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Posts in Social

Driven by mobile, digital overtakes TV in US ad spend for the first time

The Interactive Advertising Bureau (IAB) this week released its numbers for ad spend in the US in 2016, and for the first time since the organization began tracking digital ad spend in 2004, spend on digital ads has surprassed spend on television ads.

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10 mind-boggling digital marketing stats from this week

Before we all head off for some more May bank holiday fun, it’s time to delve into our weekly roundup of digital marketing stats.

This week’s includes news about ad blocking, personalised marketing, and UK adspend.

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Five reasons behind Boohoo’s 97% increase in profits

Earlier this week, online fashion retailer Boohoo reported that its pre-tax profits rose 97% to £31m in the past year, almost doubling from just under £16m. Meanwhile, sales rose 51% to £295m.

Interestingly, this comes after the news that retail sales in the UK fell at the fastest quarterly rate since 2010.

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Social commerce: Why basic bots and buy buttons are not enough

Social commerce hasn’t quite taken off in the way it was predicted to. 

While 52% of marketers said it would be the most prominent trend of 2016, you could argue that live video or influencer marketing ended up stealing its thunder.

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Shea Moisture's customer backlash was caused by poor brand management, not bad advertising

Natural beauty brand Shea Moisture was forced to apologize after a new ad campaign sparked a social media backlash among some of the company's customers.

But this backlash wasn't really the result of a bad ad.

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Amazon launches 'Subscribe with Amazon' to help companies sell subscriptions

Amazon's effort to take over the world continues unabated.

This week, the online retail giant announced a big push into a new market with the launch of Subscribe with Amazon, a new marketplace that will allow third parties to sell subscriptions through Amazon.

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Allergan Facebook initiative shows the risks of social media for pharma marketers

To help reinvigorate sales of its 13 year-old dry eye treatment Restasis in the face of competition from a new drug, pharma giant Allergan turned to the world's largest social network, Facebook.

The company, with the help of its agencies, launched a Facebook Page. According to Fierce Pharma, the effort has largely been a success. 

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A review of HomeHero: The energy-switching chatbot

There are a whole host of energy switching apps out there, all designed to help consumers find a cheaper tariff.

A little while ago, I explained why uSwitch is one of the very best. However, I recently came across HomeHero – a new comparison service that works via Facebook Messenger.

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Can Wells Fargo's new brand platform help it restore consumer trust?

Wells Fargo has paid a hefty price for its fake account scandal.

While the bank has fired more than 5,000 employees implicated in the scandal, clawed back $75m in compensation from executives it blamed for the fraud, and agreed to pay $110m to settle a class action lawsuit over its opening of more than a million unauthorized customer accounts, consumers apparently aren't willing to forgive the company, at least not yet.

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What do Facebook's new VR and AR platforms mean for marketers?

At Facebook's F8 2017 event, the unveiling of augmented reality (AR) and virtual reality (VR) technology caused quite a stir.

Whilst the AR features showcased are mostly still in private beta, the VR stuff is out there now, though admittedly available to a more limited audience of Oculus Rift owners.

In this article, I'm going to look at some of the key functionality and what it could mean for marketers.

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Jumping on the bandwagon: How brands capitalised on Coachella

While good old Glastonbury is still more about bands than brands, other festivals are increasingly becoming overshadowed by commercial involvement. 

Case in point: Coachella.

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As Facebook cracks down on a major spam operation, USA Today loses millions of Likes

While the number of fake accounts on Facebook's billion-plus member social network might be a rounding error in the overall scheme of things, the world's social networking giant isn't ignoring the problem.

Facebook acknowledges that fake accounts are "closely related to the creation and spread of spam," and last week it detailed how it's has been cracking down on abuse, including bots used to create fake accounts and paid likes.

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