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Posts in Social

All the digital news stories you missed this week

The usual author of this roundup is taking a well-earned break in Japan, so for one time only it’s down to me to collate the week’s most important digital stories.

On this occasion the stories include the usual lineup of giant brands such as Snapchat, Facebook and Netflix.

And there’s even some record-breaking news from China.


Pharma company Novartis taps Facebook Live event to promote heart failure drugs

Pharma companies' television ads are losing their sway with consumers.

And due to scrutiny from the public, government regulators and even physicians, pharma marketers are spending more on unbranded ads, some of which have been criticised for being unnecessarily scary.

But for all the challenges and criticism the pharma industry faces today, there are plenty of opportunities, and some companies are taking advantage of them.


A brand that loves you: How Buzzfeed uses empathy to connect with its audience

If you try to think of a celebrity who is humble and shows empathy towards their fans, Snoop Dogg is perhaps not the most obvious example that springs to mind.

However, Frank Cooper, the CMO & Chief Creative Officer at Buzzfeed, recently explained how the rapper’s humility has been a great source of inspiration to the brand.


10 examples of great fashion marketing campaigns

Fashion marketing campaigns tend to be creative, sometimes controversial, but always at the forefront of what’s ‘cool’.

Whether or not the clothes are wearable... well, that’s beside the point.


The doctor is always in: Baidu to launch medical chatbot

The chatbots are here and brands are already putting them to use.

While many early adopters, such as Domino's Pizza, are employing chatbots for conversational commerce, the opportunities aren't limited to commerce and marketing.

In fact, in the future, chatbots could be a common way for individuals to interact with healthcare providers. 


VisitBritain and Expedia launch campaign to target US travellers

On the back of Brexit, tourists have been making the most of the pound’s sharp decline in value. 

In July, visits to Britain were up 2% YoY, and combined with the fact that Americans spent £3bn here last year – it appears to be the ideal time to target travellers from overseas.


How Nationwide is using Tumblr to target a younger generation

Lately we’ve been hearing a lot about how banks are alienating young customers.

A recent study from Viacom reported that 79% of millennials would prefer to visit the dentist rather than the bank. 


The five things every company can learn from the Wells Fargo scandal

Wells Fargo's ongoing fraud scandal, which involved the creation of 2m fake accounts by bank employees, demonstrates some of the reasons banks are vulnerable to fintech startups.

But there are lessons that all companies can learn from Wells Fargo's woes. Here are five of them.


All the digital news stories you missed this week

It’s been brand-tastic in terms of tech news this week, with announcements and releases aplenty. 

Here’s a roundup of everything you might have missed.


Why marketers should adjust their social media crisis response to fit their brand's identity

Damage control is usually a matter of prescription.

Take a PR crisis – say, a vengeful former-employee hijacking the company Twitter account (as happened to HMV), or a negative public reaction to a production mistake (the entire auto-industry).


The low-down on Facebook Marketplace: Is it any good?

Facebook Messenger is a new feature that allows users to buy and sell with people in their own community.

If you regularly use Facebook on mobile, you've probably noticed the brand new icon in the bottom menu of the app.

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Four key trends within the world of influencer marketing

Working with social influencers has become commonplace for brands over the past few years, particularly in the fashion, beauty and lifestyle sectors.

In fact, with consumers now preferring the authentic voice of the influencer over even the biggest brands, we are beginning to see a shift in power, with influencers desiring greater control and even more autonomy.