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This week’s digital marketing roundup includes news about online search, Snapchat use, ad spend and brand loyalty.
If you want even more statistical goodness, you can also download the Internet Statistics Compendium for further insight.
Whether it’s a general comment or enraged criticism – social media is usually the first place customers go to voice their thoughts and opinions about utilities companies.
Because of this, it is important for brands to have a proper online reputation management strategy in place.
Just in time for New York Fashion Week, the Outnet - a fashion ecommerce site from the Net-a-Porter group - has launched a new campaign called Pretty Influential.
However, it’s not exactly what you might expect.
Virtual reality (VR) is all the rage, and even though the technology is relatively nascent, brands and marketers have been jumping on the bandwagon. Examples of experimentation abound, and expectations are high.
But are the expectations for VR's revolutionary potential too grandiose?
I recently wrote an article about Pizza Express’s new customer-service chatbot.
My overall opinion was that it offers a fairly standard booking system via Facebook Messenger – nothing fancy, but practical enough.
Dating websites tend to see a spike in traffic between New Year’s and Valentine’s Day.
However, it’s not just the dread of February 14, aka 'singles awareness day', that gets people signing up.
A single Facebook page is no longer enough for many big brands or publishers.
Neither it seems, is two or three. Now an increasing number are creating numerous Facebook pages in order to reach the biggest audience possible.
Last year, Pizza Express launched a chatbot as part of its Christmas marketing campaign.
Moving on from this fun and frivolous approach, it has now followed it up with a more customer service-focused chatbot - one that allows Facebook Messenger users to reserve a table in any of its 400+ restaurants.
We’ve got a myriad of digital marketing stats for you this week.
Settle in for news about Super Bowl ads, Valentine’s Day searches, grocery retailers and lots more. Meanwhile, don’t forget to give the Internet Statistics Compendium a look-see too.
You might have seen a recent viral photo of a group of girls wearing the same trainers. The pair in question were the Adidas Superstar – clearly the must-have brand for young women everywhere.
But it’s not just girls of a certain age, is it? It seems everywhere you look these days, you’ll see Adidas trainers, hoodies and general apparel being worn in the name of high fashion – not just sport.
Travel brands often target potential customers via social media advertising.
On the other hand, with 97% of millennials reportedly posting their travel photos on social, an increasing number are banking on customers doing the advertising on their behalf.
But what better way to gain insight than speaking to someone with first-hand experience?