Posts in Social

Six tips for influencer marketing success

Brands have embraced influencer marketing and are now collectively spending billions of dollars a year on influencer marketing campaigns.

But despite the spend, many brands aren't realizing influencer marketing's full potential. 

2 comments
brands on zhihu

Zhihu: China's Q&A social platform that's ripe for brands

When it comes to digital marketing in China, people tend to think of WeChat, Weibo or new favourite, Douyin (Tik Tok).

It seems that creating a prominent profile on these platforms has become a standard requirement for brands wanting to market themselves to a Chinese audience. But despite their popularity, are they really ideal platforms for everyone?

0 comments
phone taking pic of food

Influencer marketing agency Pulse says "regulation needs to happen"

Authenticity is a key component of influencer marketing. 

Recently, however, the industry has been subject to growing scrutiny, with a number of cases of influencer fraud coming to light. This is largely in relation to fake followers, and influencers falsely inflating the success of their campaigns.

0 comments

Instagram's IGTV shows potential but is not yet a free lunch for brands

Last month, Instagram launched IGTV, a long-form, vertical video platform that is available in the Instagram app as well as a standalone IGTV app.

Before IGTV, videos on Instagram were limited to one minute in length. With IGTV, Instagram users can now create their own channels on which they publish videos of up to 60 minutes. In the future, Instagram plans to allow users to publish videos of unlimited length.

1 comment
ronaldo in new nike advert

The best social media stories & campaigns from June 2018

Summer is finally upon us here in the UK!

Here are some of the best social stories and campaigns from June 2018 - featuring Nestle, WWE, Netflix, Mastercard and more...

0 comments

The best digital marketing stats we’ve seen this week

This week’s stats round-up is a real sizzler.

It includes news about customer loyalty, mobile search, Facebook reactions, and ever so much more. Check out the Internet Statistics Compendium while you’re at it, too.

0 comments
fallout 76 teaser screenshot

Why I love Bethesda's ‘Fallout: 76’ teaser marketing campaign

The global video game market is forecasted to reach $115.8 billion by the end of this year, and Bethesda is just one of thousands of video game developers around the world.

With so many titles clambering for attention in such a saturated market, it takes something special to truly stand out (apart from a big budget). Here's why I think Bethesda's latest marketing campaign does just that.

1 comment
samsung

How Samsung uses social listening for product marketing & sentiment analysis

The world of social media is vast and full of potentially useful conversations for brands.

On social media, consumers often freely offer what amount to reviews, product insights, and even content marketing for the brands that they purchase from. The only catch is that brands don’t know exactly where these conversations are taking place.

0 comments

The best digital marketing stats we’ve seen this week

Ladies and gents, welcome to your weekly stats roundup.

This one includes news about social media platforms, voice assistants, email strategies, and more. There’s lots to enjoy in the Internet Statistics Compendium, too, as always.

0 comments

Five social media lessons marketers can learn from Love Island

Whether you love it or hate it, there’s no denying that Love Island is a smash hit success. 

With a record-breaking number of viewers tuning in to this year’s opener, and a whole host of celebs confessing their addiction on social media – the show has generated the type of buzz than most brands dream of.  

0 comments

Six basics of planning a paid social campaign

With GlobalWebIndex reporting that 93% of internet users have at least one social media account, therein lays a huge opportunity for marketers to target their audiences.

Advertising on social media is, of course, now widely utilised. With Econsultancy recently refreshing its Paid Social Media Advertising Best Practice Guide, let's look at six specific areas for beginners to consider when designing a paid social campaign.

0 comments

Lego to BMW: How brands have used co-creation to earn consumer trust

Trust and transparency are key components of brand success. However, in an era of fake news and fractured consumer behaviour, cynicism towards brands seems more intense than ever before. 

So, what can companies do in response?

1 comment