Posts in Social

jd wetherspoon statement

Why did JD Wetherspoon delete its social media accounts, and was it the right marketing decision?

News broke on Monday that UK pub chain JD Wetherspoon will be shutting down their social media accounts due to their view on the current ‘climate’ of social media and the addictive nature of the platforms. 

The company, that owns nearly 900 pubs across the UK, has made the decision to deactivate all of the Facebook, Twitter and Instagram accounts of each of their establishments, as well as their head office, to dispel and discourage trolling of MPs and ethnic minorities online.

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Five things we learned from Mark Zuckerberg's Capitol Hill testimony

Last week, Facebook's CEO donned a suit instead of a hoodie and made his way to Capitol Hill, where he was questioned by American lawmakers in the wake of the Cambridge Analytica scandal.

That scandal, the largest the world's largest social network has ever dealt with, has brought Facebook's collection and use of data into the spotlight. With negative headlines being published daily and the threat of regulation on the horizon, the company's public appearance shy chief, Mark Zuckerberg, had little choice but to go before lawmakers and answer questions.

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The best digital marketing stats we’ve seen this week

It’s high time we dig into some stats. This week’s roundup includes news about search, social media, celebrity campaigns, and everyone’s favourite (or not) topic: Facebook.

Be sure to check out the Internet Statistics Compendium too, it’s packed full of more info.

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Why Chanel is the most influential luxury brand on social

The accessible and ‘always on’ nature of social media seems slightly at odds with the world of luxury fashion and beauty.

Perhaps understandably, luxury brands tend to be a little more cautious when it comes to how and what they share on social. 

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gdpr

Companies should consider embracing the GDPR even where they don't have to

As its co-founder and CEO prepares to testify later today before the United States House of Representatives in the wake of the Cambridge Analytica scandal, a reeling Facebook is being urged to adopt the GDPR globally.

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No, 'the media' is not just out to get Facebook because it’s taking its advertising revenue

For the next couple of days, Mark Zuckerberg will testify before Congress in the wake of the Cambridge Analytica scandal.

There is no doubt the most needling and awkward moments of the Facebook founder’s testimony will be reported by the press. After all, it’s going to make electric watching and reading to see one of the world’s most successful entrepreneurs be brought back to earth with a bump.

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The best digital marketing stats we’ve seen this week

There’s a lot to sink your teeth into in this week’s stats roundup.

It includes news about social ads, retail returns, brand CSR, and lots more – plus further info to be found in the Internet Statistics Compendium.

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pills

Pharma's use of social has matured: report

Pharma use of social media is maturing as companies get more savvy about how they use social channels.

For its fourth-annual Social Check-up, Ogilvy Healthworld partnered with social data firm Pulsar and looked at the social activity of 20 leading pharma companies in the 11 months between January and December 2017.

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How to succeed with creative vertical video on Instagram

Since the dawn of cinema in 1895, we've been watching horizontal screens - at home, at work and in theatres.

But with people holding their phones vertically almost 98% of the time vertical has become the new way to view video. And it's opening up creative new ways for brands to engage their consumers. 

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pippa bugg

A day in the life of… social media manager at Oasis Fashion

What exactly does a social media manager do? 

We caught up with Pippa Bugg, social media manager at Oasis Fashion, to find out just that. Here’s a glimpse into her typical working day. 

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Facebook will soon require marketers to confirm they have user consent for Custom Audiences

The long-term effects of Facebook's ongoing data abuse crisis are still unclear, but one of the most popular and powerful tools Facebook offers marketers could be changing as a result.

According to reports that have since been confirmed by Facebook, the social media giant is planning to require that marketers using Custom Audiences certify to Facebook that they have obtained consent from the individuals whose data they provide to Facebook.

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What does the backlash against 'fake news' in Asia mean for the region's marketers?

The controversy which started with the alleged misuse of Facebook user data by Cambridge Analytics continues unabated.

Facebook's CEO, Mark Zuckerberg, is due to testify before the US Congress sometime this month and brands are pulling spend and reportedly shuttering their Facebook pages.

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