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Posts in Social

Chipotle ruling shows importance of employee social media engagement

While most companies' social media efforts are customer-focused, a recent ruling by the National Labor Relations Board (NLRB) serves as a reminder that employee social media strategy is very important too.

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10 splendid digital marketing stats from this week

What better way to celebrate the end of summer than with a stellar compilation of stats?

This week’s roundup includes news about the Bake Off, Olympic ads, back-to-school spending and loads more.

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nutonomy

All the digital news stories you missed this week

Mobile search, WhatsApp, same-day click-and-collect, digital currency and autonomous cars.

It's just another week jam-packed with digital news.

Commence your catch-up...

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Pret a Manger teams up with Bosh to create recipe video

A Pret sandwich is a lunchtime staple, but with the recent release of a new recipe video, fans of the food brand can now recreate their favourite Chef’s Special at home.

Created by the online cooking channel Bosh, it explains how to make an Asian mushroom and avocado baguette in just 45 seconds.

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chat

Chatbots: Are they better without the chat?

"Bots are better without the conversation."

The title of Kik CEO Ted Livingston's recent Medium post, discussing the relative failure of early brand attempts at chatbots, says it all.

With so many marketers parroting on about customer experience, we may have temporarily lost sight of what users really value - speed and convenience. To borrow a phrase, 'don't make me think.'

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pr

A day in the life of... a freelance PR & comms consultant

Our latest 'Day in the Life' features a topic we haven't covered yet - PR.

Fiona Chow is a freelance PR and comms consultant, setting up Goadi Consulting at the end of 2015.

She is also Head of PR for the Hoxby Collective, a global platform of consultants across a range of disciplines all committed to creating a world of work without bias.

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The 10 greatest digital marketing stats we've seen this week

The month of August is disappearing before our very eyes, so let’s waste no time dilly-dallying – on with more stats!

This week’s roundup includes news about brand loyalty, back-to-school buys, analytics practices and loads more.

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How service providers are using social to connect with customers

It can be tricky enough for brands to engage people over social media, but what about service providers?

What about the shopping malls, theatres and transport hubs that we use every day?

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me

All the digital news stories you missed this week

Digital news this week has been corking - nothing massive, but all very interesting and plenty that has flown under the radar.

Updates come from Google, Uber, Snapchat, Instagram, Pinterest, Twitter, Alibaba and Tencent.

Here's what you missed...

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Will Facebook’s artificial image creation solve our stock photo woes?

One of the biggest issues that creative teams face is finding the right images to put alongside their marketing campaigns.

The time and effort required to create and curate an image library is considerable, and it needs constant maintenance to ensure that images stay relevant to the brand and message. 

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Five pioneering examples of how brands are using chatbots

The chatbots are here, and while it remains to be seen whether they are a useful technology or merely a passing fad, many brands are already putting them to work.

Here are five examples.

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How HostelWorld uses video to connect with target audience of young travellers

HostelWorld has grown to become one of the leading hostel booking sites, linking travellers with over 33,000 properties in 170 countries.

By ‘tuning into what makes millennial travellers tick’, its digital marketing strategy is all about connecting with those under the age of 35. 

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