standard booking system via Facebook Messenger – nothing fancy, but practical enough. 

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Five content marketing examples from dating sites and apps

Dating websites tend to see a spike in traffic between New Year’s and Valentine’s Day. 

However, it’s not just the dread of February 14, aka 'singles awareness day', that gets people signing up.

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Pros and cons of creating multiple brand Facebook pages

A single Facebook page is no longer enough for many big brands or publishers.

Neither it seems, is two or three. Now an increasing number are creating numerous Facebook pages in order to reach the biggest audience possible.

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Pizza Express launches booking chatbot: Is it any good?

Last year, Pizza Express launched a chatbot as part of its Christmas marketing campaign.

Moving on from this fun and frivolous approach, it has now followed it up with a more customer service-focused chatbot - one that allows Facebook Messenger users to reserve a table in any of its 400+ restaurants.

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10 epic digital marketing stats from this week

We’ve got a myriad of digital marketing stats for you this week.

Settle in for news about Super Bowl ads, Valentine’s Day searches, grocery retailers and lots more. Meanwhile, don’t forget to give the Internet Statistics Compendium a look-see too.

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How Adidas Originals uses social media to drive sales

You might have seen a recent viral photo of a group of girls wearing the same trainers. The pair in question were the Adidas Superstar – clearly the must-have brand for young women everywhere.

But it’s not just girls of a certain age, is it? It seems everywhere you look these days, you’ll see Adidas trainers, hoodies and general apparel being worn in the name of high fashion – not just sport.

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